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Copyright 2005 ACNielsen


a VNU business
2012 Summer Olympics
Preferred Host City
- a global consumer survey
June 1, 2005
Copyright 2005 ACNielsen
a VNU business
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Survey Focus & Methodology
Gauge consumer preference for 2012 Olympics host
city
- London, Madrid, Moscow, New York or Paris
- First, second and third choice
21,261 consumers interviewed over the Internet in 38
markets
Conducted between April 11- May 10, 2005
Margin of error for samples
- 500 sample is 4.4%
- 1000 sample is 3.1%
Copyright 2005 ACNielsen
a VNU business
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Markets & Sample Sizes
Survey conducted in:
Australia 500 India 503 Portugal 501
Austria 500 Indonesia 510 Russia 501
Belgium 500 Ireland 500 Singapore 504
Brazil 503 Italy 502 South Africa 500
Canada 501 Japan 501 Spain 501
Chile 504 S. Korea 500 Sweden 500
China 1009 Malaysia 502 Switzerland 501
Denmark 500 Mexico 503 Taiwan 500
Finland 502 Netherlands 502 Thailand 502
France 1002 New Zealand 501 Turkey 182
Germany 1006 Norway 500 UK 1011
Greece 501 Philippines 501 USA 1001
Hong Kong 501 Poland 503
Copyright 2005 ACNielsen
a VNU business
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We asked 21, 261 Internet Users:
The following cities are competing to host the
2012 Summer Olympics and Paralympics:
London, Madrid, Moscow, New York, Paris
The final decision will be taken by the
International Olympic Committee in
Singapore in July 2005
Which city do you believe should host
the 2012 Games?
Copyright 2005 ACNielsen
a VNU business
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And the winner is
PARIS!
Copyright 2005 ACNielsen
a VNU business
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The majority in 27 out of 38 markets chose
The majority in 27 out of 38 markets chose
Paris as their preferred 2012 Games host
Paris as their preferred 2012 Games host
Copyright 2005 ACNielsen
a VNU business
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Patriotism and self-interest prevailed for
host city hopefuls
- but if they couldnt host it, how would they vote?
Paris was most popular second best for the Spanish,
British and Russians
First Choice Second Choice Third Choice
France Paris Madrid London
Spain Madrid Paris London
UK London Paris Madrid
Russia Moscow Paris Paris
US New York London London
Copyright 2005 ACNielsen
a VNU business
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First Choice Second Choice Third Choice
Australia Paris Paris Paris & New York
China Paris London London
Hong Kong Paris Paris Paris
India Paris Paris London
Indonesia Paris London Madrid
Japan Paris Paris London
S. Korea Paris Paris London
Malaysia Paris Paris Madrid
New Zealand Paris Paris Madrid
Philippines Paris Paris London
Singapore Paris Paris London
Taiwan Paris London London
Thailand None of them Paris & London Madrid
Asia-Pacific Paris Paris London
Paris the clear favorite across Asia Pacific
Only London made second choice, while Paris was first favorite
in thirteen out of fourteen markets.
Copyright 2005 ACNielsen
a VNU business
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First Choice Second Choice Third Choice
Austria Paris Madrid London
Belgium Paris Madrid London
Denmark Paris Paris New York
Finland Paris Paris Madrid
France Paris Madrid London
Germany Paris Paris London
Greece Paris Madrid Madrid
Ireland London Paris Madrid
Italy Paris Paris London
Netherlands Paris Paris Madrid
Norway Paris Paris London
Poland Paris Paris London
Portugal Madrid Paris London
Russia Moscow Paris Paris
Spain Madrid Paris London
Sweden Paris Paris Madrid
Switzerland Paris Madrid London
Turkey None of them Madrid Paris
UK London Paris Madrid
Europe Paris Paris London
In Europe, Madrid gains secondary preference
Eight markets choose Madrid as either 1st or 2nd
Copyright 2005 ACNielsen
a VNU business
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First Choice Second Choice Third Choice
US New York London London
Canada New York Paris London
North America New York London London
First Choice Second Choice Third Choice
Brazil Paris Paris London
Chile None of them Madrid London
Mexico Paris Paris London
Latin America Paris Paris Paris
First Choice Second Choice Third Choice
South Africa London Paris Paris
North and South America make different
choices
New York is first choice in the North, while Paris is first choice
in the South. South Africa goes with London.
Copyright 2005 ACNielsen
a VNU business
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