In Partial Fulfillment of the Requirements in Marketing 101

COLLEGE OF ACCOUNTANCY, BUSINESS ECONOMICS, INTERNATIONATIONAL

HOSPITALITY MANAGEMENT
Bachelor of Science in Accountancy



To Sir:
Good Day!
Sir, regarding to my own Marketing trivia, I would like to inform you that I have some
materials such as videos which I want to show to the class if ever its my turn to present these
facts. Its in a flash drive and I could assure you that it doesnt contain any viruses.
I hope it would be alright if I borrow your laptop and projector in case of urgent situation.
Sincerely,
The Researcher


Bring the best of you authentic self to every opportunity. ~John Jantsch


Marketing Facts
Market Behavior Section:
Most Intense Marketing Wars Ever

Marketers don't always play nice, especially when they're trying to take on one of their
closest rivals.

Often the most brutal battles come in the form of comparative advertising -- the direct
comparison of one company's product to another. Once the line is drawn, it's up to the
opposition to either fire back or ignore its competitor.

Rental Cars: Avis vs Hertz

Hertz was the first national car rental company, and when it finally had serious competition from
second-place Avis, neither side hesitated to fight head-on.

The slogan "More people by far... use Hertz Rent-A-Car" debuted in the 1956. Avis followed
with its "We Try Harder campaign of the 1960's, which prompted a strong response from Hertz:
"For years Avis has been telling you Hertz is No. 1. Now we're going to tell you why."













Colas: Coca-Cola vs Pepsi
The eternal feud between Coke and Pepsi has raged for decades, but the most widely-known
marketing skirmish between the two was the Pepsi Challenge in 1975.
Pepsi paraded around its triumph in the taste test for years, eventually prompting Coca-Cola's
horrific New Coke debacle in 1986.
Since then, they've taken the fight into outer space, fought over loyalty programs, and raged
over social media.







Coffee Stalls: Starbucks vs Dunkin Donuts
Dunkin' began its attack on Starbucks in 2007 with ads that mocked the uppity coffee culture.
Since then, it has been an all-out assault -- with no response from Seattle's coffee giant.
In 2008 Dunkin' finally started naming names, declaring its coffee superior to Starbucks after a
national taste test. Its campaign explicitly told coffee drinkers to stay away from Starbucks with
various catchphrases.









Advertising and Promotion Section:
BULOVA WATCHES : First Television Commercial







It was aired at 2:29 PM on July 1 1941. It was a ten second spot aired on NBC, prior to a
baseball game.

It cost Bulova $9.

According to Price Me, an online shopping website, these are some of the categories as well as
prices of Bulova Watches in the Philippines.
Categories
Kids Watches | Men's Watches | Unisex Watches | Women's Watches
Price
P3,400-P6,800 (1) | P6,800-P10,200 (4) | Above P17,000 (6)

Distribution Section:
First drive-through service at McDonald's
Drive-through service was initiated in McDonald's stores in 1975. Today, it is featured at almost
every unit that also has parking. Company officials estimate that drive-through business
accounts for 40 percent to 45 percent of McDonald's restaurants' total volume.





Nations Largest Retailer
Wal-mart
Retail Revolution
Sam Walton's strategy was built on an unshakeable foundation: The Lowest Prices Anytime,
Anywhere.

1962: On July 2, 1962, Sam Walton opened the first Walmart store in Rogers, Ark.

1967: The Walton family owned 24 stores, ringing up $12.7 million in sales.

1969: The company officially incorporated as Wal-Mart Stores, Inc.

2014: The company employs 2.2 million associates worldwide and serves more than 200 million
customers each week at more than 11,000 stores in 27 countries.
























Sources:
Kim Bhasin, (June 7, 2011). The 12 Most Intense Marketing Wars Ever. Business Insider (Online).
KBHASIN@BUSINESSINSIDER.COM
(http://www.businessinsider.com/epic-marketing-wars-2011-6?op=1)

http://www.priceme.com.ph/Bulova-Watches/p_c-1193,m-120943.aspx. Galleon. Bulova Watches.

http:// http://www.aboutmcdonalds.com/mcd/our_company/mcdonalds_history_timeline.com.
Mcdonalds History. 2014
(http://www.aboutmcdonalds.com/mcd/our_company/mcdonalds_history_timeline.html?DCSext.desti
nation=http://www.aboutmcdonalds.com/mcd/our_company/mcd_history.html)

http://corporate.walmart.com/our-story/history/history-timeline. Walmarts History.2014
https://nrf.com/resources/top-retailers-list/top-100-retailers-2013
Marketing Trivias Main Source:
http://www.swlearning.com/marketing/zikmund/zikmund_student/marketing_trivia.html
(Copyright 1998 South-Western College Publishing. All Rights Reserved. webmaster@swcollege.com)






Elaine M. Aldovino
BSA 3101
Researcher