Client: Leading sofware,

services and solutons company

Industry: Technology
Business Impact:
Social profling
Prospect mapping
Lead identfcaton
www.blueoceanmi.com
Social lead profling to improve customer focus through
enhanced visibility
Business Challenge
Client wanted to understand the mindset of the prospects by understanding their
online behavior to keep the communicaton and ofering on target. Client asked
Blueocean Market Intelligence to help them improve customer focus through
enhanced visibility and understanding of the customers.
Soluton
Social Intelligence
Blueocean Market Intelligences social intelligence architecture measured
and monitored the infuence and outreach of the prospects
Real-tme tracking soluton provided a view into buzz and sentment, and
instant, interactve insights into the drivers of their opinions, emotons
and behavior
Lead engagement & nurturing
Identfed the communicatons related to specifed topics and responded
to prospects with personalized message based on integrated data and
insights
Tracked prospects through digital analytcs
CRM integraton
Integrated social data on CRM platorm like salesforce.com
Case
Study
Outcome
Blueocean Market Intelligence provided the client
with detailed social profling of prospects
The soluton helped clients sales team map their
prospects on social media and learn about their
interests and preferences to build personalized and
targeted communicaton
Identfed the atributes which evoked positve
sentments from the prospects thus giving the client
clarity on the consumer requirements that they have
to address
New leads acquired through the nurturing process
and enhanced clients brand equity by 31%
Infuencer marketng was recommended which
helped the client connect beter with their
prospects
Sample detailed user profles
Sample key infuencers / key opinion leaders
Social segmentaton lead profling sample output
About Blueocean Market Intelligence
Blueocean Market Intelligence is a global analytcs
and insights provider that helps corporatons realize
a 360-degree view of their customers through data
integraton and a mult-disciplinary approach that
enables sound, data-driven business decisions.
Since we live in a highly dynamic and mult-
dimensional world, we believe the most efectve
business decisions come from a synthesis of data
streams and not from one-dimensional sources.
Using our 360 Discovery approach, we ensure the
comprehensive use of all available structured and
unstructured data sources, enabling us to bring
the best to bear against each engagement. Strong
decision support is enabled through a combinaton
of analytcs, domain expertse, engineering and
visualizaton skills brought together in harmony.
Leading companies have benefted from our
partnership with fnancial growth, 360 views of their
markets and competton, and improved customer
acquisiton, satsfacton and retenton.
For more informaton or to request a consultaton,
please email info@blueoceanmi.com or visit us
online at www.blueoceanmi.com.
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