Prepared by 421 PR Agency Tom Boyd, Laura Harrison, Caroline Smith, Kristi Reamer
Table of Contents
Social Media Analysis: Current Usage and Audience Engagement ......................................... 3 Social Media Calendar ................................................................................................................. 6
Social Media Analysis: Current Usage and Audience Engagement
Sodalicious is a customer-conscious business with a healthy social media presence. The company has developed profiles on Facebook, Twitter and Instagram. There is post continuity across all three platforms. Although some platforms may have more engagement than others, engagement levels are relatively the same across the board. As with everything, however, theres room for improvement.
Facebook SodaliciousUtah currently has 1,152 Facebook likes. The most popular age group is 25-- 34 years old. The company posts an average of four times a week to Facebook. Its posts receive a minimal level of interaction (including likes and comments) from at least six percent of page fans. The majority of posts contain a photo. Photo posts typically have a higher rate of engagement than text-only posts. Many posts focus on customers and receive personal engagement from page fans. Sodalicious does a good job of responding to fans and reciprocating their interests. They often like fan comments and comment backwhether it be responding to questions/concerns or simply agreeing. To gain more likes and therefore wider reach, Sodalicious could try interacting with other local businesses on Facebook in a mutually beneficial way. See Twitters section on business- to-business cooperation for details.
Twitter Twitter is perhaps Sodaliciouss weakest social media platform, at only 258 followers. The company tweets an average of five to ten times a day, often posting the same content posted to Facebook and Instagram. It occasionally retweets followers and often retweets amusing messages posted by others (not exclusively customers). The business responds to customers through Twitterthere is a high rate of response and engagment with Twitter followers despite the fact that there really arent many. This level of interaction with customers is present across all three platforms. The business also responds to and interacts with other local businesses. This is an effective tool in gaining businessthe businesses retweet each other and keep a conversation going. In retweeting, they widen the net to both groups of followersinforming more people and gaining more potential customers for each other. Sodalicious can gain a larger following on Twitter by increasing levels of interaction with fellow downtown businesses. Provo has a unique business atmosphere because of the many startups and the multitudes of college students who enjoy being on the forefront of whats cool Sodalicious has already tapped into this market and can continue to do so by teaming up with like-minded businesses. This would help increase the companys Twitter following.
Instagram Instagram is Sodalicious main interactive platform. Sodalicious has 1,706 Instagram followers. The company, however, follows 2,528 Instagram users. It posts approximately five times a week. The majority of Instagram posts are photos of customers; the grand remainder of the posts centers on different promotions. Engagement (likes and comments) with these posts is slightly higher than Facebook post engagement number-wise, but the percentage is about the same.
Sodalicious is very visual, and Instagram is the perfect platform for this. It also helps to increase market penetration among the target demographic of young people (18 to 35 year olds) as they make up the bulk of Instagram users.
A social media calendar for the time from April to June follows. Within this social media calendar, Instagram posts are not always mentioned due to the fact that the majority of them are likely to be spur-of-the-moment, as customers come along. It would be redundant to write this down for every day. We instead suggest a quota: maintain the level of Instagram posting at least five times a week.
Social Media Calendar
Tuesday April 1 Double Punch Tuesday Facebook: Today were proud to announce our new drink, the Deluxe Ultra Bacon Sodanator! It tastes as delicious as it sounds! Every Sodanator has real bacon in it! Okay, that may have been an April Fools joke. But what isnt a joke is Double Punch Tuesday! Buy one soda and get two punches! Seriously. (For a picture, use an image of bacon sizzling on the grill.)
Twitter: Remember guys, every Tuesday is Double Punch Tuesday, so make sure you drop by today! And thats no #AprilFools.
Instagram: Same as Twitter.
Wednesday April 2 Mom Hour Facebook: Just because its not Mothers Day doesnt mean we cant take some time out to say thank you to moms worldwide! Come in today from 12-2 for our special mom hour, where Your Mom will be half off! (For a picture, use an image of a mom.) Twitter: Were having our special #MomHour today! Come in from 12-2 to get a #YourMom for half the usual price!
Instagram: Same as Twitter.
Thursday April 3 Thirsty Thursday Facebook:The school week is almost over, college students. You can do it! One day more! Another day another sweet discount for our awesome Sodalushes. Show us your student ID today for a free size upgrade! And you dont even have to start a revolution to take advantage of this sweet deal! (For a picture, use an image of Jean Valjean from Les Miserables.) Twitter: Whats that? #BYU and #UVU students can get a free size upgrade today when they bring their student ID? Better get down here fast!
Instagram: Same as Twitter.
Friday April 4 Facebook: Wed like to give a big THANK YOU to all of our Sodalushes. Look at this awesome video some of our fans made. (Link to the Youtube video of the girls dancing around with Sodalicious cups in the background.) Twitter: Dancing and #sodalicious? Whats not to love? Check out this sweet fan-made video. (Link to the Youtube video of the girls dancing around with Sodalicious cups in the background.)
Instagram: Post the Youtube video.
Saturday April 5 Date Night Special Facebook: Love is in the air tonight, cus its our Date Night Special! We dont like being the third wheel, but if you come in tonight and order two sodas, you get a free cookie! We suggest eating it Lady and the
Tramp style. (For a picture, show the Lady and the Tramp picture of the two dogs eating spaghetti and kissing.) Twitter: Saturday means #datenight here at Sodalicious. Order two sodas and get a free cookie. Awwww yeah!
Instagram: Same as Twitter.
Sunday April 6 Facebook: Sunday, Sunday, Sunday a day to relax! We just took this quiz on Buzzfeed, and got this answer. What did yall get? (Link to some fun and relevant Buzzfeed article.) Twitter: Were taking the day off today, but get ready for this week, cus were gonna be working harder than ever to get you some A-class soda!
Instagram: Same as Twitter.
Monday April 7 Customer of the week Facebook: At Sodalicious we love our customers more than anything. Wed like to give a shout-out to our customer of the week from last week, [this person]! Thanks for being awesome! And to all our Sodalushes, you rock! (Share a picture of the customer.) Twitter: Shout-out to @[whatever their handle is]! You were our customer of the week last week! Keep being awesome! Instagram: Our customer of the week! Thank you! Tag the customer and share the picture.
Tuesday April 8 Double Punch Tuesday Facebook: Double punch lunch, We have got a hunch, That you will love our soda a bunch. Okay, we may not be great poets, but we are great sodaists! Is that a word? Well, it is now! Come in today for Double Punch Tuesday, where you can order one soda and get two punches on your card! Twitter: Tuesdays can be rough, which is why were offering 2 punches on your card when you order 1 soda today! Sweet!
Instagram: Same as Twitter.
Wednesday April 9 Mom Hour Facebook: Hey moms, we love you. No, really. We do. We even named a drink Your Mom. Come in today from 12-2 to try Your Mom for half price. Trust us, its as great as you are. (For a picture, use an image of Ryan Gosling looking hot.) Twitter: Moms! From 12-2 today were offering #YourMom for half price! Its go time, ladies!
Instagram: Same as Twitter.
Thursday April 10 Thirsty Thursday Facebook: Help I cant go on any more Im so thirsty My throat is like an unquenchable desert Does that sound like you? Well, probably not, cus its not very hot today. But anyway, today is Thirsty Thursday, where college students can get a free size upgrade when they show us their student ID. Take advantage of this deal! (For an image, use a picture of a man crawling through the desert.) Twitter: Hey hey! Its #ThirstyThursday! Show us your student ID for a free size upgrade!
Instagram: Same as Twitter.
Friday April 11 High school baseball competition Facebook: At Sodalicious we love sports almost as much as we love soda! Almost. If the Provo Bulldogs score more than 6 runs today, come in for a free size upgrade! Lets go Bulldogs! (For an image, use a picture of either Provo High School or a bulldog.) Twitter: If the Provo Bulldogs score more than 6 runs today, come in for a free size upgrade! Lets go Bulldogs!
Instagram: Same as Twitter.
Saturday April 12 Date Night Special Facebook: Oh man, shes looking at me. Is she having a good time? Do I have something in my teeth!? Why does she keep looking at my face? Do I have a pimple? Uh oh, I probably do I wasnt called the Pimpled Pansy in high school for nothing Dates dont have to be hard. Just come to Sodalicious and well take care of everything. Buy two sodas tonight and get a free cookie. Theres no quicker way to a girls heart! Twitter: Wondering what to do on your date tonight? Come in for a free cookie with the purchase of 2 sodas. Pretty sweet!
Instagram: Same as Twitter.
Sunday April 13 Facebook: Finally a break from the stress of the week, right?! Like the Fresh Prince, were chillin out maxin relaxin all cool, and it feels pretty dang good. (Link to a picture of Will Smith as the Prince of Bel-Air.) Twitter: Wondering what to do today? So are we. Life feels empty without a Skinny Second Wife in each hand.
Instagram: Same as Twitter.
Monday April 14 Customer of the week Facebook: Its time to announce last weeks customer of the week! Without any further ado wed like to give a shout-out to [this person]! Just look at that lovely smile! Youre the best! No, really! (Share a picture of the customer of the week.) Twitter: Hey @[persons handle], you were our customer of the week last week! Congrats, and keep being awesome!
Instagram: Our customer of the week! Thank you so much! (Share a picture of the customer of the week.)
Tuesday April 15 Double Punch Tuesday Facebook: Getting punched twice sucks. Except when the punches are on your Sodalicious punch card! Thats right, today is Double Punch Tuesday! Feels like Christmas, doesnt it? (For an image, share a picture of a guy getting punched in the face.)
Twitter: Two punches for the price of one! Today only! What a great deal! We feel like an infomercial!
Instagram: Same as Twitter.
Wednesday April 16 Mom Hour Facebook: What would we be without our mothers? Well, literally nothing. Someones gotta give birth to us, right? Anyway, were having Mom Hour today from 12-2. Moms can come in for a discount on our most popular drink, Your Mom! (For a picture, use one of a smiling employee making a soda.) Twitter: Mom Hour. Today. 12-2. Your Mom half off. Come!
Instagram: Same as Twitter
Thursday April 17 Thirsty Thursday Facebook: Theriously guyth, I really need a drink. I cant thtand it anymore! Dont let that be you! College students, come in and get a free size upgrade when you show us your student ID! (Share a picture of a kid with tons of head gear on.) Twitter: College students, come in and get a free size upgrade when you show us your student ID!
Instagram: Same as Twitter.
Friday April 18 Mommy blogger promotion + Giveaway Facebook: Weve been taking both Provo and the Internet by storm these last 6 months. Check out these sweet blogs weve been featured in. Were also doing some great giveaways on these blogs, so theres even MORE incentive to check em out! Now get to it! (Link to the various mommy blogs.) Twitter: Check out [link], where were having a really cool promotion!
Instagram: Same as Twitter.
Saturday April 19 Date Night Special Facebook: Add soda and cookies to any date, and its sure to improve exponentially. Thats why today is our Date Night Special! Get a free cookie with the purchase of any two sodas. Twitter: Come in tonight on your date! You can get a free cookie with the purchase of two sodas! Ahhh soda, the drink of love.
Instagram: Same as Twitter.
Sunday April 20 Facebook: Hey Sodalushes, were curious how your week was! Great? Awful? Somewhere in the middle? Let us know!
Twitter: Were opening bright and early tomorrow, so make sure you drop by for a soda!
Instagram: Same as Twitter.
Monday April 21 - Customer of the Week Facebook: Our Sodalush for the week of April 14 is Sarah Smith! Sarah prefers her drinks extra dirty and alternates between a dirty diet coke and your mom. She even came by 6 times this past week...if thats not Sodalush love, we dont know what is! Thanks for bringing your sunshine to Sodalicious Sarah! (Insert picture of Sarah in the drive-thru with favorite drink)
Twitter: Same as above
Instagram: Same as above
Tuesday April 22 - Double Punch Tuesday Facebook: Animated picture of punch card with a scared face and caption saying Want to get rid of that punch card real fast? Fill up the whole family with drinks on Double Punch Tuesday!
Twitter: Our favorite day of the week is Tuesday, want to know why? Double the punch punch and double the fun! Come say hi and grab a tasty treat!
Instagram: Animated picture of punch card with a scared face and caption saying Want to get rid of that punch card real fast? Fill up the whole family with drinks on Double Punch Tuesday!
Wednesday April 23 - Mom Hour Facebook: Insert photo of mom with car full of kids holding a Sodalicious cup and say Caroline stopped by after her afternoon carpool to get some dirty to last her the rest of the day. Moms swing by between 12-2 to get a Dirty Diet Coke half off! Wednesdays only.
Twitter: Insert same photo from other posts but say Moms, need a quick pick me-up during your daily errands? Come grab a Dirty Diet Coke for half off!
Instagram: Insert photo of mom with car full of kids holding a Sodalicious cup and say Caroline stopped by after her afternoon carpool to get some dirty to last her the rest of the day. Moms swing by between 12-2 to get a Dirty Diet Coke half off! Wednesdays only.
Thursday April 24 - Student Thirsty Thursday Facebook: BYU and UVU students quench your thirst (and no, not the NCMO thirst) this Thirsty Thursday! Show your student i.d. for a free size upgrade. (Insert photo of student drinking out of soda hose.) Twitter: Same as above
Instagram: Same as above
Friday April 25 - Papers Facebook: Has Sodalicious made it into your favorite newspaper or magazine yet? Check out these articles that have been written about your favorite stop! Drink on! (Insert links)
Twitter: Same as above
Instagram: Same as above
Saturday April 26 - Date Night Special Facebook: After date night special, post picture collage of couples who stopped by for date night special and say Look at all these cuties who stopped by for date night. Love is in the air at Sodalicious!
Twitter: During the day of Date Night Special tweet a picture of the flyer with caption saying First date jitters? Calm down with Your Mom extra dirty at Sodalicious for Date Night!
Instagram: After date night special, post picture collage of couples who stopped by for date night special and say Look at all these cuties who stopped by for date night. Love is in the air at Sodalicious!
Sunday April 27 - Cravings on Sunday Facebook: Ask what Sodalushes do on Sunday when they cant get their drink fill. Tell them to comment with their solutions.
Twitter: Ask what Sodalushes do on Sunday when they cant get their drink fill. Tell them to tweet back with their solutions.
Instagram: Nothing.
Monday April 28 - Customer of the Week Facebook: Our Sodalush for the week of April 21 is Jacob Jones! Jacob prefers his drinks skinny and alternates between a second wife and your mom. He even came by 7 times this past week...if thats not Sodalush love, we dont know what is! Thanks for bringing your spunk to Sodalicious Jacob! (Insert picture of Jacob in the drive-thru with favorite drink)
Twitter: Same as above
Instagram: Same as above
Tuesday April 29 - Double Punch Tuesday Facebook: Insert photo of a time clock and say Punch out of work? Now come get your double punch on at Sodalicious to reward yourself for working so hard!
Twitter: Same as above
Instagram: Same as above
Wednesday April 30 - Mom Hour Facebook: Insert picture mom pulling hair out surrounded by screaming children and say Hey Moms, looking for a little me-time? Swing by Sodalicious for half off a Dirty Diet Coke!
Twitter: Same as above
Instagram: Same as above
Thursday May 1 - Thirsty Thursday Facebook: The Thirst is REAL. Bring your student ID to Sodalicious and get a free size upgrade!
Twitter: The Thirst is REAL. Bring your student ID to Sodalicious and get a free size upgrade!
Instagram: Post a picture of student at drinking fountain and say, How real is your thirst?? Bring in a college student ID for a free size upgrade. Thirsty Thursday only!
Thursday May 1 - National Beverage Day Promotion Facebook: Post .jpg of National Beverage Day Flyer and create a status about event saying Theres National Pancake Day, National Yogurt Day and National Fig Newton Day (what?), but did you know theres a National Beverage Day? Stop by Sodalicious on May 6 for buy one get one FREE on any soda or treat.
Twitter: Post .jpg of National Beverage Day flyer and create tweet saying Its the most wonderful time of the year, National Beverage Day!
Instagram: Post .jpg of National Beverage Day Flyer and create a status about event saying Theres national pancake day, national yogurt day and national Fig Newton day (what?), but did you know theres a National Beverage Day? Stop by Sodalicious on May 6 for buy one get one FREE on any soda or treat.
Friday May 2 - Double Punch Lunch promotion Facebook: Are you a downtown Provo employee? Do you hit a slump around lunchtime? Have no fear, Sodalicious is here! Bring in your employee punch card for double punch lunch from 11-1 everyday! Dont have a card? Talk to your manager or swing by Sodalicious to request some punch cards for your work place!
Twitter: Hey #DowntownProvo, do you love lunch and free soda? Come by for Double Punch Lunch, happening everyday from 11-1.
Instagram: Post picture of stressed out employee and say Are you a downtown Provo employee? Do you hit a slump around lunch time? Have no fear, Sodalicious is here! Bring in your employee punch card for double punch lunch from 11-1 everyday! Dont have a card? Talk to your manager or swing by Sodalicious to request some punch cards for your work place!
Saturday May 3 - Date Night Special Facebook: After date night special, post picture collage of couples who stopped by for date night special and say Look at all these cuties who stopped by for date night. Love is in the air at Sodalicious!
Twitter: Want to extend that awesome date your on? Pick up some Sodalicious at date night special and go on a drive to talk.
Instagram: After date night special, post picture collage of couples who stopped by for date night special and say Look at all these cuties who stopped by for date night. Love is in the air at Sodalicious!
Sunday May 4 - National Beverage Day Promotion Facebook: Post .jpg of National Beverage Day Flyer and create a status about event saying What do you think the favorite work in the English language is? Wed like to argue that its soda, but we are pretty sure that its FREE! Combine the two greatest words and come to National Beverage Day (May 6) at Sodalicious for buy one get one FREE! (Did we mention FREE?)
Twitter: Post .jpg of National Beverage Day Flyer and tweet, Whats the love child between free and soda? Come to National Beverage Day (May 6) and Sodalicious and find out!
Instagram: Post .jpg of National Beverage Day Flyer and create a status about event saying What do you think the favorite work in the English language is? Wed like to argue that its soda, but we are pretty sure that its FREE! Combine the two greatest words and come to National Beverage Day (May 6) at Sodalicious for buy one get one FREE! (Did we mention FREE?)
Monday May 5 - Customer of the Week Facebook: Our Sodalush for the week of April 28 is Lisa Love! Lisa prefers her drinks accompanied with a love child. She even came by 8 times this past week (and doesnt regret it at all ;))...if thats not Sodalush love, we dont know what is! Thanks for bringing your love to Sodalicious Lisa! (Insert picture of Lisa in the drive-thru with favorite drink) Twitter: Same as above
Instagram: Same as above
Tuesday May 6 - National Beverage Day Facebook: No, you arent dreaming, National Beverage Day is HERE! Come by before work or school, during, and after (maybe twice). We love free and we love soda!
Twitter: Yes, the rumors ARE true, buy one get one FREE Sodalicious TODAY ONLY!
Instagram: Throughout the day, post pictures of people taking advantage of National Beverage Day and ask others to come.
Wednesday May 7 - Mom Hour Facebook: Insert photo of mom with car full of kids holding a Sodalicious cup and say Caroline stopped by after her afternoon carpool to get some dirty to last her the rest of the day. Moms swing by between 12-3 to get a Dirty Diet Coke half off! Wednesdays only.
Twitter: Insert same photo from other posts but say Moms, need a quick pick me-up during your daily errands? Come grab a Dirty Diet Coke for half off!
Instagram: Throughout Mom hour, post photos of Moms taking advantage of the special!
Thursday May 8 - Student Thirsty Thursday Facebook: Its Thursday and youre thirsty after a looong day of (sleeping in) school. Bring your UVU or BYU i.d. for a free size upgrade! And lets be real, youll need to 44oz Mt. Dew to fuel your procrastination.
Twitter: Same as Instagram
Instagram: At the end of the day, post photo collage of all the thirsty college kids!
Friday May 9 Facebook: As R. Kelly once said Its the freakin weekend baby Im about to have me some fun. Start out your fun weekend with a skinny second wife or a love child...dont worry, we wont tell!
Twitter: Same as above
Instagram: Same as above but accompanied with a picture of R. Kelly.
Saturday May 10 - Date Night Special Facebook: After date night special, post picture collage of couples who stopped by for date night special and say Look at all these cuties who stopped by for date night. Love is in the air at Sodalicious!
Twitter: We all know the best date night companion is Your Mom, come to Sodalicious and try it out at Date Night Special!
Instagram: After date night special, post picture collage of couples who stopped by for date night special and say Look at all these cuties who stopped by for date night. Love is in the air at Sodalicious!
Sunday May 11 - Day off posting Facebook: Two weeks left in the #SodaliciousCreative competition! Show us your creative side and win a free sweatshirt. Enter your name by posting it to any form of social media and including the hashtag #SodaliciousCreative
Twitter: Same as above
Instagram: Same as above.
Monday May 12 - Sodalicious Creative Facebook: Two weeks left in the #SodaliciousCreative competition! Show us your creative side and win a free sweatshirt. Enter your name by posting it to any form of social media and including the hashtag #SodaliciousCreative
Twitter: Same as above
Instagram: none
Monday May 12 - Customer of the week Facebook: Congratulations to Susan Anthony for being our Sodalush of the week! Your affinity for Second Wives and Love Children will go down in history. At least this week. #sodalushoftheweek (picture of her with drink and cookie)
Twitter: Same as above
Instagram: Same as above.
Tuesday May 13 - High School Showdown Facebook: Calling all Bulldogs and Thunderbirds: Show us and everyone else that your school has the most school spirit whilst drinking your favorite Sodalicious drink! Come by Sodalicious over the next two weeks and tell us your high school, and we will keep a running tally. Who ever has the highest tally has the most school spirit and get the title of Grand Sodalush School Supreme. #braggingrights #Sodaliciousswag #highschoolshowdown (picture of mascots facing off)
Twitter: Same as above
Instagram: Same as above.
Wednesday May 14 - Mom hour
Facebook: Moms!! Lets turn Mothers Day into Mothers Week! Sodalicious will treat you to an hour free from kids and full of caffeine! Come by with you fellow moms between 1-3 p.m. today to get half priced drinks. #momhour (pictures of moms with Sodalicious drinks)
Twitter: Same as above
Instagram: Same as above.
Thursday May 15 - Thirsty Thursday Facebook: Swing by Sodalicious anytime today and show us you college student ID to get a free size upgrade #thirstythursdays (pictures of car full of college kids with drinks)
Twitter: Same as above
Instagram: Same as above.
Thursday May 15 - High School Showdown Facebook:Show your rivals that you have the most school spirit and the most Sodalicious swag by coming by Sodalicious and giving your high school name. #highschoolshowdown (picture of students dressed to the nines in high school gear with Sodalicious drinks)
Twitter: Same as above
Instagram: Same as above.
Friday May 16 - Sodalicious Creative Contest Facebook: A little over a week left in the #SodaliciousCreative contest. Have your drink immortalized in the Sodalicious Hall of Fame and win a free sweatshirt. Enter your drink name by posting it to any form of social media and including the hashtag #SodaliciousCreative (picture of award with Sodalicious label on it)
Twitter: Same as above
Instagram: Same as above.
Friday May 16 - Double Punch Lunch Facebook: Downtown Employees! Dont forget you special punch card, and swing by Sodalicious on your lunch break to enjoy a double punch. Everyday. Thats just more soda to love (picture of Downtown street with sodalicious cup)
Twitter: Same as above
Instagram: Same as above
Saturday May 17 - Date Night Special Facebook: People say true happiness is sharing something you love with someone you love. So come by Sodalicious today with your special someone and get a free cookie why you buy two drinks #datenightspecial (picture of a couple kissing with a Sodalicoius cup blocking their lips)
Twitter: Same as above
Instagram: Same as above
Sunday May 18 - New Drink Announcement Facebook: Get geared up for the week with the newest Sodalicious drink combo, the Nap Blaster. Its Diet Mountain Dew with orange juice. Perfect anytime of the day, but makes Mt. Dew an acceptable morning drink (green screen costume video)
Twitter: Same as above
Instagram: Same as above
May Monday 19- Sunday 25:
Monday May 19 - Sodalicious Creative Contest Facebook: #SodaliciousCreative competition is drawing to a close! There is still time to enter your name by posting it to any form of social media and including the hashtag to join the select ranks of proud drink namers #SodaliciousCreative (paint palette and easel painting sodalicious)
Twitter: Same as above
Instagram: Same as above
Monday May 19 - Customer of the Week Facebook: Sodalicious is proud to recognize Betty White as the oldest ever Sodalush of the Week. Doctors say its the daily dose of Your Mom Extra Dirty that keeps her so spry. Forget an apple a day, its all about the soda. #sodalushoftheweek (Picture of her doing something spry with a Sodalicious drink)
Twitter: Same as above
Instagram: Same as above
Tuesday May 18 - High School Showdown Facebook: One week left in the school year means theres only one week left in the high school showdown! Go out with a bang and ensure that your school is the Grand Supreme Sodalush School by telling us what school you are from when ordering. #braggingrights #sodaliciousswag #highschoolshowdown (pictures of high schools)
Twitter: Same as above
Instagram: Same as above
Tuesday May 18 - Double Punch Tuesday Facebook: Double Punch Tuesday. Its just what it sounds like. Come to Sodalicious anytime on Tuesday. Buy a drink. Get two punches. On your card, not your face. Unless you like that kind of thing. We dont ask questions (picture of a boy with double black eye drinking from a Sodalicious cup)
Twitter: Same as above
Instagram: Same as above
Wednesday May 19 - Mom Hour Facebook: Moms!! Dont forget that Sodalicious will treat you to an hour free from kids and full of caffeine! Come by with you fellow moms between 12-2 p.m. today to get half priced drinks. #momhour (pictures of moms with Sodalicious drinks)
Twitter: Same as above
Instagram: Same as above
Thursday May 20 - Thirsty Thursday Facebook: Cant catch a break from school? Come by Sodalicious anytime today and show your college student ID to get a free size upgrade and taste how it feels to have something go your way. We are on your side. #thirstythursday
Twitter: Same as above
Instagram: none
Thursday May 20 - High School Showdown Facebook: What drinks more, and is subsequently better: a bulldog or a thunderbird?? #highschoolshowdown (funny picture of a dog and bird)
Twitter: Same as above
Instagram: same as above
Friday May 21 - Sodalicious Creative Contest Facebook: LAST CHANCE to enter the #SodaliciousCreative contest by posting your drink name to social media. Win a free sweatshirt and the satisfaction of seeing you drink on the menu for time and all eternity (glorified menu picture)
Twitter: Same as above
Instagram: same as above
Saturday May 22 - Date Night Special Facebook: Can you feel the love tonight?? Come by on a date, buy two drinks and get a free cookie to share #datenightspecial (lion king picture)
Twitter: Same as above
Instagram: same as above
Sunday May 27: break from posting
Monday May 26- Sunday June 1
Monday May 26: Customer of the Week Facebook: Madeleine Homer is our newest Sodalush of the week for her unwavering loyalty and dedication. Its almost like we should be paying her. But we dont. Congrats and thanks! #sodalushoftheweek (Insert picture of madeleine in the drive-thru with favorite drink)
Twitter: Same as above Instagram: Same as above
Tuesday May 27: Double Punch Tuesday Facebook: Brighten up your Tuesday with a drink at Sodalicious, and a double punch to top it all off. Thats twice as much soda. And twice as much happiness. Its not complicated. Twitter: Same as above Instagram: none
Wednesday May 28: Mom Hour Facebook: Moms Moms Moms Moms!! Guess what day it is??? Hump DAY!!!!! And of course, mom hour. (picture of hump day camel and sodalicious) Twitter: Same as above Instagram: Same as above
Thursday May 29: Thirsty Thursdays Facebook: Get a free size upgrade to give you that much more caffeine to help you get through the last 48 hours of the school week. (pictures of cup sizes in a row) Twitter: Same as above Instagram: Same as above
Friday May 30: High School Showdown Facebook: Congrats to the Provo High Bulldogs for being named the ultimate Grand Supreme Sodalush School. You get eternal bragging rights for best school spirit and Sodalicious swag #highschoolshowdown (picture of winning school people) Twitter: Same as above Instagram: Same as above
Friday May 30: Double Punch Lunch Facebook: Double fist your Sodalicous tomorrow during your lunch break with double punches on the special card. Youre welcome. (picture of two sodalicious cups) Twitter: Same as above Instagram: Same as above
Saturday May 31: Date Night Special Facebook: Spice up your date with a free cookie when you buy two drinks. Happy dating Twitter: Same as above Instagram: none
Sunday June 1: Sunday Funday Facebook: Hello June! Ring in the summer months with Sodalicious! (picture of people in summer clothes drinking Sodalicious) Twitter: Same as above Instagram: Same as above