a VNU business 2012 Summer Olympics Preferred Host City - a global consumer survey June 1, 2005 Copyright 2005 ACNielsen a VNU business 2 Survey Focus & Methodology Gauge consumer preference for 2012 Olympics host city - London, Madrid, Moscow, New York or Paris - First, second and third choice 21,261 consumers interviewed over the Internet in 38 markets Conducted between April 11- May 10, 2005 Margin of error for samples - 500 sample is 4.4% - 1000 sample is 3.1% Copyright 2005 ACNielsen a VNU business 3 Markets & Sample Sizes Survey conducted in: Australia 500 India 503 Portugal 501 Austria 500 Indonesia 510 Russia 501 Belgium 500 Ireland 500 Singapore 504 Brazil 503 Italy 502 South Africa 500 Canada 501 Japan 501 Spain 501 Chile 504 S. Korea 500 Sweden 500 China 1009 Malaysia 502 Switzerland 501 Denmark 500 Mexico 503 Taiwan 500 Finland 502 Netherlands 502 Thailand 502 France 1002 New Zealand 501 Turkey 182 Germany 1006 Norway 500 UK 1011 Greece 501 Philippines 501 USA 1001 Hong Kong 501 Poland 503 Copyright 2005 ACNielsen a VNU business 4 We asked 21, 261 Internet Users: The following cities are competing to host the 2012 Summer Olympics and Paralympics: London, Madrid, Moscow, New York, Paris The final decision will be taken by the International Olympic Committee in Singapore in July 2005 Which city do you believe should host the 2012 Games? Copyright 2005 ACNielsen a VNU business 5 And the winner is PARIS! Copyright 2005 ACNielsen a VNU business 6 The majority in 27 out of 38 markets chose The majority in 27 out of 38 markets chose Paris as their preferred 2012 Games host Paris as their preferred 2012 Games host Copyright 2005 ACNielsen a VNU business 7 Patriotism and self-interest prevailed for host city hopefuls - but if they couldnt host it, how would they vote? Paris was most popular second best for the Spanish, British and Russians First Choice Second Choice Third Choice France Paris Madrid London Spain Madrid Paris London UK London Paris Madrid Russia Moscow Paris Paris US New York London London Copyright 2005 ACNielsen a VNU business 8 First Choice Second Choice Third Choice Australia Paris Paris Paris & New York China Paris London London Hong Kong Paris Paris Paris India Paris Paris London Indonesia Paris London Madrid Japan Paris Paris London S. Korea Paris Paris London Malaysia Paris Paris Madrid New Zealand Paris Paris Madrid Philippines Paris Paris London Singapore Paris Paris London Taiwan Paris London London Thailand None of them Paris & London Madrid Asia-Pacific Paris Paris London Paris the clear favorite across Asia Pacific Only London made second choice, while Paris was first favorite in thirteen out of fourteen markets. Copyright 2005 ACNielsen a VNU business 9 First Choice Second Choice Third Choice Austria Paris Madrid London Belgium Paris Madrid London Denmark Paris Paris New York Finland Paris Paris Madrid France Paris Madrid London Germany Paris Paris London Greece Paris Madrid Madrid Ireland London Paris Madrid Italy Paris Paris London Netherlands Paris Paris Madrid Norway Paris Paris London Poland Paris Paris London Portugal Madrid Paris London Russia Moscow Paris Paris Spain Madrid Paris London Sweden Paris Paris Madrid Switzerland Paris Madrid London Turkey None of them Madrid Paris UK London Paris Madrid Europe Paris Paris London In Europe, Madrid gains secondary preference Eight markets choose Madrid as either 1st or 2nd Copyright 2005 ACNielsen a VNU business 10 First Choice Second Choice Third Choice US New York London London Canada New York Paris London North America New York London London First Choice Second Choice Third Choice Brazil Paris Paris London Chile None of them Madrid London Mexico Paris Paris London Latin America Paris Paris Paris First Choice Second Choice Third Choice South Africa London Paris Paris North and South America make different choices New York is first choice in the North, while Paris is first choice in the South. South Africa goes with London. Copyright 2005 ACNielsen a VNU business 11