Strategic Marketing

Case study: LAKE EOLA CHARTER SCHOOL

SWOT Analysis
Assignment #1

Submitted To:
Sir Nadeem Mustafa

Submitted By:
Ali Aslam 11123024



Program: MBA 3 years




GIFT Business School
GIFT University Gujranwala


SWOT Analysis
Strengths:
The greatest strength of LECS was the excellent track record of student performance.
Highest score in FCAT by LECS students and A-rated school for more than nine
consecutive years.
Parent satisfaction with the school. Parents expressed their satisfaction with LECS in
focus groups.
LECS has with no additional associated costs.
Close relationship between parents and school administrators/teachers as well as
between students and teachers.
Professional development for faculty and different curriculum as compared to other
school.
Weaknesses:
Lack of communication from the school to the greater community and parents.
Not many people knew about LECS due to the lack of marketing of the school.
LECS was the limited operating budget of the school and did not receive as much
state funding as public schools.
The inability to collect, store and sort relevant data on each stakeholder group.
Limited donors
No use of technology and outdated system
Limited programs offered
Opportunities:
There was an opportunity for LECS to attract students due to poor performance of
Orange County public schools.
Excellent educational rating and satisfied parent population provided great leverage
points from which to attract public support.
Economy is tight; parents seek more affordable education for their children.
Opportunity for LECS to position itself as the solution to the gap between public school service and
private school price.
President Obamas administration supported charter schools
Threats:
Weakened economy provided LECS, it also posed a threat for the school
Destabilized economy, donors would be less inclined to donate
Disparaging charter schools in Orlando and throughout the state
Threat to LECS was state funding