Why you need SEO?

Whether you run a business, charity or not-for-profit organisation, if you have a website youve
probably heard about SEO (Search Engine Optimisation!
Some people call it an art, others a science, but one thing everyone in the online mar"eting industry
agrees on is that whatever its aim, if a website is to succeed its going to need good SEO!
So what is SEO? #n short, search engine optimisation aims to ma"e your website visible in the ma$or
search engines for relevant and popular search terms, ensuring you receive a high volume of visitors,
generating interest and, where appropriate, sales!
%oogle SEO
When it comes to %oogle SEO, you need an SEO company that "nows all the SEO tric"s of the trade
but will never do anything that could cause your website to incur the wrath of the mighty %oogle!
&bols #' Solutions, our %oogle SEO e(perts will always follow %oogles Webmaster %uidelines!
'hese guidelines lay out SEO best practices and by adhering to them at all times we "now that the
SEO strategies that we employ will never get you into trouble!
&bols #' Solutions SEO department doesnt need to use any deceitful SEO tric"s to get your site
ran"ing well because we have the in depth search industry "nowledge to improve the )uality of your
site and the )uality of your %oogle listings!
So what SEO tips can we offer?
Well the most important one, the one that every website owner should always bear in mind, is to
always show visitors and search engines the same information! When you optimise your website for
%oogle you should ma"e changes to benefit visitors which will also help search engines understand
your pages! 'he %oogle SEO e(perts at &bols #' Solutions can do this for you with a few simple,
ethical SEO tric"s of the trade!
#nde(ing * +ou only need one lin" on a site that is in %oogles inde( for %oogle to find you! One of
our most important SEO tric"s of the trade is getting that first, all-important lin" from the right place
so every page on your site gets into %oogles inde( )uic"ly!
,ontent building * We can give you great SEO tips on how to get the right "eywords into your te(t
without ma"ing your copy sound aw"ward! We "now how to produce "eyword rich copy that gives
your visitors the information they re)uire! We dont need to use the age old SEO tric"s of hiding
"eywords and stuffing them into your -'./ code!
,oding * Our SEO programmers can offer you SEO tips to simplify your code and ma"e it more
search engine friendly! We wont use the old SEO tric"s of showing one thing to searchers and
something else to %oogle and of building thousands of "eyword-stuffed doorway pages to lin" to your
site * %oogle will always see what your visitors see and what they see will always be useful to your
customers!
/in" building * With %oogle very concerned about sites using lin"s to tric" them into ran"ing spam,
you need an SEO firm offering tips on getting )uality lin"s from good sites! We wont ever attempt to
tric" %oogle into thin"ing your site is more popular than it is * we will find good sites and convince
them to lin" to you because your site will be of use to their visitors!
,an you tell me your own definition for SEO?
+es sure, SEO is the collection of strategies that we are following to get visitors to our website from
search engines via organic search results! (0ut almost similar
Whats your idea about page ran" and how its calculated?
/et me first tell about the calculation behind that! %oogle says that page ran" calculation formula is
having more than 1 la"h variables! # am sure that following things are the main factor,
2 #nternal 0ac" /in"s,1 E(ternal 0ac" /in"s,3 4omain &ge
&part from this, number of visits, bounce rate, ,'5 etc may be a factor in calculating the page ran"!
6age ran" is $ust a metric from %oogle which defines the )uality of the page! .oreover we do have
many other targets li"e "eyword position, )uality traffic and conversions! #n my vision, # am having
very least importance to page ran"! 0ut # am cra7y about getting full green 65 tool bar for my blog!
# want to change the domain name of well ran"ed website in SE56! #s it possible to retain the same
"eyword positions?
+es, definitely we can! 8ust 392 redirecting the corresponding old :5/s to the new :5/s! #n initial
after we did this, we may e(perience a drop in ran"ings! Once our new :5/s got inde(ed, we can
e(pect a same position that we had earlier!
,an you name the SEO blogs that you regularly read?
2 Search Engine $ournal,1 Search Engine /and,3 SEO.O;< SEO Smarty,= 8imboy"ins
What SEO tools do you regularly use?
2 %oogle &dwords 'ool to find "eywords suggestions and search count,1 #6 0lac"list tool
3 Server -eader chec"er
-ow can you rate you out of 29 in the following areas On-6age Optimi7ation, Off-6age Optimi7ation,
6hotoshop, and ,oding (6-6?
On-6age Optimi7ation * 9>,Off-6age Optimi7ation * 9?,4esigning - 9@,,oding (6-6 - 93
-ow can you optimi7e a website having 1 la"h pages?
Aollowing are the special additional SEO stuffs that we have to implement for dynamic website!
2 %eneration of dynamic title B description,1 4ynamic C./ Sitemap generation
3 %ood #nternal lin" structure (Dormal
Whats special in C./ Sitemap and where do you submit that?
'hat is a file which list all the pages of website in C./ format designed for SEs! -ere we can give
the crawlable fre)uency and also we can define the priority of all the web pages (2!9, 9?! 9@= etc!
'his can be submitted in %oogle Webmaster tools!
> What areas do you thin" are currently the most important in organically ran"ing a site for a
particular "eyword?
2 Eeyword in anchor te(t of e(ternal B internal bac" lin"s,1 #nternal lin" structure
3 Eeyword density in content, title, description, alt tags, h2 tag etc
What you "now about SEO?
#t is process of getting traffic from free and paid listing on the search engine li"e! google,yahoo,bing
-ow to get top position in SEO ?
With the help of two factors we get top position in Search Engine,OD 6&%E O6'#.#;&'#OD,OAA
6&%E O6'#.#;&'#OD
What do you "now about OD 6age Optimi7ation ?
Where we need to wor" on On page of our site and we can ma"e changes on title tag, meta tag,site
structure and site content, lin"s and "eyword!&nd On page optimi7ation we need to wor" also on
logical factors!
What do you "now about Off 6age Optimi7ation?
Off page optimi7ation means we can wor" on important factors li"e directory submission,lin"
building,social media and fresh content!&nd Off page optimi7ation we dont need to wor" on logical
abilities!
4o you "now about latest update in SEO ?
+es Sir i "now about latest updates in SEO
2 6anda,1 penguin
Who is .att cutts ?
.att cutt is the head of %oogle web spam team!
What is "eyword stemming?
Eeyword stemming is the process of finding out the root word from the search )uery!!
What is "eyword density?
Eeyword density ma"es your content stand out in crowd!
-ere is important formula of "eyword density
total no of "eyword F299! total no of words in your artical
What are webmaster tools?
Webmaster tools is free service by google where we can chec" all the details li"e inde(ing data,daily
user, stats ,search )uery,,'5 and C./ sitemap!
Which #mportant factors ma"es OD 6age Optimi7ation better ?
#n On 6age Optimi7ation there are some important factors li"e
'itle 'ag,.eta tag,Eeyword,Sitemap,#mages,#nternal lin"ing,0read crimp!
Which #mportant factors ma"es Off 6age Optimi7ation better ?
#n Off 6age Optimi7ation there are some important factors li"e
4irectory Submission,&rtical Submission,6ress 5elease,0log WritingGpostingGcreation,,lassified
Submission,Social .edia
What is google Sandbo( ?
%oogle Sandbo( is an imaginary area where new and less authoritative sites are "ept for a specified
time period until they establish themselves of being displayed on the search results! #t happens by
building too many lin"s within a short period of time!
What is /S# ?
/S# stands for latent semantic inde(ing!#t is data retrieval techni)ue!
-ow many characters limits in 'itle tag ?
#n title tag appro( H9 characters we can add!
ItitleJprimary "eyword(H9 charIGtitleJ
-ow many types of .eta 'ags and their characters limits ?
1 types meta tags in Seo
4escription .eta tag (2=9 characters limits,Eeyword .eta tag (199 characters limits
What Seo tools do you use ?
%oogle webmaster tools, %oogle analytic, "eyword research, &le(a, open site e(plorer!
-ow many SEO techni)ues do you "now?
20lac" hat seo,1White hat seo,3%ray hat seo
What is 0lac" -at Seo ? &nd how many techni)ues used in it ?
0lac" hat seo is techni)ue in which we use duplicate issues li"e content,photos, video,hidden
lin"s,"eyword stuffing doorway pages and many other!#t is not good for our site because when %oogle
starts its crawling it considered the site is full of duplicate issues and he penali7ed the site minimum
K39 %oogle page ran"ing
hidden lin","eyword stuffing,doorway pages,incorrect "eyword,lin" farming,mirror side
DoteL- Aor 0est seo this techni)ue is not good avoid this techni)ue!!
What is White -at SEO? &nd how many techni)ues used in it?
White hat seo is a techni)ue in which we used fresh, good contents in our site! Dever used any "ind of
duplicate contents in it! #t is the best method to get high ran"ing on the Search Engine!!
Muality contents,'itles and .eta data,Eeyword research and Effective "eyword use,Muality inbound
lin"