BAKERY CHEF SDN BHD

EXECUTIVE SUMMARY
Our company is given name Bakery Chef Sdn Bhd. It is suitable with the business we would like to
begin. The business is producing a cake. We have planned to market our cake to the all people that
wants Halal products.
Ownership
This company business will start at 1
st
March 212. The shareholder consist 2 members! "hari#ah
$asuha %t syed &sa and $abilah Huda %t Mohd Hamdan.
Statement of prpose
Our business has been develop into company to obtain 'M1! . in start(up capital #or the
development and operation o# %akery )he# "dn.%hd. *urposed we do a business plan! to serve the
#inancial and operation plan #or the #irst three years. "o! we decide to develop %akery )he# "dn. %hd
as a business plan. We hope that our businesses can growth up on the #uture.
A!ot the prod"t or ser#i"e$
%akery )he# "dn. %hd will be the #ood industrial #or #ocusing on producing a cake according to the
demand o# customer with a choice o# decoration #ollow by the customer want. We also! produce
variety o# cake such as moist cake! chocolate cake! #resh cake! and soon. "ervice that our company
provided to the customer which is delivery cake! engagement and wedding+s cake service. )ustomer
also can make order and booking cake through telephone! email or directly come to our company.
Competiti#e ad#anta%e$
%akery )he# "dn. %hd will be #acing direct competition #rom two other %akery ventures already
operating in Taiping! *erak. They are con#ident that the uni,ue approach and competitive advantage
o# the %akery )he# "dn. %hd will set it apart #rom the competition. -lthough! our competitor mostly
almost #our years in this industry rather than our company! but we have own strength. "o! we can
attract more customers. It is because our company produces Halal product to our Muslim customer
which is in *erak have high demanding o# Halal product. With this strength and an opportunity! we
can compute to our competitor.
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BAKERY CHEF SDN BHD
I&TRO'UCTIO& O( T)E BUSI&ESS
$ame o# the )ompany 7 %akery )he# "dn %hd
$ature o# the %usiness 7 *roduce cake
0ocation o# the %usiness 7 Taiping! *erak
4ate o# %usiness )ommencement 7 1 March 212
Industry *ro#ile
$owadays! demand o# the cake mostly increases. 0ong time ago! cake are known as the
8iking Origin #rom the Old $ose 3aka. 9or produce the cake! its only baked the #lour and mi:ed it
with the sugar or honey! egg and o#ten! milk and #at and te:ture #rom the mi:ture rising during
cooking. &urope and places such as $orth -merica where &uropean in#luence is strong have always
been the center o# cakes. 4uring the 1;
th
century! the technology made the cake(baker li#e much
easier. $owadays we can see that every country have the cake shop. It is because the demand o# the
customer.
When we look into the situation at the Taiping! *erak! there is hard to #ind bakery cake that
have produced the cake with the good ,uality and guarantee Halal. "o! we can get an opportunity to
make cake industrial potential being more e:tensive there.
The reason we choose this place as our location o# business is because it is the strategic
location. Whereby! we can get our raw material more easily and low cost. It is because our location
nearby with our supplier. %esides that! we also provide the transport #or the delivery services and to
send our product to the shop. It is easier to our customer to get their order.
9urthermore! we also can increase the chance o# the local resident to get an opportunity in get
their works.
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BAKERY CHEF SDN BHD
(ACTORS I& SE*ECTI&+ T)E ,RO,OSE'
BUSI&ESS
Have the high demand
The chance to produce much money
)oncern about the ,uality and Halal
4i##icult to get the product <cakes= Halal in the state
Mostly every #estival need the cake
(UTURE ,ROS,ECTS O( T)E BUSI&ESS
*roduce Halal and high ,uality o# the product
2enerate more demand o# the cake
%eing more success#ul companies #or the cake industrial
,UR,OSE' O( T)E BUSI&ESS
-llow we to view and evaluate the proposed business in an ob>ective! critical and practical
manner
To analy?e and evaluate the viability o# the proposed business. In long term! our business plan
will be used by the investor. Who will need comprehend the proposed venture be#ore making
any investment decision
To convince relevant parties as to the investment potential o# our pro>ect. "uppliers and
customers need #ully comprehend the proposed venture and will give essential to convince our
#uture customer and our customers
-cts as guideline in managing our business
To allocate business resource more e##ectively. These resource need to be allocated e##ectively
to avoid unnecessary wastage and to ensure we achieve our ma:imum target. It also can give
our return investment and help in planning! distribution and monitoring o# these resources.
*O+O
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BAKERY CHEF SDN BHD
*O+O 'ESCRI,TIO&
The hat che# shows that we only produce our cake by our
#actory.
%akery che# shows that name o# our company. -nd make
our customer remember our logo.
These symbols in rectangular and white color shows that
our #actory produces the product that are guarantee clean
and Halal in according with company ob>ective.
)olor Maroon To show that our company brave to #ace the risk and
ready to learn something new.
)olor chocolate gold )olor chocolate gold shows that we have an inspirations
to produce the new type product and success#ully. Mostly
color chocolate are #avorite o# the consumer
COM,A&Y BAC-+ROU&'
a= $ame o# the business
%akery )he# "dn %hd
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BAKERY CHEF SDN BHD
b= 'egistered address
$o ..! /alan . Taman Marisa 1. Taiping! *erak 4arul 'id?uan.
c= Telephone@9a:@&(mail@Website
Telephone7 A(A.AAABA
9a:7 A(A.AAABB
&mail7 bakeryCche#Dgmail.com
Website7 www.bakery che# @cake.com
d= 9orm o# business
)ompany.
e= 4ate and no o# registration
4ate7 2A Mei 211
$o o# 'egistration 7 H/BEF;1
#= 4ate o# commencement
1 March 212
g= Main activity
)ake
h= 8ision
Our belie# has propelled us to #ully commit to produce beauti#ul cakes and bakery
product to be shared with the people we love.
i= Mission
*roduce product that are beauti#ul in every sense in taste! ,uality and design
>= Ob>ective
"upport government policy to produce entrepreneurs who produce Halal *roducts.
*roduce product that ensure really Halal because only we are company Islamic in that
area.
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BAKERY CHEF SDN BHD
MAR-ETI&+ ,*A&
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BAKERY CHEF SDN BHD
./ ,RO'UCT 'ESCRI,TIO&
We conduct business make cake. We also made various cake among them is a cake
chocolate! cake #or engagement! cake #or birthday and other ceremony.
-part #rom the ancillary we also made cake wedding service.
We make cake according to si?e whether small! medium! and large. This si?e base on
costumers wants according to kilogram.
The bene#it our product cakes only be tolerable as long as one week but with the
,uality o# cakes our company produce can give satis#ying to every customer that buy
our cakes.
0/ TAR+ET MAR-ET

Target market #or %akery )he# is a local resident and shop that make our company as
their supplier <organi?ational clients=. Other than that! we also make delivery to
hospital+s canteen.
1/ MAR-ET SI2E
Market si?e %akery )he# depends on demand o# customers. It+s also #ollow variety o#
cake that bought and booking. We also get the most celebration and support #rom our
customer o# chocolate cakes! wedding cakes! engagement cakes! and also birthday
cakes.
Our market si?e was achieve to 122 person per week and our company also made a
delivery services to customers include order #rom calling and emailing.
3/ COM,ETITIO&
We have competition because the other company has a similar business with our
company. We should analy?e the strength and weakness o# the competition in term o#
si?e! e:perience! year in the business #inancial ability and product line.
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BAKERY CHEF SDN BHD
The name o# competition is 8illage %akery and "weet 9ace %akery. 8illage %akery
carried out the business within A years and "weet 9ace %akery carried out their
business within . years. They have their own strength about the operation o# the
business in making a cake. "o! almost people already know about the product
compared product #rom our company. %ut we heard that! customer complained about
the price o# the cake mostly e:pensive! they do not have a wedding service and do not
#ollow customer wants. "o! #rom there we can see the competitor weakness.
This is our opportunity to going up our bakery che# business with produce customer
wants and give lower priced to our customer. Other than that! we can give Halal
product to our Muslim customer.
4/ MAR-ET S)ARE
Market share is o#ten represented in term o# percentage o# potential market si?e that
can be sei?ed.
How to calculate market share loss7
Market share loss G H market share be#ore entry : H o# new company market share
1H
Market share be#ore entry7
&ame Of Competitor
,er"ent Of
Market Share
RM
8illage %akery BH 1AB!
"weet 9ace %akery .H 1.!
Tota5 1H 2B!
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BAKERY CHEF SDN BHD
When a new competitor@ new business enter the market! the market share will charge7
&ame Of Competitor
,er"ent Of
Market Share
RM
8illage %akery .AH 11E!
"weet 9ace %akery 1AH ;1!
%akery )he# 2H A2!
Tota5 1H 2B!
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BAKERY CHEF SDN BHD
6/ MAR-ETI&+ STRATE+IES
i/ ,RO'UCT
-lso made various cakes are a chocolate cakes! wedding cakes! engagement cakes! and
also birthday cakes.
-part #rom the ancillary we also made cake wedding service.
. characteristic 7
*roduct #unctionality I our cake+s e:pired date is one week starting #rom day
production. It+s because in our production we do not use butter but we use corn oil
#or make bun o# cake. %utter only use #or topping.
Our customer satis#ied with our production.
*roduct design I our company provide books decoration to the customer come
into the bakery che#s #or choice the design cakes that suitable. It+s also having a
shape design cakes will we made e:ample shape o# love cakes! circle cakes! s,uare
cakes! and triangle cakes.
*acking I we use bo: #or our packing. In our packing included wa: and kni#e o#
cake but #or wedding cakes we prepare #or wedding service. There are two types o#
bo:es. Transparent bo: and normal bo: #or cakes. &ither use transparent bo: or
normal bo: depends on demanding o# customer.
-#ter sales service I each cakes #or wedding we charge #or decoration.
ii/ ,RICE
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BAKERY CHEF SDN BHD
&very single product <type o# cakes= we put pricing suitable with li#estyle and level
cost o# li#e.so every customer can buy our product. This is our listing price7(
)ake vanilla
J kg G 'M 2
1 kg G 'M 1.
Wedding K 2 storey G 'M 1A.
- 1 storey G 'M 2E
- . storey G 'M .A
- A storey G 'M A
)hocolate
J kg G 'M 2A
1 kg G 'M 1;
Wedding K 2 storey G 'M 1F2
- 1 storey G 'M 11
- . storey G 'M A1
- A storey G 'M AA
9resh cream cakes
- %oston cheese cakes
J kg G 'M 12
1 kg G 'M A2
Wedding K 2 storeys
With decoration charged 'M 1 per level G 'M 22F
- 1 storey G 'M 1;A
- . storey G 'M B1A
- A storey G 'M BB
'oyal #ruit cake D black #orest cakes
J kg G 'M 12
1 kg G 'M .B
Wedding cake ( 2 storeys
With decoration charged 'M 1 per level G 'M 2.
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BAKERY CHEF SDN BHD
- 1 storey G 'M 1A2
- . storey G 'M AA
- A storey G 'M B
Types of "akes 7ei%ht RM
%utter cream K vanilla
J kg
1 kg
2
1.
Wedding 2 storey
<-bove 1kg below 1kg=
1 storey
<-bove 1kg middle 2kg
below .kg=
. storey
<-bove 1kg middle 2kg
and 1kg below A kg=
A storey
<-bove J kg middle
1kg!2kg and 1kg below
Akg=
1A.
2E
.A
A
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BAKERY CHEF SDN BHD
%utter cream K chocolate
A gram
1kg
2A
1;
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BAKERY CHEF SDN BHD
Wedding 2 storey
<<-bove 1kg below 1kg=
1 storey
<-bove 1kg middle 2kg
below .kg=
. storey
<-bove 1kg middle 2kg
and 1kg below A kg=
A storey
<-bove A gram
middle 1kg!2kg and 1kg
below Akg=
1F2
11
A1
AA
9resh cream K %oston cheese A gram
1 kg
12
A2
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BAKERY CHEF SDN BHD
Wedding 2 storey
<-bove 1kg below 1kg=
1 storey
<-bove 1kg middle 2kg
below .kg=
. storey
<-bove 1kg middle 2kg
and 1kg below A kg=
A storey
<-bove J kg middle
1kg!2kg and 1kg below
Akg=
22F
1;A
B1A
BB
9resh cream K royal #ruit L
black #orest
J kg
1 kg
12
.B
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BAKERY CHEF SDN BHD
Wedding 2 storey
<-bove 1kg below 1kg=
1 storey
<-bove 1kg middle 2kg
below .kg=
. storey
<-bove 1kg middle 2kg
and 1kg below A kg=
A storey
<-bove A gram
middle 1kg!2kg and 1kg
below Akg=
2.
1A2
AA
B
Moist cakes J kg
1kg
1
..
iii/ ,*ACE
-ddress7 $o ..! /alan . Taman Marisa 1. Taiping! *erak 4arul 'id?uan.
Taiping *erak is suitable place #or our company. It is because Taiping *erak can make
our business more success. The #actor are7
a. $ear to supplier
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BAKERY CHEF SDN BHD
The reason we choose Taiping *erak because we near supplier who are supply
raw material to our company. "o that! we can decrease our cost o#
transportation rather than we choose other place.
b. 0ocal 'esident
%ased on our analysis! 0ocal resident in Taman Marisa ;;H is Muslim. They
need a Halal product. "o! it is opportunity #or our company.
c. $ear with in#rastructure #acilities
Taman Marisa is near with Hospital and medical centre. Hospital and Medical
centre have a canteen. "o! #rom our observation! we can take an opportunity to
send our product like moist cake in their canteen. Other than that we leave our
business card! so that i# have any order! customer can call or emailing or
directly come to our company.
4istribution 7(
We used distribution method #rom channel one and channel two. Where channel one is
the producer direct to user or customer. )hannel two is producer sell to retailer and
#rom retailer to user or customer.
a. )hannel one
%y using this method <direct selling=! easy to our customer make a chosen
what type o# cakes and decoration that they want. %eside that! to make an
order! customers no need #acing many procedures. Other than that! it also can
reduce cost to our company.
b. )hannel two
We sell our product to many shops in Taiping *erak that take our company as
their supplier. Many shops be our organi?ational clients! and its help our
stability o# pro#it every month and every year.
7e are
here
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BAKERY CHEF SDN BHD
i#/ ,ROMOTIO&
The activities business use to promote product through the advertising and sales
promotion. "o! we can persuade them to buy our product with give lower price and
discount.
Our promotion tools7
a. -dvertising7 such as maga?ine! newspaper! through media Massa and also
media electronic. With this approaches can makes people know about our
product.
b. "ales promotion7 we also give sale promotion to our customer such as sample
cakes! coupon! and also trade show. %eside that! this is a way to attract
customer to come the shop #or buy our product.
8/ MAR-ETI&+ A&A*YSIS

STRE&+T)S
Our product having reasonable price #or
living standard in local resident at Taiping
*erak.
We also made wedding service #or our
customer. - more variety type o# cake in
term shape! si?e and decoration to
compare competitor.
Our product longer e:pired dates because
we did not use batter #or make a bun o#
cake but we used corn oil.
0ocal resident at Taiping is Islam so that
the customer wanted product that
guaranteed halal.
7EA-&ESS
One o# #actor we cannot produce more
product o# cake per day because we have
lack o# e,uipment.
Have no more customers because we have
>ust started business #or 1 years.
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BAKERY CHEF SDN BHD
O,,ORTU&ITIES
Mostly our competitor is non Muslim.
We have strategic location.
We have supplier that supply the material
with the lower price.
Increase demand o# wedding service.
T)REAT
Our competitor >ust started their business
more than 1 years. "o people more
recogni?e them.

9/ O,ERATIO&A* C)ART
This table show a part o# our companies strategy. Try to make delicious cakes with
e##ectiveness and #ast <no delay= to serve to customer.
*resent Method *'O)&"" )H-'T *roposed Method
"5%/&)T )H-'T&4 )akes *rocess 4-T& 1A@2@21.
4&*-'TM&$T Operation )H-'T %M "$ "H&&T $O. 1 O9 1
TIM&
I$
MI$".
)H-'T
"MM%O0"
*'O)&"" 4&")'I*TIO$
CCC Take 'aw material #rom a storage
1. "ieve Machinery #or inspection
1. *ut 'aw material into mi:er
.1 *ut the mi:ture #lour into brass o# cakes
.A Trans#er to oven
.A. %ake the cakes
.A )hecking how well cook o# cakes
.2 Trans#er cakes to topping room
1. Temporary storage
1. *ut batter cream into mi:er
2. *ut #resh cream into mi:er
.2 Trans#er mi:ture o# topping to topping room
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BAKERY CHEF SDN BHD
1A. 4o a topping
.1 Trans#er to chiller
CCC To customer
G Operation G Transportation G Inspection G 4elay G "torage
:/ CO&TACT I&(ORMATIO& O( SU,,*IER
$ame 7 I66I& "4$ %H4
"upplier o# raw material and
material #or cakes
-ddress 7 $o 1B! *ekan Taiping!
1. *erak!
4arul 'id?uan
$o Tel 7 A(AEF;.1
9a: 7 A(AEF;..
$ame 7 9-'I"" M-)HI$&'M "4$ %H4
"upplier o# machinery
-ddress7 0evel 1! Medan 2openg
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BAKERY CHEF SDN BHD
12B Ipoh! *erak.
4arul 'id?uan
$o Tel 7 A(AB.F12
9a: 7 A(AB.F11
-ctivities #or selling
"tep 17 )ustomer order by calling or directly or emailing
"tep 27 "how e:ample a variety o# cakes <sample cakes@picture@book sample o# cakes=.
"tep 17 )hoice #rom customer
"tep .7 'ecord in ordering book.
"tep A7 4eposit payment #rom customer
"tep B7 4irectly taking by customer or delivery <ready made cakes! simple decoration
cakes and not storey cakes=
Or
Wedding cakes #ollow date wants o# customer. <5sually 1 days or A days=
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BAKERY CHEF SDN BHD
.;/ BUSI&ESS OUT,UT
*roduct
Our machine will produce B2 cakes per day! but our companies will comes out only A.
per day #or selling and delivery. Our companies come out with 1F moist cakes! 1F #resh
creams cakes and 1F butter creams cakes. . butter and . #resh cream cakes we keep it in
topping room. It+s because #or waiting cakes cool up takes a time. The cakes cannot be directly
to topping process. The damages will be happen because o# it. Our company want our worker
not wasted their time and be an e##ective and an e##icient worker. "o! #or ne:t day! the worker
will do a topping process #or another F cakes #or impermanent waiting a process #or that day
production.
It+s also as awareness #or our company i# have any delay happen #or that day! our
company still can conduct or settle the problem. The workers still have a work to do. Our
company will separate the cakes #ollow the procedure is 1 cakes #rom that day production #or
customer directly buy in our company. .. cakes! its include order #rom customer and also
selling too many shop that take our company as their supplier. Its means we selling to our
organi?ational clients. In the above is usually our company production per day! but i# have a
certain day that many order! our company will plus our production #or that day.
"ervices
"tep E7 0astly! customer get their cakes.
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BAKERY CHEF SDN BHD
Our companies services are customer can order directly in our company! beside that customer
also can order by calling or emailing. Our companies also have a delivery services. Means here is
when customer wants our company sent their cakes to their houses! we will send it.
We also have a service cakes #or wedding. 9or e:ample is customer wanted our company
prepare a nice place #or cake at their wedding. "o! our company will send our worker to decorate the
place #ollow the level that they want <. star or A star or >ust simple places=. 9or this service! we will
charge every decoration o# storey o# cakes and places we do.
../ O,ERATIO&A* ,ERIO'
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BAKERY CHEF SDN BHD
Our operation period+s o## day only one day per week which is in Tuesday. We do not close on
"aturday and "unday! it+s because on "aturday and "unday are day that our company receive many
order #rom customer especially order #or wedding cakes and wedding services. This is also one o# the
strategies o# our company to implement opportunity during weekend to gain more pro#it #rom
customer.
'AYS 7OR-I&+ )OURS REST <O(( 'AY
Monday F. a.m K A. p.m 1. p.m K 2. p.m
Tuesday ( O## day
Wednesday F. a.m K A. p.m 1. p.m K 2. p.m
Thursday F. a.m K A. p.m 1. p.m K 2. p.m
9riday F. a.m K B. p.m 1. p.m K 1. p.m
"aturday F. a.m K A. p.m 1. p.m K 2. p.m
"unday F. a.m K A. p.m 1. p.m K 2. p.m
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BAKERY CHEF SDN BHD
,RO'UCT *AYOUT





9lour
ur
9lour
ur
4ough o#
Topping
%un )akes
Topping! 4ecorate and *ackaging
)ustomer
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BAKERY CHEF SDN BHD
CO&C*USIO&
To be a country that growth up! government pleasure to citi?en o# Malaysia get involve in
entrepreneurship #ield. "o! we respond and support that government+s policy and build a company
where the name o# our company is %akery )he# "dn %hd.
Our company is involved in #ood industry! where our company produces and manu#actures a
cake. We operate our business with capital that contributes #rom shareholder 'M 1!. 9rom that
contribute we use to buy machinery and 'aw material #or operation uses. -#ter #irst month we get
cash #rom sale! we do strategy marketing #or make our product more recogni?e among resident in
Taiping *erak and we try to compete with our competitor.
Our company also be a supplier o# cakes to certain shop in Taiping!*erak. We have done
operate our business three year #rom 212 until now. "o! our company becomes stable because we
have an organi?ation client. With more pro#it we always assortment our product #rom year to year.
Our company prospect! we can move on in our business #rom year to year and we will make
our company be a listed company in 30"& same level with other bigger company. We want be more
success#ul in Halal #ood industry <cakes= and we can compute competitor in Malaysia like "ecret
recipe and others.
0astly! our company is the one o# company that supports the pleasure #rom government to
Halal business. Indirectly! our company helps Malaysia be one o# the progressive countries and we
also help a resident in Taiping! perak get a really Halal product.
Wedding )ake
$O ..! /-0-$ .! T-M-$ M-'I"-! 1. T-I*I$2 *&'-3! 4-'50 'I465-$
Page 3
BAKERY CHEF SDN BHD
A,,E&'IX
,RO'UCT
BIRT)'AY CA-ES

)hocolate %utter cream cakes 9ruit cakes 8anilla %utter cream cakes

7E''I&+ CA-ES
$O ..! /-0-$ .! T-M-$ M-'I"-! 1. T-I*I$2 *&'-3! 4-'50 'I465-$
Page 3
BAKERY CHEF SDN BHD
9resh cream cakes decoration wedding cakes %lack 9orest cakes

E&+A+EME&T CA-ES

9resh
cream
cakes
<heart= 'oyal #ruit cakes chocolate #resh cream
%5"I$&"" )-'4
4I'&)TO'
4I'&)TO'
$-%I0-H H54- %T MOH4 H-M4-$
$O ..! /-0-$ .! T-M-$ M-'I"-! 1. T-I*I$2 *&'-3! 4-'50 'I465-$
Page 3
BAKERY CHEF SDN BHD
TAB*E O( CO&TE&T
&O/ CO&TE&TS ,A+ES
./
0/
1/
3/
4/
6/
8/
9/
E=e"ti#e Smmary
Introd"tion Of Bsiness
(a"tor In Se5e"tin% The ,roposed Bsiness
(tre ,rospe"t Of The Bsiness
,rposed Of The Bsiness
Marketin% ,5an
*roduction 4escription
Target Market
Market "i?e
)ompetition
Market "hare
Marketing "trategies
Marketing -nalysis
Operational )hart < view strategies in
e##ectiveness=
"upplier L -ctivities 9or "elling
%usiness Output L "ervices *rovided
Operational *eriod L *roduct 0ayout
Con"5sion
Appendi=
.
0
1
1
1
8
F
F
F
;
; K 11
12 K 2
21
22
21 K 2.
2A K 2B
2E K 2F
0:
1; > 10