SONIA CANTU

Ballwin, MO 63021 (314) 378-8320 sonak@att.net http://www.linkedin.com/in/soniacantu

Bilingual sales management specialist seeks to use record-breaking skills and strategies to raise brand
awareness and increase revenue with a medical or healthcare company.

EMPLOYMENT HISTORY

SIGMA-ALDRICH, St. Louis, MO 2011 2013
Marketing Operations Manager
Collected, captured and disseminated global marketing information and data pertaining to performance metrics and
planning initiatives. managed cross-functional teams to insure guidelines and processes were followed.
Click to Open Rate of 9.9% on first campaign.
Expanded customer database by 200%.
Attained Master Certification in Eloqua for email medical device marketing campaigns.
Sales Development Manager
Coordinated and liaised with the Sales and Marketing divisions to gain and structure alignment. Provided feedback and
sales data to improve marketing campaigns. Maintained regulatory guidelines and compliance, developed quality process
improvements, and supported risk management solutions.
Directed initiatives that gained opportunities for $1.7MM, closing $1.1MM in 2012.
Increased employee training participation from 5% in 2010 to 96% in 2012.
Implemented strategies and initiatives that resulted in sales increase of $2MM in 2012.
Created the process for Induction Training of new sales representatives.

SC MARKETING - St. Louis, MO 2008 - 2011
National Sales Director and Consultant
Executed consulting services to companies and organizations in the areas of Healthcare, Internet, social media marketing,
employee management and sales training. Utilized talent acquisition skills to hire and manage 2 direct reports.
Provided LinkedIn Training to individuals, improving their profile view ratio by 40%.
Created and delivered business plan for new product launch in the senior care market for major pharma company that
decreased time to product awareness by 3 months.
Designed and implemented sales training presentations to more than 100 individuals.
Formed, presented and implemented Website and Internet advertising strategies to increase brand awareness to 10
small business owners.
Trained over 50 small business owners and individuals in hardware and software usage.

ALKERMES, INC - Cambridge, MA 2005 - 2008
Business Development Division Manager
Oversaw all state government and VA/DOD accounts, assessed and developed non-traditional markets, and instituted
new sales division to increase revenue and market opportunities for new addiction product launch. Drug Delivery Type:
Injection
Managed team of 4 sales people.
Account Manager for 4 national accounts and 1 regional account.
Cross function team of 2 district managers, 6 sales representatives, 1 regional director and 1 managed care specialist
to promote new product.
Surpassed target sales by 400% by establishing new state and federal government accounts.
First in nation of 26 to gain product approval in a drug court setting increasing sales to exceed budget goals.
Established a "Best Practice" SOP that saved the IT department over $500K in costs.

ABBOTT LABORATORIES Chicago, IL 2005 - 2005
Specialty Sales District Manager (Temporary)
Managed 9 account specialists in Midwest region. Drug Delivery: Injection.
New product indication launch for rheumatoid arthritis.

Sonia Cantu (continued)

NOVARTIS, - East Hanover, NJ 2001 - 2005
Business Development Division Manager
Developed and maintained profitable business relationships with long term care providers; long-term care suppliers and
government accounts. Pioneered new sales strategies in senior care focused on top pharmacy providers, key prescribers
and targeted nursing homes. Drug Delivery Type: nasal and oral.
Managed team of 9 sales people in new division launch.
Initiated and facilitated cross-training activity with inside staff, regional account managers and my sales team.
Increased sales through the presentation of educational training programs to pharmacy staff and care providers.
Increased target product sales from 18.2% to 29.9% in one year from division launch.
Responsible for Talent Acquisition in Midwest area with employee retention rate of 90%.
100% of budget attainment and annually held spending to 96% of allocated funds.

SOLVAY/ORGANON, - West Orange, NJ
Specialty Hospital Sales Manager
Managed 9 hospital account specialists in Midwest region. Launched new anesthesia product. Drug Delivery:
inhalant.
District Elite Achievers 4Q - Highest Market Share.
District Elite Achievers 2Q - New Product Conversion.
Regional Director
Managed region of 60 sales representatives and 6 managers.
District Sales Manager
Supervised and managed a contract sales team of 9 reports and launched new hypertensive medication.
Led country in new product conversion in 4 months at 4%, region and nation were at 1%.
4
th
of 26 nationally to main established product growth, 12.3%.
3
rd
of 26 nationally to increasing dollar sales by $1.4MM.

WALLACE LABORATORIES, - Cranbury, NJ
Regional Director, Senior District Sales Manager, Specialty Hospital Sales Manager, District Sales Manager
Nationally recognized and Awarded for Achievements within Sales and Management, Talent Acquisition. Launched 2
new products for allergists, cardiologists and epileptologists and one hospital specialty sales division.
Exceeded sales goals by10-20% each year to win "President Club" winner for 7 consecutive years, 1
st
of 26 and was
promoted to Regional Sales Director within 9 months.
Developed highly effective sales and marketing alignment strategies.
3 Time Sales Representative of the Year (District & Regional)
2nd Place in the Goal Rush Contest (District)
2nd Place in the Right Stuff Contest (District)

EDUCATI ON AND PROFESSI ONAL DEVELOPMENT
Central Washington University, Ellensburg, WA
Bachelor of Arts (BA) Magna cum Laude

CERTI FI CATI ONS
Eloqua Master
Advanced Excel, PowerPoint and Word
Applied Industrial Ergonomics Training Course
Human Interaction Technology

CUSTOMER AND MARKET EXPERI ENCE
Anesthesiologists Surgeons Neurologists Urologists - Cardiologists.
Diabetes Osteoporosis Dementia Incontinence - Rheumatoid Arthritis - Plaque Psoriasis
Psoriatic Arthritis Dermatologists - Rheumatologists - Gastroenterologists Neurologists
Addiction Specialists - Hospital Physicians Addiction Allergists Otolaryngologists Pediatricians Epileptologists
Pulmonologists Psychiatrists Orthopedics Ob/Gyn Endocrinologists Womens Health Hospital VA/DoD
State Government Long Term Care