Strengths:

Britannia business ethics is built on employees ethics- All employees are expected to treat
compliance with ethical standards as a critical element of their responsibilities.
One of the core values of Britannia is to practice integrity at all levels. They respect each
employee, customers and their representative of suppliers and contractors as an individual,
showing courtesy and consideration and fostering personal dignity.
Truth- Telling- Britannia is a customer centric company. All the company complaints and
limitations are accepted and addressed.
Encourages employees to voice their opinions freely about the policies and practices of the
company by communicating and practicing Britannia policy.
Here are some points defining the expected ethical standards from Britannia Employees.
They have been taken form the Britannia Business Code of Conduct :
i) Maintaining ethical standards, including appropriate internal controls and adherence to
local laws and regulations, is the responsibility of every member of the Britannia family.
ii) Early identification and resolution of ethical issues that may arise are critical to
maintaining our commitment to world-class business practices.
iii) All employees are expected to treat compliance with ethical standards as a critical
element of their responsibilities. You should use your judgment and common sense; if
something seems unethical or improper, it probably is.
Britannia has defined Ethical Code of Conduct for its non-executive Directors. It clearly
defines the ethical standards expected from them. The code contains 22 points. Some of
them are mentioned below: (I am attaching the PDF as well. You may add more points if
u want to.)
i. NATIONAL INTEREST
ii. FINANCIAL REPORTING AND RECORDS
iii. COMPETITION
iv. EQUAL-OPPORTUNITIES EMPLOYER
v. GIFTS AND DONATIONS
vi. HEALTH, SAFETY AND ENVIRONMENT



Weaknesses:
Misuse of company powers in giving orders by unfairly favoring some suppliers at the cost of
others.
This comes within a few days of an alleged Rs. 870-crore fraud at the Indian arm of German
sportswear giant Adidas AGs Reebok unit.
Certain practices and behavior, which are in violation of code of business conduct, clearly
spells out the ethical standards of behavior from all Britannia employees.
The management is not quick to take suitable action once the incident came to light,
It could not verify since how long the activity was going on.
Ethical Policy does not show a clear plan of action, when the unethical practices are committed
at the top of the corporation's hierarchy

Decrease of nutritional value by regular usage of processed food that causes alteration in health


Opportunities:
Issues of adulteration in some products which should be overcome to make stable, pure products in
acceptance to consumers.
Advocacy and awareness building for key nutrition themes/initiatives
Knowledge creation & platform innovation for delivering health and taste together
Focused nutrition initiative through partnerships

Threats:

Keeping customer information secure at all times, as a sacred trust given to the company by the customer poses
a threat as employees are trusted with valuable information making them vulnerable to external competitors.
Keeping a check on the ethical standards, including appropriate internal controls and adherence to local laws and
regulations as there will always be a weak link in such a large organization.
Difficulty in retaining its unique status as an ethical provider, which could be beneficial as a strategy for
acquiring customers.
Mergers would pose a major threat
Maintaining ethical consumerism, where people place importance on ethics and their environment, and seek
rewards for ethical behavior.
In the current climate, consumers may find a bank that makes its money from ethical investments appealing, as
an alternative to the majority of banks, which are perceived as spending their time and resources investing in
precarious financial packages.