Professional Documents
Culture Documents
Brand
Valuation Methodology
205 204
The brands that appear in this
report are the most valuable
in India.
They were selected for inclusion
in the BrandZ Top 50 Most
Valuable Indian Brands based on
the unique and objective BrandZ
brand valuation methodology that
combines extensive and on-going
consumer research with rigorous
nancial analysis.
The BrandZ valuation
methodology can be uniquely
distinguished from its competitors
by the way we obtain consumer
viewpoints. We conduct
worldwide, on-going, in-depth
quantitative consumer research,
and build up a global picture of
brands on a category-by-category
and country-by-country basis.
Globally, our research covers two
million consumers and more than
10,000 diferent brands in over
30 countries. In India we have
studied 800 diferent brands
in 60 categories. This intensive,
in-market consumer research
diferentiates the BrandZ
methodology from competitors
that rely only on a panel of
experts or purely nancial and
market desk research.
Before reviewing the details of
this methodology, consider these
three fundamental questions: why
is brand important; why is brand
valuation important; and what
makes BrandZ the denitive
brand valuation tool?
Importance
of brand
Brands embody a core promise of
values and benets consistently
delivered. Brands provide clarity
and guidance for choices made
by companies, consumers,
investors and other stakeholders.
Brands provide the signposts we
need to navigate the consumer
and B2B landscapes.
At the heart of a brands value
is its ability to appeal to relevant
customers and potential
customers. BrandZ uniquely
measures this appeal and
validates it against actual sales
performance. Brands that succeed
in creating the greatest attraction
power are those that are:
Meaningful
In any category, these brands
appeal more, generate greater
love and meet the individuals
expectations and needs.
Diferent
These brands are unique in a
positive way and set the trends,
staying ahead of the curve for the
benet of the consumer.
Salient
They come spontaneously to
mind as the brand of choice for
key needs.
Importance of
brand valuation
Brand valuation is a metric that
quanties the worth of these
powerful but intangible corporate
assets. It enables brand owners,
the investment community and
others to evaluate and compare
brands and make faster and
better-informed decisions.
Distinction
of BrandZ
BrandZ is the only brand
valuation tool that peels away
all of the nancial and other
components of brand value
and gets to the corehow
much brand alone contributes
to corporate value. This core,
what we call Brand Contribution,
diferentiates BrandZ.
Part A
We start with the corporation. In
some cases, a corporation owns
only one brand. All Corporate
Earnings come from that brand.
In other cases, a corporation
owns many brands. And we need
to apportion the earnings of the
corporation across a portfolio of
brands.
To make sure we attribute the
correct portion of Corporate
Earnings to each brand, we analyze
nancial information from annual
reports and other sources, such
as Kantar Worldpanel and Kantar
Retail. This analysis yields a metric
we call the Attribution Rate.
We multiply Corporate Earnings
by the Attribution Rate to arrive at
Branded Earnings, the amount of
Corporate Earnings attributed to a
particular brand. If the Attribution
Rate of a brand is 50 percent, for
example, then half the Corporate
Earnings are identied as coming
from that brand.
Part B
What happened in the past or
even whats happening today
is less important than the
prospects for future earnings.
Predicting future earnings requires
adding another component
to our BrandZ formula. This
component assesses future
earnings prospects as a multiple
of current earnings. We call this
component the Brand Multiple. Its
similar to the calculation used by
nancial analysts to determine the
market value of stocks (Example:
6X earnings or 12X earnings).
Information supplied by Bloomberg
data helps us calculate a Brand
Multiple. We take the Branded
Earnings and multiply that number
by the Brand Multiple to arrive at
what we call Financial Value.
We now have the value of
the branded business as a
proportion of the total value of
the corporation. But this branded
business value is still not quite the
core that we are after. To arrive
at Brand Value, we need to peel
away a few more layers, such as
the rational factors that inuence
the value of the branded business,
for example: price, convenience,
availability and distribution.
Because a brand exists in the
mind of the consumer, we have
to assess the brands uniqueness
and its ability to stand out from
the crowd, generate desire and
cultivate loyalty. We call this
unique role played by brand,
Brand Contribution.
Heres what makes BrandZ so
unique and important. BrandZ
is the only brand valuation
methodology that obtains this
customer viewpoint by conducting
worldwide on-going, in-depth
quantitative consumer research,
online and face-to-face, building
up a global picture of brands
on a category-by-category and
country-by-country basis. Our
research now covers over two
million consumers and more than
10,000 diferent brands in over
30 countries.
Now we take the Financial
Value and multiply it by Brand
Contribution, which is expressed
as a percentage of Financial Value.
The result is Brand Value. Brand
Value is the dollar amount a brand
contributes to the overall value
of a corporation. Isolating and
measuring this intangible asset
reveals an additional source of
shareholder value that otherwise
would not exist.
Introduction
The Valuation Process
Step 1: Calculating Financial Value
Step 2: Calculating Brand Contribution
Step 3: Calculating
Brand Value
TOP 50 Most Valuable Indian Brands 2014
Part 5 // Resources - Methodology
Why BrandZ
is the
denitive Brand
valuation methodology
207 206
All brand valuation methodologies are
similar - up to a point.
All methodologies use nancial research
and sophisticated mathematical formulas
to calculate current and future earnings
that can be attributed directly to a
brand rather than to the corporation.
This exercise produces an important but
incomplete picture.
Whats missing? The picture of the brand
at this point lacks input from the people
whose opinions are most important - the
consumer. This is where the BrandZ
methodology and the methodologies of
our competitors part company.
How does the
competition determine
the consumer view?
Interbrand derives the consumer point
of view from panels of experts who
contribute their opinions. The Brand
Finance methodology employees a
complicated accounting method called
Royalty Relief Valuation.
Why is the BrandZ
methodology superior?
BrandZ goes much further. Once we
have the important, but incomplete,
nancial picture of the brand, we
communicate with consumers -
constantly. Our on-going, in-depth
quantitative research includes two
million consumers and more than 10,000
brands in over 30 countries.
Whats the
BrandZ benet?
The BrandZ methodology produces
important benets for two broad
audiences.
- Members of the nancial community
-including analysts, shareholders,
investors and CEOs - depend on
BrandZ for the most reliable and
accurate brand value information
available.
- Brand owners turn to BrandZ to
more deeply understand the causal
links between brand strength, sales
and prots and to translate those
insights into strategies for building
brand equity.
TOP 50 Most Valuable Indian Brands 2014
209 208
Part 5 // Resources - BrandZ
Reports
BrandZ
is the denitive
resource for brand equity
knowledge and insight
BrandZ Top 100
Most Valuable Global
Brands 2014
The report includes
brand valuations
and proles of key
categories along with
analysis and insights
about building and
sustaining strong brands
worldwide.
BrandZ Top 50
Most Valuable Latin
American Brands 2013
The report proles the
most valuable brands of
Argentina, Brazil, Chile,
Colombia, Mexico, and
Peru and explores the
socio-economic context
for brand growth in the
region.
The Chinese Golden
Weeks in Fast Growth
Cities
With research and
case studies the report
examines the shopping
attitudes and habits of
Chinas rising middle
class and explores
opportunities for brands
in many categories.
The Chinese New Year
in Next Growth Cities
The report explores
how Chinese families
celebrate this ancient
festival and describes
how the holiday
unlocks year-round
opportunities for
brands and retailers,
especially in Chinas
Lower Tier cities.
The Power and Potential
of the Chinese Dream
The Power and Potential
of the Chinese Dream is
rich with knowledge and
insight and forms part of
a growing library of WPP
reports about China. It
explores the meaning
and signicance of
the Chinese Dream for
Chinese consumers and
its potential impact on
brands.
Beyond Trust: Engaging
Consumers in the Post-
Recession World
An Index based on
BrandZ, TrustR
measures the extent
to which consumers
trust and are willing to
recommend individual
brands. High TrustR
correlates with bonding,
sales and brand value.
Complete information
is available from WPP
companies.
BrandZ Top 100 Most
Valuable Chinese Brands
2014
The report proles Chinese
brands, outlines major
trends driving brand
growth and includes
commentary on the
growing inuence of
Chinese brands at home
and abroad.
ValueD: Balancing
Desire and Price for
Brand Success
An index based on
BrandZ, ValueD
measures the gap
between the consumers
desire for a brand and
perception of the brands
price. It helps brands
optimize sales, prot and
positioning. Complete
information is available
from WPP companies
Reports, apps and iPad magazines powered by BrandZ
www.brandz.com
Get the BrandZ Top 100 Most
Valuable Global Brands, the Latin
America Top 50, the China Top 100
and many more insightful reports
on your smartphone or tablet.
To download the apps for the
BrandZ rankings go to
www.brandz.com/mobile (for
iPhone and Android). The iPad
interactive magazine BrandZ Top
100 is packed with exclusive content
and available from the Apple App
store (search for BrandZ 100).
BrandZ is the worlds largest and
most reliable customer-focussed
source of brand equity knowledge
and insight. To learn more about
BrandZ data or studies, please
visit www.brandz.com, or contact
any WPP company.
BrandZ
on the move
For the iPad magazine search
BrandZ 100 on iTunes.
For the iPad magazine search
BrandZ Latin America on iTunes.
For the iPad magazine search
Golden Weeks on iTunes.
For the iPad magazine search
for Chinese New Year on iTunes.
TOP 50 Most Valuable Indian Brands 2014
Part 5 // Resources - WPP Company Contributors
WPP Company
Contributors
213 212
These companies contributed knowledge,
expertise and perspective to the report.
Blue Hive India is a joint venture
between Wunderman, JWT and
Mindshare and was created to increase
co-ordination and synergies amongst
Fords WPP agencies and to ensure
best practice client partnerships
and delivery. Blue Hive handles all
aspects of Fords marketing, including
above-the-line, digital, DM, CRM and
media planning. Blue Hive ofers a full
service, integrated ofering, created
to respond to the rapidly changing
consumer and media landscapes.
All disciplines and tribes have been
physically co-located and work in a
totally open and inclusive manner,
located in Gurgaon, Delhi NCR.
www.thebluehive.com
Rajeev Rakshit
Managing Partner, Blue Hive India
rajeev.rakshit@thebluehive.com
Contract, a member of the JWT
network, is an integrated and
independent communications
company that specializes in four
practices viz. Advertising, Consulting,
Design and Digital. The latter are
driven through the three specialist
verticals Core Consulting, Design
Sutra and iContract. It operates
through three ofces in Mumbai, Delhi
and Bangalore with 300 plus people.
Contract creates brand conversations
for some of Indias most admired and
iconic brands including brands such as
Asian Paints, Acer, Amira Pure Foods,
Britannia, Dabur, Dominos, Dainik
Jagran, Edelweiss, Godrej, HSBC,
Jaypee Associates, JK Tyres, Kraft-
Cadbury(Mondelez), Microsoft, NIIT,
Provogue, Paytm, RNA Corp, Revlon,
STAR Plus, Sahara Group, Shoppers
Stop, Shell, Sony Music India, Sugar
Free, Slice, Ten Sports, Tata Motors
(International Market), Tata Tele
Services, Tata Docomo, Tata Photon,
USL and UTI Mutual Fund amongst
others.
www.contractindia.co.in
Mr. Rana Barua
Chief Executive ofcer
rana.barua@contractindia.co.in
Grey is a global advertising network.
Under the banner of Famously
Efective Since 1917, the agency
serves a blue-chip client roster of
many of the worlds best known
companies: Procter & Gamble,
GlaxoSmithKline, Diageo, Pzer,
Canon, 3M, Eli Lilly, Boehringer
Ingelheim and Allianz. In Asia, Grey
Group covers 28 cities in 16 countries
and manages branding for some of the
biggest brands. In India, the agency
has prestigious clients like Britannia,
Honda, Dell, P&G, ITC, Ferrero, Adobe,
DHL, Volkswagen, Star, GSK, Indian
Oil, Big FM, Fox Traveller, NGC & Tea
Board among others. Grey India has
ofces in Mumbai, Delhi, Bangalore &
Kolkata.
www.grey.com
Mr Sunil Lulla
Chairman & Managing Director
sunil.lulla@grey.com
GroupM is the leading global
media investment management
operation. It serves as the parent
company to WPP media agencies
including Mindshare, Maxus, MEC,
MediaCom, and Motivator in India.
Our primary purpose is to maximize
the performance of WPPs media
communications agencies on behalf
of our clients, our stakeholders and
our people by operating as a parent
and collaborator in performance-
enhancing activities such as trading,
content creation, sports, digital,
nance, proprietary tool development
and other business-critical capabilities.
The agencies that comprise GroupM
are all global operations in their own
right with leading market positions.
The focus of GroupM is the intelligent
application of physical and intellectual
scale to benet trading, innovation,
and new communication services, to
bring competitive advantage to our
clients and our companies.
www.groupm.com
CVL Srinivas
CEO, GroupM South Asia
cvl.srinivas@groupm.com
JWT is South Asias leading and most
admired marketing communications
agency that ofers a truly integrated
network across India, Sri Lanka and
Nepal. JWT India provides powerful
360 degrees total communication
solutions to its clients from across
its six ofces in the country.
Hungama Digital Services and Social
Wavelength for digital; Encompass for
experiential marketing; Design@JWT
for branding architecture, Thompson
Social for social development sector
communications; Design C for 3D
displays and exhibitions; and JWT
Rural for rural communications. Indias
best and most admired blue chip
clients work with JWT. These include
Airtel, Pepsico, FritoLay, ITC, Godrej,
Hindustan Unilever, GSK Consumer
Healthcare, Hero Moto Corp, Ford,
Nike, Nestle, Nokia, UB, Kingsher,
Kelloggs, Tisco and Exide among
others. JWT has swept awards across
National and International award
shows this year, making it the most
awarded Indian agency at Cannes and
Goafest 2014.
www.jwt.com
Colvyn Harris
CEO
colvyn.harris@jwt.com
Genesis Burson-Marsteller is a
leading public relations and public
afairs consultancy that delivers
integrated communication services
to some of the best global and Indian
companies. Our focus is on creating
real measurable impact on the clients
business through evidence based,
ideas driven and result oriented
campaigns. The network we have
created across South Asia includes
wholly owned ofces in seven of
Indias key metros and a strong
afliate footprint in over 200 cities
across India and in neighbouring
countries like Sri Lanka, Bangladesh,
Pakistan, Bhutan and Nepal.
Committed to Being More, we are one
seamless team that has a common
purpose and attitude: integrated
across four practices (namely, Brand
and Consumer, Corporate and
Financial, Telecom and Technology
as well as Health and Wellness) and
Centres of Excellence (Public Afairs,
Corporate Responsibility, Digital
Studio, Client Studio, Step Up, The
Outstanding Speakers Bureau, The
Content & Design Bureau, Crisis &
Issues Cluster, The GBM Newsroom),
to assist clients achieve their business
objectives.
www.burson-marsteller.com
Deepshikha Dharmaraj
Chief Marketing & Growth Ofcer
deepshikha.dharmaraj@bm.com
TOP 50 Most Valuable Indian Brands 2014
Part 5 // Resources - WPP Company Contributors
215 214
Maxus is a global network of local
media agencies with services including
communications strategy, media
planning and buying, digital marketing,
social media strategy, SEO, PPC, direct
response media, data analytics, and
marketing ROI evaluation. The team
of around 2,000 people across 55
markets worldwide work for some
of the worlds most well-known
advertisers, and Maxus has been the
fastest growing agency network in
2009, 2010, 2011 and 2012. (Source:
RECMA 2013)
Maxus is part of GroupM, the
worlds largest media investment
management group that serves as the
parent company for all of WPPs media
agencies, and which buys over one
third of the worlds media every day.
www.maxusglobal.com
Kartik Sharma
Managing Director, Maxus South Asia
Kartik.sharma@maxusglobal.com
Founded in 1931 by rugby Springbok
Fred Smollan, the Smollan Group
opened its doors initially as a Regional
South African based sales agency.
With its pedigree in eldmarketing,
the Group has evolved to ofer
a diverse range of outsourced
marketing services to multiple
channels across a broad spectrum of
industries. With unrivalled industry
experience, exceptional human
platform and sophisticated systems,
the Group has a legacy of providing
consistent excellence in operational
execution. This proud past and solid
foundation stands the Group in good
stead as we look to the future as a
global business. With a dedicated and
growing team of 50,000 members
spread across the world, we believe in
even greater things to come over the
next 80 years.
www.smollan.co.za
Rajan Zachariah
Country Head
Rajan.Zachariah@smollan.co.in
Mindshare is a global media and
marketing services network with
billings in excess of $27.8 billion
(source: RECMA). The network
consists of 113 ofces in 82 countries
throughout North America, Latin
America, Europe, Middle East,
and Asia Pacic, each dedicated
to forging competitive marketing
advantage for businesses and their
brands. Mindshare is part of GroupM,
which oversees the media investment
management sector for WPP, the
worlds leading communications
services group.
www.mindshareworld.com
Ravi Rao
Leader, Mindshare, South Asia
ravi.rao@mindshareworld.com
MEC is a global media company
specializing in the development,
management and implementation
of communications campaigns,
locally, nationally, regionally and
internationally. MEC delivers value
by creating, implementing and
measuring communication solutions
that actively engage people with
brands. With 4,000 highly talented
and motivated people in 84
countries, it is one of the top media
communications specialists and is
part of GroupM. Their services include
communication channel planning,
research and consumer insight, media
investment management, worldwide
client services, sponsorship and
entertainment marketing and through
its digital division a full service digital
media consultancy.
www.mecglobal.co.uk
T Gangadhar
Managing Director, MEC India
t.gangadhar@mecglobal.com
Consistently ranked among the worlds
top digital, CRM and mobile agencies,
Wunderman delivers deeply connected
brand experiences, consumer
engagements, data and insights, and
health care marketing solutions that
build brands and businesses. We
blend creative, data and technology to
connect customers to moments that
truly matter, ranging from big iconic
moments to deeply personal moments
that recognize individuality. Founded
by Lester Wunderman in 1958, the
agency now has 175 ofces in 60
countries. Best Buy, Citibank, Coca-
Cola, Ford, Microsoft, Novartis, Pzer,
Telefnica, Shell, United Health Group
and leading local brands are among
our clients. Wunderman is part of the
Young & Rubicam Group.
www.wunderman.co.uk
Rahul Guha
Managing Director, India
Rahul.guha@wunderman.com
WPP is the worlds largest
communications services
group with billings of US$72.3
billion and revenues of US$17.3
billion. Through its operating
companies, the Group
provides a comprehensive
range of advertising and
marketing services including
advertising & media
investment management;
data investment management;
public relations & public
afairs; branding & identity;
healthcare communications;
direct, digital, promotion
& relationship marketing,
specialist communications and
retail and shopper marketing.
The company employs nearly
175,000 people (including
associates) in over 3,000
ofces across 110 countries.
For more information, visit
www.wpp.com.
WPP was named Holding
Company of the Year at
the 2014 Cannes Lions
International Festival of
Creativity for the fourth year
running. WPP was also named,
for the third consecutive year,
the Worlds Most Efective
Holding Company in the 2014
Efe Efectiveness Index, which
recognizes the efectiveness of
marketing communications.
www.wpp.com
Ogilvy & Mather is a leading
communication network in India. The
company comprises strong oferings
in the following disciplines: advertising,
social media, direct marketing, data
analytics, retail marketing, rural
marketing, activation, public relations
and healthcare. It has been a pioneer
in the industry in many of these
disciplines. It also ofers marketing
services for global clients out of its
Bangalore ofce. The network is a
much awarded and recognised agency
in Asia Pacic- both in creativity and
efectiveness - the twin peaks of
communication. In fact, at the most
recent Asia Marketing Efectiveness
Awards in May 2014, Ogilvy Mumbai
was named the most efective ofce
in Asia Pacic. Ogilvy India has helped
build some of Indias largest brands
for companies like Vodafone, Unilever,
Lenovo, IBM, Mondelez, Pernod Ricard,
Tata Motors, Pidilite Industries Ltd,
Bajaj Auto, Titan Industries Ltd, Asian
Paints and Tata Sky to name a few.
Worldwide, Ogilvy & Mather is one of
the largest marketing communication
companies. It was named the Cannes
Lions Network of the Year for three
consecutive years since 2012; and
also won the Worlds most Efective
Agency Network from the Efe World
Index in 2012 and 2013.
www.ogilvy.com
Piyush Pandey
Executive Chairman and Creative
Director, Ogilvy South Asia
piyush.pandey@ogilvy.com
Millward Brown is a leading global
research agency specializing in
advertising efectiveness, strategic
communication, media and brand
equity research. Millward Brown
helps clients grow great brands
through comprehensive research-
based qualitative and quantitative
solutions. Specialist global practices
include Millward Brown Digital (a
leader in digital efectiveness and
intelligence), Firey Millward Brown
(our global qualitative network),
a Neuroscience Practice (using
neuroscience to optimize the value of
traditional research techniques), and
Millward Brown Vermeer (a strategy
consultancy helping companies
maximize nancial returns on brand
and marketing investments). Millward
Brown operates in more than 55
countries and is part of Kantar, WPPs
data investment management division.
www.millwardbrown.com
Prasun Basu
Managing Director,
Millward Brown South Asia
prasun.basu@millwardbrown.com
Landor Associates is one of the
worlds leading strategic brand
consulting and design rms.
Founded by Walter Landor in 1941,
Landor pioneered many of the
research, design, and consulting
methods that are now standard
in the branding industry. Landors
holistic approach to branding is a
balance of rigorous, business-driven
thinking and exceptional creativity.
Its work spans the full breadth of
branding services. With 26 ofces
in 20 countries, Landors current
and past clients include some of
Indias most recognised brands like
Anita Dongre, Caf Cofee Day,
ICICI Bank, Jet Airways, Lavasa,
Mahindra, Reliance ADAG, Taj
Group, Tata Global Beverages, The
Park Hotels and World Gold Council.
www.landor.com
Lulu Raghavan
Managing Director
lulu.raghavan@landor.com
TOP 50 Most Valuable Indian Brands 2014
Part 5 // Resources - WPP Brand Experts
217 216
Brand building experts who
contributed to the report
These individuals, from WPP companies,
provided thought leadership, research,
analysis and insight to the report.
Divya Khanna
JWT
Ritesh Shetty
Millward Brown
Aniruddha Khandekar
Ogilvy
Rajan Zachariah
Smollan India
Rasika Fernandes
Ogilvy
Vivek Das
Blue Hive
Mayank Agarwal
Millward Brown
Ganapathy Balagopalan
Ogilvy
Upasana Roy
Ogilvy
Deep Singh
JWT
Reny Thomas
Ogilvy
Devang Raiyani
GREY
Binata Banerjee
Millward Brown
Riddhi Shah
Millward Brown
Soumitra Sengupta
Millward Brown
Mythili Chandrasekar
JWT
Kamakshi Thareja
JWT
Roma Singhal
Ogilvy
Surekha Poddar
Millward Brown
Shriya Sengupta
Ogilvy
Priti Murthy
Maxus
Soumitra Patnekar
GREY
Snehasis Bose
Contract Delhi
Sumant Bhattacharya
GREY
Urmi Saha
Millward Brown
Prasun Basu
Millward Brown
Rinku Ray
JWT
Sandeep Pandey
Mindshare
Shaziya Khan
JWT
Mehul Shah
Contract Mumbai
Aparna Jain
Ogilvy
Gazala Vahanvati
Landor Associates
Dilip Garga
Ogilvy
Noor Samra
JWT
Zubin Tatna
TOP 50 Most Valuable Indian Brands 2014
Part 5 // Resources - India Top 50 Team
219 218
BrandZ
brand
valuation contact details
The brand valuations in the BrandZ Top 50 Most Valuable
Indian Brands are produced by Millward Brown using
nancial data from Bloomberg.
The consumer viewpoint is derived from the BrandZ
database. Established in 1998 and constantly updated,
this database of brand analytics and equity is the worlds
largest, containing over two million consumer interviews
about more than 10,000 diferent brands in over 30
countries.
For further information about BrandZ contact any
WPP company or:
Doreen Wang
Global Director, BrandZ Millward Brown
+1 212 548 7231
doreen.wang@millwardbrowm.com
Elspeth Cheung
Global BrandZ Valuation Director, BrandZ Millward Brown
+44 (0) 20 7126 5174
elspeth.cheung@millwardbrown.com
Martin Guerrieria
Global Research Director, BrandZ Millward Brown
+44 (0) 207 126 5073
martin.guerrieria@millwardbrown.com
Bloomberg
The Bloomberg Professional service is the source of real-
time and historical nancial news and information for
central banks, investment institutions, commercial banks,
government ofces and agencies, law rms, corporations
and news organizations in over 150 countries. For more
information, please visit www.bloomberg.com
We help build valuable brands
Our WPP companies have been engaged in India for more than
85 years. Today, 13,000 people including associates work in 63
companies and 245 ofces across India, in Mumbai, Delhi, Bengaluru,
Chennai, Kolkata, Hyderabad and many other cities. They provide the
advertising, marketing, insight, media, digital, retail, shopper marketing,
PR, knowledge, insight, and implementation necessary to understand
India and build and sustain brand value. To learn more about how to
apply this expertise to benet your brand, please contact any of the
WPP companies that contributed to this report or contact:
Ranjan Kapur
WPP Country Manager, India
rkapur@wpp.com
Belinda Rabano
Head of Corporate Communications, WPP Asia Pacic
brabano@wpp.com
For further information about WPP companies worldwide, please
visit: www.wpp.com/wpp/companies
or contact:
David Roth
CEO The Store, WPP EMEA and Asia
droth@wpp.com
WPP in India
TOP 50 Most Valuable Indian Brands 2014
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