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Visual Art Advertising

IK23101
Mid Term Exam
Tuesday, April 17, 2012

Please circle your answers below. (4 points each; 100 points total)



1. Visual Art and Design deal with representation. How can representation be defined?

a. The production of meaning through language
b. The production of style and aesthetic
c. The consumption of visual images
d. The consumption of photographs, drawings and paintings

2. Formalism and the autonomy of art are concepts that best address which movement?

a. Realism
b. Pop Art
c. Postmodernism
d. Modernism

3. The Bauhaus in Germany was the first model of the modern art school. The Bauhaus curriculum
combined theoretic education and practical training in the educational workshops. Which was the focus of
study?

a. Painting and typography
b. Graphic design and Photography
c. Architecture
d. All of the above

4. In 1977 Roland Barthes wrote about the Death of the Author in his book Image, Music, Text. What is the
main idea behind this essay?

a. After Modernism all important painters died unexpectedly
b. The notion of how culture is produced
c. Cubism is the most important movement inside Modernism
d. The end of the Postmodern era

5. Modernism challenged the conservative values of Realism. The ideas of no ornamentation, harmony
between function and design and that art should meet the needs of society can be related to:

a. The Bauhaus
b. Conceptualism and Sol Levitt
c. Surrealism
d. Fauvism

6. In Modernism what is meant by Originality and Genius"?

a. The anonymity of the artist/craftsman in the middle Ages gives way to the authenticity and authority of
individual artistic expression
b. Art does not recognize a distinction between high and low culture
c. Photography is the best way to represent the world objectively
d. All of the above

7. Dadaism was a response against the belief in technology and was provocative and absurd. Which artist
can be considered the most representative Dadaist?

a. Pablo Picasso
b. Marcel Duchamp
c. Jackson Pollock
d. Robert Rauschenberg

8. Postmodernism represented a challenge to the beliefs, norms and values to western culture as a whole.
Is this statement true?

a. Yes. Nihilism, intertextuality and how culture is produced are features of Postmodernity
b. Yes. The individual artistic expression, the autonomy of art and the belief in scientific knowledge are
features of Postmodernity
c. No. Postmodernism never challenged western culture
d. No. Postmodernism took place outside western culture

9. Pop Culture refers to which of these?

a. The set of cultural products, mainly in the arts, held in the highest esteem by a culture. In more
popular terms, it is the culture of an elite such as the aristocracy
b. Mass culture. It becomes important with the rise of the media in post-war (WWII) societies. Mass
culture involves the creation of new symbols by those who consume it
c. The use of Semiotics in understanding Design
d. The Ready-made, where the art object was designated, not created

10. Postmodernism represents a kind of art characterized as "nihilism without anxiety. What does it mean?

a. That art functions as a social sign intertwined with other signs and aspects of life
b. That the viewer becomes a passive contemplator of aesthetic
c. The belief that life is meaningless
d. That our access to reality is always mediated


11. Andy Warhols works, Marilyn and Elvis I and Elvis II, made use of which technique commonly associated
with Postmodernism?

a. Appropriation
b. Sequencing
c. The Directorial Mode
d. The Man-altered Landscape

12. Painter Jackson Pollock was representative of which movement?

a. Assemblage and Neo-Dadaism
b. Abstract Expressionism
c. Expressionism
d. Conceptualism

13. The Daguerreotype, first commercial photographic process, appeared in 1839 during a period called
Realism. What is associated with its inception?

a. The ideas of truth, objective reality and empirical thought.
b. Photography was considered only as an art form in its very beginning
c. Photography was never cross-disciplinary. The medium has been used only in documentation of
events.
d. All of the above.


14. Pop Art usually employs collage as a technique. What are the characteristics of this technique?

a. The arrangement of various materials together (photos, drawings, painting), usually on a flat surface
b. The use of paint as a tool to trace an action or action painting
c. Collage means that the art piece was not created but designated
d. Religion and sexuality are the only subject matter in collages

15. Hanna Arendt German thinker and writer said, In the present society being that of a consuming one,
the entertainment sought is also consumptive in nature. The culture being produced for this purpose,
therefore, is not designed to last. This statement can be associated with what artistic movement?

a. Cubism
b. Pop culture and Postmodernism
c. Neo-Dadaism
d. Action painting

16. Which of these artists is a Pop artist?

a. Willem de Kooning
b. Richard Hamilton
c. Le Corbusier
d. Laszlo Moholy-Nagy

17. Cindy Sherman is perhaps the best-known artist of the Postmodernist era. What theme does she explore
in her work?

a. The archive
b. The clean functionalism of the New Objectivity
c. The photo-essay and its ability to construct a visual narrative through images
d. The representation of women in culture and popular media

18. Benettons advertising campaigns in the 2010s engage with what photographic practice?

a. Photomontage and constructed images
b. Photojournalism
c. The New Objectivity of the Dusseldorf School
d. The Social Landscape

19. During Modernism the signified is the World itself. During Postmodernism the signified is the Word. What
does that mean in relation to Pop Art?

a. That it represented life as it had already been transformed into images by advertising and the media.
b. It relates to the notion of artist as genius
c. There is no difference between Modernism and Postmodernism. They are only different historical
periods
d. Literature and Opera are the hallmarks of representation during Postmodernism

20. Eko Nugroho is an Indonesian artist which work deals with what?

a. The social and political aspects of Indonesia
b. The use of aerial perspective
c. His work is embedded in early Indonesian Modernism
d. He works exclusively with photography

21. Barbara Kruger is one of the primary artists associated with Postmodernism in photography. What are the
hallmarks of her work?

a. Heavily constructed genre scenes on themes of domesticity
b. Use of the self-portrait as a persistent frame of reference
c. A merging of photography and graphic arts focusing on feminism consumerism and power
d. All of the above

22. Marcel Duchamp shocked the art world in 1913 with his work Fountain. What was his intention with this
work?

a. It was a provocation to the Status Quo, as an absurd answer to life
b. It was a reinforcing act for the autonomy of art
c. It represented the birth of Russian Constructivism
d. It was a critique to the use of photography as art

23. According to , thought, reason, and observation are considered to be dependent on
language as a mediating system

a. Postmodernism
b. Cave Painting
c. Semiotics
d. Modernism

24. Cubism, Futurism, Surrealism, Constructivism, Impressionism, Fauvism and Expressionism are styles
included in which artistic period?

a. Realism
b. Modernism
c. Renaissance
d. Pop Culture

25. Comic books, advertising, billboards, packaging, the ever expanding world of home appliances and other
commodities and photographic images from cinema, television, and newspapers are the raw materials for
what cultural moment?

a. Pop Art
b. Conceptualism
c. Early Modernism
d. All of the above