2594 LEOPOLD WAY #107 SUN PRAIRIE, WISCONSIN 53590 262.664.

3215
SENIOR DIRECTOR OF MARKETING
INTERNATIONAL CONSTRUCTION PRODUCTS
DIRECTOR OF MARKETING
SANY AMERICA INC.
DIRECTOR AND PRINCIPAL
STRATEGIS ONE LLC /S+ONE PUBLISHING
VICE PRESIDENT
MALCOLM MARKETING COMMUNICATIONS
DIRECTOR OF MARKETING & PUBLICATIONS
UNIVERSITY OF WISCONSIN-PARKSIDE
NEWS REPORTER
THE JOURNAL TIMES, CHICAGO TRIBUNE, WISCONSIN STATE JOURNAL
NOVEMBER 2013 TO PRESENT
JULY 2012 TO OCTOBER 2013
JUNE 2004 TO DECEMBER 2012
MARCH 2000 TO JUNE 2004
JULY 1992 TO MARCH 2000
FEBRUARY 1984 TO JULY 1992
Created the branding and marketing strategy for this frst-of-its-kind online market-
place for new heavy construction equipment. Startup work included all visual identity
materials: corporate video, e-commerce web site, trade show graphics, machine de-
cals, point-of-purchase materials, presentations, training documents, product bro-
chures and more. Managed the public launch of the company with industry trade
media at the largest North American trade show in Las Vegas.
Planned and developed the companys frst comprehensive marketing plan, from
media relations, dealer communications and advertising to publications and mer-
chandise. Work included trade public relations, product literature, videos, photography
and management of a major NASCAR race-team sponsorship with Tommy Baldwin
Racing. Assumed marketing responsibility for sister company Sany Germany GmbH,
helping company offcials plan for initial product launches in Europe.
Created effective, high-impact marketing materials for units of Volvo Construction
Equipment in North America, Europe and South Korea. Client work included site pho-
tography, PR testimonials, product videos, brochures, presentations, market research,
product launches and customer events. I also developed broadcast commercials, web
sites and videos for local and regional clients. Wrote, designed and published a pa-
perback book, The Journey Home: My Fathers Story of Cancer, Faith and Life-Chang-
ing Miracles, available on Amazon.com.
Directed a staff of fve account managers in developing public relations, advertising,
print collateral and other marketing material for clients in construction, health care,
banking and other industries. Directed all phases of client feld projects: trade media
events, dealer conventions, market research and photo shoots.
Served as chief marketing offcer for this 5,000-student campus in the University of
Wisconsin System. Was the architect and director of a comprehensive communica-
tions program that included print collateral, advertising, admissions materials and
market research. Served as editor of the university magazine, Perspective.
Was an award-winning reporter for 37,000-circulation daily newspaper in Racine, Wis.
Previously worked as a reporter for the Wisconsin State Journal in Madison, and
a Wisconsin special correspondent for the Chicago Tribune. At The Journal Times, I
covered every major beat, including state government, health and medicine, police,
courts, schools, higher education and investigative projects.
Recruiting, hiring and evaluating staff
In-house and client budgeting and forecasting
Direction of major projects and project teams
Building successful relationships at all levels
EXECUTIVE LEADERSHIP
Quantitative and qualitative research
In-depth videotaped customer interviews
Focus groups
Customer prospect development
Industry and market-segment white papers
MARKET RESEARCH
Direction of on-site project teams
Logistics, travel, contractors, internal staff
Coordination from concept to nished product
Media buying for television, radio and outdoor
PROJECT DIRECTION
Hard news reporting, writing and editing
Full-length magazine feature writing
Television, video and audio scripting
Creative copy for ads, brochures, web sites
Author of the 2010 book, The Journey Home
WRITING AND EDITING
Location videography with camera crane
Video production for promos, commercials
Graphic design for print, online and packaging
CREATIVE DIRECTION
Bachelor of arts in journalism, political science,
University of Wisconsin-Madison
Prociency in wide range of software: page
layout, photo editing & manipulation, graphics,
audio and video.
EDUCATION