Create an unbeatable proposal with the perfect

combination of market insight and a robust desert

plant design to win projects in MENA
Beyond policy updates: Discover lucrative industrial opportunities
and get top level insight on development issues in Saudi Arabia, Jordan
and more to take the lead in the region
Build an attractive business case: Understand the investment
criteria for solar in MENA and the changes you need to make to
guarantee your projects bankability
Make protable partnerships: Identify and solve key challenges
in local ventures with expert advice and case studies to seize hold of the
MENA market and full national requirements
Engineer for PV success: Design the highest performance plants
with low cost strategies from PV experts to create protable projects
Global CSP lessons learnt: Get essential information from
international CSP developers on the challenges in constructing in desert
conditions to lower your costs
Optimal O&M: Learn how environmental factors aect performance
with valuable operations insight from leading developers to increase yield
TAKE A LOOK AT THE THE PROGRAM, SPEAKER LINE-UP & MUCH MORE!
MENASOL2014
6
th
Middle East & North Africa Solar Conference & Expo
May 6-7 | Hyatt Regency | Dubai | UAE
Researched & Organised by
The leading CSP and PV conference for
the MENA region
Government ministries and
agencies such as DEWA and ONE,
with major plans for PV & CSP will
be attending
Unique combination of Petroleum
Development Oman, ACWA Power
and other stakeholders on how
to capitalize on solar in industrial
applications
Technical case studies from Sun
& Life, Belectric, Brightsource
and SolarReserve on designing
and operating high-performance
plants
A rare opportunity to see the
Shams One CSP Plant on a site
tour and get extended
networking time
B U S I N E S S I N T E L L I G E N C E
PLENARY SPEAKERS
CSP SPEAKERS
PV SPEAKERS
MENASOL is the place to be when it
comes to renewables in the region.
- EDP Renewables
Lead Sponsor:
Global Exhibitor: Premier Exhibitors: Exhibitors:
Silver Sponsors: Bronze Sponsor: Wi Sponsor:
Lanyard Sponsor:
Sponsors:
Global Premier Exhibitor:
SAVE UP
TO 100
if you register
before 11 Apr
2014: A year set to revolutionise the MENA solar markets
Meet your next customer at MENASOL 2014 www.csptoday.com/mena
The MENASOL LEGACY
BOOK YOUR PLACE TODAY TO IMPROVE YOUR SOLAR PROSPECTS IN MENA FOR 2014 AND BEYOND!
+44 (0) 207 375 7584 register@csptoday.com

www.csptoday.com/mena
The foundations for a strong, sustainable market in
MENA are built
2013 was a ground breaking year for solar markets in MENA, with many
new opportunities for utility scale plants coming alive in Saudi Arabia,
Jordan, Kuwait, Morocco and more countries across the region. The
MENA solar vision is becoming a reality with the 100MW Shams 1, the
rst 13MW of the Mohamed Bin Rashid al Makhtoum Solar Park and
several other smaller installations coming online, whilst the 160MW Noor
1 in Morocco also began construction; another landmark for CSP. Whats
more, these markets all made the necessary progress in grid regulation
and infrastructure to support the installation of projects in 2014, helping
to cut the costs that delays incur.
The biggest opportunities in the world for solar are in MENA, but as the
competition is hotting up, the secrets to success for CSP and PV are
crucial for a competitive edge no matter where you are in the value chain:
1. UTILISING LOCAL KNOWLEDGE AND CAPACITIES
Whether its in partnerships, ventures, contracts of services or
consortiums you will need a trusted local company to help you navigate
bureaucratic processes but also understand labour laws, logistics, costs
and desert construction.
2. PROVEN UNDERSTANDING OF DESERT CONDITIONS
Understanding the impact of climatic conditions the different types of
dust, humidity, sunlight and wind speeds in specic regions is absolutely
essential, but so is producing performance projections based on accurate
modelling. Not only will nanciers carefully scrutinise models and
performance projections, but developers and EPC contractors must all
factor in accurate maintenance costs for achieving projections.
3. GETTING PROJECT FINANCING
There are several strict criteria for funding projects in MENA. Firstly,
evidence that the technology will perform well at the site selected.
Secondly, the technology suppliers have a good track record and are
nancially stable and thirdly, the main contractors or developers have
experience in installing and developing solar.
To help developers full these criteria and gain a competitive edge,
MENASOL 2014 attracts the key players that your business needs to meet
in order to overcome its challenges and be successful in the region.
This year the conference will solve the most pressing challenges:
Business-Critical Issue MENASOL features
Understanding the technical
and commercial needs of power
purchasers
Leading regional utilities such as
KAHRAMAA, ONE, and DEWA
Meeting policy-makers and strate-
gists who build and regulate national
solar programmes
Senior government stakeholders
from key markets including Electric-
ity Regulation Commission Jordan
Getting answers to the most pressing
technical questions, particularly those
about performance in dusty areas and
the cost-eectiveness of maintenance
strategies
Top global and regional solar develop-
ers including Masdar, ACWA Power,
SunPower, SolarReserve and many
more will share case studies with
direct experience in MENA
For ve years MENASOL has continually been the core meeting
place in MENA for the whole solar industry value chain.
MENASOLs success is based on three crucial factors
1. Latest market information: Bringing decision-makers and
renewable energy experts working on solar in the region to
share experiences and information on upcoming projects
2. Strategies for success : Attracting international companies
and leaders to share technical lessons and best practice for
high performance plants in MENA
3. Worldwide recognition: Ensuring that delegates are a mix
of local engineering rms, international developers/EPCs,
regional nanciers, government stakeholders and technology
providers
These three factors have led to the audience growing from 140
delegates to 400, and a sold-out exhibition area every year!

In past years the event has been held under the patronage of
the Egyptian Ministry of Investment and the Moroccan Ministry
of Energy, Mines, Water & Environment. Delegations have
repeatedly attended from Saudi Arabia, Qatar, Jordan, Oman
and many other countries.
MENASOL always gives you the understanding you need on
the processes for tendering with regional companies, nancing
projects, key commercial issues in land purchase, partnerships
and joint ventures to help save you time and funds. New for
MENASOL 2014 is an understanding of the opportunities with
industrial companies and thats why there are specic sessions
on desalination and Enhanced Oil Recovery. Take a look at the
full agenda over the page to nd out more.
Nowhere else will you get this level of insight and the opportunity to
network with the individuals and companies focused on developing large
scale solar plants in the region.
Register today and build a protable solar business in
2014 and beyond.
MENASOL 2014 conference at a glance
Dont miss this event! www.csptoday.com/mena
Continue your MENASOL experience with an
exclusive tour of the 100MW Shams I - the
worlds largest parabolic trough project!
Shams Power Company will give attendees the exclusive
opportunity to tour the Shams I CSP power plant on 8th May.
Not only will you get a chance to see solar power live in action
at the Middle Easts only operational CSP power plant, where
11,000,000 man-hours have already been put in, youll have a
full day of intimate networking time with the tour group.
DAY 3
CSP TRACK
PLENARY SESSIONS: The biggest on and o-grid solar
opportunities and how to secure them
PV TRACK
Find out exactly where the opportunities are in the top
markets of Jordan, Saudi Arabia and go beyond policy to
nd out what the key requirements in nancing, land and
technical specication will be.
Dont miss the panel on desalination for a rst-time
debate on technology choice, pricing and how to build
a solar business in this exciting new niche.
DAY 1
AM
At MENASOL youll get a full day and a half
agenda bursting with incomparable CSP specic
technical and commercial insight through
presentations, exciting panel discussions and
extended Q&As with the CSP experts!
Top sessions include:
CSP international lessons learnt: get case studies
on Shams 1 and Crescent Dunes as well as CSP
technology comparisons in desert regions
Financing a CSP Power plant: hear from major CSP
investors on what makes a project bankable to ensure
your proposal secures nance
Joint Ventures: learn from the key developers and
advisors on how to build the most competitive
consortium to win bids in the upcoming tenders in
Saudi Arabia, Jordan, Morocco and beyond
From cutting construction costs to ensuring that you
understand the inverter specications in dierent grids,
over 1.5 days youll be armed with the commercial
and technical knowledge to become one of the rst PV
leaders in MENA.
The unmissable track includes:
Essential construction and labour advice from
Belectric and Sun & Life sharing knowledge on key
markets so you take home strategies for immediate
success
The last word on performance expectations of Thin
Film vs c-SI to help you make the best technology
decisions for your site
Crucial commercial knowledge from top-decision
makers such as DEWA and Masdar on taking
advantage of exciting markets including Morocco,
Dubai, and many more
E
X
C
L
U
S
I
V
E
During the site visit you will:
Tour Shams 1 with CSP engineers
who will give you the expert insight
into how the plant operates and
the key lessons learnt during
construction and operation
Be taken to a spectacular viewing
platform on the desert dunes to
overlook the power plant
Take part in an exclusive networking
lunch with the tour group and
leading CSP experts
DAY 1
AM
DAY 2
AM/PM
LIMITED SPACES, BOOK NOW
MENASOL 2014 SPEAKERS
PV TRACK
Samir Amin
Senior Project Manager
Sun & Life
Sami Khoreibi
CEO
Enviromena
Representative to be
confirmed,
DuPont Photovoltaic
Solutions
Martin Mock
Managing Director
Belectric Middle East
Silash Ruperell
CEO
Armacom International
Grant Greatrex
Senior Partner - Renewable
Energies
MaC Group
Brooks Herring
Vice President, Corporate
Executive Officer
Solar Frontier
Chris Smith
Director
Power Capital
Representative to be
confirmed,
ILF Consulting Engineers
Tirso Diaz
Business Development
Director, Meyer Burger
Technology Ltd
Laurent Longuet
Managing Director - Middle
East, Sunpower
Tarik Hamane
Director of Origination
ONE Morocco
Waleed Salman,
Vice President-Strategy,
Dubai Electricity & Water
Authority (DEWA)
Ali Mohamed al Ali
Conservation and Energy
Efficiency Manager
KAHRAMAA
Karl Leo
Director- Center for Solar
and Photovoltaic Engineering
Research (SPERC), KAUST
Adel Baba-Aissa
Founder & Managing,
Director of Renewable
Energy Partner
Dr Hosni Ghedira
Director, Research Center
for Renewable Energy
Mapping and Assessment
(Masdar Institute)
Floris Schulze
Managing Director- Middle
East, CESI
Nikolai Dobrott
Managing Partner, Apricum
Joerg Althaus
Head of Business Field-
Solar Field
TV Rheinland
Professor Al Amoud
Associate Professor
King Saud University
Omran Al Kuwari
CEOGreen Gulf
Stefan de Haan
Senior Solar analyst
IHS Research
CSP TRACK
Kevin Smith
CEO,
SolarReserve
Yago Mancebo
Investment Manager
Masdar
Abdulaziz Al-Obaidli
Process Performance
Engineer
Shams Power Company
Thomas Riley
Senior Advisor to CEO on
international Development
BrightSource Energy
Javier Lopez Carvajal
Product Manager Renewable
Energy, Tractebel
Engineering GDF Suez
Rod McGregor,
CEO,
Glasspoint Solar
Senior Representative
Abengoa
Representative to be
confirmed, Rioglass Solar
Sam Shakir
CEO AREVA Solar
Barbara Riccardi
Director of Global
Infrastucture and Finance
Natixis Bank
Ulrich Schoppmeyer
Director - Power,
Renewables and Water
Kfw IPEX
Yasser B Yaqub,
Associate,
Chadbourne & Parke LLC
Dr Wilson Jefferson
Senior Counsel
Osool Law Firm
Robert Flaechsig
Regional Coordinator Saudi
Arabia & GCC
Desertec Foundation
Charlie Richardson
Senior Underwriter
GCube Underwriting
Limited
Reda El Chaar
Managing Director
Access Consultants
Luis Crespo
President
ESTELA
Dr. Tom Fluri
Head of Group-
Solar Thermal Power Plants
and High Temperature
Energy Storage
Fraunhofer Institue for
Solar Energy
Matteo Chiesa
Associate Professor
Masdar Institute
Jonathan Walters
Director, Regional Programs
and Partnerships
The World Bank
Richard LeBlanc
CEO
SkyFuel
Alan Cortizo Surez
Sales Manager
TSK Grupo
Dont miss this event! www.csptoday.com/mena
Plenary Sessions
Dont miss this event! www.csptoday.com/mena
SESSION 1
REALISING JORDANS VISION FOR
RENEWABLE ENERGY PANEL
Hear from every stakeholder important to
Jordans solar development to learn lessons
from rounds 1 and 2 of projects to save
money in development and construction
Get nancing for your plant by designing
bankable plants; nd out how from the
leading banks funding projects in Jordan
Evaluate the opportunity for plants with
private customers and distributed power to
see if you could take advantage of the high
irradiation with more customers
Receive essential advice on negotiating land
purchase from multiple owners to reduce
transaction costs
HE Eng. Wijdan alRabadi,
Commissioner, Electricity Regulation
Commission - Jordan
Ghazali Inam,
Global Head of Corporate Finance, Arab Bank
Hanna Zaghloul,
CEO, Kawar Energy
Hala Zawati,
CEO, EDAMA (Jordanian Sustainable
Business Association)
SESSION 2
ASSESSING THE FUTURE OF
RENEWABLES IN THE MENA REGION
Get an introduction to the key factors
determining whether renewables are viable
and valuable to the Middle East and North
Africa
Take a look at potential future energy
scenarios for solar in the region and key
opportunities within major industries such
as desalination
Taher Diab, Director of Strategy and Planning
of Dubai Supreme Council of Energy
SESSION 3
PREPARE FOR LAUNCH:DESIGNING
COMPETITIVE AND BANKABLE
PROJECTS IN SAUDI ARABIA
Exclusive updates on the Makkah city PV
plant and how this rst mover evaluated its
bidders to help you design winning bids
Learn about the key performance factors
for plant performance in Saudi Arabia and
some of the initiatives to improve modular
eciencies and performance in the local
environment
Local content: How to achieve supply
chain eciency through locating certain
processes to Saudi Arabia and tips for the
rst movers on doing this eciently
Find out which banks will be key players
in Saudi solar nancing and the essential
information on core elements of nancing to
speed up the nancing process and ensure
compliance with regulations
Waleed al Rumaih,
Board Director,
National Transmission Company,
Saudi Arabia
Sam Shakir, CEO, AREVA Solar
Alexandre Allegue,
VP Business Development, Sun & Life
Browning Rockwell,
Executive Director, SASIA
Director to be conrmed, Masdar Clean
Energy
SESSION 4
POWERING DESALINATION
WITH SOLAR
An unmissable chance to hear from leading
companies and researchers in desalination
on their energy appetites and how you could
be their next energy supplier
Learn about where PV or CSP makes the
most sense for this process to ensure youre
focused on the right opportunities for your
business
Discover how to make a business case
to supply energy to some of the regions
biggest desalination companies who could
be your next major business area to make
sure your solar projects an opportunity they
cant aord to miss!
Find out how risk is evaluated by industrial
customers and ways in which you can
structure a proposal.
Thomas Altmann, Vice President Technology,
ACWA Power
Dr. Karlheinz Roesener, Supervisory Board
Member, Desertec Power
SESSION 5
MOROCCO: SETTING THE EXAMPLE
FOR SOLAR IN MENA
Hear from MASEN about crucial
government support for solar in Morocco
and recognise where the prospects for your
CSP and PV businesses are in MENA
Hear from MASEN on the growing industry
in Morocco and why storage makes CSP
the technology choice to realise how this
technology choice applies to the wider
MENA region
Prepare for a Moroccan PV market with the
latest information on ONEs commercial
and technical requirements to ensure you
can full criteria to bid in this energy poor
and lucrative market
Senior representative, Moroccan Agency
for Solar Energy
Tarik Hamane, Director of Origination, ONE
Morocco
KEYNOTE SPEAKERS
Her Excellency
Eng Wijdan Alrabadi
Commissioner, Electricity
Regulation Commission
Hanna Zaghloul
CEO
Kawar Energy
Alexandre Allegue
VP Business Development
Sun & Life
Sam Shakir
CEO, Areva Solar
Hala Zawati
CEO EDAMA
Director to be confirmed
Masdar Clean Energy
Browning Rockwell
Executive Director
SASIA
Taher Diab,
Director of Strategy and
Planning of
Dubai Supreme Council of
Energy
Thomas Altmann
VP Technology
ACWA Power
Waleed al Rumaih
Board Director
National Saudi
Transmission Company
Richard Keenan,
Partner,
Chadbourne & Parke LLC
Prof. Dr. Karlheinz Roesener,
Supervisory Board Member,
Desertec Power
Tarik Hamane
Director of Origination
ONE Morocco
Ahmed Aldohni
Generations Contracts &
Agreements Section Head
Electrical System Planning
Dept. National Electric
Power Company NEPCO
Dayae Oudhiri
Moroccan Agency for
Solar Energy
Michelle Davies,
Partner - Head of Clean
Energy and Sustainability,
Eversheds LLP
Frank Wouters
Deputy Director-General
International Renewable
Energy Agency (IRENA)
PV Technology & Markets Track
Dont miss this event! www.csptoday.com/mena
MIDDLE EAST MARKET ENTRY:
STRATEGIES FOR PV SUCCESS
Take a look at the up and coming markets
in the region for which you can make the
strongest PV business case for larger-scale PV
Evaluate partnership strategies in key markets
to understand how to best use resources
and people to really understand how to do
business quicker and more eectively
Ensure youre working in the most eective
way with partner companies and contractors
to save money and frustration
Planning a multiple country strategy: Get top
tips from Enviromena on working eectively in
multiple countries to get the most from your
sta and coordination eorts without wasting
money
Nikolai Dobrott, Managing Partner, Apricum
Sami Khoreibi, CEO, Enviromena
THE ROAD TO PROSPEROUS PV IN
MENA PANEL
Hear from leading research bodies on the
technology priorities for PV in MENA and the
key approaches to improving performance
and lowering maintenance costs
Get advice from solar customers such as
DEWA on designing high-yield plants with the
best technologies
Experience counts: Leading global PV
companies share their advice on the
engineering strategies to design high
performance plants
Karl Leo, Director- Center for Solar and
Photovoltaic Engineering Research (SPERC),
KAUST
Waleed Salman, Vice President-Strategy,
Dubai Electricity & Water Authority
(DEWA)
Vahid Fotuhi, Founder & President of MESIA
EQUITY INVESTORS ACROSS THE
SOLAR PV DEVELOPMENT CYCLE
Overview of the proles of equity providers
in early stage development through to
operational assets so you understand who to
approach
Insights from key equity providers in the solar
PV development cycle - co-developers, private
equity, infrastructure funds to see how you
can make your company and assets more
bankable
Focus on the investment criteria and returns
expectations of each class of equity investor
so youre targeting the right investors for your
project
Grant Greatrex, Senior Partner - Renewable
Energies, MaC Group
Chris Smith, Director, Power Capital
Silash Ruperell, CEO, Armacom International
Alastair Jessop, International Business
Development Director, Solarreserve
CSP IN NORTH AFRICA: THE
LAUNCHPAD FOR PV
As Egypt begins their PV programme,
learn about how you can make your project
competitive to get a project in this exciting
new market
Get practical tips from leading solar brokers
and insurers on how to lower risk and
reduce insurance premiums in markets
with elements of political uncertainty and
operational insecurity
Adel Baba-Aissa, Founder & Managing
Director, Renewable Energy Partner
GETTING CONNECTED: READYING
THE GRIDS FOR PV PENETRATION
Discover how GCC countries will be
upgrading their grids and their technical
requirements to ensure you reduce
interconnection time and negotiation costs
Find out how Saudi Arabias grid
infrastructure plans and codes will support
the development of renewables so you can
maximise the protability of your plant
Get the nal word on the technical
specication of inverters to increase
reliability and improve transmission from
your plant in key MENA grids
Ali Mohamed al Ali, Conservation and
Energy Eciency Manager, KAHRAMAA
Floris Schulze, Managing Director- Middle
East, CESI
MONO/POLYCRYSTALLINE VS
THIN FILM- PICKING THE BEST
TECHNOLOGY FOR THE DESERT
Understand how to balance the key
variables in module election to decide
whether PV or Thin Film is the correct
technology for your installation to ensure
protability and durability
Understand how to adapt modules for high
energy yield in desert conditions
In the battle for eciencies, evaluate module
eciencies to make the best choice for your
climate
Take a look at the resistance of these
modules to withstand high temperatures
and harsh conditions to ensure you choose
the most appropriate technology
Get the facts on the costs of Thin Film
versus c-SI modules, factoring in shipping
prices and maintenance/replacement costs
to see how it ts in your maintenance and
system budget and cost of electricity
Dr Hosni Ghedira, Director, Research
Center for Renewable Energy Mapping
and Assessment (Masdar Institute)
Stefan de Haan, Senior Solar Analyst,
IHS Research
Brooks Herring, VP Marketing, Solar
Frontier
Lauren Longuet, Managing Director -
Middle East, SunPower
LESSONS LEARNT FROM LEADING
PLANTS IN MENA
Compare performance of plants from MENAs short
but meaningful solar history with case studies on the
leading PV plants to see what yields you can expect in
well-designed plants
The leading construction companies share their
lessons in large roof-mounted PV structures to help
you prepare low-cost plants for o-grid customers in
Saudi Arabia
COST-EFFECTIVE CONSTRUCTION IN
MENA
Get rarely shared practical information from regional
construction leaders on how to keep costs down
whilst ensuring product quality in remote and extreme
locations
Understand the best delivery and deployment
strategies for key markets to reduce transport and
labour costs
Minimise dust problems: Essential strategies for
mitigating dust problems in construction and operation
to maximise performance
Regional solar construction leaders share a
comprehensive overview of labour codes in key
markets to ensure your contractor is compliant and
avoids expensive mistakes
Martin Mock, Managing Director,
Belectric Middle East
Samir Amin, Senior Project Manager, Sun & Life
TESTING TIMES: MODULE AND
COMPONENT SELECTION FOR SAUDI,
JORDAN, AND THE UAE
The ultimate authority on testing talks you through key
simulations for the dierent desert conditions of Jordan,
Saudi, and the UAE for accurate module performance
Get dierent performance results from modules and
component in replicated desert conditions to not only
prove bankability but predict performance
Take a look at current forecasting accuracy and
weather variability by market to fully understand
the specics of each market and adapt your plants
appropriately
Professor Al Amoud, Associate Professor, King
Saud University
Joerg Althaus, Head of Business Field- Solar Field,
TV Rheinland
Representative to be conrmed, DuPont
Photovoltaic Solutions
MAKING THE MOST OF OPERATIONS,
MONITORING AND MAINTENANCE
STRATEGIES
Design a results driven maintenance strategy base to
maximise plant performance whilst remaining as low
budget as possible
The experts analyse dierent cleaning strategies
(including within areas of water scarcity) so you get this
crucial element right from day 1 of operation!
Top tips on writing and negotiating maintenance
contracts as buyer and seller to ensure quality work
at a reasonable cost
Omran al Kuwari, CEO, Green Gulf
Kamal Sabra, Branch Manager - France, Middle East,
North Africa
CSP Technology & Markets Track
Dont miss this event! www.csptoday.com/mena
MOROCCOS CSP POTENTIAL
Get equipped for the CSP boom in
Morocco with the latest updates on the
Noor projects and upcoming solar plans
Learn why storage makes CSP the
technology of choice in Morocco and how
this applies to the wider MENA region
when you choose your technology
Reda El Chaar, Managing Director, Access
Consultants
Alan Cortizo Surez, Sales Manager, TSK
Grupo
CSP TECHNOLOGICAL
ADVANCEMENTS - PREPARING
FOR SAUDI ARABIA
See how innovations such as Fresnel
with molten salt storage will accelerate
CSP progress in the region
Learn about the use of CSP for direct
steam generation such as desalination
and how your company can benet from
these smaller scale o-grid opportunities
Understand why dispatchability will be a
critical factor when you bid for projects in
Saudi Arabia
The MACCSOL project: learn how this dry
cooling system is designed to be more
energy ecient and cost eective so that
you can lower your CSP plants O&M
costs
See how experts have optimised plant
engineering to minimise your time and
installation costs and win the upcoming
tenders in Saudi Arabia
Jayesh Goyal, Global Vice President Sales,
Areva Solar
Ronan Grimes, MACCSOL Project
co-ordinator, University of Limerick
Richard LeBlanc, President and CEO,
SkyFuel
Speaker TBC, Rioglass Solar
Javier Lopez Carvajal, Product Manager
Renewable Energy,
Tractebel Engineering GDF Suez
KUWAIT & THE PROSPECTS FOR
CSP
The Shagaya Complex masterplan - get
insight into Kuwaits rst renewable
energy programme, from feasibility
to site selection, to plan ahead of your
competitors for future CSP bids
Get the lessons learnt from weather
stations and DNI measurement to plan
your optimum plant
Understand the intricacies of bidding at
Shagaya
Dr. Tom Fluri, Head of Group Solar Thermal
Power Plants and High Temperature Energy
Storage,
Fraunhofer Institue for Solar Energy
COALINGA - DEMONSTRATING
THE POWER OF ENHANCED OIL
RECOVERY
Find out how Brightsource Energys
clients have harnessed the power of
steam to enhance oil recovery
Get a breakdown of the plant design and
the performance data at Coalinga and
see how you can adapt this with your CSP
technology in the oil-rich MENA countries
Thomas Riley, Senior Advisor to CEO on
International Development,
BrightSource Energy
GLASSPOINT AND PETROLEUM
DEVELOPMENT OMANS PILOT
PROJECT
Get the rst results of GlassPoint and
Petroleum Development Omans
collaboration in Enhanced Oil Recovery
From DNI measurement to tackling dust
and wind, solve your biggest challenges
when building your EOR project
See which other industrial-scale CSP
projects are in the pipeline to get a share
in this lucrative market
Rod McGregor, CEO, Glasspoint Solar
Dr. Syham Bentouati, Head of New
Technology Implementation,
Petroleum Development Oman
INSURING A CSP POWER PLANT
Realise the importance of technical risk
assessment during the construction and
operational phases of a plant to optimise
your future plants performance
MENA Case studies - get expert
knowledge on the technical and
commercial challenges when insuring
in MENA to make sure your plant is
protable
Charlie Richardson, Senior Underwriter,
GCube Underwriting Limited
SOLAR RESOURCE MAPPING FOR
CSP IN MENA
Get expert advice on the rigorous criteria
for accurate DNI readings and the metrics
you will need from the data to ensure the
site you have selected really is optimum
for CSP
Enter the virtual realm of ReCREMAs
pioneering solar atlas that can map the
solar potential across the UAE to discover
the best locations for your CSP power
plant
Find out how to optimise your power
plants performance even if the DNI is
lower than estimated
Matteo Chiesa, Associate Professor,
Masdar Institute
INTERNATIONAL CSP CASE STUDIES
- CONSTRUCTING CSP IN THE DESERT
Hear the President of ESTELA outline the
importance of knowledge sharing across the
international CSP industry
Understand the key challenges during the
planning, construction and operation of a CSP
desert power plant to be fully prepared when you
win a tender in MENA
Get performance data and valuable lessons from
landmark projects such as Shams 1, Crescent
Dunes and Reliance I
Learn about the adaptation of parabolic trough,
fresnel and tower technologies to desert
conditions to help you decide which is most
suitable for your future plant
Luis Crespo, President, ESTELA
Sam Shakir, CEO, Areva Solar
Kevin Smith, CEO, SolarReserve
Senior Representative, Abengoa
Abdulaziz Al Obaidli, Process Performance
Engineer, Shams Power Company
PROJECT FINANCE IN MENA
See the requirements for securing nance in
MENA, such as land permits and fullling local
content, to ensure you are fully prepared to win
over potential investors
Find out the key dierences between nancing
CSP in the Middle East and in North Africa to
see where to establish your future power plant
investments
Get rst-hand insight on the investments granted
to Shams I and Noor I to guarantee the bankability
of your CSP project proposal
Barbara Riccardi, Director of Global Infrastructure
and Finance, Natixis Bank
Ulrich Schoppmeyer, Director Power, Renewables,
Water, KfW Ipex
Jonathan Walters, Director, Regional Programs &
Partnerships, The World Bank
Yasser B Yaqub, Associate, Chadbourne & Parke
LLP
FORMING JOINT VENTURES IN MENA
Get expert advice on fullling the legal, nancial
and technical requirements when creating
partnerships in MENA to formulate the strongest
business case and outbid your competitors
Hear from active MENA developers on creating
winning consortiums so you can build your own
Get the local know-how on site selection, site
surveying, construction and O&M to identify your
MENA local partners and signicantly bring down
your costs
Robert Flaeschig, Regional Coordinator Saudi
Arabia & GCC, Desertec Foundation
Dr Wilson Jeerson, Senior Counsel,
Osool Law Firm
Yago Mancebo, Investment Manager, Masdar
Wim Alen, Senior Business Developer Solar and
Geothermal, GDF Suez
Who will you meet at MENASOL 2014?
Dont miss this event! www.csptoday.com/mena
MENASOL 2014 will gather all of the major stakeholders in the
CSP and PV industry. From the governments and utilities who
will be making decisions in the hottest countries for solar Saudi
Arabia, Jordan, the UAE and more to the key developers and
EPCs who will drive your solar business forward.
Over the two days you will be communicating with the key
players from the entire local and international solar industry,
build relationships with them and even create new business
on site!
MENASOL 2014: GLOBAL DELEGATES AND A REGIONAL FOCUS, ALL IN ONE PLACE!
Finding the nancing
Its not just governments and the solar value chain that attend MENASOL.
The essential link in the project development chain is the nance
community and every year MENASOL attracts investors looking to fund
projects. Take a look at the investors who have attended past
MENASOL events!
Where MENASOL delegates come from
48% Europe
9% Asia
31% MENA
1% South Africa
1% Other
10% USA
Whether you are looking
to meet your potential
local partners in MENA,
international partners from
Europe, the USA and beyond,
or the customers to purchase
your plant or product, youll
meet them at MENASOL!
MENASOL attracts the senior
level decision-makers of the
companies that are essential to
the success of your business in
MENA. Over two days youll get
over 20 hours of networking
time to build relationships and
your business.
Delegates at previous MENASOL conferences by job title
C-level / Director /
President / Vice President
MENA Market Head
Senior Level Management
Engineering / Technical
Other
44%
22%
15%
14%
5%
KfW Ipex
IFC
Gulf Bank
European Investment Bank
World Bank
Ambata Capital Middle East
Credit Suisse
Sumitomo Mitsubishi Banking
Corporation
African Development Bank
Investors/Advisory Firms
MENASOL gives you the time to meet
prospective customers and build
relationships on site that lead to
more business!
Over 30% of our delegates rated the networking as the
top takeaway from MENASOL 2013:
An excellent networking event to meet a wide
range of solar energy players active in MENA
MacGroup
A great opportunity to network with the key
players in the solar industry Mott MacDonald
Develop your business at MENASOL 2014
Dont miss this event! www.csptoday.com/mena
MENASOL 2014 brings together CSP and PV companies in one exhibition area to make a powerful networking hub for your business. If you
want to secure contracts for projects and build your project pipeline then exhibiting, sponsoring or speaking at MENASOL oers a huge range of
opportunities to suit your budget whilst achieving your business goals.
CSP companies have increasingly high expectations for the MENA
region, particularly afer high prole policy announcements in
Saudi Arabia. With these opportunities opening up, now is the
time to enhance your visibility and make sure your CSP business is
front of mind for the ocials, agencies and major local players.
With 2014 set to be the year that PV explodes across the MENA
region, EPC contractors will be looking for the technology and
services that will ensure they meet performance projections and
deliver on time and within budget.
Stand out from the crowd and prove youre the company to
do this
PV companies who have attended our previous MENASOL
events include:
ABB
Abengoa Solar
Acciona Energia
ACS Cobra
ACWA Power
Alstom
AREVA Solar
Aries Ingeniera
y Sistemas
Dow Chemical
E.ON Climate &
Renewables
GE Energy
GL Garrad
Hassan
Idom
KA-CARE
Masdar
Orascom
Construction
Industries
Pentair
Rioglass
Saudi Aramco
Shams Power
Company
Guardian Glass
HuiyinSchott
Novatec Solar
SkyFuel
Torresol
Nur Energie
CSP SPONSOR/EXHIBITOR OPPORTUNITIES PV SPONSOR/EXHIBITOR OPPORTUNITIES
With a sponsorship or exhibition package at MENASOL 2014, you can benet through
1
4
This was one of the best
networking events I have
atended. The size and well
organised breaks allowed
the right amount of time
for interaction and long
discussions Eaton
4 Reasons to sponsor or exhibit at MENASOL 2013
2
350+ CSP and PV executives in
attendance and networking in the
exhibition
Get maximum visibility in front of the
Government ocials and renewable
agencies present
Thought leadership by showcasing
your product or solution to the industry
Seniority of the audience as 66% of the
attendees are top level decision makers
(C Level/President/Director/VP) or the MENA
Market Heads of their company parameters
3
For CSP sponsorship and exhibition enquiries, get in
touch with Andrew Bold today: abold@csptoday.com
Or call +44 (0) 20 7375 7188
For PV sponsorship and exhibition enquiries, get in
touch with Ricard Palau today: rpalau@pv-insider.com
Or call +44 (0) 20 7375 7551
Positioning your CSP or PV
products or services to the
key solar developers, EPCs
and Government agencies
who need your services, or
technology and expertise
Thought leadership
opportunities by presenting
alongside senior solar leaders
and government stakeholders
well make sure youre viewed
as the industry authority in
front of an audience of
potential customers
Unique exposure in the pre-
and post-conference marketing
to the CSP Today database
(over 42,000 CSP contacts) and
PV Insider database (36,000
contacts)
Unrivalled Networking,
as the attendees are all
senior decision-makers. No
conversation is wasted at the
conference
Developers
Gestamp
First Solar
Masdar PV
SunPower
SunEdison
Azmeel
EPC companies
Martifer Solar
Belectric
Conergy
Juwi Solar
Enviromena
Phoenix Solar
Saudi Oger
Stakeholders
and Power
Purchasers
Total
KA-CARE
MASEN
DESERTEC
DEWA
Maan
Development
Area
Saudi Aramco
Doosan Heavy
Industries
Life Energy
Majan Electricity
Company
Qatar
Petroleum
Maraq Power
Orascom
CSP companies who have attended our previous MENASOL
events include:
Lead Sponsor: Global Exhibitor:
Premier Exhibitors:
Exhibitors: Silver Sponsors: Bronze Sponsor: Sponsors:
Simple and secure registration for MENASOL
Register early to save on your pass! www.csptoday.com/mena
ONLINE: Secure & simple registration online at www.csptoday.com/mena
EMAIL: Send your details and chosen pass type to mena@csptoday.com
PHONE: Call the CSP Today/PV Insider team on +44 (0) 207 375 7584
3 EASY WAYS TO REGISTER NOW
Cancellation Policy
Places are transferable without any charge, but you must inform FC Business
Intelligence of this change in writing prior to the event. You will incur a 25%
cancellation fee on or before 30 March 2014. For all cancellations received
after 30 March 2014 we will be obliged to charge the full fee. We will send
you an e-mail to conrm that we have received your registration. If we have
not received payment within 2 weeks of the booking, we reserve the right
to cancel the booking. You will then be obliged to re-book at the current
rate. PLEASE NOTE - you must notify FC Business Intelligence in writing of a
cancellation or we will be obliged to charge you the full fee. The organizers
reserve the right to make changes to the agenda and program without notice.
Discounts: Only one discount at a time can be applied. Individuals cannot avail
of two discounts schemes simultaneously as per management guidelines.
Designed by www.thecreativetree.co.uk
CLAIM YOUR EXCLUSIVE 50 BROCHURE DISCOUNT
Use this brochure exclusive discount code to claim an extra 50 off your pass.
Simply quote the code when booking, or use it on the online booking form!
CODE:
ONLINE
MENASOL 2014, 6-7 May
Venue: Hyatt Regency Hotel
CSP Today/PV Insider have
secured an exclusive discount
rate for accommodation at the
hotel for all MENASOL attendees.
Take a look at the website for
information on booking:
www.csptoday.com/mena
LAST CHANCE RATE
(Expires 11 Apr)
FULL PRICE
DIAMOND PASS
Gold Plus Pass deliverables PLUS:
Enhanced Access to the Online Networking Centre pre and post conference
Fast-track registration and premium seating at the conference
Exclusive CSP business intelligence report packaged:
CSP Technology Report: Parabolic Trough OR
CSP Technology Report: Solar Tower
2885 2985
GOLD PLUS PASS
Gold Pass deliverables PLUS:
Enhanced Access to the Online Networking Centre pre and post conference
Fast-track registration and premium seating at the conference
1645 1745
GOLD PASS
Silver Pass deliverables PLUS:
Full Access to 2-day conference & networking area during the conference
Access to the PDF presentations 2 weeks afer the event
Post-event media package with audio recordings
Access to the Online Networking Centre pre and post conference
1595 1695
Silver Pass
Full Access to 2-day conference & networking area during the conference
1295 1395
REGISTERING FOR A PASS TO MENASOL 2014 COULDNT BE EASIER, AND TAKES LESS THAN 60 SECONDS.
VISIT WWW.CSPTODAY.COM/MENA TO CHOOSE ONE OF THE PASSES BELOW
All Passes Include:
Access to full agenda and both technology tracks Full access to the exhibition and networking area
Lunch, coee and networking drinks are free of charge