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Social Rajneeti

With significant voting population belonging to youth who is quite internet savvy and access social media platforms through
smartphones more than desktops, It is proven that Social Media tools like Facebook, Twitter, YouTube, WhatsApp and Online
Advertising has become significantly important campaign platform for Politicians and parties. Considering the upcoming elections,
its important to hire a team of technical experts to manage their entire online social media and connect target online population
with specific focus on Youth, working professionals, housewives, businessman etc.
Social Rajneeti is a division of InnoServ Digital which offers innovative digital marketing solutions for the online
reputation management and promotional needs of politicians. The team behind Social Rajneeti is group of technically
qualified professionals with a desire to help the client politicians in crafting effective Digital Marketing & Social Media Campaigns
to augment their overall branding effort for the upcoming elections in 2014.
What Services we offer?
We offer complete solution for political Online Reputation Management which includes
Website Development & Maintenance
Social Media Presence including Facebook Page Management, Twitter, Official YouTube Channel, Pinterest and others
Online Advertising on Facebook and leading portals
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Blog Writing
Conducting Online Opinion Polls
Planning and executing various Online Events like Webinar, YouTube Broadcasts Live Rallies etc.
Online Press Release
Content Writing
What do we do?
We work to build Online Reputation of a political leader in a way that engages the online population which includes
youth,
working professionals,
housewives and
businessmen
alike in a particular region or a territory which increases your followers and fans to showcase your political might.
Our strategies covers reaching out through Smartphones as they have brought Social Media tools to every persons reach
especially to non-tech savvy audience in tier 2 and tier 3 cities. Pople are connected 24X7 and applications like Facebook,
Twitter, YouTube and WhatsAppetcare widely adapted and consumed by the people which in turn is giving us significant
opportunity to connect with them.
Our campaigns are planned in such a way that each of these tools are utilized to create a buzz, establish connect and visibility
among the audience base in the assigned region.
Why it is important to have Online Presence?
Today, many people go online to form opinion and take decisions. Thus, having an effective online presence becomes very
important for any politician who is seeking to reach maximum people and build support for himself during any election season.
The benefit of such an effort is that you build lifelong communities of your followers and fans and you can communicate with them
on an ongoing basis and also giving them a way to reach out to you directly when in need.
What is Community Building and how it helps?
Social Media platforms like Facebook and Twitter helps bringing together friends, followers, supporters and everyone who is
interested in knowing about you. Such group of fans and followers on various platforms are the communities of real people that
you can address on regular basis through your page posts and tweets.
The larger the community you have the larger is the influence of your online campaign and its virility. Thus the tasks of social
media campaign is similar to the offline effort of connecting with people through road shows and banners. The key differentiator is
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that you cant visit a place / region at a frequency and connect with people but your videos, tweets and page posts reaches out to
everyone once connected on a click of a mouse. These platforms helps in continuously reaching out and expand the support base.
What will be the reach of such activities?
We will be able to help you in connecting with local support base, attract and influence new audience and create a wider territory
of your brand influence. Many politicians leaders have gained national popularity and fan base because of being on online
platforms like Twitter, Facebook & YouTube.
How Online Presence help communicating with the followers and fans and what are its impact?
Social Media platforms offer opportunity to communicate Regularly, Directly and Effectively with your followers and fans.
Such communications involves variety of messaging and interactions like greetings on various occasions, motivational and
inspirational quotes, opinion / comments on issues of local and national interests, promotion of various initiatives / events etc.
Such regular communication helps in reinforcing Brand YOU on the minds of the potential voters and helps in establishing trust
and recognition. The impact of such regular interactions help people in knowing you in a better way. At times this can help in
avoiding any negativity created by others in the local environment.
The social media tools helps in spreading the word of mouth. Your posts being liked by someone will be seen by another
thousand friends of friends and thus will bring more followers and the chain continues. Effective social media campaigns are prone
to spread virally creating awareness about your initiatives thus strengthening Brand YOU.
Often its said that the political leaders are not accessible and lacks the ability to communicate directly with the public. The Social
Media has changed it and offers tools for Two Way Communication, giving opportunity to general public to establish direct
contact with you and share opinion, complaints and expectations which will help you in addressing the same and make powerful
positive impact on the mind of public.
How Social Media helps in establishing the Brand Image?
Social Media offers very cost effective ways to build the brand image of any leader. Facebook Page and Twitter helps in
establishing a regular communication channel with the fans base and thus reinforcing the brand image on the minds of followers.
Effective page management can help in communicating the about the vision of the leader and various community projects /
initiatives taken in the interest of the society. All the communication through Facebook page and twitter reaches out directly to
your fans and followers thus helping you to connect frequently with them. The recent example of establish Brand Image creation
and community connect through Social Media is Narendra Modi Ji and Aam Aadmi Party.
The social media tools helps in augmenting Brand YOU and remarketing helps in influencing minds of fans and followers to take
favorable voting decisions at the time of elections.
__________________________________________________________________________________________________

To know more and to get a custom proposal as per your specific needs, please write to rahul@innoserv.co.in or fill the contact
form.
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