SPECTRUM 1108 \SOLE COLOURS\ 24

SPECTRUM 1108 \SOLE COLOURS\ 24

ADVERTISING & GRAPHIC DESIGN
BATCH 1108 GRADUATION EXHIBITION
SPECTRUM1108 \SPECTRUM\ 01
When light passes through a prism, it forms a
phenomenon called the SPECTRUM.
Through different degrees of refraction, the colours that appear are as
seen in the rainbow. That was the trigger to the concept we now adopt
for the 13 of us graduates from Advertising and Graphic Design of The
One Academy, batch 1108.
As time went by in this college, we discovered more and more of
ourselves through seasons of trials, eventually developing a clearer
picture of our identitycolours we could call our own.
In these nal moments of everyone of us as a class, we collaborate
as many colours to create a beautiful panorama together, later
dispersing towards the road that leads to our individual dreams,
shining our own colour.
\WE ARE SPECTRUM,
THE LEAGUE OF COLOURS\
01 \ SPECTRUM\
02-06 \ PRISM\
07-09 \ LEAGUE OF
COLOURS\
10-64 \ SOLE COLOURS\
65 \ CONTACTS\
67-80 \ CONTINUUM\
\SPECTRUM\
\CONTENTS\
Our principal and the board of advisors
involved in the creation of our individuality,
together with team leaders.
The essence of who we are as a team.
The nal fusion of us as a class.
Unique life forms that shines
their own way.
How to contact us!
Sponsors who have made the
continuity of our Spectrum possible.
SPECTRUM1108 \SOLE COLOURS\ 24
\PRISM\
Our principal and the board
of advisors involved in the
creation of our individuality,
together with team leaders.
\ PRINCIPAL OF TOA
\ BOARD OF ADVISORS
\ THE LEADERS

SPECTRUM1108 \PRISM\ 05
Here in The One Academy, an internationally
renowned top-notch art and design institute,
you are taught more than just the technicalities
under our industry-driven syllabus. Mastery of
software and the various skills are vital, no
doubt, but it is meant to present an idea, to
deliver a message, to solve various complicated
problems, and to empower the weak. Lets
multiply our effort in thinking, analysing and
creating. Inspirations are readily available in the
every day life, if we are sensitive and observant.
The graduation sparks the commencement
of a new phase in your pursuit for world class
achievements. Be cognizant of the temptations
along the way, which might derail our efforts,
so remember to stay on the right track and
unleash your potential ethically. As The One
Academy graduates, you now wield something
even more powerful than the diploma youre
about to collectand thats the power of
your example. With the professional training
as envisaged by Masters Train Masters
philosophy, you should set a good example for
others to emulate.
Look at those successful leaders of every
discipline in the world. Apart from mastering
the essential knowledge, they also owed the
success they achieved or positions they held
to their burning desire to right the wrong and
to lift the underprivileged. Combining your
air for arts and the passion for a just cause,
you will pour in your hundred percent in
accomplishing the tasks.
Dont ever give excuse when we fail, as there
goes a saying, Excuses are the monuments
of nothingness, and build bridges to
nowhere; those of us who use these tools of
incompetence, seldom become anything but
nothing at all. Wish you all the best in all
your future endeavours, be ready to soar high,
because the sky is the limit!
PRINCIPAL
\ Tatsun Hooi
\PRINCIPAL
OF THE ONE
ACADEMY\
Congratulations to all our graduating
students! Armed with the professional
knowledge imparted by our dedicated
lecturers, you are now ready to conquer
the forefront of the global creative
industry condently. With the challenges
you are mounting, I am certain that the
worldwide creative arena will become
more exciting and competitive.
BOA
\ Chris Tan
\ Debbie Chin
\ Christopher Reis
Our heartiest congratulations to each and everyone of
you on this important occasion.
We believed everyone has sat through a graduation ceremony
during your high school or even primary school. You have
special music played or perhaps shared the accomplishments
graduates have achieved. However, one common important
element in every graduation ceremony is, What we call the
beginning is often the end, and to make an end is to make a
beginning. The end is where we start from.
Your Diploma is not a milestone, but a stepping-stone in your
life. Though the three years to complete this entire study is only
short, but your achievement here will have a major inuence
on your chosen career. We hope all of you have gained many
valuable lessons that will help you in lifelong learning and
most importantly to have positive mindset when approaching
any challenges in life and career. Treasure every experiences
and opportunities to learn with humility and teachable attitude.
Most importantly, to take that passion to higher heights, to
pursue it with all your heart and you will be successful.
To all of you, we hope for the best! May you not only walk, but
also run and eventually soar with ying colours in the future.
\BOARD OF
ADVISORS\
\TEAM
LEADERS\
The Leaders
Koh Yee Qee Treasurer \
Tan Ker Seng President \
Kathrin Honesta Vice President \
Teachers the creators of all other professions. Without
them, we would not be educated as we are today.
Thus, we would like to thank our lecturers and tutors who have
been part of our journey, guiding and helping us reach this
monumental milestone. We are happy to have found gurus like
you. Throughout the years in The One Academy, we have been
trained and educated to strive for excellent results. Starting with
zero knowledge, we have now come so far with more design
experiences and able to ght to reach our dreams.
13 of us have worked together in these past 2 months and above
to accomplish this exhibition. Although we have met obstacles
and stressful times, the greater the obstacle, the greater the
glory in overcoming it. We learned from the mistakes and have
helped one another because of our common goal. As the leaders
of SPECTRUM 1108, we would like to thank everyone for your
contribution to the success of our exhibition. We appreciate your
hard work and the sacrice of your own time.
We are ready to move on, excited to begin the next chapter of our
lives. May our contacts be maintained no matter where we will be
in the future. We look to this not as an end, but the beginning of a
new journey. Here is to a bright future of SPECTRUM 1108!
We are the League of Colours, Thank you.
SPECTRUM1108 \PRISM\ 07
SPECTRUM1108 \SOLE COLOURS\ 24
\LEAGUE OF
COLOURS\
What you see before your eyes are the
various persons and teams that Spectrum
consists of. Combining efforts and toil for
this last project together, we present to
you the faces behind the work you have
experienced and felt. Though we may be
few in numberwith only 13 of uswe
give our best to create a nal goodbye as
the League of Colours before we separate
to manifest our unique skills and abilities.
The nal fusion of
us as a class.
CREATIVE TEAM
\ Yap Kit Yee Copywriter
\ Elaine Chooi Peck Lyn Art Director
\ Chan Kok Zhao Photographer & Videographer
\ Yap Yee Cheong Designer
PRODUCTION TEAM
\ Lim Hooi Chean Team Member
\ Chok Kok Ming Team Leader
\ Lim Swee Siang Team Member
PUBLIC RELATION &
MARKETING TEAM
Tan Pooi Ling Team Member \
Lim Win Hoong Team Leader \
Wang Wen Ping Team Member \
\SPECTRUM
1108
TEAM
MEMBERS\
SPECTRUM1108 \LEAGUE OF COLOURS\ 11
SPECTRUM1108 \SOLE COLOURS\ 24
\SOLE
COLOURS\
\ MAROON
\ RED
\ ORANGE
\ YELLOW
\ LIME GREEN
\ GREEN
\ TURQUOISE
\ SKY BLUE
\ BLUE
\ INDIGO
\ VIOLET
\ PINK
\ PEACH
Within the following pages lie
different solitary colours with
distinct characteristics, each
with works of many stories. Late
nights and stressful days, tasks
that came along with the storms
of life. Our skills were honed
in those hard times, making us
into who we are today. Thus, we
invite you to have a look at the
best of our works and expertise.
SPECTRUM1108 \SOLE COLOURS\ 1 \ Benny Yap Yee Cheong
\ 019 231 1671
\ benny.yap1993@hotmail.com
\ www.behance.net/Fight
I have the passion at what I am doing now, and
will continue to gain this momentum, ever-
improving in my work. As a creative, I have a
are for drawing, and love clean and simple
designs that people can understand just by
taking one look at it. I specialise in illustrations,
creative thinking, and designing.
The colour Maroon is a colour of energy, passion,
and action. It signies a pioneering spirit and
leadership qualities that promotes ambition and
determination. It is also strong-willed and is able
to give condence to those who are shy or lacking
in will power. That is who I am.
\01\
\MA-
ROON\
I entered the D&AD competition with two others
from my class. This project is about creating a
new visual language for The Body Shops brand
communication to reect their pioneering spirit.
We used the term, Dene It Yourself (DIY), where
others do not dene your beauty, but you yourself
have the say. By using this product, you can be
beautiful and condent in your own way.
\D&AD: The Body
Shop Branding\
SPECTRUM1108 \SOLE COLOURS\ 17
Drawing with meaning is something I do on Instagram.
Every drawing I do has meaning to it. Each drawing will
be given a visual and a few words that act as mnemonics.
With these drawings, I hope to make an impression on
people by creating meaningful illustrations that would
touch peoples hearts.
\Conceptual
Drawings\
This Milo project is a personal work that I decided to
do. Milo is an energy beverage that you drink in the
morning, where the energy you get from it can last for
almost a day. What I did was to use the Milo cup from
top view as a symbol of a medal and added straps to
it to make it have the full look of a medal. The tagline
I gave is Wake up everyday a champion, which was
inspired by medals.
Kit Kat is another personal project I did. Kit Kat has
always used the tagline, Have a break, have a KitKat,
which inspired me to use these two countries that have
always been at war against each other; Afghanistan
and USA. So it is time for them to take a break from all
of it and have peace with one another.
\Print
Advertisements\
SPECTRUM1108 \SOLE COLOURS\ 19
I see myself as a passionate person, especially when
it comes to art and design. Throughout my years of
learning, I have developed a strong ability and sense
to design, especially in typography, illustration,
and layout design. I am infatuated with details, and
believe that design is a tool to enhance and achieve
effective communication, not just merely a means of
decorating, but one that holds solid conceptualisation
and appropriate visual that is able to communicate.
I nd that the colour Red suits me a lot. It is a colour of
re and blood that is associated with energy, strength,
and determination, as well as passion, desire, and love.
It is also one that is often used in Chinese culture, a
subject with which I have very deep understanding in
due to my family background. Thus, I would incorporate
its elements if there is an opportunity to do so and if it
relates to the project.
\02\
\RED\
\ Tan Ker Seng
\ 010 282 4683
\ kseng93@hotmail.com
\ www.behance.net/kseng93
This is a set of promotional materials for the Chinese
Opera event: The Patriotic Princess. It is a sad Chinese
Opera story that talks about the love between Princess
Changping and Prince Zhou Shixian. In this project, I
have created and illustrated a logo for the event, which
features a ladys face, portraying the main heroine.
Besides that, I have also created a set of promotional
items such as the event poster, tickets, magazine ad,
leaet with the CD album, and the programme booklet.
\The Patriotic
Princess Branding\
SPECTRUM1108 \SOLE COLOURS\ 21
This is a packaging design of coloured pencils named,
CREATIVE KINGDOM, which is aimed towards primary
school children. The overall look was inspired by the
forms of a castle, like the logo and packaging shape.
This product features 32 different colours of water-
soluble coloured pencils which allows children to
express their personality and emotions as they draw
or colour. There is also a chess map behind the colour
pencil case for the children to play, which helps to
exercise both sides of the brain and raise their IQ.
\Creative Kingdom
Packaging\
SHAKE is a newsletter that talks about dance. Dance is
a type of art that involves movements of the body, often
rhythmic and music-centered. The newsletter touches
on the highlights of dances from the past to present
day, showing how people have danced for thousands of
years. Some additional information such as fashions,
dance songs during the era and interviews of the
dancers will be featured inside the newsletter.
\Shake
Publication\
SPECTRUM1108 \SOLE COLOURS\ 23
I see myself as an adventurer, enjoying the life of
camping, swimming and hiking mountains, daring to
try out sky diving. This colour of luxury and pleasure
appeals to the amboyant and fun-loving type of
person who likes lively places. Orange is of youth,
strength, fearlessness, curiosity and restlessness.
I am exible and adaptable, aiming to handle any
kind of environment or workload. I specialise in
illustration, advertising, branding and graphic design.
As with the colour Orange, I enjoy socialising and
planning all types of social events. I am optimistic,
outgoing, and generally an agreeable person.
\03\
\ORANGE\
\ Alwin Lim Win Hoong
\ 016 602 0382
\ alwinlim12@gmail.com
\ www.behance.net/Alwin12
CREST is a magazine about forgotten warriors. Nowadays,
many people have forgotten these famous warriors who
have protected and sacrificed themselves for the sake of
their own people. The interesting aspect of this magazine
is how it describes the strength of these warriors who
were able to protect people and ght their enemies.
\Crest
Publication\
SPECTRUM1108 \SOLE COLOURS\ 25
The SMP of HIAP MOH for this project is, Shaping
Imagination. It is to rebrand the company and to let the
public know that they are now able to fully bring into
reality the imaginations of a designer. Besides that, the
logotype is made with shapes that form the letters H
or M, leaving room for people to imagine the logo while
still allowing people to know what it is from looking.
\Hiap Moh
Corporate Identity\
In 2013, we won a Merit for a competition called
Kancil Award. Along with my group mates, we came
up with a simple idea: ASTRO ON-THE-GO will transform
anywhere, any place, into your living room so that you
no longer have to rush back home in time to watch your
favourite channels. People these days are often too
busy to watch themjust in their living rooms, so instead
of going back home, we bring the living room to them.
\Kancil Award:
Astro On-The-Go\
Before
After
SPECTRUM1108 \SOLE COLOURS\ 27
Yellow is the most vibrant and outstanding colour.
Much like it, I have a bright and cheerful personality,
always looking forward to creating original ideas and
making inquisitive remarks about design. I want to
help people nd new ways of doing things.
I am a fun and loony person; I like to experiment with
different and new things. That is what sets me apart
from normal human beings. I am attracted towards
beautiful visual but the reason behind that visual
is what makes it much more compelling. I desire to
work towards achieving such designs.
\04\
\YELLOW\
\ Wang Wen Ping
\ 019 775 9006
\ mrmoneywang@gmail.com
\ www.behance.net/moneywang
CABIN IN THE SKY is an American musical. I wanted
to highlight the fun and vibrant colours throughout
the whole musical by using illustration and certain
sets of colour. By using these, it reects the comedic
side of the story.
\Cabin in The Sky
Typography\
SPECTRUM1108 \SOLE COLOURS\ 29
I like to draw during my free time, especially weird
expressions of people. The weird and unusual is fun
because it shows a different perspective of what they
normally look like. My drawings tend to have a sense
of humour and fun. The medium I favour is pen and
pencil on paper, while bright and simple colours are
my favourite palette.
FURU KARA means full colour in Japanese. My SMP for
this packaging is the strength of the colour pencils. I
used the concrete texture to emphasize the strength of
it and the Fuji Mountain element in the logo to further
enhance the message. I also wanted the colour pencils
to aid the user. By adding clips to the packaging, the
user can clip the coloured pencils on their sketchbook
and wherever they like.
\Doodles &
Illustrations\
\Furu Kara
Packaging\
SPECTRUM1108 \SOLE COLOURS\ 31 \ Dex Lim Swee Siang
\ 014 638 2430
\ dex92@live.com.my
\ www.behance.net/dexlim92
I am Lime Green, the integration of the distinct
advantages of both. When it comes to my
character, I am full of what yellow speaks of. I
spread the joy and happiness, applying it also
in design, because I think everything should be
done with a hopeful outlook. Continuous growth
and constant innovation is what I pursue, as I
know, they give a different sense of freshness.
They are also the reasons of why I am able to
achieve stable design skills and great patience.
When it comes to Green, it is a colour of sunshine, joy,
and happiness. It is able to evoke pleasant and chipper
feelings of the other person. Green however, symbolises
growth, harmony, and freshness. It anticipates the things
to come, and suggests stability and endurance.
\05\
\LIME
GREEN\
This is a branding project for SAVE ONES SIGHT
MISSIONS which ghts blindness in the eyes. The
logo concept uses SOSMs 4A mission: Awareness,
Accessibility, Aid, and Attitude. The alphabet A is
turned 360 degrees to represent Innity, telling
the message that this company is able to reach
innite lengthsoverseas and everywhereto
stop vision degeneration.
\Save Ones Sight Missions
Corporate Identity\
SPECTRUM1108 \SOLE COLOURS\ 33
The packaging project, LITTLE PARADISE, is a
certied, fully-organic baby product. The concept
is that babies are a precious gift from God and are
little angels from LITTLE PARADISE. Therefore this
product is here to help mothers care and protect
the health of their little angels. Flora and bird
graphic elements are used to say that the baby will
be happy and grow up healthily.
HAPPY INVENTORY is about dessert, and to show the
audience that desserts are not just for taste but can
be made into creative and special creations that will
form wonderful memories of happiness. To attract
dessert lovers or youngsters, I have designed the
layout in a modern way using graphic elements and
photography so that the readers will feel happy and
enjoy the newsletter.
\Little Paradise
Packaging\
\Happy Inventory
Publication\
SPECTRUM1108 \SOLE COLOURS\ 35
Green stands for hope and growth. It represents my
freedom to pursue new designs and ideas. With this
thought in mind, I will be able to create new things,
to never give up and keep myself continually calm,
moving forward constantly.
I am a very imaginative designer. I
always do silly things because I nd that
it might help a person to come up with
innovative ideas; things that are silly
enough to make people remember.
\06\
\GREEN\
\ Lim Hooi Chean
\ 017 583 1583
\ craig-hooichean@hotmail.com
\ www.behance.net/Immabee
The purpose of this project is to let more teenagers get
in touch with traditional Chinese culture by using retro-
modern art. This style combines vintage and modern
elements to attract teens, as traditional Chinese culture
is usually very boring to most of them. Therefore, my
goal is to make teenagers feel a sense of curiosity and
enjoy this Chinese opera.
\The Buttery
Lover Typography\
SPECTRUM1108 \SOLE COLOURS\ 37
This projects aim is to revamp the brand called, Hiap
Moh It is a leading paper merchant in Singapore with
subsidiaries in Malaysia and China. It has existed for at
least 80 years since long ago. I rebranded their company
with the SMP, Paper With Emotion, because designers
want their artwork to be perfect and bring out the feelings
they want by using different papers. So I created posters
to showcase that papers have emotions, and to let others
know of Hiap Moh.
This publication showcases objective stories of
cigarettes. The purpose of the publication is to let
others know about the pros and cons of smoking
cigarettes. Whether good or bad, it depends on the
mindset of the readers.
\Hiap Moh
Corporate Identity\
\Closet Fascination
Publication\
SPECTRUM1108 \SOLE COLOURS\ 39 \ Kathrin Honesta
\ 0112 116 0992
\ kathrinho25@gmail.com
\ www.behance.net/kathrinhonesta
Design for me is a platform to communicate something
across. It is very interesting how design can change
ones behaviour, or how it touches peoples hearts.
I believe design plays a very big role and has a huge
inuence on society. I do not merely want to create
designs that people can forget the next day, but I want
to develop designs with great ideas that can make an
impact on people for a greater cause.
The colour turquoise means clarity of thought,
communication, and also creativity. The clarity
of my thought process leads me to have a
clear objective to form out the best solution
for my designs. I personally think that design
is not only about pretty things but about the
message it is saying.
\07\
\TUR-
QUOISE\
This is done for my corporate identity rebranding
project. We have to rebrand a paper merchant
company called Design Line. According to my
analysis, designers are very particular when it
comes to choosing paper. From that point,
I was inspired by how artists express themselves
through brush strokes. I use these as a mnemonic
throughout the collateral to capture the essence
of the expressions. Colourful strokes are then
used to show the quality of Design Lines paper
when designs are printed on them.
\Design Line
Corporate Identity\
SPECTRUM1108 \SOLE COLOURS\ 41
These illustrations and doodles are what I did as
my side project. I like to draw lot of different things,
but most of the time, I draw a lot of female portraits
and their fashion. I like to do life-drawings as well,
sometimes doodling random things and the people
around me. I also tend to jot down some of my
thoughts along with them so that they can act like
a journal which I can look back to. Ink pen is my
ultimate tool for drawing, which is why my lines on
most drawings look rough and doodle-like.
ECOPAL is a project done for my Packaging Design
class. It is a self-made brand of wood-free colour
pencils. These pencils come from thousands of
non-biodegradable materials that are meant to be
thrown away. I wanted to make a packaging that
can tell stories to its buyer, so I made full use of the
packaging to send the message, including the pencils
themselves. Lastly, the style is quirky and doodle-like,
to make it look appealing to the younger audiences.
\Doodles &
Illustrations\
\Ecopal
Packaging\
SPECTRUM1108 \SOLE COLOURS\ 43 \ Chok Kok Ming
\ 010 890 1317
\ gasdonming_8860@hotmail.com
\ www.behance.net/gasdonming
I dont like to limit myself, because that is where the
design process ends. There would be no progression
that I would be satised with. I like to be free, to do
anything I like, and to improve on it to make it better
than before. I aspire to be a bird, enjoying its ight in
the sky, breaking past my limit.
When the Sky Blue colour comes to
mind, the rst thought is the picture of
an unlimited blue sky, and the vastness
of it. It represents my freedom in design,
the unlimited creativity with no rules or
boundaries to restrain its development.
\08\
\SKY
BLUE\
HUMMING BIRD is a pencil box packaging. The
beautiful bird represents a leading gure for
children to explore the colourful journey. It is
green so that it will stand out from the shelf
among other competitors. The packaging design
brings out the unique selling proporsition of the
colour pencils, which is the erasable feature. The
box is designed with a movable cover, where when
it is pulled up, the colour of the bird changes.
\Humming Bird
Packaging\
SPECTRUM1108 \SOLE COLOURS\ 45
This TVC is to promote the amazing facts of the sea
creatures in Aquaria, such as the Giant Grouper,
which can weigh up to 600kg. The story talks about
a rich man who goes into a restaurant to order 600
peoples worth of food with a short time limit for
preparation. The chefs then get an idea to order a
giant grouper which solves the problem.
\Aquaria TVC
Storyboard\
SPECTRUM1108 \SOLE COLOURS\ 47
I am more inclined towards illustration,
copywriting and graphic design. Floral elements
and minimalism are my loves. Much like Blue,
I care for the needs and conditions of others,
knowing that they are not robots but people with
feelings. I do not seek to create conict, but to
maintain an order of peace in relationships.
During chaotic times, I remain calm: one of
the well-known attributes of Blue. From life
and design experiences, I keep in mind what I
learned from my mistakes and from others
friends, colleagues and seniors who are more
adept. With new knowledge that is gained
everyday, I impart these into my designs,
making them better than the last.
\09\
\BLUE\
\ Dora Yap Kit Yee
\ 014 701 4183
\ whiteballads@gmail.com
\ www.behance.net/whiteballads
SIX GENERALS is a Chinese Opera with a rather ironic
name. You may guess that it is about six generals,
but in actual fact it is about a prime minister named,
Su Qin. Using this point, I illustrated a visual with Su
Qin shown upside-down, reecting that things may
not be howthey seemat rst. He then contains the
six generals who are right-side up as he was the
one who united the nations of these generals. The
logo was hand-drawn to complement the style of the
illustration. Stationery of the event includes event
poster, leaet, booklet, tickets and a magazine spread.
\Six Generals
Branding\
SPECTRUM1108 \SOLE COLOURS\ 49
My class was given the task to write a slogan
for Wonder Bras ads. Something catchy would
always remain with people, thus I tweaked
the well-known phrase of kiss goodbye and
turned it into kiss silicone goodbye, as one
of the unsaid competitors of Wonder Bra are
breast enhancement surgeons who use silicone.
The second ad was done according to the
Whats on his mind season of Wonder Bra,
implementing the two words that form the
brand name, into the slogan.
A magazine about owers and the lifestyle of modesty.
As there are two topics inside, I decided to make
a separate, smaller book in the middle for a more
interesting reading ow. ACACIA is released once every
month and includes Monthly Bloom, This ower is
elaborated in detail and shown on the cover of the issue
it is highlighted in. I went with a mild tone of colour to t
the subjects of the magazine, reaching a sort of dreamy
and soft look that I nd is suitable for its target audience.
\Wonder Bra
Copywriting\
\Acacia
Publication\
SPECTRUM1108 \SOLE COLOURS\ 51
Nevertheless, I am also the type of person who
does not rely only on instinct but from various
other perspectives as I believe design is not
just about the look and feel, it is about how it
functions. I will always get myself ready and
keep moving forward to make sure I will do
better in my career as a graphic designer.
Indigo, a combination of deep blue and violet;
It is the colour of midnight. It signies my
deep concentration and intuition when I am
thinking or analysing.
\10\
\INDIGO\
\ Chan Kok Zhao
\ 017 641 4566
\ chankokzhao@gmail.com
\ www.behance.net/kokzhao_chan
MONOCHROME is a project done for my publication
class. It is a newsletter that talks about black and
white photography, helping the readers to explore the
genre. Through black and white photography, you will
see different types of beauty around the world. I was
inspired a lot by the famous photographer, Elliot Erwitt.
\Monochrome
Publication\
SPECTRUM1108 \SOLE COLOURS\ 53
\GEM
Packaging\
This project is to design a product packaging for
colour pencils and to create a new brand for it.
The brand that I created called GEM, represents
the vibrance of colour. The structure and graphical
patterns of the packaging were inspired from gem
stones. I fully utilised the space of the packaging to
make it compact and easy to carry around.
Black and white photography brings us into the world
of monochrome. Without the distractions of colour,
stories and emotions can be fully expressed. It is
also able to add timeless romance and a mysterious
atmosphere to make the photos even more impactful.
Compared to ordinary coloured photographs, black
and white shows a completely different kind of
concept and photography experience.
\Tone of Timelessness
Photography\
SPECTRUM1108 \SOLE COLOURS\ 55
I may not be the most outstanding in terms of design
skills, but my strength is in articulating the ideas and
presenting to people. I am an active and sociable type
of person. Purple signies an individual who is creative,
knowledgeable and mysterious. We usually follow our
keen intuition which is rarely wrong.
I am a realistic and hard-working person. At
the same time, I love travelling to many places
and savouring different types of food. I also like
working on anything hands-on, which correlates
with my passion of educating kids about arts
and crafts. Other interests include meeting new
people, and playing sports.
\11\
\VIOLET\
\ Tan Pooi Ling
\ 012 228 2711
\ lingg_2811@hotmail.com
\ www.behance.net/audreytan
TERRAIN WARRIOR is a project done for my publication
class that focuses on 4 Wheel Drives (4WD). The reason
I chose 4WD is that it has its own characteristics and
are tough-looking compared to common luxury cars.
Also, current car magazines at the local stores are very
messy and cramped up with information, unable to grab
attention. I was then inspired to create a clean look for
readers to have better readability with justied DINPro.
\Terrain Warrior
Publication\
SPECTRUM1108 \SOLE COLOURS\ 57
Night Photography refers to photographs taken outdoors
between dusk and dawn. Usually, night photography
requires skills, observation and patience. This project
has been an eye-opener, that night scenery has trained
me to be patient and more observant to capture every
beautiful detail such as lighting and perspective.
The creative process of digital painting is more or
less the same as traditional painting. This is one of
my favourite subjects where I feel I could express my
art and colour sense freely, while also enjoying my
passion. I always spend quality time in details and
making sure that it looks similar to samples. I have
improved and learned from these 4 paintings.
\Night
Photography\
\Digital
Illustration\
SPECTRUM1108 \SOLE COLOURS\ 59
I remain open to suggestions and critiques,
because I know they are able to enhance ideas.
I am sensitive to both my surroundings and of
the little details in design, using this quality to
solve problems for the people who need me.
Opinions from others are something I am very
happy to accept. I believe that people can be
stronger and brighter when they continuously
absorb knowledge and adapt to changes from
life situations. Bow To Gain More is the quote
I always live by.
Pink is caring, tender, full of love and
acceptance. It is a combination of Red and
White, which represents my passion and
openness towards the creation of design.
\12\
\PINK\
\ Koh Yee Qee
\ 0111 121 2771
\ qiqi.koh@hotmail.com
\ www.behance.net/qiqikoh
PINMAG is a newsletter about travel, music,
food, lifestyle, nature, luxury, and fashion from
Pinterest. Every article is about famous posts in
Pinterest. Issues will be released every month
according to the votes from this newsletters
website. The issue of this month, A Colourful
Life: Wonders in High Denition, talking about
nature, art and people, that are rich in colour.
\Pinmag
Publication\
SPECTRUM1108 \SOLE COLOURS\ 61
COLOR LAB is a brand of watercolour and erasable
colour pencils. The idea for this colour pencil
packaging came from the laboratory and inspired
by the creativity of children that likes to try new
things. The idea was to try and combine the
creativity of children and the colourful outside
world into a box of colour pencils, making it
more interesting. The materials used for this
box are Perspex and test tubes, so that children
can straight away start using the test tubes
as containers for watercolour pencil usage.
This is a Corporate Identity project for the paper
company,Design Line. The SMP is Reinforce Design,
which means that Design Line gives the foundation and
support for designers to reach superior quality works.
The logo is formed by D, L, and a line that shows
the support for its whole form. The posters and paper
swatches also show how paper supports design using
the graphic mnemonic from the logo. It is used like
a base, to fortify, prop up, and emphasise. The layout
of the posters are arranged in a square and stable
structure to support the idea.
\Color Lab
Packaging\
\Design Line
Corporate Identity\
SPECTRUM1108 \SOLE COLOURS\ 63
QUAINT is a 40 pages newsletter magazine featuring
articles about interesting photographs all over the
world. Photographs can tell many different stories and
capture rare moments that cannot be repeated or be
told by anyone. Therefore, this magazine is to lay out
all the interesting moments of the best photographs.
\Quaint
Publication\
Being a designer, one has to be open-minded,
patient, and optimistic. These qualities are the ones
that beneted me into going through the obstacles
and challenges I had to face in this design industry.
Like the Peach colour, I believe modesty is the key
to continual self-improvement of self, because that
is when a designer is most open to suggestions
and ideas. There is a very ne line between being
condent and being arrogant, after all.
I see myself as a keen graphic designer and a
photography enthusiast, who is able to adapt and
maintain a positive mind set towards reaching my
goals in life. Passion tends to be the main driving
force behind my creativity. I believe that I love what
I do and that ensures me to carry out what I do best.
\13\
\PEACH\
\ Elaine Chooi Peck Lyn
\ 012 668 5254
\ ecplgrapher@gmail.com
\ www.behance.net/elainechooi
SPECTRUM1108 \SOLE COLOURS\ 65
KALEIDOSCOPE is a cylinder container containing
a set of 12 colour pencils and a real kaleidoscope.
Kaleidoscope brings out many different interesting
pattern and colours formed by shiny beads at the
end of the tube. Therefore, similar to colour pencils,
by colouring you can get many different outcomes
to your artwork. My target audience are children
because they are the ones at their age who enjoys
exploring new things and hopefully, the kaleidoscope
will inspire them to create remarkable artworks.
The objective of this project was to promote
Design line, a paper supplier company, with a
new identity and promotional items. Crafting
Wonders, which is the main message I want to tell
the audience, suggests that Design Line has an
understanding in design for choosing the perfect
paper, while considering designers who want to
make their design memorable. Therefore, the idea
of using the art of pop-up with paper, is designed
to make an impression and convince the target
audience that Design Line is the perfect choice.
\Kaleidoscope
Packaging\
\Design Line
Corporate Identity\
\END NOTE\ \CONTACTS\
We thank you sincerely with our
hearts for taking your time to read
through our proles and portfolios.
We wish you all the best in the real
world, wherever you may be and
will go. If you happen to encounter
one of these colours in your life,
be assured that the brightness you
see, will only become ever more
dazzling in the future. Feel free to
contact anyone of us if our light has
caught your attention.
\ Email
spectrum1108@gmail.com
\ Behance
behance.net/spectrum1108
\ Facebook
facebook.com/spectrum1108
\ Instagram
instagram.com/spectrum1108
SPECTRUM1108 \CONTACTS\ 67
SPECTRUM1108 \SOLE COLOURS\ 24
\CONTINUUM\
Sponsors who have
made the continuity of
our Spectrum possible.
For a Spectrum to create impact,
there needed to be enough resources
for sufcient continuity. Without the
following benefactors, we would never
have reached this length and beyond.
Therefore, dear sponsors and the
people behind the brand, we thank
and appreciate you greatly for your
thoughts and support that aided us
through this continuum.
Matrix Cooling ( M ) Sdn.Bhd
16-2, Jalan Anggerik Vannilla Q, 31/Q,
Kota Kemuning, Section z31, 40460 Shah Alam,
Selangor Darul Ehsan.
Tel : +603-51214591, 51213861
Web: www.matrixcooling.com
Your Cooling Tower Specialist.
\ MR Benny Yap Yee Cheong
\ MS Linda Ee
\ MR Lau Zheng Fong
\ MR Jason Lee
\ MR Koe Peng Kong
\ Special Thanks\
\ MR Nicki Liew
\ MS Ivy Tan
\ Kedai Lee Hin
\ MS Soo Chong Yuen
\ DF Electronics