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International, Inc.
YOUR BALANCE
PROGRAM
Program Development and Design
Developing the Right
Balance Program for Your Community
NeuroCom
International, Inc. 9570 SE Lawnfield Road Clackamas, Oregon 97015-9611 Telephone +1-503-653-2144
Toll-free (USA only) +1-800-767-6744 Fax +1-503-653-1991 www.onbalance.com
Choice of a successful balance program design is based on consideration of clinical
factors, market position, and financial impact. These factors are inter-related:
advantages in one will impact potential advantages in the others.
Effective management of patients with balance and mobility disorders requires a multidisciplinary team
approach to care, drawing as needed on specialists from Otolaryngology, Audiology, Neurology, Physiatry,
Rehabilitation, and more.
Successful balance services include two essential components: comprehensive assessment of the balance
system and treatment clearly linked to both the medical and impairment findings.
The balance team is the core of balance services, but the program itself can take several forms:
Comprehensive Programall balance team members are located within one facility. The
goal of Comprehensive Programs is to identify, manage, and treat patients with balance,
mobility, and dizziness disorders offering a one-stop-shop for patients. In addition to
providing a full range of services, Comprehensive Programs can attract referrals for
evaluation from other rehabilitation providers, who in turn use the assessment data to
establish specific targets for rehabilitation.
Balance Rehabilitation Programbalance rehabilitation services are part of other existing
patient services. Balance Rehabilitation programs may depend on referrals from Diagnostic
Programs and refer to outside services for comprehensive assessment. Balance Rehabilitation
programs can add incremental patient populations to an established facility.
Each program design requires a different level of initial investment,
and each offers different clinical and financial return.
Balance Program Models: A Multidisciplinary Approach
Planning a balance program requires careful consideration of three factors (clinical factors, market
position, and financial impact) to determine the best fit for your facility and patient population.
A Starting Point
Each program design offers value both to your patients and your practice.
Where do you want to fit?
Diagnostic Programthe primary focus is diagnostic assessment, utilizing an established
outside referral network for the rehabilitation component. Programs provide state-of-the-art
diagnostic services, combined with objective assessment of underlying balance impairments.
Complete patient information is used to manage patient care and establish a treatment plan.
Effective patient management and positive outcomes are the ultimate goals of any balance program or
service. The best patient outcomes result when assessments are comprehensive, rehabilitation is
targeted based on the assessment, and evidence of patient progress through treatment is available to
the entire balance team. Each program design offers a different degree of control over these elements.
Clinical Factors
Primary care physicians and other potential referral sources are often seeking reliable solutions to
treat patients with balance disorders. Each program design offers varying solutions to meet this
need. Your unique program will impact how your services are differentiated from your competitors,
and how readily recognized and supported your balance program is within your community.
Market Position
Each program design requires a different level of resource investment (staff, facilities, technology,
etc.) and each offers a distinct financial return.
Financial Impact
Best available assessment
matched with the best
available specialized
treatment.
All balance team members are
located in one facility.
High control over all clinical
steps leads to best outcomes.
Highly differentiated program.
Combined assessment and
focused treatment offer a
complete solution to meet
market demands.
Readily identified as a
community resource; marketing
is easy to plan.
A higher level of investment
in technology and specialized
staff is required.
Financial return is high and
can be achieved more
quickly.
Initial investment may be
substantial, but utilizing
staff and instrumentation
that is already in place may
reduce initial investment.
Financial return is good, but
modest growth means
longer time to achieve.
Marketed to potential referral
sources as an extension of their
existing services.
A complete solution requires
the coordination of rehabilitation
services.
Best available assessment
to develop a complete diagnostic
and impairment picture.
Depends on a network of
outside rehabilitation providers
to achieve the best patient
outcome.
Challenge: to match the quality
of the treatment with the quality
of the assessment.
Initial investment is
relatively low compared
to Comprehensive or
Diagnostic Programs.
Financial return is good, but
modest growth means
longer time to achieve.
Balance services can be
marketed as one of a
bundle of services for a
variety of patient
populations.
Challenge: to differentiate
services from competitors
making similar claims.
Focused rehabilitation,
working with specific
patient assessment data
from a Comprehensive
or Diagnostic Program.
Early identification of
patients can direct them
to early intervention and
result in better patient
outcomes.
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Comprehensive
Diagnostic
Balance Rehab
Whether your interest is in balance assessment, balance retraining therapy or
comprehensive balance services, NeuroCom
International, Inc.
9570 SE Lawnfield Road Clackamas, Oregon 97015-9611
Telephone +1-503-653-2144 Toll-free (USA only) +1-800-767-6744
Fax +1-503-653-1991 www.onbalance.com
What works best for you?
Contact NeuroCom
International, Inc.
NeuroCom International, Inc.
9570 SE Lawnfield Road, Clackamas, OR 97015
www.onbalance.com
Setting the Standard in Balance & Mobility