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2012 8

Reddit
Reddit

Reddit


1000

6.6

10

CNN http://edition.cnn.com/2012/11/07/tech/web/obama-campaigntech-team

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Facebook App

2008 14%

( )

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FOREWORD

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Google
IT + +

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20131

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13

23

28

29

36

2012

37

38

Splunk

43

49

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54

57

63

66

72

83

Google

84

89

Google

102

110

116

21

117

120

123

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P2P

124

127

128

129

135

140

147

150

Evernote

158

168

171

176

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177

184

189

194

200

200

206

Google

209

211

213

Hadoop

214

218

226

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Data.gov

233

Data.gov

238

244

Open Data Portal

247

250

252

259

271

272

273

276

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281

287

291

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60 ( )

2012 3 1

2008
3COM 2011
3Leaf
2011
3 (ADAMS)

(CINDER)

1 http://www.whitehouse.gov/blog/2012/03/29/
big-data- big-deal
2
01
01
3 http://www.whitehouse.gov/sites/default/files/microsites/ostp/big_data
_fact_sheet_ final_1.pdf

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Big Data

Insight

Google
5
4
5

2011 2 17
Facebook

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2012

( )

1965 6(Gordon Moore)

(Gordon Moore)1929
(CIT) (physical chemistry)
20 50 (Robert Noyce)
1968

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Big Data

18

40

MB

10 000 000
1000 000
100 000
10 000
1000
100
10
1
0.1
0.01
0.001
0.0001
0.000 01
1960

1965

1970

1975

1980

1985

1990

1995

2000

2005

2010

1-1

1977
45Mbit/s

(Intel) 1982 10 22 (
) 16 1974 1987

Plattner and Zeier,In-Memory Data Management, 2011, p. 15-16; * Driscoll, Big


Data Now

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20 60 1 1MB
1 1GB 1-1

1-2

MHz
MHz
MHz

10 000

1000

100

10

0.1

0.01
1970

1975

1980

1985

1990

1995

2000

2005

2010

1-2

Plattner and Zeier,In-Memory Data Management, 2011, p. 15-16; * Driscoll, Big


Data Now

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Big Data

1969

+
1-3

1-3+

+ (
) 1-4
+

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1-4+

1-5

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Big Data

20

2802300

18%

200

159

90%

25%

Skype

3500
2

325

890

1.67

31

30
143000

YouTube
7270%

2012

GROWTH OF THE WEB

2005
1996
1991

2012 | 2+B 20

1972
1969

2010 | 1.98 19

2005 | 1B 10

2000 | 300M 3
1995 | 16M 1600

1-5 ( Google)

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Google
Google 36
1-6 Google

1-6Google ( Google)

IT /
20 60 IBM

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Big Data

1-7 Facebook

Facebook
10

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1-7 Facebook ( Facebook)

iPad
360 iPad

KPCB 9( ) Mary
Meeker 2012 2010
9

KPCB (Kleiner Perkins Caufield & Byers) 1972


KPCB

(EXICITE)Amazon
GoogleIntuit

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Big Data

(
1-8) 2013
( 1-910)

(2005-2015)

1 800
1 600
1 400
1 200

2010

1 000

800
600
400
200
0

2005

2006

2007

2008

2009

2010

2011

2012E 2013E 2014E

2015E

1-8 ( Katy Huberty, Ehud


Gelblum, Morgan Stanley Research. Data and Estimates as of 9/12.)

2012
iMessage 28,000 iCloud
1 GameCenter 1.6
iOS 70 iPad 27.5
AppStore 350
65 iBooks 150
4

10 5
4 2 2.5

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(2005-2015)

3 000

2013

2 500
2 000
1 500
1 000
500
0

2009

2010

2011

2012

2013

2014

2015

1-9 ( Katy Huberty, Ehud


Gelblum, Morgan Stanley Research. Data and Estimates as of 9/12.)

( )
Big data: The next frontier for innovation, competition,and productivity

TB 11
(IDC)
(Volume) (Velocity)
(Variety) (Value)
Amazon( ) John Rauser

(big data)

11 Big data: The next frontier for innovation, competition, and productivity
2011

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Big Data

1993
1-10
5

20

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93%
93%

1-10( www.chrisabraham.com)

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Big Data

30% IBM

2008

2011 20 RFID
2005 13 2010 300
2006 2003 17.5
1 Facebook 10TB
220TB Web 9PB
(IDC) 2008
0.5ZB 2010 1.2ZB ZB
2020 40%
IT
2015 7.9ZB 2020
35ZB 2008 70 2011 29 1-11
TB

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PB EBZB 35ZB 8.2EB

1B = 8 bit
1KB = 1024B 1,000 byte
1MB = 1024 KB 1,000,000 byte
1GB = 1024 MB 1,000,000,000 byte
1TB = 1024 GB 1,000,000,000,000 byte
1PB = 1024 TB 1,000,000,000,000,000 byte
1EB = 1024 PB 1,000,000,000,000,000,000 byte
1ZB = 1024 EB 1,000,000,000,000,000,000,000 byte
1YB = 1024 ZB 1,000,000,000,000,000,000,000,000 byte
87 ( )
1 =2B 1EB 6,626

2011 4 1.5 235TB 1EB 4,462

40
35
35
30
25
20
15
7.9

10
5
0.5

0.8

1.2

1.8

2008

2009

2010

2011

0
2015

2020

1-11 ( ZB)( IDC )

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Big Data

Word Word

Excel

80%
95%

( )

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Google

Yahoo Google
Hadoop

7 21

24

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Big Data

Google
1
Google
46,300,000 ( 0.37 )Google
1

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076

106 339 4
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2014 6
350

/ -- . -- :
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;
ISBN 978-957-11-7590- 4 ( )
1. 2.
312.74

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