Syllabus for Business Studies Exam (to be held in March-2013) - As prescribed by CBSE

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SYLLABUS for
BUSINESS STUDIES Board Exam
CLASS XII
CHAPTER-WISE ANALYSIS
Max. Marks: 90 Duration: 3 hours
Unit
No.
Unit Name
Number of Questions Total
Questions
Total Marks
1 mark 3 marks 4 marks 5 marks 6 marks
PART-A. Principles and Functions of Management
1 Introduction to Management 1 1 5 5
2 Principles of Management 2 2 3+3 6
3 Business Environment 1 1 5 5
4 Planning 2 2 3+3 6
5 Organising 2 2 4+4 8
6 Staffing 1 1 2 1+5 6
7 Directing 2 1 3 (1+1)+6 8
8 Controlling 1 1 2 1 + 5 6
Total 15 50
PART-B. Business Finance and Marketing
9 Financial Management 2 1 1 4 (1+1)+4+6 12
10 Financial Markets 2 1 3 (1 + 1) + 6 8
11 Marketing Management 2 2 1 5 (1+1)+(3+3)+6 14
12 Consumer Protection 2 1 3 (1 + 1) + 4 6
Total 15 40


Notes:
The Board Examination to be held in March 2013 will include Value Based Questions of 4 marks.
There will be no overall choice. However, there is an internal choice in every question of 6 marks.
Syllabus for Business Studies Exam (to be held in March-2013) - As prescribed by CBSE

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DETAILED SYLLABUS
Part A: Principles and Functions of Management
Unit I: Nature and significance of Management (5 marks)
Management - concept, objectives and importance
Management as Science, Art and Profession.
Levels of management
Management functions - planning, organising, staffing, directing and controlling
Coordination - concept, characteristics and importance

Unit 2: Principles of Management (6 marks)
Principles of Management - concept, nature and significance
Fayols principles of management
Taylors Scientific Management - principles and techniques

Unit 3: Management and Business Environment (5 marks)
Business Environment - concept and importance
Dimensions of Business Environment - Economic, Social, Technological, Political and Legal
Impact of Government policy changes on business with special reference to liberalization, privatization and globalisation in India

Unit 4: Planning (6 marks)
Concept, importance and limitations
Planning process
Syllabus for Business Studies Exam (to be held in March-2013) - As prescribed by CBSE

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Single use and Standing Plans - Objectives, Strategy, Policy, Procedure, Method, Rule, Budget and Programme

Unit 5: Organising (8 marks)
Concept and importance
Organizing Process
Structure of organization- functional and divisional
Formal and informal organization
Delegation: concept, elements and importance
Decentralization: concept and importance

Unit 6: Staffing (6 marks)
Concept and importance of staffing
Staffing as a part of Human Resource Management
Staffing process :
Recruitment- sources
Selection- process
Training and Development- Concept and importance. Methods of training- on the job and off the job- Induction training,
vestibule training, apprenticeship training and internship training

Unit 7: Directing (8 marks)
Concept and importance
Elements of Directing
Supervision - concept, functions of a supervisor.
Syllabus for Business Studies Exam (to be held in March-2013) - As prescribed by CBSE

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Motivation - concept, Maslows hierarchy of needs; Financial and non-financial incentives.
Leadership - concept, styles - authoritative, democratic and laissen faire
Communication - concept, formal and informal communication; barriers to effective communication, how to overcome the barriers

Unit 8: Controlling (6 marks)
Concept, nature and importance
Relationship between planning and controlling
Steps in the process of control

Part B : Business Finance and Marketing
Unit 9: Financial Management (12 marks)
Concept and objectives of financial management
Financial Decisions - investment, financing and dividend and factors affecting
Financial Planning - concept and importance
Capital Structure - concept and factors affecting
Fixed and Working Capital - concept and factors affecting their requirements

Unit 10: Financial Markets (8 marks)
Financial Markets: concept and types
Money Market and its instruments
Capital Market and its types (primary and secondary)
Stock Exchange - functions and training procedure. Depository Services and D'mat Account
Syllabus for Business Studies Exam (to be held in March-2013) - As prescribed by CBSE

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Securities and Exchange Board of India (SEBI) - objectives and functions

Unit 11: Marketing Management (14 marks)
Marketing - concept and functions
Marketing management philosophies
Marketing Mix- concept
Product- concept, branding, labeling and packaging
Price - factors determining price
Physical distribution- concept, channels of distribution: types, choice of channels
Promotion -concept and elements; advertising- concept, role, objections against advertising, personal selling - concept and
qualities of a good salesman, sales promotion - concept and techniques, public relations - concept and role

Unit 12: Consumer Protection (6 marks)
Concept and importance of consumer protection
Consumer Protection Act 1986
Meaning of consumer and consumer protection
Rights and responsibilities of consumers
Who can file a complaint and against whom?
Redressal machinery
Remedies available
Consumer awareness - Role of consumer organizations and NGO's

Unit 13: Project Work (10 marks)
Syllabus for Business Studies Exam (to be held in March-2013) - As prescribed by CBSE

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ANALYSIS OF DIFFICULTY LEVEL OF QUESTION PAPER
Level Marks Percentage (%) of Total Marks
Easy 27 30%
Average 45 50%
Difficult 18 20%
Total 90 marks

Notes:
There will be no overall choice. However, there will be internal choicein every question of 6 marks.
There will be 12 questions of one mark each (with no internal choice)
There will be 6 questions of three marks each (with no internal choice)
There will be 4 questions of four marks each (with no internal choice)
There will be 4 questions of five marks each (with no internal choice)
There will be 4 questions of six marks each (with internal choice in each of them)
The Business Studies question paper of March 2013 will include Value Based Questions of 4 marks.