Contents

CHAPTER:1 MOBILE COMMERCE............................................................................................................................ 2

1.1 INTRODUCTION ................................................................................................................................................ 2
1.2 MOBILE COMMERCE ........................................................................................................................................ 3
1.3 HISTORY ........................................................................................................................................................... 3
1.4 ADVANTAGES OF M-COMMERCE ..................................................................................................................... 4
1.5 DISADVANTAGES OF M-COMMERCE ................................................................................................................ 5
1.6 APPLICATIONS OF M-COMMERCE .................................................................................................................... 5
BUSINESS-TO-CONSUMER APPLICATIONS .............................................................................................................. 5
BUSINESS-TO-BUSINESS APPLICATIONS ................................................................................................................. 7
CHAPTER 2:HARDWARE, SOFTWARE, AND NETWORK TECHNOLOGIES OF M-COMMERCE ........... 9
2.1. HARDWARE/DEVICE : ...................................................................................................................................... 9
2.2 SOFTWARE: ...................................................................................................................................................... 9
2.3 NETWORK TECHNOLOGIES OF M-COMMERCE ............................................................................................... 10
CHAPTER 3: MOBILE BANKING ............................................................................................................................. 13
3.1 MOBILE BANKING .......................................................................................................................................... 13
Bank-led model ................................................................................................................................................... 15
Non-bank-led model ............................................................................................................................................ 15
Account information............................................................................................................................................ 15
Payments, deposits, withdrawals, and transfers ................................................................................................. 16
Investments.......................................................................................................................................................... 16
Content services .................................................................................................................................................. 17
3.2 MOBILE BANKING IN THE WORLD ...................................................................................................... 17
3.3 MOBILE BANKING IN THE BAANGLADESH ...................................................................................................... 18
CHAPTER 4: MOBILE BANKING OF TRUST BANK .................................................................................................. 19
4.1 ABOUT TRUST BANK ...................................................................................................................................... 19
4.2 MOBILE BANKING OF TRUST BANK: ............................................................................................................... 20
4.3 PROCEDURE OF SMS BANKING OF TRUST BANK ............................................................................................ 21
4.4 PHONE BANKING OF TRUST BANK ................................................................................................................. 21
5. CONCLUSION ................................................................................................................................................... 23
6.0 REFERENCES ................................................................................................................................................... 24

Chapter:1 Mobile commerce

1.1 Introduction

M-commerce is the market of buying and selling goods with wireless technology
such as PDAs and cellular phones primarily within the retail, telecommunications and financial
services industries. Many phone companies are enabling services for M-commerce applications
and marketing their products to organizations who can utilize M commerce .Wireless technology
has brought its benefits to M-Commerce and its challenges as well.

M-commerce can have easy portable access to the web with web-based applications, but very
slow data transfer speeds. Keypads of phones are sometimes difficult to use especially when
there is a need to enter text. Many companies use the one button approach to make transactions
easy when the data is on file. With little graphics on the screen of most cell phones, buying this
way requires prior knowledge of transaction needs and M-Commerce techniques. The use of
mobile technology is primarily used for email and messaging as well as weather alerts and
reminders.

Though ecommerce has grown as expected, M-Commerce has not taken off the
same way for the use of goods and services. Wireless services are not everywhere and consumers
often do not feel safe or happy buying with their phone. As technology increases this may
change. As for now Consumers use M-commerce as a portable friend to communicate and to do
transactions. When consumers feel secure, they buy. As the younger generation grows with
wireless business models will further develop M-Commerce.

Researchers see games as an avenue to attract more consumers as they become more efficient
with their phones. An area of promise for M-Commerce is in the travel industry. A consumer
stuck in traffic or suddenly aware of an unexpected urgent meeting has a need to pay for an
airline/train ticket or secure a hotel room. This is possible with M-Commerce. Arranging
business meetings or short conferences is a common use of mobile communicating in the
business world. Buying stock over the phone is a convenience for some. Retail consumers still
enjoy browsing at stores or through catalogs. Internet shoppers prefer wide-screens that can hold
the graphics that mobile phones usually do not. Many consumers are not familiar enough with
accessing their voice mail, let alone making major purchases with tiny keypads and sequence
shopping. As technology becomes more common in the consumers lifestyle, business models
will become more apparent for M-Commerce.




1.2 Mobile commerce
Mobile Commerce, also known as M-Commerce or mCommerce, is the ability to conduct
commerce using a mobile device, such as a mobile phone, a Personal Digital Assistant (PDA), a
Smartphone, or other emerging mobile equipment such as dashtop mobile devices. Mobile
Commerce has been defined as follows:
"Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods
and services, which is initiated and/or completed by using mobile access to computer-mediated
networks with the help of an electronic device."
According to comScore, up to November 2011 there were 38 percent of Smartphone owners
have used their phone to make a purchase at least once.
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1.3 History
The Global Mobile Commerce Forum, which came to include over 100 organizations, had
its fully minuted launch in London on 10 November 1997. It was founded by Logica and Cellnet.
The meeting was opened by Dr Mike Short, former chairman of the GSM Association, with
forecasts from Kevin Duffey (Group Telecoms Director of Logica) and Tom Alexander (later
CEO of Virgin Mobile and then of Orange).
Mobile commerce was born in 1997 when the first two mobile-phone enabled Coca
Cola vending machines were installed in the Helsinki area in Finland. The machines accepted
payment via SMS text messages. The first mobile phone-based banking service was launched in
1997 by Merita Bank of Finland, also using SMS.
In 1998, the first sales of digital content as downloads to mobile phones were made possible
when the first commercial downloadableringtones were launched in Finland by Radiolinja (now
part of Elisa Oyj).
Two major national commercial platforms for mobile commerce were launched in 1999: Smart
Money in thePhilippines, and NTT DoCoMo's i-Mode Internet service in Japan. i-Mode offered
a revolutionary revenue-sharing plan where NTT DoCoMo kept 9 percent of the fee users paid
for content, and returned 91 percent to the content owner.
Mobile-commerce-related services spread rapidly in early 2000. Norway launched mobile
parking payments. Austria offered train ticketing via mobile device. Japan offered mobile
purchases of airline tickets.
In April 2002, building on the work of the Global Mobile Commerce Forum (GMCF), the
European Telecommunications Standards Institute (ETSI) appointed Joachim Hoffmann of
Motorola to develop official standards for mobile commerce. In appointing Mr Hoffman, ETSI
quoted industry analysts as predicting "that m-commerce is poised for such an exponential
growth over the next few years that could reach US$200 billion by 2004".
The first book to cover mobile commerce was Tomi Ahonen's M-profits in 2002.
The first university short course to discuss mobile commerce was held at the University of
Oxford in 2003, with Tomi Ahonen and Steve Jones lecturing. As of 2008, UCL Computer
Science and Peter J. Bentley demonstrated the potential for medical applications on mobile
devices.
PDAs and cellular phones have become so popular that many businesses are beginning to use
mobile commerce as a more efficient way to communicate with their customers.
In order to exploit the potential mobile commerce market, mobile phone manufacturers such as
Nokia, Ericsson, Motorola, and Qualcomm are working with carriers such as AT&T Wireless
and Sprint to develop WAP-enabled smartphones. Smartphones offer fax, e-mail, and phone
capabilities.
"Profitability for device vendors and carriers hinges on high-end mobile devices and the
accompanying killer applications," said Burchett.Perennial early adopters, such as the youth
market, which are the least price sensitive, as well as more open to premium mobile content and
applications, must also be a key target for device vendors.
Since the launch of the iPhone, mobile commerce has moved away from SMS systems and into
actual applications. SMS has significant security vulnerabilities and congestion problems, even
though it is widely available and accessible. In addition, improvements in the capabilities of
modern mobile devices make it prudent to place more of the resource burden on the mobile
device.
More recently, brick and mortar business owners, and big-box retailers in particular, have made
an effort to take advantage of mobile commerce by utilizing a number of mobile capabilities
such as location based services, barcode scanning, and push notifications to improve the
customer experience of shopping in physical stores. By creating what is referred to as a 'bricks &
clicks' environment, physical retailers can allow customers to access the common benefits of
shopping online (such as product reviews, information, and coupons) while still shopping in the
physical store. This is seen as a bridge between the gap created by e-commerce and in-store
shopping, and is being utilized by physical retailers as a way to compete with the lower prices
typically seen through online retailers

1.4 Advantages of M-commerce

Ubiquity: the end user device is mobile, that is the user can access applications in real
time at any place.
Security: depending on specific end user device, the device offers a certain level of
inherent security. For example SIM card employed in mobile stores confidential user
information such as secret authentication key.
Localization: a network operator can localize registered users by using positioning
systems, such as GPS, GSM or UMTS network technology.
Convenience: the size and weight of mobile device and their ubiquity and accessibility
makes them an ideal tool for performing personal tasks.
Personalization: mobile devices are not usually shared between users. Mobile operator
can offer personalized services to its users.

1.5 Disadvantages of M-commerce

Mobile devices offer limited capabilities such as limited display
The heterogeneity of devices, operation systems and network technologies is a challenge
for a uniform end user platform.
Mobile devices are more prone to theft & destruction.
The communication over the air interface between mobile device and network introduces
additional security threats.

1.6 Applications of M-commerce

Business-to-Consumer Applications
These applications revolve around making life easier and richer for consumers and deepening the
relationship between consumers and businesses, so that consumers feel they have more say in
what they consume. One way to categorise these applications is to look at where they fit in the
purchase cycle (as in the diagram below).

Advertising & Promotion
Key concept: advertising and promotional information is sent direct to mobile phones A
consumer is in a shop. She is interested in a new cosmetic product but hesitates to buy. She
notices she can view an advertisement for the product by
taking the picture of the bar code. She does this and views the advertisement. A consumer
notices a billboard advertising for a handbag while walking down the street. By moving closer
and activating the Bluetooth function of its phone, she is able to download a coupon to get 30%
off the product in any shop today. She does this and receives the coupon in an electronic format
on her mobile phone. This bar code will be read by an reader at the cash desk if she buys the
product. She then uses her phone to find the location of the nearest shop.

Store Location
Key concept: a map is displayed on a mobile phone showing where consumers can buy a product
A consumer is visiting the website for a product he likes. He is intrigued by a bar code on the
web page. Information next to the bar code explains that by scanning the bar code with his
mobile phone he can save a link to a web page that will show a map of where that product is
available in relation to where
he and his mobile phone are. Next time hes in town, he uses his phone to consult the map and is
presented with different options for finding the product.

In-store navigation
Key concept: consumers find products more easily when in a shop A consumer comes into a
store is scans an RFID tag to turn their phone into a shopping assistant. They can now search for
any product in the store and know exactly where it is (aisle, shelf), how much it costs, and any
other information necessary to make a purchasing decision.



Comparison Shopping
Key concept: consumers use their mobile phone to access information about product
characteristics and price for related products A consumer is in a shop. She uses her mobile phone
to access a web-based comparison shopping application. By scanning a bar code on a product,
she is able to see the price of this product in different shops in her area. Having seen that the
product is reasonably priced, she decided to buy it. Using a similar set-up, consumers could also
access test results from consumer organizations or customer reviews.

Information & Extended Packaging
Key concept: consumers access additional information about products through their mobile
phone A consumer is in a foreign country. He buys some medicine in a pharmacy, but wants to
be sure he has understood the dosage instructions given by the pharmacist properly. He scans the
bar code on the pack and finds is able to read the dosage instructions in his own language. A
consumer is worried about allergens in a product she has just bought. By scanning the bar code
on product packaging, she is able to access a full range of product information including
information about which allergens the product contains. The same concepts can be used to
provide consumers with nutritional information (and so diet advice) as well
as instructions related to product handling, warranty or recycling. A consumer could also check
whether food was GM-free or Halal/Kosher certified.

Payment
Key concept: mobile phones are able to make payment anywhere, anytime. A consumer walks
into a small shop to buy a newspaper. By moving here mobile phone close to an RFID-enabled
device on the cash desk, payment is deducted from a supply of electronic money stored on her
mobile phone. At a vending machine, a consumer can buy a canned drink by moving there phone
close to an RFID enabled phone reader. Payment is deducted from the persons mobile phone
bill. A consumer pays his bills by simply scanning the barcode on the bill and using his mobile
phone to process payment

Ticketing
Key concept: mobile phones are used to distribute and redeem tickets A concert-goer buys
concert tickets online. When she pays she gives her credit card number. A unique bar code is
sent by SMS to her mobile phone. She gains entry to the concert by showing the bar code to a
reader at the entrance. A traveler needs to take a metro train. He has bought an electronic ticket
that has automatically credited ten journeys to his mobile phone. At the ticket barrier, he moves
his mobile phone close to an RFID-reader which deducts one journey from his account as the
gate opens.


Interactive TV
Key concept: TV viewers can interact with whats happening on screen using their mobile phone
A consumer watches a dating programme on TV. Each of the potential dates is wearing a t-shirt
with a bar code. Using her mobile phone to scan the bar code, she received extra information
about the person and decides whether she is still interested. A bar code runs under an TV
advertisement for a product on TV. By scanning the bar code the consumer can purchase the
product using their preferred shipping and billing information that is preconfigured.

Personal Safety
Key concept: mobile phones are used to alert current location A person takes a taxi at night. By
moving her RFID enabled phone close to a unique RFID tag placed in
the taxi, she is able to automatically send her her current location and her expected time of
arrival to a friend by SMS.

Text to voice
Key concept: mobile phones translate text to voice for elderly or visually-impaired consumers
By passing their mobile phone close to an RFID tag, an elderly or visually impaired consumer
can hear information about a product or promotion.


Business-to-Business Applications
These applications centre on making businesses more efficient and enabling closer collaboration
between business partners.


Ordering
Key concept: Mobile phones are used to reorder products with orders sent to the supplier in a
standard format By scanning a bar code on a product with a mobile phone and using a simple
application to state quantity required, the owner of a small shop can automatically re-order
goods.

Delivery Confirmation
Key concept: Mobile phones are used to report or retrieve information about the status of orders
during the transport and delivery process By using a mobile phone to read a bar code on a case or
pallet, a truck driver can confirm in real-time that an order has been delivered.



Stock control
Key concept: mobile phones can be used to keep track of stock and send updates to a central
database By using a mobile phone to scan bar codes or RFID tags on products, employees are
able to supply the business with real-time stock updates to their business. Mobile phones (as
opposed to dedicated mobile scanners already used in warehouses) are particularly attractive
tools where stock is stored in
many locations (such as stock control of apparel items directly in department stores).

Distributed teams/collaboration
Key concept: mobile phones are used by teams to work together more effectively
By scanning an RFID tag at a location, members of distributed teams can communicate to others
in a team that they have completed a task at a remote location. A security company requires that
its agents use their mobile phone to scan RFID tags at specific locations during their shift. They
can use this to prove that they are providing an effective service to their customers.































Chapter 2:Hardware, Software, and Network
technologies of M-commerce


2.1. Hardware/Device :

Mobile computing device - be it, a notebook, handheld computer, pen computer, PDA, PalmOS
compatible PDA, Symbian EPOC handheld device, Windows CE/Pocket PC device, or a modern
smart phone with Wireless Internet connectivity A suitably-configured wire line or wireless
WAN modem, wireless LAN adapter, or a flash card either as a distinctly separate accessory or
embedded on the device - as is the trend now.

A Web Server with wireless support, WAP gateway, a Communications Server and/or MCSS
(Mobile communications server switch) or a wireless gateway embedded in wireless carrier's
network - this server provides communications functionality to allow the handheld device to
communicate with the Internet or Intranet infrastructure. An application or database server (the
hardware piece) with application logic and business application database - tier 2 server
Optionally, a large enterprise application server (tier3) in the form of a UNIX super server,
IBMs AS/400 server or IBM's OS/390 mainframe.

2.2 Software:

Mobile client OS-type software that resides in the mobile device - it may be
Windows98/2000/NT, PalmOS, Win CE (or Pocket PC), EPOC, a specialized OS like
Blackberry, or a Web browser Mobile application user interface with application logic in a
handheld PDA, smart phone, Palm or a Wintel notebook. In the Internet world, it is often under
the control of a browser or micro browser.


Wireless middleware that links multiple wireless networks to application servers. Data
synchronization software that synchronizes data in the mobile device with the network server or
the backend server Mobile Device management software like: XcelleNet's Afaria, Synchrologic
Mobile suite or Mobile Automation's MA2000. Finally, the most useful software - end user
application like messaging, sales force automation, public query, data collection, etc.

2.3 Network technologies of M-commerce

GSM
Global System for Mobile Communication (GSM) is the current European standard for mobile
communications. GSM handsets are popular and widespread, they have to be considered as the
major device for mobile commerce at the moment. The data services provided are








3G
3G is the third generation of mobile phone standards and technology, after 2G. It is based on the
International Telecommunication Union (ITU) family of standards under the International
Mobile Telecommunications IMT-2000 programme. 3G technologies enable network operators
to offer users a wider range of advanced services while achieving greater network capacity
through improved spectral efficiency. Services include wide-area wireless voice telephony and
broadband wireless data transmission. Typically, they provide a 5-10 Mb per second service.

EDGE
Enhanced Data rates for GSM Evolution (EDGE) or Enhanced GPRS (EGPRS), is a digital
mobile phone technology that allows increased data transmission rates and improved data
transmission reliability. Although technically a 3G-network technology, it is generally classified
as the unofficial standard 2.75G, due to its slower network speed. EDGE has been introduced
into GSM networks around the world since 2003, initially in North America. EDGE can be used
for any packet switched application, such as an internet connection. High-speed data applications
such as video services and other multimedia benefit from increased data capacity of EGPRS.

HSPA
High-Speed Packet Access (HSPA) is a collection of mobile telephony protocols that extend and
improve the performance of existing UMTS protocols. Two standards (HSDPA and HSUPA)
have been established and a further standard HSOPA is being proposed.

Wireless Networks (Bluetooth / Wi-Fi)
More and more mobile phones support several technologies at once, not only in the respect to the
communication between the handset and the carrier network but also wireless networking such
as Bluetooth (short-range) or Wi-Fi (medium-range).
Several pilots have been established in the retail area where consumers handset can receive
promotional info or download music files via Bluetooth connection (in-store promotions, etc ).
In France, Loral and Carrefour have collaborated on one such Bluetooth pilot.


SMS
SMS (Short Message Service) is the most commonly used protocol for text messaging between
mobile phones. Already a multi-billion dollar industry, SMS is available on a wide range of
networks and performs very well. It would be relatively easy to establish SMS as an additional
data carrier for GS1 Identification Keys. All that would be needed would be guidelines on how
to structure GS1-compliant SMS messages.

MMS
MMS (Multimedia Message Service) is a standard for sending messages with multimedia content
(such as images, audio and video). Markeing messages sent via MMS are general more effective
(leading for example to higher brand recall) than SMS text messages. However, not all phones
and networks support MMS consistency, leading to patching adoption.

UMTS
Universal Mobile Telecommunication System) is the next generation (3G) mobile
telecommunication system and a further development of GSM. In general, the security
architecture of UMTS is carefully designed to fix the security weakness of GSM. Crucially,
3G/UMTS has been specified as an integrated solution for mobile voice and data with wide area
coverage.





Universally standardized via the Third Generation Partnership Project
(www.3gpp.org) and using globally harmonized spectrum in paired and unpaired bands,
3G/UMTS in its initial phase offers theoretical bit rates of up to 384 kbps in high mobility
situations, rising as high as 2 Mbps in stationary/nomadic user environments. Symmetry between
uplink and downlink data rates when using paired (FDD) spectrum also means that 3G/UMTS is
ideally suited for applications such as real-time video telephony - in contrast with other
technologies such as ADSL where there is a pronounced asymmetry between uplink and
downlink throughput rates.



WLAN
The IEEE standard 802.11 specifies families of wireless local area networks (WLAN) which
operate in the unlicensed 2.4 GHz and 5 GHz band.


Bluetooth
Bluetooth is a wireless technology developed by the Bluetooth Special Interest group and is
mainly aiming at ad hoc Pico nets and connections to peripheral devices. Bluetooth technology
will probably often be used in the future to connect devices in the personal environment which
makes it relevant for M-commerce.


Chapter 3: Mobile banking

3.1 Mobile banking
Mobile banking (also known as M-Banking, mbanking, SMS Banking) is a term used for
performing balance checks, account transactions, payments, credit applications and other
banking transactions through a mobile device such as a mobile phone or Personal Digital
Assistant (PDA). The earliest mobile banking services were offered over SMS. With the
introduction of the first primitive smart phones with WAP support enabling the use of the mobile
web in 1999, the first European banks started to offer mobile banking on this platform to their
customers
Mobile banking has until recently (2010) most often been performed via SMS or the Mobile
Web. Apple'sinitial success with IPhone and the rapid growth of phones based
on Google's Android (operating system)have led to increasing use of special client programs,
called apps, downloaded to the mobile device.


3.2 A mobile banking conceptual model
In one academic model, mobile banking is defined as:
Mobile Banking refers to provision and availment of banking- and financial services with the
help of mobile telecommunication devices. The scope of offered services may include facilities
to conduct bank and stock market transactions, to administer accounts and to access customized
information."
According to this model Mobile Banking can be said to consist of three inter-related concepts:
Mobile Accounting
Mobile Brokerage
Mobile Financial Information Services
Most services in the categories designated Accounting and Brokerage are transaction-based. The
non-transaction-based services of an informational nature are however essential for conducting
transactions - for instance, balance inquiries might be needed before committing a money
remittance. The accounting and brokerage services are therefore offered invariably in
combination with information services. Information services, on the other hand, may be offered
as an independent module.
Mobile phone banking may also be used to help in business situations as well as financial
3.3 Trends in mobile banking
The advent of the Internet has enabled new ways to conduct banking business, resulting in the
creation of new institutions, such as online banks, online brokers and wealth managers. Such
institutions still account for a tiny percentage of the industry
Over the last few years, the mobile and wireless market has been one of the fastest growing
markets in the world and it is still growing at a rapid pace. According to the GSM
Association and Ovum, the number of mobile subscribers exceeded 2 billion in September 2005,
and now (2009) exceeds 2.5 billion (of which more than 2 billion are GSM).
According to a study by financial consultancy Celent, 35% of online banking households will be
using mobile banking by 2010, up from less than 1% today. Upwards of 70% of bank center call
volume is projected to come from mobile phones. Mobile banking will eventually allow users to
make payments at the physical point of sale. "Mobile contactless payments will make up 10%
of the contactless market by 2010. Another study from 2010 by Berg Insight forecasts that the
number of mobile banking users in the US will grow from 12 million in 2009 to 86 million in
2015. The same study also predicts that the European market will grow from 7 million mobile
banking users in 2009 to 115 million users in 2015.
Many believe that mobile users have just started to fully utilize the data capabilities in
their mobile phones. In Asian countries like India, China, Bangladesh, Indonesia and Philippines,
where mobile infrastructure is comparatively better than the fixed-line infrastructure, and in
European countries, where mobile phone penetration is very high (at least 80% of consumers use
a mobile phone), mobile banking is likely to appeal even more.
3.4 Mobile banking business models
A wide spectrum of Mobile/branchless banking models is evolving. However, no matter what
business model, if mobile banking is being used to attract low-income populations in often rural
locations, the business model will depend on banking agents, i.e., retail or postal outlets that
process financial transactions on behalf telcos or banks. The banking agent is an important part
of the mobile banking business model since customer care, service quality, and cash
management will depend on them. Many telcos will work through their local airtime resellers.
However, banks in Colombia, Brazil, Peru, and other markets use pharmacies, bakeries, etc.
These models differ primarily on the question that who will establish the relationship (account
opening, deposit taking, lending etc.) to the end customer, the Bank or the Non-
Bank/Telecommunication Company (Telco). Another difference lies in the nature of agency
agreement between bank and the Non-Bank. Models of branchless banking can be classified into
three broad categories - Bank Focused, Bank-Led and Nonbank-Led.

Bank-focused model
The bank-focused model emerges when a traditional bank uses non-traditional low-cost delivery
channels to provide banking services to its existing customers. Examples range from use
of automatic teller machines (ATMs) to internet banking or mobile phone banking to provide
certain limited banking services to banks customers. This model is additive in nature and may
be seen as a modest extension of conventional branch-based banking.
Bank-led model
The bank-led model offers a distinct alternative to conventional branch-based banking in that
customer conducts financial transactions at a whole range of retail agents (or through mobile
phone) instead of at bank branches or through bank employees. This model promises the
potential to substantially increase the financial services outreach by using a different delivery
channel (retailers/ mobile phones), a different trade partner (telco / chain store) having
experience and target market distinct from traditional banks, and may be significantly cheaper
than the bank-based alternatives. The bank-led model may be implemented by either using
correspondent arrangements or by creating a JV between Bank and Telco/non-bank. In this
model customer account relationship rests with the bank
Non-bank-led model
The non-bank-led model is where a bank has a limited role in the day-to-day account
management. Typically its role in this model is limited to safe-keeping of funds. Account
management functions are conducted by a non-bank (e.g. telco) who has direct contact with
individual customers.

3.5Mobile banking services
Mobile banking can offer services such as the following:
Account information
1. Mini-statements and checking of account history
2. Alerts on account activity or passing of set thresholds
3. Monitoring of term deposits
4. Access to loan statements
5. Access to card statements
6. Mutual funds / equity statements
7. Insurance policy management
8. Pension plan management
9. Status on cheque, stop payment on cheque
10. Ordering cheque books
11. Balance checking in the account
12. Recent transactions
13. Due date of payment (functionality for stop, change and deleting of payments)
14. PIN provision, Change of PIN and reminder over the Internet
15. Blocking of (lost, stolen) cards

Payments, deposits, withdrawals, and transfers
1. Domestic and international fund transfers
2. Micro-payment handling
3. Mobile recharging
4. Commercial payment processing
5. Bill payment processing
6. Peer to Peer payments
7. Withdrawal at banking agent
8. Deposit at banking agent
A specific sequence of SMS messages will enable the system to verify if the client has sufficient
funds in his or her wallet and authorize a deposit or withdrawal transaction at the agent. When
depositing money, the merchant receives cash and the system credits the client's bank account or
mobile wallet. In the same way the client can also withdraw money at the merchant: through
exchanging sms to provide authorization, the merchant hands the client cash and debits the
merchant's account.
Kenya's M-PESA mobile banking service, for example, allows customers of the mobile phone
operator Safaricom to hold cash balances which are recorded on their SIM cards. Cash may be
deposited or withdrawn from M-PESA accounts at Safaricom retail outlets located throughout
the country, and may be transferred electronically from person to person as well as used to pay
bills to companies. One of the most innovative applications of mobile banking technology
is Zidisha, a US-based nonprofit micro lending platform that allows residents of developing
countries to raise small business loans from web users worldwide. Zidisha uses mobile banking
for loan disbursements and repayments, transferring funds from lenders in the United States to
the borrowers in rural Africa using nothing but the internet and mobile phones.
Investments
1. Portfolio management services
2. Real-time stock quotes
3. Personalized alerts and notifications on security prices
Support
1. Status of requests for credit, including mortgage approval, and insurance coverage
2. Check (cheque) book and card requests
3. Exchange of data messages and email, including complaint submission and tracking
4. ATM Location


Content services
1. General information such as weather updates, news
2. Loyalty-related offers
3. Location-based services
Based on a survey conducted by Forrester, mobile banking will be attractive mainly to the
younger, more "tech-savvy" customer segment. A third of mobile phone users say that they may
consider performing some kind of financial transaction through their mobile phone. But most of
the users are interested in performing basic transactions such as querying for account balance and
making bill payment.
3.6 Mobile banking in the world
Mobile banking is used in many parts of the world with little or no infrastructure, especially
remote and rural areas. This aspect of mobile commerce is also popular in countries where most
of their population is unbanked. In most of these places, banks can only be found in big cities,
and customers have to travel hundreds of miles to the nearest bank. By 2012, it is estimated that
there will be 1.7 billion people with a mobile phone but not a bank account and as many as 364
million unbanked people could be reached by agent-networked banking through mobile phones.
In Iran, banks such as Parsian, Tejarat, Mellat, Saderat, Sepah, Edbi, and Bankmelli offer the
service. Banco Industrial provides the service in Guatemala. Citizens of Mexico can access
mobile banking with Omnilife, Bancomer and MPower Venture. Kenya's Safaricom (part of
theVodafone Group) has the M-Pesa Service, which is mainly used to transfer limited amounts
of money, but increasingly used to pay utility bills as well. In 2009, Zain launched their own
mobile money transfer business, known as ZAP, in Kenya and other African countries.
InSomalia, the many telecom companies provide mobile banking, the most prominent
being Hormuud Telecom and its ZAAD service.
Telenor Pakistan has also launched a mobile banking solution, in coordination with Taameer
Bank, under the label Easy Paisa, which was begun in Q4 2009. Eko India Financial Services,
the business correspondent of State Bank of India (SBI) and ICICI Bank, provides bank
accounts, deposit, withdrawal and remittance services, micro-insurance, and micro-
finance facilities to its customers through mobile banking.
In a year of 2010, mobile banking users soared over 100 percent
in Kenya, China, Brazil and USA with 200 percent, 150 percent, 110 percent and 100 percent
respectively.


3.7 Mobile banking in the Baangladesh
Dutch Bangla Bank launched the very first mobile banking service in Bangladesh on 31 March,
2011. This service is launched with Agent and Network support from mobile
operators, Banglalink and Citycell. Sybase 365, a subsidiary of Sybase, Inc. has provided
software solution with their local partner Neurosoft Technologies Ltd. There are around 160
million people in Bangladesh, of which, only 13 per cent have bank accounts. With this solution,
Dutch-Bangla Bank can now reach out to the rural and unbanked population, of which, 45 per
cent are mobile phone users. Under the service, any mobile handset with subscription to any of
the six existing mobile operators of Bangladesh would be able to utilize the service. Under the
mobile banking services, bank-nominated Agents perform banking activities on behalf of the
banks, like opening mobile banking account, providing cash services (receipts and payments)
and dealing with small credits. Cash withdrawal from a mobile account can also be done from an
ATM validating each transaction by mobile phone & PIN instead of card & PIN. Other
services that are being delivered through mobile banking system are person-to-person (e.g. fund
transfer), person-to-business (e.g. merchant payment, utility bill payment), business-to-person
(e.g. salary/commission disbursement), government-to-person (disbursement of government
allowance) transactions.



























Chapter 4: Mobile Banking Of Trust Bank
4.1 About Trust Bank
Trust Bank Limited is one of the leading private commercial banks having a spread network of
63 branches, 7 SME centers, 75 ATM Booths and 53 POS in 44 Branches across Bangladesh and
plans to open more branches to cover the important commercial areas in Dhaka, Chittagong,
Sylhet and other areas in 2011. The bank, sponsored by the Army Welfare Trust (AWT), is first
of its kind in the country. With a wide range of modern corporate and consumer financial
products Trust Bank has been operating in Bangladesh since 1999 and has achieved public
confidence as a sound and stable bank.
In 2001, the bank introduced automated branch banking system to increase efficiency and
improve customer service. In the year 2005, the bank moved one step further and introduced
ATM services for its customers.
Since banks business volume increased over the years and the demands of the customers
enlarged in manifold, our technology has been upgraded to manage the growth of the bank and
meet the demands of our customers.
In January 2007, Trust Bank successfully launched Online Banking Services which facilitate
Any Branch Banking, ATM Banking, Phone Banking, SMS Banking, & Internet Banking to all
customers. Customers can now deposit or withdraw money from any Branch of Trust Bank
nationwide without needing to open multiple accounts in multiple Branches.
Via Online Services and Visa Electron (Debit Card), ATMs now allow customers to retrieve
24x7 hours Account information such as account balance checkup through mini-statements and
cash withdrawals.
Trust Bank has successfully introduced Visa Credit Cards to serve its existing and potential
valued customers. Credits cards can now be used at shops & restaurants all around Bangladesh
and even internationally.
Trust Bank is a customer oriented financial institution. It remains dedicated to meet up with the
ever growing expectations of the customer because at Trust Bank, customer is always at the
center.

4.2 Mobile Banking Of Trust Bank:


Trust Bank has introduced Trust Mobile Banking service. Trust Mobile Money is a deposit
prepaid account facilities for the Banked and un-Banked citizen of Bangladesh where bank has
its branches and accredited Pay-points to open/registration prepaid account.
Customer will be able to fund Transfer, Deposit and Withdraw money from the accredited Pay-
points by using Mobile/Card. Customers also will be able to send remittance faster to the remote
place of Bangladesh by availing this product.

Service Available
Account to Account Transfer (Intra and Inter Bank)
Local Remittance (Person to Person)
Transaction at POS
At partners Merchant Stores
At partners service organizations (Gas station, Hospital, Cinema hall, etc.)
Person to Business payments (Utility bill, Insurance Premium, Loan installments, E-top-
up for mobile phone, E-ticketing etc.)
Business to person payments
Government to person payments (Agricultural Subsidies, Widow Allowances, Freedom
Fighter Allowances etc.)
Person to Government payments.

4.3 Procedure of SMS Banking of Trust Bank
Trust Bank offers yet another great, timesaving banking service: SMS banking. This automated
SMS banking can be reached 24 hours a day, 7 days a week. This service performs balance query
and mini statement through SMS via a fixed mobile number given by you. Mini statement
contains last five debit and credit transactions including balances. SMS banking service will cost
Tk. 3 plus VAT for each SMS. This service will soon include utility bill and fund transfer
facilities.
Getting Started
You may download the application form above or collect it from any branch of Trust Bank.
Please submit this form to your respective branch to obtain the PIN Code.
For Balance query :
"bal<space>PIN code" and send it to Trust banks mobile number 01713244905
For Example: If PIN code is 1499 then you will write "bal<space>1499" and send it to Trust
bank mobile number
4.4 Phone Banking of Trust Bank
You may not have the time to get to a Trust Bank branch or it may be after regular business
hours so how do you access your account? Trust Bank has easy way to serve your banking
needs using any phone, whether you are at home, office, or on the road. Trust Banks phone
banking is absolutely free. This service performs balance query and mini statement of a customer
via phone. Mini statement contains last five debit and credit transactions including balances. This
service will soon include utility bill and fund transfer facilities. Phone Banking is available 24
hours a day, seven days a week.
Service Available
Fees & Charges
Getting Started
You may download the application form above or collect it from any branch of Trust Bank.
Please submit this form to your respective branch to obtain the desire PIN Code.
After receiving the PIN Code, you may call 8712072-4, 8712951-5 and press Ext -123, 111, 222,
444.
Phone Banking service will be enabled after giving Account Number and PIN Code as per voice
instruction.


































5. Conclusion

As m-commerce applications and wireless devices are evolving rapidly, one will take
forward the other one towards empowering innovation, versatility and power in them. There are
a number of business opportunities and grand challenges of bringing forth viable and robust
wireless technologies ahead for fully realizing the enormous strength of m-commerce in this
Internet era and thereby meeting both the basic requirements and advanced expectations of
mobile users and providers.
There are news articles and pictures displaying people, who are ordering things over the
Internet while waiting for a bus, downloading merchant coupons on their PDAs as they enter a
store or bidding for the last table at a hot restaurant by digital phone in a spur-of-the-moment
auction. Actually this process represents a tip of a very big iceberg. The advent of m-commerce,
as widely referred to among the users, has far-reaching implications. But there are many
limitations in the technologies that Once its relevant technologies get matured, widely available
and competent, the host of portable devices will be ready to handle the bigger transactional
activities not envisioned so far successfully apart from these minor activities












6.0 REFERENCES

1. www.mobileinfo.com/Mcommerce/index.htm
2. en.wikipedia.org/wiki/Mobile_Commerce
3. www.palowireless.com/wap/mcommerce
4. searchmobilecomputing.techtarget.com/sDefinition/0,,sid40_gci214590,00.html
5. www.m-enable.com
6. ebusiness.mit.edu
7. www.ecommercetimes.com
8. www.cio.com/enterprise/ebusiness
9. en.wikipedia.org/wiki/E-business