The colour drenched folk charm of Andhras traditional Kon-
dapalli wooden toys... Aastha Aggarwal Rno. 176 Business Organisation and Management Project Lady Shri Ram College 2009-10 Aastha Aggarwal Rno. 176 Lady Shri Ram College Table of Contents Prologue 2 Awash with colour and charm... 2 Introduction 3 The Magic of Kondapalli Toys 3 Past 5 Origin 5 Present 6 Today 6 From Mythology to Animals! 7 How are they made? 8 Cottage Industry 10 Future 11 Lanco revives this Andhra Toy craft 11 Kondapalli Toys get GI Protection 13 Conclusion 14 Birth of an ancient art 14 Epilogue 15 I want some too!! 15 Kondapalli minus the toys... 16 Bibliography 17 Aastha Aggarwal Rno. 176 Lady Shri Ram College Prologue ...lyrical colours and beautiful hand-crafted gures... AWASH WITH COLOUR AND CHARM... Brightly polished, colourful and ingeniously conceptualised deities, ru- ral tableaux, fruit, flower and fauna...
Whittling away at a stump of white wood with a knife at Sri Sankara Hall (Kolu Exhibition, TTK Road, Teynampet) is Mohiudeen, carving out a 6 Hanuman. He works with deep concentration at the icons visage. After that he moves on to do tinier versions of Rama and Lakshmana and joins them to the main in the conceptualised pose. Then will fol- low colouring in blues, oranges and black with natural dye pigments in which a special oil is mixed to give it the required sheen. Mohiudeen who is from Vijaywada, learnt his craft from his father who is based in Kondapalli. His Ganeshas are captivating, done in three parts and auspiciously painted in vermillion. Krishna and Radha is an- other favourite theme, again painted over in lyrical colours. But it is superbly crafted bullock carts, palkis and howdas, etc., which capti- vate with their charming realism. Mohiudeens repertoire includes well crafted bangles, rattles, skipping ropes and bowls. (courtesy: The Hindu, dated 11.09.2009) Aastha Aggarwal Rno. 176 Lady Shri Ram College 2 Introduction The toys have a denite grammar of colour composition of their own, and a reection of native rural life of the Telu- gus... THE MAGIC OF KONDAPALLI TOYS Did you know that animals, birds, reptiles and humans learn the les- sons of life through play? Any object can be used as a toy. Lion cubs even play with their parent's tail! Human children play with objects of daily life, like spoons and cardboard boxes. But toys remain the fa- vourite playthings of most children. In India, the oldest toys belong to the 5000 year-old Harappan civilisa- tion. These toys were made with natural materials like clay, wood and stone. They depicted ordinary men, women, animals, birds, fruits and vegetables as well as the important professionals who existed in those times - the potter, carpenter and farmer, among others. And these an- cient toys are surprisingly similar to the handmade toys of a later date. Many regions in India specialise in making toys. In the southern state of Andhra Pradesh for instance, the names of places such as Kondapalli, Nirmal, Ettikoppakka and Tirupati, are associated with wooden toys crafted with great style. Aastha Aggarwal Rno. 176 Lady Shri Ram College 3 Note the image of toys below. Don't the figures give an impression of lifelike charm, like they are little people ready to jump out of the page any minute? Welcome to the world of Kondapalli toys. Kondapalli toys are made in and around Kondapalli, a little village in the Vijayawada district of Andhra Pradesh. The traditional craftsmen who make the famed toys are called Aryakshatriyas. The toys are made at home and the work involves the entire fam- ily. This traditional art form has been handed down from one generation to an- other. It continues to be the main livelihood of the people of Kondapalli. The craftsmen specialise in themes taken from their immediate sur- roundings. Scenes from rural life are carved and made into sets of various sizes. Aastha Aggarwal Rno. 176 Lady Shri Ram College 4 Past How did it all begin? ORIGIN Handicrafts convey sentiments that transcend linguistic and regional barriers. That is precisely what the Kondapalli toys of Andhra Pradesh have been doing for over 400 years. Kondapalli artisans are famous for the their output of life-like, thematic carved sculptures depicting rural life, deities and animals. The artisan families of Kondapalli village near Vijayawada belong to a community known as Arya Kshatriyas, who had migrated to Kondapalli from Rajasthan in the 16th century and settled down under the pa- tronage of the Reddy Rajulu. A few of the locals also imbibed their skill, swelling the craft community. Aastha Aggarwal Rno. 176 Lady Shri Ram College 5 Present A peep into the colourful world of kondapalli toys... TODAY With the advent of modernization, the delightful picture of quaint vil- lage life seems to be vanishing fast. Kondapalli toys have, however, have managed to preserve the rural flavour of life in the form of art, and brought it to homes everywhere, whether in a remote rural home, or a big city bun- galow. Most Kondapalli toys are depictions of different components of village life. The Kondapalli toys have become the pride of Andhra handicrafts. They are so popular that people don't realize that these toys are not manufactured or factory-made; they are still made by hand in the hills of Kondapalli, a small village about 30 kilometers from Vijayawada. Aastha Aggarwal Rno. 176 Lady Shri Ram College 6 FROM MYTHOLOGY TO ANIMALS! Mythology, rural life and animals are the main themes on which the toys are made. Swans, peacocks and parrots are popular themes too, as are slice-of-life themes: women drawing water from a well, snake charmers, elephant with a mahout (trainer) on its back, potters, etc. Mythological figures are great favourites. Lord Krishna, the playful God, is shown playing the flute with a cow listening on. Kondapalli toys bring colour and joy. They create awareness about ru- ral life and folklore through play. Can you think of a better way to learn about the richness of Indian mythology? In these days of mass-produced Barbie dolls, these beautiful folk toys are a reminder that each one, made by hand and so painstakingly, is unique - and it creates a beautiful connection with the world around for the child. Aastha Aggarwal Rno. 176 Lady Shri Ram College 7 HOW ARE THEY MADE? Although it is difficult to infuse life into small blocks of wood, the Kondapalli toys are exceptions. They are very lively. Every small de- tail, including the appearance of the face, is looked into and carefully carved. Making these toys is no child's play. It takes a very long time to fashion each one. Kondapalli Bommalu (Toys) are made from the wood of tella poniki (or White Sanders). This wood is chosen because it is lightweight and soft. You can cut through the wood with an ordinary table knife. This wood is found in the forest nearby Kondapalli. The freshly cut wood is chopped into manageable pieces and dried in the sun for 10 days. The wood is hand- carved into the shapes that are needed to build the toy. A tool called Bavujali is used for this purpose. Once all the pieces are made, they are stuck together to form the skeleton of the toy that is being made. Traditionally tumma jiguru was used to glue the parts together, but recently commercial adhesives such as Fevicol are being used. Aastha Aggarwal Rno. 176 Lady Shri Ram College 8 This skeleton of the toy has rough and square edges. These edges are rounded to give the toy a smooth body by applying makku. To make makku, tamarind seeds are ground into a fine powder and boiled in water until it becomes a smooth paste. This makku is applied using a tool called palapu chekka, which is a thin and smooth piece that fits comfortably in ones hand, made by filing a cows horn into a smooth oval. It is then placed on a kumpati (charcoal fire) to allow the moisture from the makku to evaporate, leaving the toy firm and solid. A cloth is then fixed on top of the makku-covered toy, further reinforcing the strength. Now, the toy resembles the final shape with smooth edges and all basic components, but it is not finished yet. The final shape of the toy is brought by applying a coat of lime ('sudda') mixed with tumma jig- uru. A thick coat of lime is skillfully applied carving the final shape of the toy. The toy is left to dry until the lime coat dries. All the tasks until this point are done by men in the family. Normally at this point, women of the family take the charge and finish the toy. First a coat of primer, a base for coloring the toy, is applied. After the primer dries, col- ors are patiently applied to each toy. Three kinds of paints- oil, vegetable dyes and enamel are used to enhance the beauty of the toys. It takes about 20 minutes to apply all the colors to a mid-sized toy. The colors are applied with a brush made of goat hair! It takes several weeks make these brightly colored pieces from a log of wood. As we can see from the procedure described, at each stage the toy is carefully hand crafted. Hours of manual labor goes into each toy we see and enjoy today. Aastha Aggarwal Rno. 176 Lady Shri Ram College 9 COTTAGE INDUSTRY Toy making is a cottage industry sustained by some 100-odd families living in the hills of Kondapalli. Most people in this community, earn a profit of Rs.100 to Rs.150 daily. Working for a minimum of 10 hours and a maximum of 18 hours a day, their work schedule is largely dictated by the demand that varies throughout the year.
Like in most crafts villages, bulk market orders are handled by key- craftsmen with expertise and financial clout, who then involve the other artisans to execute the order. This homegrown version of out- sourcing has however proved detrimental to the growth of the smaller craftspersons. In the early 1980s, the then Chief Minis- ter, N.T. Rama Rao allotted sites and built 42 houses for the artisans. With the AP Government floating Lepakshi Emporia as ready markets for handi- crafts, Lepakshi became Kondapalli's `bread and butter' market. The term `sustainable livelihood' moved on from a fashionable buzz- word to a happening reality. In fact, the famous Kondapalli `elephant ambari' became Lepakshi's mascot. Aastha Aggarwal Rno. 176 Lady Shri Ram College 10 Future Will this beautiful art sustain tomorrow? LANCO REVIVES THIS ANDHRA TOY CRAFT To promote and protect the traditional art form of 400 years, the Lanco Group of companies (with interests in power and infrastructure), through it's Corporate Social Responsibility (CSR) programme has launched an initiative called LIGHT (Lanco Institute of General Hu- manitarian Trust), in place since 2002. "Lanco developed its first power project near Konda- palli village and during our interaction with the vil- lagers, we observed the plight of these artisans fac- ing various problems like loss of market affecting both the art of making Kondapalli toys and sur- vival of the families itself Vijay Goswami, Pro- ject officer, LIGHT said. Apart from skill development for the artisans in use of natural dyes, making of utility designs such as pen stand, table clocks, etc artisans were sponsored to exhibit Kondapalli toys in stalls provided at confer- ences like the World Telugu Federation in Singapore in 2002. Issue like cracks appearing in the toys and termite-attack was solved with the help of professionals. Professional methods were adopted to make the wood of Tella Poniki tree (White Sanders Tree) stronger by way of seasoning, Goswami said. Aastha Aggarwal Rno. 176 Lady Shri Ram College 11 Appreciating the initiative, the Andhra Pradesh Forest Academy helped organise an overall development training programme for artisans de- pendent on forest for raw material. Says Udayagiri Surya Prakash, one of the beneficiaries of the project: "The initiative of LIGHT helped at least 75 families of our village, who are dependent on the craft. The artisans here are given training in de- sign development, use of vegetable colours and marketing apart from sponsoring us to some national and international exibitions. Earlier a family hardly used to earn Rs 3,000 per month, now it is around Rs 7,000. The objective of protecting the art form famous for its mythological characters and depiction of rural life in vibrant colours has been real- ised. LIGHT, in association with the state government is also setting up a common facility centre for the artisans where all orders for the Kon- dapalli toys would be processed. Even a Kondapalli Toys Development Forum comprising Kondapalli Toy Artisans Mutually Aided Co-operative, Crafts Council of AP, CII, Andhra Pradesh Handicrafts Development Council, Viswakarma Art Gallery and LIGHT has been constituted to formulate strategies to promote these toys. (courtesy: The Hindu, dated 20.07.2007) Thanks to the efforts of LIGHT and Confederation of Indian Industry, Andhra Pradesh, Kondapalli Bommalu created only in Kondapalli dis- trict of Andhra Pradesh, are now marked with Geographical Indication (GI), a unique recognition given to products native to a specific place on earth. Aastha Aggarwal Rno. 176 Lady Shri Ram College 12 KONDAPALLI TOYS GET GI PROTECTION What is GI protection? A geographical indication (GI) is a name or sign used on certain prod- ucts which corresponds to a specific geographical location or origin (eg. a town, region, or country). The use of a GI may act as a certifica- tion that the product possesses certain qualities, or enjoys a certain reputation, due to its geographical origin. Kondapalli Toys protected...2007 Kondapalli toys are the most recent category of handicrafts to obtain Geographical Indications (GI) protection in India, being only the second handicraft from the state of Andhra Pradesh to receive such protection. Fine detailing of form and facial expression is one of the most distinctive aspects of these toys. Experts believe there is a strong influence of Islamic and Ra- jasthani cultures in the art form and are of the opinion that the arti- sans are migrants from Rajasthan. It is in recognition of this inherently distinctive and intricate nature of the art form underlying these toys that the Geographical Indications Registry in Chennai granted GI protection to this art form. The Confed- eration of Indian Industrys Andhra Pradesh Technology Development Centre (APTDC) in collaboration with the Lanco Institute of General Humanitarian Trust had facilitated the filing of the application for grant of the GI with the legal assistance of the firm Anand & Anand. (courtesy: The Hindu, dated 28.02.2007) Aastha Aggarwal Rno. 176 Lady Shri Ram College 13 Conclusion The new-born spirit of the makers of these ancient-spirited embodiments... BIRTH OF AN ANCIENT ART Thus, nimble-ngered artisans, the toy-makers of Kondapalli- are a transformed lot.
More and More people are experimenting with this form of carving to including busts of freedom fighters, temples, assembly hall and even modern inventions. It is these innovations and support from govern- mental bodies, which keep the art going. While toy making was on the wane two decades ago, due to better re- turns for their hardwork, more youth are taking to training and enter- ing the trade now. Efforts are also on to restore Kondapalli fort (to make it a tourist destination and this could further enhance the pros- pects for marketing their toys. Aastha Aggarwal Rno. 176 Lady Shri Ram College 14 Epilogue An afterthought... I WANT SOME TOO!! You can buy a Kondapalli toy in all the Lepakshi Emporia run by the Andhra Pradesh Handicrafts Development Corporation in all major towns in the State. The artisans associations and different self-help groups sell the toys to the corporation, which in turn puts them on display-cum-sale. Some private handicrafts shops also sell the toys. If any art-lover with aesthetic sense wants to buy them in Kondapalli in bulk, it works out to be cheaper. Any shop would usually add its over- heads, including cost of maintenance and staff salaries, to the cost of purchase and sell them at a premium. However, if one goes to Konda- palli to buy the toys, the cost would be lower by 25 per cent to 50 per cent depending on the item the buyer chooses. The toys from Rs 10 to Rs 10,000 are available with the artisans in about a dozen shops in this industrial township of Vijayawada. For those who want to carry the brittle toys abroad, the artisans are ready to pack them neatly to suit the cargo requirements for a safe transpor- tation. The artisans also make toys of buyers' choice. But then, it takes some time for drawing the design and having it approved by the buyer be- fore casting the mould. Ambari elephant, palanquin-bearers, farmer couple and many such pieces of artistic wonders chiselled on Puniki entice the buyers so much that they glue their eyes onto them. Dual purpose! One doesn't have to go to Kondapalli just to buy the toys - it serves a dual purpose. A visitor would cherish his trip to Kondapalli... Aastha Aggarwal Rno. 176 Lady Shri Ram College 15 KONDAPALLI MINUS THE TOYS... Kondapalli is an Industrial town near Vijayawada city, Andhra Pradesh, India with population of nearly 38000. It is 16 km by road from Vijaya- wada on National Highway 221 and on Hyderabad Vijayawada railway line. Kondapalli Khilla (fort) is a major tourist attraction. The historic fort on the hill (Eastern ghats) on west of the village was built by Prolaya Vema Reddy of Kodaveedu during 14th Century It was under occupa- tion of Gajapati rulers of Orissa for some time , then Krishna Devaraya of Vijayanagar and It later fell into the hands of Muslim rulers of Qu- tubshahi dynasty in 16 th century. One can see the remains of main fort and the prisons of that time, aided by beautful sound and light guided tours. The fort is connected by road from Ibrahimpatnam and kondapalli. Tourism development is now remodeling the fort, Prison, Ranimahal and Gajasala (i.e. elephant staying place). Kondapalli is home to the kondapalli reserve forest one of the last re- maining pristine forest in krishna district, spread over area of 30,000 acres (120 sq.km). It is home to several leopards, wild dogs, jack- als,wild boar, wolf,etc it is above 4 km from down to up. Kondapalli is also an industrial suburb of Vijayawada. Kondapalli is hub for storage, bottling and transportation of petroleum products of all major companies . Major companies having presence in kondapalli are BPCL,GAIL,HPCL,IOC,RELIANCE,etc Aastha Aggarwal Rno. 176 Lady Shri Ram College 16 BIBLIOGRAPHY http://www.google.co.in/search? hl=en&lr=&rlz=1G1GGLQ_ENIN3 36&q=hyderabad+small+scale+i ndustries&start=10&sa=N http://www.google.co.in/search? hl=en&lr=&rlz=1G1GGLQ_ENIN3 36&q=kondapalli+toys+industry &start=10&sa=N http://www.thehindubusinessline .com/2002/12/19/stories/20021 21900621700.htm http://www.hinduonnet.com/the hindu/mp/2005/07/23/stories/2 005072303560100.htm http://en.wikipedia.org/wiki/Kon dapalli http://andhrabommalu.wordpres s.com/2008/01/31/kondapalli-b ommalu/16/ http://www.indiasite.com/andhra pradesh/arts.html http://www.bharatonline.com/an dhra-pradesh/art-crafts/index.ht ml http://www.neivedyam.com/200 7_05_01_archive.html http://2.bp.blogspot.com/_7Xbe dkW4p0g/RlSDZRm6jDI/AAAAAA AAA4c/_hrX8qoy5YM/s320/IMG_ 0610.JPG http://www.trekearth.com/galler y/Asia/India/South/Andhra_Prade sh/Hyderabad/photo446846.htm http://www.nancialexpress.com /news/corporate-lifeline-for-toy makers/181446/ http://www.pitara.com/magazine /features/online.asp?story=147 http://www.hydonline.com/leisur e/Shopping/Specialities/kondapa lly.htm http://spicyipindia.blogspot.com /2007/02/kondapalli-toys-get-g i-protection.html http://www.india9.com/i9show/K ondapalli-Toys-49623.htm http://www.sailu.com/text/bom malu.html http://articles.maxabout.com/ga mes-recreation/kondapalli-toy-s tory-part-ii/article-6085 http://www.lancogroup.com/ima ges/ban2/kondapalli2.jpg Aastha Aggarwal Rno. 176 Lady Shri Ram College 17