Skylar Wilcox

Selected Works 2010-2014

Contents
Catalog Covers 3
Umber 6
Fausey Fashions 7
Kelchner Fitness Center 8
Posters 11
Print Ads 12
Catalog Covers
One of my positions involved assembling a catalog for an auto parts
seller. Most of the work was putting catalog content onto a template,
but I got to do creative work for a few covers as well. I put together
four styles for each manufacturer, which youll see in order on the
next few pages: One is a cleaner, atter version of 2013s style; one
uses two blended titles to form a gradient efect, immersing the title
in the space of the photo when possible; one adds a translucent back
panel and tilts the title to t the action of the photo; the last places
diferent vehicles on the same backdrop and uses the title to get
attention, along with a diferent form of organizing the information
on the back cover. With each style implemented for each brand, a
cohesive set was ready no matter which was chosen. The bottom of
each front cover is reserved space for customer-specic information.
Umber
This was an exercise in producing realistic mockups of a logo in
diferent usages, both print and digital, for presentation to a client in
demonstrating its versatility. For the exercise, I developed the name,
logo and writing voice of a book publisher.
Fausey Fashions
This logo was developed for an online clothing store. It emulates the
sort of classic style and tasteful restraint the client is fond of, and is
intended to look at home on a collar tag.
Kelchner Fitness Center
My rst client work involved developing a logo for a tness center,
along with posters for each of their popular group activities, seen
on the next few pages. Above is the approved logo, which conveys
a gender-neutral sense of speed and athleticism, along with other
versions that were proposed.
The poster for yoga suggests a sense of enlightened calm, as well
as referencing the activitys Indian origin. The smaller version was
the proposed original, while the larger version is the nal approved
poster, which is less feminine as well as feeling calmer.
Each poster in the project uses a
diferent style to reect the feel
of the depicted activity, while
remaining unied by a common
bottom bar. Some of the posters
use humorous copy to get the
viewers interest. If I could revisit
this project, I probably would
have made the bottom bar even
more uniform, with a consistent
typeface and time format.
Posters
(Clockwise from top left)
This is a clean, organized
redesign of a poster for a play.
The original was a cluttered
mess by comparison.
This is an exercise in creating
the psychedelic animal style
so common in concert posters.
This is part of a poster-a-day
personal project, and an
homage to the art deco style.
Print Ads
Another position involved creating print
ads for newspapers in diferent regions
across the country. Some of my better-
executed concepts are on this page and
the next.
Above is the result of being given close
to a dozen images with the challenge of
creating a cohesive ad using all of them.
Im pleased with the result I reached.
To its right is an ad for an individual
franchise of a large chain, which led me
to emulate the chains style. This gave
me the opportunity to research their
ofcial style and act as if I were designing
directly for them.
Above is a high-quality
ad produced for a small
local business. This is the
type of project that gives
me the most satisfaction
as a designer. Growing up
in a small area, Ive seen
my share of low-budget
design, and I love being
given the opportunity to
improve upon it for a client
who might not otherwise
have access to it.
Above is one of many newspaper ads
Ive made that were produced to be run
in grayscale. I wanted to make it as eye-
catching as posssible given this limitation.
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