Marketing Questions

1. What is prosumer? Elaborate.

2. What do you think are the most important factors in creating customer satisfaction
these days? Explain each factor.
3. Which megatrends do we have to consider for the future? Why?
4. Globalization, hypercompetition and the internet are reshaping markets and
businesses. What effects do these dynamics have on marketing?
5. What are the new trends in Marketing? Explain each
6. Give the similarities and differences between hyeprmart and supermart. Explain
each.
7. How will organizations and businesses be affected by the substantial increase in the
velocity of change?
8. What are the major changes within the field of marketing since the famous 4Ps?
9. What is experiential marketing? Will it affect marketing strategies development?
Why?
10. What is the impact of a real-time information in the practice of marketing?
Film Review
1. The Big Kahuna
2. The Boiler Room
3. Death of a Salesman
4. Legendary Glen Ross
5. Tin Men
6. The Bad Boys of Wall Street
7. The Social Network
8. The Wolf of Wall Street
9. Sin City
10. Spider Man 3
11. The Red Cliff
Articles
1. Product life cycle and customer life cycle: Is there a lifeblood profit relationship?
2. SWOT Analysis: Is it a thing of the past?
3. Marketing Myopia: Leads us where?
4. Entrepreneurial Marketing, Formulated Marketing, and Intrapreneurial Marketing:
Differences, Similarities and Implications
5. Marketing Mix: The lifeblood of Marketing Strategy?
6. Peace Marketing, Relationship Marketing and Celebrity Marketing: Will it Stay?
7. Advertise or Perish: Is there a choice
8. Innovate or Die: The Hard Choice
9. Marketing Research: A requirement to have a better decision?
10. Marketing Niche: The Way to the Markets Heart?
11. GE Model, BCO Model and PLC Model: Outdated Marketing Strategies Models?
12. Marketing Plan and Feasibility Studies: Are They Still Effective Tool or Just A
Waste of Time?
13. Marketing Scope: Will it Stay Forever?
14. Brand Positioning: Is it Necessary?
15. Free Trade Agreement: A Blessing or a Curse?
16. Social Responsibility Marketing: Is this a CSR?
17. Distribution Marketing: Is this True?
18. Advertising: Its Benefits and Solutions
19. Prosumer and Consumer: Is this the present market?
20. EduMarketing: Is this the Academe Marketing Strategy?
Book Review
1. Influence by Robert B. Cialdini Ph.D
2. A New Brand World by Scott Bedbury with Stephen Fenichell
3. Selling the Invisible by Harry Beckwith
4. Zag by Marty Neumeir
5.Crossing the Chasm by Geoffrey A. Moore
6. Secrets of Closing the Slae by Zig Ziglar
7. How to become a Rainmaker by Jeffrey Fox
8. Why we buy by Paco Underhill
9. The Experience Economy by B. Joseph Pine II and James H. Gilmore
10. Purple Cow by Seth Giden
11. The Tipping Point by Malcolm Gladwell
12. Good to Great
13. Freakonomies
14. Blink
15. Who moved my cheese?
16. Now, Discover your strengths
17. The Five Dysfunctions of a Team
18. Winning
19. Little Red Book of Selling by Jeffrey Gitomen
20. Getting Things Done
21 . I want that! How we all become shoppers by Thomas Hine
22. The Art of War by San Tzu
23. The 48 laws of Power by Robert Green
24. Effective Motivation by John Adair
25. Productive Pinoy by Yeng Remulla
26. A book of Five Rings by Miyamoto Musashi
27. How to win friend and influence people by Doll Carnegrie
28. The Power of Intuition by Gary Klein
29. Book of Selling by Jeffrey Gitomer
30. Positioning The Battle of Your Mind by Al Ries and Jack Trout
31. Guerilla Marketing by Jay Conrad Levinson