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INTEGRAL UNIVERSITY

Lucknow
A Project Report on
STUDY ON 3G SERVICES WITH SPECIAL REFERENCE IN AIRTEL
IDEA AND VODAFONE

Under the effective guidance of Submitted by
Ms. BUSHRA SIDDIQUI MOHAMMAD SAQUIB
Roll No. 0900129024
BBA 3
rd
Year

2011-2012
INTEGRAL UNIVERSITY
LUCKNOW


Certificate
This is to certify that seminar entitled
STUDY ON 3G SERVICES WITH SPECIAL REFERENCE IN AIRTEL
IDEA AND VODAFONE
Submitted by
MOHAMMAD SAQUIB
Has completed as per requirement of
Integral University
Lucknow
In partial fulfillment of the degree of
BBA 3
RD
YEAR
For the academic year
2011-2012

GUIDE
(MS. BUSHRA SIDDIQUI)
ASSIST PROF.

ACKNOWLEDGEMENT

There are a few things that come in the life of a person, may be for a short span
of time, but leaves on ever shining impression in to the mind. My summer
training is one of the events which will be ever green in my life.

As I have been placed in, Lucknow U.P (east). I shared the real marketing skills
and knowledge from their experienced, enthusiastic and cordial executives,
without whom I would have not been able to achieve my aim.

First of all I would like to express my thanks to Mr.Abhijit Tripathi marketing
head of Airtel for permitting me to do the training at his concern. I am also very
grateful to him for sharing valuable experience and suggestions regarding
training and preparation of the report of 3G Analysis and Feed back.

I would like to convey special thanks to my friends Rajesh kumar and Shivlal
yadav of IDEA for providing me help and co-operation needed.

I also owe sincere gratitude to my family members whose love, affection, co-
operation and moral support have provided me the strength to carry out this
project

Writing is a solitary task. However turning of millions of bytes of information
requires an army of talented folks . I have been fortunate enough to be assisted
by many talented and caring people. And I wish to express my appreciation all
those help has been most valuable.

To all these truly outstanding people , and many others too , my warm personal
regard .
I am indeed grateful to my Dean Prof. Dr. Zeeshan Amir and Guide MS
BUSHRA SIDDIQUI providing me the necessary guidance and facility
required for completion of this project and for being an effective source of
inspiration. I am thankful to the library for providing the necessary magazines
and journals without which the completion of this project would not be possible

.



Yours Faithfuly
MOHAMMAD SAQUIB













PREFACE


As a part of course curriculum of Bachelor of business administration we were
asked to undergo 6 weeks training in any organisation so as to give us exposure
to practical management to get us familiar with various activities taking place in
the organisation.


I have put my sincere efforts to accomplish my objectives within the stipulated
time. Despite all limitations, obstructs, hurdles and hindrances, I have toiled and
worked to my optimum potential to achieve desired goals. Being neophytes in
the highly competitive world of business. I came across some difficulties to
make my objective a reality. Anyhow with the kind of help and genuine interest
and the guidance of my supervisor. I am presenting this hand carved effort. I
tried my level best to conduct a research to gain a thorough knowledge about the
project on topic, Study of marketing strategies of Toyota. I put the best of my
efforts and have also tried to be justice with available. If anywhere something is
found unacceptable or unnecessary to the theme; you are welcomed with your
valuable suggestions.

Thanks and regards

Yours sincerely
MOHAMMAD SAQUIB



TABLE OF CONTENTS

Over View of Telecom Industry in India
The Key players in the Telecom Market in India
The Key players in the Telecom Market in India
Organigation Structure
Objectives
Research Methodology
Practical utility
Limitations
Review of literature
Data collection and analysis
Findings
Conclusion
Recommendations
Bibliography
Appendix









The Key players in the Telecom Market in India using 3G

Cellular Service provider:

Airtel

Idea

Vodafone















Type Public, Listed on BSE
Founded 1985
Headquarters New Delhi, India
Key people Sunil Mittal
Industry Telecom
Products
Mobile and Fixed-Line Telecommunication
operator
Revenue $6 Billion
Slogan Express Yourself
Website www.airtel.in




KNOW ABOUT AIRTEL
Bharti Airtel, formerly known as Bharti Tele-Ventures Limited (BTVL) is
India's largest cellular service provider with more than 75 million subscribers as
of August 2008.It also offers fixed line services and broadband services. It offers
its TELECOM services under the Airtel brand and is headed by Sunil Mittal.
The company also provides telephone services and Internet access over DSL in
14 circles. The company complements its mobile, broadband & telephone
services with national and international long distance services.

The company also has a submarine cable landing station at Chennai, which
connects the submarine cable connecting Chennai and Singapore. The company
provides end-to-end data and enterprise services to the corporate customers
through its nationwide fiber optic backbone, last mile connectivity in fixed-line
and mobile circles, VSATs, ISP and international bandwidth access through the
gateways and landing station.

Bharti Enterprises has successfully focused its strategy on telecom while
straddling diverse fields of business. From the creation of 'Airtel', one of India's
finest brands, to becoming the largest manufacturer and exporter of world class
telecom terminals under its 'Beetel' brand, Bharti has created a significant
position for itself in the global telecommunications sector. Bharti Airtel Limited
is today acknowledged as one of India's finest companies, and its flagship brand
'Airtel', has over 24 million customers across the length and breadth of India.
While a joint venture with TeleTech Inc., USA marked Bhartis successful foray
into the Customer Management Services business, Bharti Enterprises dynamic
diversification has continued with the company venturing into telecom software
development. Recently, Bharti has successfully launched an international
venture with EL Rothschild Group owned ELRO Holdings India Ltd., to export
fresh Agri products exclusively to markets in Europe and USA.

Airtel is the largest cellular service provider in India in terms of number of
subscribers. Bharti Airtel owns the Airtel brand and provides the following
services under the brand name Airtel: Mobile Services (using GSM
Technology), Broadband & Telephone Services (Fixed line, Internet
Connectivity(DSL) and Leased Line), Long Distance Services and Enterprise
Services (Telecommunications Consulting for corporates). It has presence in all
23 circles of the country and covers 71% of the current population.

Leading international telecommunication companies such as Vodafone and
SingTel held partial stakes in Bharti Airtel.

In March 2008, Bharti Airtel will roll out third generation services in Sri Lanka
in association with HYPERLINK "http://en.wikipedia.org/wiki/Singtel" \o
"Singtel" Singtel. This is because Singapore-based Asian telecom major Singtel,
which owns a little over 30% in Bharti Airtel, is a major player in the 3G space
as it has already third generation networks in several markets across Asia
The Company Bharti Airtel is in India the biggest integrated and also the 1
st

telephone service provider in the private sector, which has footprint in around 23
telecom circles. Bharti Airtel Limited has been since its very beginning using the
latest technology and thus the company has paved the way for the telecom sector
in India with its world-class services and products.

This has helped Bharti Airtel Company to grow for the number of its customers
has increased very rapidly over the years. The company has around 5o million
customers in 2007 and its market share of mobile subscribers in India is at
23.4%.

The company Bharti Airtel Limited's total revenue amounted to Rs.12, 242 crore
in 2006- 2007 and the net profit stood at Rs.3, 126 crore. The Company Bharti
Airtel is divided into 3 business units that are:

Broadband & Telephone (B&T) services
Enterprise services
Mobile services

Among the various services that the Bharti Airtel Limited Company provides to
its customers, the services of broadband and telephone (B&T) are 1 of them. The
company provides broadband Internet services of high speed for it has the best
network in India. The company Bharti Airtel also provides telephone services in
around 94 cities of the country and this helps the people to stay connected with
one another. The company plans to expand its broadband and telephone services
by providing IPTV services and DTH operations.

Further Bharti Airtel provides enterprise services to its customers. The services
of enterprise provide telecom end-to-end solutions to customers who belong to
the corporate sector and also long distance services to international and national
carriers. The company Bharti Airtel has more than 35,016 kilometers of optic
fiber, a submarine landing station, and is also a member of South East Asia-
Middle East- Western Europe- 4. All this has helped the company to provide the
best enterprise services to its customers. The company Bharti Airtel Limited
plans to expand its enterprise services so that it can achieve the status of a global
carrier within a period of 2- 3 years.

1. Airtel is the 3
rd
largest wireless operator in the world.

2. It is the largest private integrated telecom company in India.

3. Bharti airtel is the largest wireless operator in India.

2009: Bharti Airtel has about 99.49 millions Subscribers




Embrace the next generation of mobile communications - the generation of 3G.
airtel brings to you a world class 3G network capable of delivering amazing
access speeds to keep you ahead, increasing bandwidth on your mobile to
broadband speeds. 3G not only promises faster web browsing and file
downloads but also empowers demanding multimedia applications such as
video conferencing, Voice-over-IP (VoIP), full motion video and streaming
music. Experience a whole new world of applications with amazing speed on
airtel 3G.

what you get from airtel 3G on Mobile


Steps to go 3G in UP East:-

First time users please follow the steps as given below to go 3G in UP East
Select network settings to "automatic" on your handset
Choose "3G only mode" and wait for network registration.
After registration and seeing 3G network on your handset, Select "Dual
Mode" or "3G and 2G mode" to enjoy 3G

Subsequently just keep your Network settings on "dual mode".
3G services are being provided through roaming arrangement with Vodafone &
Idea Cellular


Pack
Type
Maximum
Service
Charge
Prep
aid
Postp
aid

Free Data
(Double
Benefit on
selected
plans)
Prep
aid
Postp
aid

Valid
ity
Bill
Shield
Value
(Postp
aid
only)
IN-Plan
VBC
(For
Prepaid
-reset
on every
Recharg
e )**
IN-Plan
VBC
(For
Postpaid
-reset
every bill
cycle)
Sachet
Rs.9 -
10
MB
- 1 day NA
Post
expiry of
free data
usage,
browsing
charges
as 2G
charges
(10p/10K
B) will
apply for
Prepaid
Post
expiry of
free data
usage,
browsing
charges at
3p/10KB
will apply
for
Postpaid
Rs 64 -
80
MB
-
3
days
NA
Rs.45 - 30 1 day Rs 3/min Rs 3/min
min
Standa
rd
Rs.97
Rs.10
0
200
MB
200
MB
30
days
Rs.750
Post
expiry of
free data
usage,
browsing
charges
as
2G
charges
(10p/10K
B) will
apply for
Prepaid
Post
expiry of
free data
usage,
browsing
charges at
3p/10 KB
will apply
for
Postpaid
Rs.19
8
Rs.20
0
500
MB
500
MB
30
days
Rs.100
0
Rs.45
0
Rs.45
0
1200
MB
1200
MB
30
days
Rs.150
0
Rs.75
0
Rs.75
0
4 GB
5
GB
30
days
Rs.400
0
FlexiSh
ield
Rs.67
5
Rs.67
5
2.5
GB
3.125
GB
30
days
Rs.200
0
After the
plan
benefit
usage,
VBC of
2p/100K
B upto a
max
shield
(amount)
of Rs
2000.
Post
After
3.125
GB,VBC
of 2p/100
KB upto a
max
shield
amount of
Rs.2000.
Post
hitting the
shield
value,enjo
hitting
the shield
value,
enjoy free
unlimited
browsing
at
20Kbps
speed,
validity
30 days.
y free
unlimited
browsing
at 20
Kbps
speed.
High
Value
Rs.12
45
Rs.12
50
10 GB
12.5
GB
30
days
Rs.500
0
Post
expiry
of free
data
usage,
browsing
charges
as
2G
charges
(10p/10
KB)
will apply
for
prepaid
After 12.5
GB,VBC
of 3p/10
KB upto a
max
shield
amount of
Rs.5000.
Post
hitting the
shield
value,enjo
y free
unlimited
browsing
at 20
Kbps

speed.
Volume Based Charging Packs

3G
Value
Pack
Rs.22 - 0
15
days

browsing
charges
5p/10
KB, 15
min of
local
calling
NA
- Rs.20 0
30
days

15p/20K
B

Pay as
you go
0 0 0 -
Rs.100
0
10p/10K
B
10p/10KB

Video
Call
5p/sec, valid on Local, STD & Roaming
To check the 3G ISD video call rates, click here

*Post reaching to Bill Value limit, data usage speed will be 20kbps with any
charge during the validity period.This is promotional offer.

*Service charge applicable for Postpaid customer over and above the bill.
Applicable on "airtel Internet" APN

terms & conditions
You will not need to change your SIM card to enjoy airtel 3G services.
You will require a 3G enabled handset & airtel 3G network to enjoy airtel3G
services - we recommend you to go for a HSPA handset, to truly enjoy the
power of airtel 3G.
All packs will work on both handset and dongles and other 3G enabled
devices like tablets/laptop etc.
Video call will be activated by default once customer is activated on 3G.
National roaming on 3G is available only on airtel 3G network.
Free data usage available in 3G data packs is not applicable while national
and international roaming. Browsing charges of 10p/10KB will apply while
roaming on airtel networks in India.
Video calls are NOT guaranteed on international roaming but might be
successful in some networks.
Video calls if successful will be charged as per the visited network tariff.

Daily pack will lapse on day of recharge i.e. valid upto 23:59 hrs on the day
of recharge.

You cannot recharge a data pack with another data pack till previous balance
is above 50MB.
On recharge with new data pack (when balance less than 50MB)/change in
existing pack, earlier data balance available in your account will be forfeited.
Actual Internet speed would depend on multiple factors like device, web
pages accessed, time of day, number of simultaneous users etc.
Free data usage bundled with any existing offer including handset offers, will
not be part of 3G services packs, unless mentioned explicitly.
Services on the airtel 3G USB internet modem are subject to airtel 3G
network availability.
Double benefit offer available on select plans, offer valid till 30th April



KNOW ABOUT IDEA


Idea Cellular

Type Subsidiary
Founded 1995
Headquarters Indore, Delhi, Pune, India
Key people
Chairman: Kumar Mangalam
Birla
MD: Sanjeev Aga
VP Corporate Affairs: Rajat
Mukharjee
Industry Telecom
Products Mobile
Website www.ideacellular.com







Idea Cellular is a wireless telephony company operating in various states in
India. It initially started in 1995 as a joint venture among the Tatas, Aditya Birla
Group and AT&T by merging "'Wings Cellular'" operating in Madhya Pradesh,
Uttar Pradesh (UP) West, Rajasthan and Tata Cellular as well as Birla AT&T
Communications.

Initially having a very limited footprint in the GSM arena, the acquisition of
Escotel in 2004 gave Idea a truly pan-India presence covering Maharashtra, Goa,
Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttar Pradesh (East and
West), Haryana, Kerala, Rajasthan and Delhi (inclusive of NCR).
The company has its retail outlets under the "Idea n' U" banner. The company
has also been the first to offer flexible tariff plans for prepaid customers. It also
offers GPRS services in urban areas.

Idea Cellular won the GSM Association Award for "Best Billing and Customer
Care Solution" for 2 consecutive years.


Holding

Initially the Birlas, the Tatas and AT&T Wireless each held one-third equity in
the company. But following AT&T Wireless' merger with Cingular Wireless in
2004, Cingular decided to sell its 32.9% stake in Idea. This stake was bought by
both the Tatas and Birlas at 16.45% each.

Tata's foray into the cellular market with its own subsidiary, Tata Indicom, a
CDMA-based mobile provider, cropped differences between the Tatas and the
Birlas. This dual holding by the Tatas also became a major reason for the delay
in Idea being granted a license to operate in Mumbai. This was because as per
Department of Telecom (DOT) license norms, one promoter could not have
more than 10% stake in two companies operating in the same circle and Tata
Indicom was already operating in Mumbai when Idea filed for its license.

The Birlas thus approached the DOT and sought its intervention, and the Tatas
replied by saying that they would exit Idea but only for a good price. On April
10, 2006, the Aditya Birla Group announced its acquisition of the 48.18% stake
held by the Tatas at Rs. 40.51 a share amounting to Rs. 44.06 billion. While 15%
of the 48.14% stake was acquired by Aditya Birla Nuvo, a company in-charge of
the Birlas' new business initiatives, the remaining stake was acquired by Birla
TMT holdings Private Ltd., an AV Birla family owned company. Currently,
Birla Group holds 49.1% of the total shares of the company.

Subscriber base

Idea's subscriber base as of March 2009 according to the [1] is as follows

Maharashtra and Goa - 7,477,60

Madhya Pradesh and Chhattisgarh - 5,019,627

Andhra Pradesh - 5,045,051

Kerala - 4,371,750

Gujarat - 3,918,150

Uttar Pradesh (West) & Uttarakhand - 4,093,412

Delhi - 2,405,168

Haryana - 1,575,309

Uttar Pradesh (East) - 2,001,056

Rajasthan - 1,225,706

Himachal Pradesh - 141,819

Mumbai - 751,757

Bihar & Jharkhand - 863,048

Totaling to 38,889,457 or 9.93 %( Approx.) of the total 391,760,569

mobile
connections in India.



Prepaid

Postpaid

Netsetter

Roaming

Value Added Services



PrePaid 3G
Usage Based
MRP Data Benefit
Data
Validity
Overage
8 20 MB 1 day 5p/10KB
26 70 MB 3 day 5p/10KB
53 100 MB 3 day 5p/10KB
103 200 MB 30 day 5p/10KB
201 500 MB 30 day 5p/10KB
349 1 GB 30 day 2p/10KB
445 1.2 GB 30 day 2p/10KB
595 2 GB 30 day 2p/10KB
745
Unlimited internet: upto 3GB @
21.1 Mbps, then speed will reduce
to 128 Kbps
30 days 2p/10 KB
750 4 GB 30 day 2p/10KB
850 6 GB 30 day 2p/10KB

950
Unlimited internet: upto 6GB @
21.1 Mbps, then speed will reduce
to 128 Kbps
30 day N/A
1250 10 GB 30 day 2p/10KB

Top

Time Based
MRP Data Benefit Data Validity Overage
Rs. 44 30 min 1 day
Rs. 3/min Rs. 81 60 min 3 day
Rs. 151 120 min 7 day
Default Rate : 10p/10KB

Top

Rate Cutter
RC MRP Data Tariff Benefit Data Validity
Rs. 56 1p/10KB 30 day

Top

First Recharge
MRP Data Benefit
Data
Validity
Free
Local
Minute
Validity
Rs. 97 150 MB 15 days
150 local
min
30 days
Rs. 180 300 MB 30 days
300 local
min
30 days
Rs. 351 1 GB 30 days N.A. N.A.
Rs. 949
Unlimited internet: upto
6GB @ 21.1 Mbps, then
speed will reduce to 128
Kbps
30 days N.A. N.A.

Top

* Additional benefit applicable only upto 31st March 2013
Validity includes date of recharge.

Roaming charges applicable, please refer roaming tariffs









Handheld Plans
Monthly Pack
Rental
Regular Data
Benefit
Data Benefit under Double
Dhamaka Offer
Data
Validity
Rs. 100 100 MB 200 MB
1 Bill
Cycle
Rs. 200 250 MB 500 MB
1 Bill
Cycle
Rs 349 512 MB 1GB
1 Bill
Cycle
Rs. 450 600 MB 1200 MB
1 Bill
Cycle
Rs. 599 1 GB 2 GB
1 Bill
Cycle
Rs. 750 2 GB 4 GB
1 Bill
Cycle
Rs. 750
Unlimited ( After 3 GB speed reduce to 128
Kbps)
1 Bill
Cycle
Rs.850 3 GB 6 GB
1 Bill
Cycle
Rs. 950
Unlimited ( After 6 GB speed reduce to 128
Kbps)
1 Bill
Cycle

Rs. 1250 5 GB 10 GB
1 Bill
Cycle
Overage : 5p/10 KB on less than Rs. 349 Data Plans ; 0.5p/10KB on >=
Rs. 349 Data Plan; Default Plan : 5p/10KB
Top

*If Subscriber activates the offer in between
of the bill cycle

















KNOW ABOUT VODAFONE


Vodafone Essar Limited

Type Limited
Founded 1994 as of Hutchison Essar
Headquarters Mumbai, Maharastra, India
Industry Telecom
Products
Mobile
Telecommunication operator
Website Vodafone India


Vodafone Essar, previously Hutchison Essar is a cellular operator in India that
covers 23 telecom circles in India. Despite the official name being Vodafone
Essar, its products are simply branded Vodafone. It offers both prepaid and
postpaid GSM cellular phone coverage throughout India with good presence in
the metros.

Vodafone Essar provides 2.75G services based on 900 MHz and 1800 MHz
digital GSM technology, offering voice and data services in 23 of the country's
23 licence areas. It is among the top three GSM mobile operators of India.

Ownership

Vodafone Essar is owned by Vodafone 52%, Essar Group,33% and other Indian
nationals, 15%. On February 11, 2007, Vodafone agreed to acquire the
controlling interest of 67% held by Li Ka Shing Holdings in Hutch-Essar for
US$11.1 billion, pipping Reliance Communications, Hinduja Group, and Essar
Group, which is the owner of the remaining 33%. The whole company was
valued at USD 18.8 billion.
[2]
. The transaction closed on May 8, 2007.

Previous brands

In December 2006, Hutch Essar re-launched the "Hutch" brand nationwide,
consolidating its services under a single identity. The Company entered into
agreement with NTT DoCoMo to launch i-mode mobile Internet service in India
during 2007.

The company used to be named Hutchison Essar, reflecting the name of its
previous owner, Hutchison. However, the brand was marketed as Hutch. After
getting the necessary government approvals with regards to the acquisition of a
majority by the Vodafone Group, the company was rebranded as Vodafone
Essar. The marketing brand was officially changed to Vodafone on 20
September 2007.

On September 20, 2007 Hutch becomes Vodafone in one of the biggest brand
transition exercises in recent times.

Vodafone Essar is spending somewhere in the region of Rs 250 crores on this
high-profile transition being unveiled today.Along with the transition, cheap cell
phones have been launched in the Indian market under the Vodafone brand. The
company also plans to launch co-branded handsets sourced from global vendors
as well.

A popular daily quoted a Vodafone Essar director as saying that "the objective is
to leverage Vodafone Group's global scale in bringing millions of low-cost
handsets from across-the-world into India."

Incidentally, China's ZTE, which is looking to set-up a manufacturing unit in the
country, is expected to provide several Vodafone handsets in India. Earlier this
year, Vodafone penned a global low-cost handset procurement deal with ZTE.

Zoozoos




During the Indian Premier League (IPL), Vodafone commercialized Zoozoos,
white, ghost-like creatures with ballooned bodies and egg heads through their
advertisements. These ads though look animated are in real humans in the
Zoozoo costumes. Ogilvy & Mather, the agency that handles Vodafone
advertisements, wanted to make real people look as animated as possible and
hence employed Bangalore-based Nirvana Films to shoot these ads in Cape
Town, South Africa, just in time for IPL.
O&M were asked to create around 29 advertisements for the entire IPL season,
with one new advertisement to be aired each day. As at 17 May 2009, there have
been close to 27 new advertisements that have aired.

The name was chosen by Rajiv Rao, executive creative director, South Asia,
Ogilvy India who explained that he chose the name to favour something that was
"fun, memorable and catchy, and not a clever one thats difficult to pronounce".
Shot by Prakash Varma and produced by Nirvana Films.

The Zoozoo's have gained immense popularity since they first aired, and have
their own microsite ([1]) as well as a fan page on Face book.

Apple iPhone 3G

Vodafone launched the Apple iPhone 3G in India. It is available from 22nd of
August 2008.

Growth of Hutchison Essar (1992-2005)

In 1992 Hutchison Whampoa and its Indian business partner established a
company that in 1994 was awarded a license to provide mobile
telecommunications services in Mumbai (formerly Bombay) and launched
commercial service as Hutchison Max in November 1995. Analjit Singh of Max
still holds 12% in company.

In Delhi, UP (E), Rajasthan and Haryana, ESSAR was the major partner. But
later Hutch took the majority Stake.

By the time of Hutchison Telecom's Initial Public Offering in 2004, Hutchison
Whampoa had acquired interests in six mobile telecommunications operators
providing service in 13 of India's 23 licence areas and following the completion
of the acquisition of BPL that number increased to 16. In 2006, it announced the
acquisition of a company (Essar Spacetel A subsidiary of Essar Group) that
held licence applications for the seven remaining licence areas.

In a country growing as fast as India, a strategic and well managed business plan
is critical to success. Initially, the company grew its business in the largest
wireless markets in India in cities like Mumbai, Delhi and Kolkata. In these
densely populated urban areas it was able to establish a robust network, well
known brand and large distribution network -all vital to long-term success in
India. Then it also targeted business users and high-end post-paid customers
which helped Hutchison Essar to consistently generate a higher Average
Revenue Per User ("ARPU") than its competitors. By adopting this focused
growth plan, it was able to establish leading positions in India's largest markets
providing the resources to expand its footprint nationwide.

In February 2007, Hutchison Telecom announced that it had entered into a
binding agreement with a subsidiary of Vodafone Group Plc to sell its 67%
direct and indirect equity and loan interests in Hutchison Essar Limited for a
total cash consideration (before costs, expenses and interests) of approximately
US$11.1 billion or HK$87 billion.

1992: Hutchison Whampoa and Max Group established Hutchison Max

2000: Acquisition of Delhi operations Entered Calcutta and Gujarat markets
through ESSAR acquisition
2001: Won auction for licences to operate GSM services in Karnataka, Andhra
Pradesh and Chennai



A 'You and I' print advertisement of Hutch featuring Cheeka (dog)
2003: Acquired AirCel Digilink (ADIL ESSAR Subsidiary) which operated
in Rajastan, Uttar Pradesh East and Haryana telecom circles and renamed it
under Hutch brand

2004: Launched in three additional telecom circles of India namely 'Punjab',
'Uttar Pradesh West' and 'West Bengal'

2005: Acquired BPL (Except Mumbai)- 3 Circles, another mobile service
provider in India

2008: Vodafone acquired the License in remaining 7 circles and has started its
pending operations in Madhya Pradesh/Chhattisgarh with its headquarters
at Malviya Nagar,Bhopal as well as in Orissa, Assam, North East and Bihar





2008: Vodafone launched the Apple iPhone 3G to be used on its 17 circle 2.75G
network.

Hutch was often praised for its award winning advertisements which all follow a
clean, minimalist look. A recurrent theme is that its message Hello stands out
visibly though it uses only white letters on red background. Another recent
successful ad campaign in 2003 featured a pug named Cheeka following a boy
around in unlikely places, with the tagline, wherever you go, our network
follows. The simple yet powerful advertisement campaigns won it many
admirers.

Subscriber Base

The Vodafone subscriber base according to COAI Cellular Operator
Association of India as of Nov 2008 was:

City/Circle Nov'2008
Mumbai 4115671
Delhi 3741037
Kolkata 2481872
Chennai 1472340
Gujarat 7241167
A.P. 3430016
Karnatka 3333207
Punjab 1944733
Haryana 1878339
U.P.(E) 5589567
Rajasthan 4343407
UP (W) 3825035
West Bengal 4000994
Maharashtra 3833719
Tamil Nadu 4509341
Kerala 2704412
Orissa 137445
Assam 45486
North East 29814
Madhya Pradesh 50213
Chhattisgarh 207 only
Bihar 76349
Himachal Pradesh 193

The total is 54,624,809 or 23.38% of the total 233,676,930 GSM mobile
connections in India till September 2008.

Vodafone Essar 58,764,164 or 23.57% of total 249,349,436.

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1 1

*The double benefit is a limited period offer.
Mobile Internet: For using 3G services on your handset
Mobile broadband: For using 3G services on your tablet/Vodafone 3G USB
stick. Voice calls are barred on all MBB plans.

Video Calling Tariffs:
The current charges are Rs.3/ per minute wherever video call service has
launched.
Home Outgoing: Rs 3/min; Roam Incoming: Rs 3/min; Roam Outgoing: Rs
4/min
By subscribing to any of the tariff plans, you agree to the terms and conditions












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100 100 MB+ 100
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ne Store
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e Store
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1000 1000 MB +
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Visit a
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ne Store
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e Store
1000 (Local &
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ry 3G
299 For
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ing usage.
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Note:

All Mobile Internet tariffs are applicable for iPhone devices as well.
Mobile Internet: For using 3G services on your handset
Mobile broadband: For using 3G services on your tablet/Vodafone 3G USB
stick. Voice calls are barred on all MBB plans.



Video Calling Tariffs:
The current charges are Rs.3/ per minute wherever video call service has
launched.
Home Outgoing: Rs 3/min; Roam Incoming: Rs 3/min; Roam Outgoing: Rs
4/min
By subscribing to any of the tariff plans, you agree to the terms and conditions

What is 3G?
3G stands for third generation wireless. It is based on an International
Telecommunication Union (ITU) initiative for a single global wireless standard
called International Mobile Telecommunications-2000 (IMT-2000).
It enhances the service experience such as multimedia, high speed mobile
broadband, internet access with the ability to view video footage on your mobile
handset. With a 3G phone and access to the Vodafone 3G network you can make
video calls, watch live TV, access the high speed internet, receive emails and
download music tracks, as well as the usual voice call and messaging services
found on a mobile phone, like person to person video, live streaming,
downloadable video of entertainment, news, current affairs and sport content and
video messaging.

3G refers to the third generation of mobile telephony (that is, cellular)
technology. The third generation, as the name suggests, follows two earlier
generations.

The first generation (1G) began in the early 80's with commercial deployment of
Advanced Mobile Phone Service (AMPS) cellular networks. Early AMPS
networks used Frequency Division Multiplexing Access (FDMA) to carry
analog voice over channels in the 800 MHz frequency band.

The second generation (2G) emerged in the 90's when mobile operators
deployed two competing digital voice standards. In North America, some
operators adopted IS-95, which used Code Division Multiple Access (CDMA) to
multiplex up to 64 calls per channel in the 800 MHz band. Across the world,
many operators adopted the Global System for Mobile communication (GSM)
standard, which used Time Division Multiple Access (TDMA) to multiplex up
to 8 calls per channel in the 900 and 1800 MHz bands.

The International Telecommunications Union (ITU) defined the third generation
(3G) of mobile telephony standards IMT-2000 to facilitate growth, increase
bandwidth, and support more diverse applications. For example, GSM could
deliver not only voice, but also circuit-switched data at speeds up to 14.4 Kbps.
But to support mobile multimedia applications, 3G had to deliver packet-
switched data with better spectral efficiency, at far greater speeds.

However, to get from 2G to 3G, mobile operators had make "evolutionary"
upgrades to existing networks while simultaneously planning their
"revolutionary" new mobile broadband networks. This lead to the establishment
of two distinct 3G families: 3GPP and 3GPP2.

The 3rd Generation Partnership Project (3GPP) was formed in 1998 to foster
deployment of 3G networks that descended from GSM. 3GPP technologies
evolved as follows.

General Packet Radio Service (GPRS) offered speeds up to 114 Kbps.

Enhanced Data Rates for Global Evolution (EDGE) reached up to 384 Kbps.

UMTS Wideband CDMA (WCDMA) offered downlink speeds up to 1.92
Mbps.

High Speed Downlink Packet Access (HSDPA) boosted the downlink to
14Mbps.
LTE Evolved UMTS Terrestrial Radio Access (E-UTRA) is aiming for 100
Mbps.

GPRS deployments began in 2000, followed by EDGE in 2003. While these
technologies are defined by IMT-2000, they are sometimes called "2.5G"
because they did not offer multi-megabit data rates. EDGE has now been
superceded by HSDPA (and its uplink partner HSUPA). According to the 3GPP,
there were 166 HSDPA networks in 75 countries at the end of 2007. The next
step for GSM operators: LTE E-UTRA, based on specifications completed in
late 2008.

A second organization, the 3rd Generation Partnership Project 2 (3GPP2) -- was
formed to help North American and Asian operators using CDMA2000
transition to 3G. 3GPP2 technologies evolved as follows.

One Times Radio Transmission Technology (1xRTT) offered speeds up to 144
Kbps.

Evolution Data Optimized (EV-DO) increased downlink speeds up to 2.4
Mbps.

EV-DO Rev. A boosted downlink peak speed to 3.1 Mbps and reduced latency.

EV-DO Rev. B can use 2 to 15 channels, with each downlink peaking at 4.9
Mbps.

Ultra Mobile Broadband (UMB) was slated to reach 288 Mbps on the
downlink.
1xRTT became available in 2002, followed by commercial EV-DO Rev. 0 in
2004. Here again, 1xRTT is referred to as "2.5G" because it served as a
transitional step to EV-DO. EV-DO standards were extended twice Revision A
services emerged in 2006 and are now being succeeded by products that use
Revision B to increase data rates by transmitting over multiple channels. The
3GPP2's next-generation technology, UMB, may not catch on, as many CDMA
operators are now planning to evolve to LTE instead.

In fact, LTE and UMB are often called 4G (fourth generation) technologies
because they increase downlink speeds an order of magnitude. This label is a bit
premature because what constitutes "4G" has not yet been standardized. The
ITU is currently considering candidate technologies for inclusion in the 4G IMT-
Advanced standard, including LTE, UMB, and WiMAX II. Goals for 4G include
data rates of least 100 Mbps, use of OFDMA transmission, and packet-switched
delivery of IP-based voice, data, and streaming multimedia.



3G Networks

o Among the newest network technology for mobile phones is the 3G network. 3G
is an acronym which stands for "third generation." 3G telephones work on both
the GSM and CDMA networks. 3G technology features very fast transmission of
the mobile signal, which vastly expands the data transmission capabilities of
phones which run on 3G networks.

3G Network Advantages

o The lightning-fast data transmission capabilities of 3G opens up a world of
features for cell phones which operate on 3G networks. This includes streaming
video and much faster uploads and downloads. Other features vary by the
particular model of the mobile phone. For instance, the 3G iPhone features GPS
(Global Positioning System) capabililities, where the 2G model does not.

3G Network Disadvantages

o The major disadvantage for 3G network plans centers around pricing. Generally,
3G network price points are much higher than 2G networks with comparable
features. In addition, the allowed minutes are often set at a much lower threshold
than for 2G plans of a similar price range.

Considerations

o 3G network phones have been in wide use in Japan for years. The introduction
of 3G phones in the United States means that is may now be possible to travel to
Japan and use your regular mobile phone, rather than renting a 3G phone. Many
network providers are concentrating their services on 3G networks to the
detriment of 2G service. AT&T confirmed in 2009 that it had switched from the
850 MHz band to using the weaker 1900 MHz band in some areas after the
introduction of phones for its 3G network.


Features

o The significant difference between 2G and 3G networks is the faster data speeds
offered by 3G. For voice use and text messaging, the differences between a 2G
and 3G phone are minimal.

Benefits

o Although 2G phones are less expensive, they cannot offer fast web browsing and
file transfers in the way a 3G phone can. The 3G standard allows data, pictures
and videos to be uploaded and downloaded quickly.

Considerations

o Not all areas have 3G networks available. In the event that a 3G network is not
available, 3G phones will connect to whatever network is available, even if it is
a slower 2G network.

Identification

o A 3G phone can be identified by looking at its screen. Next to the signal
strength, look for a 3G or EV logo. Either one indicates you are on a 3G
network.
Potential

o Both 2G and 3G networks allow for easy use of mobile data services. While 3G
speeds are faster, both options provide mobile Internet connections wherever
there is a cellular signal.

3G (third generation of mobile telephony)
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3G refers to the third generation of mobile telephony (that is, cellular)
technology. The third generation, as the name suggests, follows two earlier
generations.

The first generation (1G) began in the early 80's with commercial deployment of
Advanced Mobile Phone Service (AMPS) cellular networks. Early AMPS
networks used Frequency Division Multiplexing Access (FDMA) to carry
analog voice over channels in the 800 MHz frequency band.

The second generation (2G) emerged in the 90's when mobile operators
deployed two competing digital voice standards. In North America, some
operators adopted IS-95, which used Code Division Multiple Access (CDMA) to
multiplex up to 64 calls per channel in the 800 MHz band. Across the world,
many operators adopted the Global System for Mobile communication (GSM)
standard, which used Time Division Multiple Access (TDMA) to multiplex up
to 8 calls per channel in the 900 and 1800 MHz bands.

The International Telecommunications Union (ITU) defined the third generation
(3G) of mobile telephony standards IMT-2000 to facilitate growth, increase
bandwidth, and support more diverse applications. For example, GSM could
deliver not only voice, but also circuit-switched data at speeds up to 14.4 Kbps.
But to support mobile multimedia applications, 3G had to deliver packet-
switched data with better spectral efficiency, at far greater speeds.

However, to get from 2G to 3G, mobile operators had make "evolutionary"
upgrades to existing networks while simultaneously planning their
"revolutionary" new mobile broadband networks. This lead to the establishment
of two distinct 3G families: 3GPP and 3GPP2.

The 3rd Generation Partnership Project (3GPP) was formed in 1998 to foster
deployment of 3G networks that descended from GSM. 3GPP technologies
evolved as follows.

General Packet Radio Service (GPRS) offered speeds up to 114 Kbps.

Enhanced Data Rates for Global Evolution (EDGE) reached up to 384 Kbps.

UMTS Wideband CDMA (WCDMA) offered downlink speeds up to 1.92
Mbps.

High Speed Downlink Packet Access (HSDPA) boosted the downlink to
14Mbps.

LTE Evolved UMTS Terrestrial Radio Access (E-UTRA) is aiming for 100
Mbps.

GPRS deployments began in 2000, followed by EDGE in 2003. While these
technologies are defined by IMT-2000, they are sometimes called "2.5G"
because they did not offer multi-megabit data rates. EDGE has now been
superceded by HSDPA (and its uplink partner HSUPA). According to the 3GPP,
there were 166 HSDPA networks in 75 countries at the end of 2007. The next
step for GSM operators: LTE E-UTRA, based on specifications completed in
late 2008.

A second organization, the 3rd Generation Partnership Project 2 (3GPP2) -- was
formed to help North American and Asian operators using CDMA2000
transition to 3G. 3GPP2 technologies evolved as follows.

One Times Radio Transmission Technology (1xRTT) offered speeds up to 144
Kbps.

Evolution Data Optimized (EV-DO) increased downlink speeds up to 2.4
Mbps.

EV-DO Rev. A boosted downlink peak speed to 3.1 Mbps and reduced latency.

EV-DO Rev. B can use 2 to 15 channels, with each downlink peaking at 4.9
Mbps.

Ultra Mobile Broadband (UMB) was slated to reach 288 Mbps on the
downlink.

1xRTT became available in 2002, followed by commercial EV-DO Rev. 0 in
2004. Here again, 1xRTT is referred to as "2.5G" because it served as a
transitional step to EV-DO. EV-DO standards were extended twice Revision A
services emerged in 2006 and are now being succeeded by products that use
Revision B to increase data rates by transmitting over multiple channels. The
3GPP2's next-generation technology, UMB, may not catch on, as many CDMA
operators are now planning to evolve to LTE instead.

In fact, LTE and UMB are often called 4G (fourth generation) technologies
because they increase downlink speeds an order of magnitude. This label is a bit
premature because what constitutes "4G" has not yet been standardized. The
ITU is currently considering candidate technologies for inclusion in the 4G IMT-
Advanced standard, including LTE, UMB, and WiMAX II. Goals for 4G include
data rates of least 100 Mbps, use of OFDMA transmission, and packet-switched
delivery of IP-based voice, data, and streaming multimedia.












Research Methodology

Problem Definition

The analysis of Airtel , Idea & Vodafone and its competitors in the UP (E)
market and its growth.


Introduction:

Analysis is defined as a scientific and systematic search of pertinent information
on a specific topic. In fact, analysis is an art of scientific investigation. It is an
original contribution to the existing stock of knowledge making for its
advancement. It helps in the study, observation, comparison and experiment.
The respondents considered for this study is related from adjacent villages of
Luck now, capital city of U.P. The study involved filed survey by
administrating structured questionnaire.


Analysis problem:

In analysis process the first and the foremost step happens to be that of selecting
and properly defining a problem. The problem should be defined in a
systematic manner, giving due weight age to all relating points. The technique
for the purpose involves the undertaking of the following steps generally one
after the other

Statement of the problem in a general way
Understanding the nature of the problem
Surveying the available literature
Developing the ideas through discussions
Rephrasing the problem

Therefore the statement of the problem is to find out the 3G analysis and feed
back


Choice of research design:

Research design is the framework or plan for a study , which is used as a guide
in collecting and analyzing the data. The design followed is :

Formulating objective of the study
Designing the method of data collection
Selecting the sample size
Collection of data
Analyzing and findings
Conclusion and inferences
Limitations


Types of research

The basic types of research used here are as follows-

1. Descriptive It includes surveys and fact-findings enquiries of different
kinds. The major purpose of descriptive research is description of the state of the
affairs, as it exists at present. The main characteristic of this method is that the
researcher has no control over the variables; he can only observe what has
happened or what is happening.


2. Qualitative It is concerned with qualitative phenomena, i.e. phenomena
relating to or involving quality or kind. For instance, when we are interested in
investigating the reasons for human behavior (i.e. why people think or do certain
things). Its aim is to discover the underlying motives of human behaviour.


Procedure for data collection and analysis

Primary data:

It is the data that is collected initially for the first time. It helps in the
validation of secondary data from secondary sources. It is original in
nature and may includes the following method

Through questionnaire

Standardized questionnaires were framed out in order to get data about the
sale of the bundled handsets, competitors as well as the factors affecting
the sales of these bundled handsets.

Secondary data :

It is the details that which are available in the form of facts and figures.
The source of secondary data is


Websites
Magazines
Books

Analysis:

It is done through a process that includes certain steps, such as follows-

Editing
Coding
Classification
Tabulation

Finally the data and inferences are represented well with the help of different
charts

Data Analysis Technique :

The data analysis technique was purely Quantitative in nature, taking the help or
various kinds of diagrammatic presentations, which were:
Histograms
Pie charts




Sampling:

The sample size of 50 customers was taken in the villages of Lucknow. Only 50
customers used mobiles.40 are using GSM while rests 10are using CDMA.

Sampling technique used

Sampling may be defined as the selection of some of an aggregate or the totality
on the basis of which a judgment or inference about an entire population by
examining only part of it.

The sampling technique used here was stratified sampling when populations
are divided into subgroups depending on particular characteristics.

It was a mixture of stratified sampling with judgmental sampling. Using this
technique, these customers were divided into different categories on the basis of
their monthly expenditure, age group and profession.

Fieldwork- method used for data collection

The method used for data collection in the field work of personal interview.
Personal interviews are those in which an interviewer obtains information from
respondents in face to face meetings. Personal interviews are widely used in
marketing research. In a personal interview the interviewer asks the questions of
the respondents of the face to face situation.




Data collection :

The primary data to be selected was based upon the response of the respondents
to the questionnaire designed. The primary source was only the customers using
different GSM services..

Research instrument :

Questionnaire is used in this research because survey of individual was required.
When information is to be collected by asking questions of people who may
have the desired data a standardized form called a questionnaire is prepared. The
questionnaire is a list of questions to be asked respondents. Each question is
worded exactly as it is to be asked and the questions are listed in an established
sequence.

Questionnaires are the measuring instruments used in marketing research. If they
are to produce useful measurement, they must be both valid and reliable. The
basic objective of preparation of this questionnaire is to know the sale of the
various GSM so that I can know the market share of the various companies as
well as the preference of the customers while going in for such purchases and
the features they have in mind or would like to have while considering the
various GSM Services.

Sampling Units:

Each respondent was considered as a single unit in the survey.



DATA ANALYSIS
SAMPLE SIZE 50

1. Do you have cell phone?

User Response
50 Yes
0 No

It was found out that the villages adjacent to Lucknow show a good
subscriber frequency as data shows that approximately 100%people subscribe
mobile services.


2. Which mobile service do they use?

Mob service USER
GSM 40
CDMA 10

It is quite evident from above data that consumers in rural area prefer GSM over
CDMA.They hold a general perception that GSM shows a better battery back up
to CDMA.approximately 80% consumers prefer GSM while rest 20% to
CDMA.





3. Age group of use


Age group 15-22 23-30 31-40 41 and
above
Total
No of
user
22 13 6 9 50

The analysis was carried out dividing total no of subscribers into 4 categories.
First category includes customers between ages of 15 to 22 which cover the
maximum (44%) area of graph. This shows that persons lying between ages of
15 to22 are the highest consumers of teleservices. Rest 26% Are between 23
to30.persons of 41 and above are the least consumers occupying only 12% area
of graph

4. Profession of customer

Profession
of customer
Student Businessma
n
Servicema
n
Agricultur
e
Housewi
fe
total
No of
customer
16 11 13 7 3 50

Data shows that students are the highest subscribers of cellular services. They
occupy the largest area of graph. Second are servicemen with 21% of total
cellular subscribers.




6. Which mobile network they use

mobile
network
No of user
Airtel 20
Vodafone 20
Idea 10

Data clears that Airtel is the strongest market holder with the maximum no of
subscribers. Out of 50customers 20 subscribe Airtel.
Vodafone is the second providing services to 40 customers. Reliance
communication

7. How much monthly expenditure on mobile

Expenditure No of response
0 to 100 40
100 to 300 55
300 to 500 40
Above 500 35

As data shows that 40(24%) customers out of 170 expend between 0 to 100
rupees while 55 (31%) Expend 300 rupees monthly over cell phones.
Rest 40(21%) persons expend 300 to 400rupees and others 24% expend over
500 rupees month




8. Are you using GSM SERVICES?

GSM user Other
CDMA user
10 140


Age and profession of GSM user

Age group 15-22 23-30 31-40 41 and
above
Total
No of user 15 10 5 0 30

The data clears that out of 50 customers only 40(80%) use GSM services
while rests prefer to other services.

Profession

Profession
of customer
Student Businessma
n
Servicema
n
Agricultur
e
Housewi
fe
total
No of
customer
20 0 7 3 0 30


Data shows that out of 30 customers 20 are students. they cover more than half
of the entire area of graph.rests 7 are serviceman 3 are related to agriculture.so
student play important role in determining success of this service.

Reasons for using GSM.

Reasons Response
Network
Coverage
2
STV 15
Full Talk time 8
Service 3
Others 2

As the data clears most of the customers choose SPECIAL TARRIF VOUCHER
to prefer RELIANCE services, 15 out of 30 select STV. 8 choose to full
talktime,3 to other services provided. Rests are satisfied with network and other
reasons.

Reasons for using other GSM services.

Airtel

Total no of Airtel user 45

As the overview of data obtained ,shows that AIRTEL appears as the strongest
competitor in the market.out of 170 GSM user 45 use airtel.25 out of 45 use it
due to better network,





Vodafone

Total no of Vodafone user 35

Gsm of Vodafone exists in the market previously so customers do not want to
change their no.35 user of Vodafone most of them are using due to better
coverage area.

Do you watch advertisement in T.V.


Response

No of viewers
No 20
Yes 30

As the data clears out of 170 spectators 100 (59%) like to watch advertisement
of Telecom companies while rest 70 (41%) like to skip channels

12. Which telecom ad you like or remember?
Total number of viewers 50
The data shows that highest no of television viewers like to see advertisement of
Idea with slogan WALK WHEN YOU TALK featuring Abhisek
Bacchan..Approximately 35% person lie under this category.
Vodafone is the second competitor to this category with 25% viewers. Reliance
occupies third position with 20% viewers.15% subscribers prefer Airtel with
slogan JANTA KI AAWAJcharacterised by Shreyas Talpade.
Only 5% like to watch advertisement of BSNL with slogan CONNECTING
INDIA Characterized by Delia Padukone.























FINDINGS

Airtel is the market leader at present but Idea is giving it fast and close
competition.
The no. of customers using Airtel is increasing fast..
Idea gets close competition with Airtel
The customers looks for good network coverage and a substantial amount
of talk time in the offer while making his purchase.
The company name and the reasonable price are the next two important
factors important in his purchase decision.
Most of customers prefer offers given by company in making their
purchase..











CONCLUSION.
During entire analysis AIRTEL appears a strong competitor with largest
no of satisfied subscribers..
Natives of villages have shown a pre decided notion in the decision
making process. They are pre decided about their budget and are
inclined towards Brand image.
If the present growth scenario of Reliance and its competitors continues,
then in the near future Airtel can attain the No. 1 position in the market.
Penetration of customers in rural areas need to be increased
Most of the customers are satisfied with our STV
Youths are the highest subscribers of our service mostly students lie under
this category.
Network problem is the foremost reason of ignorance of our services.
People like to see the advertisement of IDEA rather than RELIANCE.
Most of the villagers are not aware of our services









RECOMMENDATIONS


People have strong attachment with NOKIA so a tie up with Nokia may
help increasing grip over market.
A more better and attractive offer would help to beat the competition from
AIRTEL
Night free offer should be reduced to 10 pm to 7 am because most of
people
Can not avail this service in rural areas
Network is the most important factor to be improved.












BIBLIOGRAPHY



The following information that is given in the project has been sorted from the
following sources:.
www.google.com
www.answers.com
www.rcom.co.in
www.relianceadagroup.com
www.ibef.org
www.airtel.in
www.vodafone.co.in
www.tataindicom.com













QUESTIONAIRE
(1) NAME :
(2) AGE :
(3) ADERSS:
(4) GENDER:

1. Do you have cell phone?
Yes [] No []

2. Which mobile service do they use?
GSM [] CDMA []

3. Age group of use
15 to 22 [] 22 to 30 []
30 to 40 [] more than 40 year []

4. Profession of customer
Student [] Businessman [] Serviceman []
Agriculture [] Housewife []

5. Size of family
2 to 5 [] 5 to 8 []
8 to 10 [] More than 10 []

6. Which mobile network they use?
Vodafone [] Airtel []
Idea []


7. How much monthly expenditure on mobile?
0 to 100 [] 100 to 300 []
300 to 500 [] 500 and above []

8. Are you using GSM SERVICES?
YES [] No []

9. If yes then why
Service [] STV [] Full Talk time []
Network coverage [] other []

10. Whether you are using other services then why?


11. Do you watch advertisement in T.V.?
YES [] NO []

12. Which telecom ad you like or remember?
Vodafone [] Airtel []
Idea []

13. With the same number if you want to change the operator
Then which one would you prefers.
Airtel [] Vodafone [] Idea []

14. Which GSM Network is best ?
Airtel [] Vodafone [] Idea []