Get Covered Illinois Annual Report 2014

The Official Health Marketplace
SM
YEAR ONE | ANNUAL REPORT
GetCoveredIllinois.gov | YEAR ONE ANNUAL REPORT | p. 2
Welcome to a new
state of health care.
Letter from Governor Pat Quinn . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Letter from Executive Director Jennifer Koehler . . . . . . . . . . . . . 3
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
GCI by the Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Preparing Community-Based Partners . . . . . . . . . . . . . . . . . . . . . . 7
Leveraging Partnerships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Using Advertising to Establish and Build the GCI Brand . . . . . . .14
Reaching Uninsured Millennials . . . . . . . . . . . . . . . . . . . . . . . . . . . .16
Reaching Diverse Communities . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Timely Social Media Interaction . . . . . . . . . . . . . . . . . . . . . . . . . . . .19
Get Covered Illinois Website Becomes an Invaluable Tool . . . . 20
The GCI News Bureau Extends Statewide. . . . . . . . . . . . . . . . . . . . 21
Covering the State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
The Next Phase for Marketplace Enrollment . . . . . . . . . . . . . . . . 23
WE GOT COVERED: CLICK TO VIEW VIDEO

GOVERNOR PAT QUINN
INTRODUCES GET COVERED
ILLINOIS ON OCTOBER 1, 2013
LETTER FROM GOVERNOR PAT QUINN: INTRODUCING A CULTURE OF COVERAGE
Since the day President Obama
signed the Affordable Care Act
(ACA) into law in 2010, Illinois
has been working hard to deliver
on the game-changing promise
of this reform of our health care
system. When we look back on
2014, we feel a tremendous sense
of accomplishment in the strong
start we made here in Illinois during
the rst year of enrollment. Get
Covered Illinois (GCI) succeeded in
enrolling more than 600,000 people
in health coverage through the Illinois Health
Insurance Marketplace and Medicaid. We can all be
proud of the way Illinois embraced the expansion of
Medicaid and the care that it promises for our most
vulnerable citizens, those who had been left out of
the health care system.
Throughout the Land of Lincoln, we have established
a rm foundation for our twin goals of creating a
culture of coverage and improving the health and
well-being of the people of Illinois.
The ACA is making a real difference in the lives
of Illinois residents. Ive seen this difference in the
tears of a mother who knew that she no longer had
to fear being denied health coverage because of
a pre-existing condition. And she no longer faced
unaffordable health insurance premiums in fact
more than three quarters of the customers in the
Marketplace qualied for nancial assistance. Now,
more than 600,000 of our friends and neighbors
know they have access to medications and the
preventive care that allows them to stay healthy and
treat health problems as soon as they arise. This
represents real progress in the health of our state.
While Illinois has expanded access to coverage, we
are also reforming and transforming our health care
system into one that provides coordinated care and
builds healthier communities.
As we look forward to the next enrollment period,
we know there is a lot of work to be done. There are
still too many people in Illinois who have not taken
advantage of the historic opportunity created by
the ACA. However, GCI has built a strong team and
foundation, and we are going to double our efforts
as we focus on Year Two of the ACA. In Illinois, we
believe access to health care is a fundamental right.
We want everyone to be covered in Illinois, and no
one left out.
In Illinois
we believe
access to
health
care is a
fundamental
right.

- GOVERNOR PAT QUINN
Pat Quinn
Governor of Illinois

Welcome to a new
state of health care.
Letter from Governor Pat Quinn . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Letter from Executive Director Jennifer Koehler . . . . . . . . . . . . . 3
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
GCI by the Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Preparing Community-Based Partners . . . . . . . . . . . . . . . . . . . . . . 7
Leveraging Partnerships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Using Advertising to Establish and Build the GCI Brand . . . . . . .14
Reaching Uninsured Millennials . . . . . . . . . . . . . . . . . . . . . . . . . . . .16
Reaching Diverse Communities . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Timely Social Media Interaction . . . . . . . . . . . . . . . . . . . . . . . . . . . .19
Get Covered Illinois Website Becomes an Invaluable Tool . . . . 20
The GCI News Bureau Extends Statewide. . . . . . . . . . . . . . . . . . . . 21
Covering the State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
The Next Phase for Marketplace Enrollment . . . . . . . . . . . . . . . . 23
WE GOT COVERED: CLICK TO VIEW VIDEO

GOVERNOR PAT QUINN
INTRODUCES GET COVERED
ILLINOIS ON OCTOBER 1, 2013
LETTER FROM GOVERNOR PAT QUINN: INTRODUCING A CULTURE OF COVERAGE
Since the day President Obama
signed the Affordable Care Act
(ACA) into law in 2010, Illinois
has been working hard to deliver
on the game-changing promise
of this reform of our health care
system. When we look back on
2014, we feel a tremendous sense
of accomplishment in the strong
start we made here in Illinois during
the rst year of enrollment. Get
Covered Illinois (GCI) succeeded in
enrolling more than 600,000 people
in health coverage through the Illinois Health
Insurance Marketplace and Medicaid. We can all be
proud of the way Illinois embraced the expansion of
Medicaid and the care that it promises for our most
vulnerable citizens, those who had been left out of
the health care system.
Throughout the Land of Lincoln, we have established
a rm foundation for our twin goals of creating a
culture of coverage and improving the health and
well-being of the people of Illinois.
The ACA is making a real difference in the lives
of Illinois residents. Ive seen this difference in the
tears of a mother who knew that she no longer had
to fear being denied health coverage because of
a pre-existing condition. And she no longer faced
unaffordable health insurance premiums in fact
more than three quarters of the customers in the
Marketplace qualied for nancial assistance. Now,
more than 600,000 of our friends and neighbors
know they have access to medications and the
preventive care that allows them to stay healthy and
treat health problems as soon as they arise. This
represents real progress in the health of our state.
While Illinois has expanded access to coverage, we
are also reforming and transforming our health care
system into one that provides coordinated care and
builds healthier communities.
As we look forward to the next enrollment period,
we know there is a lot of work to be done. There are
still too many people in Illinois who have not taken
advantage of the historic opportunity created by
the ACA. However, GCI has built a strong team and
foundation, and we are going to double our efforts
as we focus on Year Two of the ACA. In Illinois, we
believe access to health care is a fundamental right.
We want everyone to be covered in Illinois, and no
one left out.
In Illinois
we believe
access to
health
care is a
fundamental
right.

- GOVERNOR PAT QUINN
Pat Quinn
Governor of Illinois

GCIS FIRST YEAR
I am pleased to present the Get Covered Illinois
(GCI) Year One Annual Report. The following pages
highlight the hard work and success of our staff
and partners to enroll residents in the Illinois Health
Insurance Marketplace.
GCI was created to improve the health of our state by
expanding access to comprehensive and affordable
health care to the uninsured and underinsured. GCI
launched open enrollment on October 1, 2013.
Through a robust public education campaign
informing uninsured audiences about new health
coverage options available in Illinois, GCI successfully
extended health coverage to over half-a-million
people in Illinois. More than 217,000 people enrolled
in private insurance, exceeding the federally-set
enrollment target of 143,000 for Illinois by 152
percent as established in September 2013 by the
US Department of Health and Human Services. An
additional 405,000 people enrolled in expanded
Medicaid as of July 31.
We were able to achieve these great results by
working with a strong partnership of organizations
from the governmental, non-prot and corporate
sector, and we look forward to this spirit of
collaboration continuing into the next enrollment
period.
COMING UP NEXT
GCIs success in Year One is just the start of a long-
term effort to expand the culture of health coverage
in Illinois and improve the health of individuals and
families over the long-term.
In between enrollment periods, GCI remains active
providing consumer assistance. Medicaid-eligible
residents and small businesses can enroll year-round.
Additionally, consumers who experience a major life
change can apply for a Special Enrollment Period
to alter or choose a new health plan in 60 days
following certain life events.
The next Open Enrollment Period begins on
November 15, 2014 and lasts three months until
February 15, 2015. Count on GCI to execute another
robust public education and enrollment campaign to
help reach and get health coverage to the uninsured.
While enrolling the uninsured in a health plan is the
critical rst step, we remain dedicated to ensuring
that those who enrolled keep their plan, and more
importantly, use it. This will be our strategic mission
as we head into the second enrollment period, and
Im condent we will have continued success.

JENNIFER KOEHLER
EXECUTIVE DIRECTOR
LETTER FROM EXECUTIVE DIRECTOR JENNIFER KOEHLER
MARKETPLACE
ENROLLMENT BY MONTH
OCT NOV DEC JAN FEB MAR
1
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Jennifer Koehler,
Executive Director
p. 3 | YEAR ONE ANNUAL REPORT | GetCoveredIllinois.gov GetCoveredIllinois.gov | YEAR ONE ANNUAL REPORT | p. 4
INTRODUCTION
CONNECTING WITH ILLINOIS CONSUMERS
Our goal was an ambitious one, and shrouded
in skepticism from the beginning: to take on the
historic task, nally, of educating and reaching out
to millions of uninsured Illinoisans, helping them
understand the Affordable Care Act (ACA), and
ultimately, enrolling them in a health coverage
plan that best ts their needs. Well, more
than 622,000 enrollees later (405,000
in expanded Medicaid), we can be proud of what
weve accomplished collectively. How did we do it?
With the same spirit that inspired the creation of
the ACA a belief that every person, regardless of
race, gender, health status or income, deserves to
be covered.
Get Covered Illinois did more than simply ood
the networks and radio stations with ads and
hope for the best; we proactively reached out to
the communities most in need of coverage with a
network of one-to-one Navigators and community
partners. We brought the good news to them.
Even while the federal website struggled to nd its
footing, we were on the ground throughout the state
educating the public preparing them to enroll.
Once the federal site was fully functional, we
covered the state with a public education campaign
featuring print, radio, TV, social media. As enrollees
rose and the deadline approached, we literally
turned the state orange (our primary brand color)
as we rolled out a comprehensive statewide push
TOTAL MARKETPLACE
ENROLLEES AS OF MAY 15:
217,492
18-34:
28%
60,191
0-34:
33%
72,696
TOTAL MEDICAID
ENROLLEES AS OF JULY 31:
405,000
% OF ENROLLEES IN A
MARKETPLACE PLAN
WITH FINANCIAL HELP:
77%
ENROLLEES BY AGE:
0-18: 12,505
18-25: 20,942
26-34: 39,249
35-44: 33,353
45-54: 47,827
55-64: 62,781
65+: 835
0-18 6%
18-25 10%
35-44 15%
26-34 18%
45-54 22%
55-64 29%
65+ 0%
We covered Illinois, literally and guratively.
GCIS FIRST YEAR
I am pleased to present the Get Covered Illinois
(GCI) Year One Annual Report. The following pages
highlight the hard work and success of our staff
and partners to enroll residents in the Illinois Health
Insurance Marketplace.
GCI was created to improve the health of our state by
expanding access to comprehensive and affordable
health care to the uninsured and underinsured. GCI
launched open enrollment on October 1, 2013.
Through a robust public education campaign
informing uninsured audiences about new health
coverage options available in Illinois, GCI successfully
extended health coverage to over half-a-million
people in Illinois. More than 217,000 people enrolled
in private insurance, exceeding the federally-set
enrollment target of 143,000 for Illinois by 152
percent as established in September 2013 by the
US Department of Health and Human Services. An
additional 405,000 people enrolled in expanded
Medicaid as of July 31.
We were able to achieve these great results by
working with a strong partnership of organizations
from the governmental, non-prot and corporate
sector, and we look forward to this spirit of
collaboration continuing into the next enrollment
period.
COMING UP NEXT
GCIs success in Year One is just the start of a long-
term effort to expand the culture of health coverage
in Illinois and improve the health of individuals and
families over the long-term.
In between enrollment periods, GCI remains active
providing consumer assistance. Medicaid-eligible
residents and small businesses can enroll year-round.
Additionally, consumers who experience a major life
change can apply for a Special Enrollment Period
to alter or choose a new health plan in 60 days
following certain life events.
The next Open Enrollment Period begins on
November 15, 2014 and lasts three months until
February 15, 2015. Count on GCI to execute another
robust public education and enrollment campaign to
help reach and get health coverage to the uninsured.
While enrolling the uninsured in a health plan is the
critical rst step, we remain dedicated to ensuring
that those who enrolled keep their plan, and more
importantly, use it. This will be our strategic mission
as we head into the second enrollment period, and
Im condent we will have continued success.

JENNIFER KOEHLER
EXECUTIVE DIRECTOR
LETTER FROM EXECUTIVE DIRECTOR JENNIFER KOEHLER
MARKETPLACE
ENROLLMENT BY MONTH
OCT NOV DEC JAN FEB MAR
1
,
3
7
0
T
O
T
A
L

5
,
6
7
3
T
O
T
A
L

1
1
3
,
7
3
3
T
O
T
A
L

8
8
,
6
0
2
T
O
T
A
L

6
1
,
1
1
1
T
O
T
A
L

2
1
7
,
4
9
1
Jennifer Koehler,
Executive Director
INTRODUCTION
CONNECTING WITH ILLINOIS CONSUMERS
Our goal was an ambitious one, and shrouded
in skepticism from the beginning: to take on the
historic task, nally, of educating and reaching out
to millions of uninsured Illinoisans, helping them
understand the Affordable Care Act (ACA), and
ultimately, enrolling them in a health coverage
plan that best ts their needs. Well, more
than 622,000 enrollees later (405,000
in expanded Medicaid), we can be proud of what
weve accomplished collectively. How did we do it?
With the same spirit that inspired the creation of
the ACA a belief that every person, regardless of
race, gender, health status or income, deserves to
be covered.
Get Covered Illinois did more than simply ood
the networks and radio stations with ads and
hope for the best; we proactively reached out to
the communities most in need of coverage with a
network of one-to-one Navigators and community
partners. We brought the good news to them.
Even while the federal website struggled to nd its
footing, we were on the ground throughout the state
educating the public preparing them to enroll.
Once the federal site was fully functional, we
covered the state with a public education campaign
featuring print, radio, TV, social media. As enrollees
rose and the deadline approached, we literally
turned the state orange (our primary brand color)
as we rolled out a comprehensive statewide push
TOTAL MARKETPLACE
ENROLLEES AS OF MAY 15:
217,492
18-34:
28%
60,191
0-34:
33%
72,696
TOTAL MEDICAID
ENROLLEES AS OF JULY 31:
405,000
% OF ENROLLEES IN A
MARKETPLACE PLAN
WITH FINANCIAL HELP:
77%
ENROLLEES BY AGE:
0-18: 12,505
18-25: 20,942
26-34: 39,249
35-44: 33,353
45-54: 47,827
55-64: 62,781
65+: 835
0-18 6%
18-25 10%
35-44 15%
26-34 18%
45-54 22%
55-64 29%
65+ 0%
We covered Illinois, literally and guratively.
p. 5 | YEAR ONE ANNUAL REPORT | GetCoveredIllinois.gov
that included digital, video, public transport and
highway billboards, a statewide mobile tour and
perhaps most importantly impactful community
events that provided hands-on, individual help. In
short, we not only got the word out, but we made
sure that the people who needed the most help
heard every single word of it.
COVERING ILLINOIS
The results were incredible: 32 million
people viewed GCI social videos, 2.8 million
visitors to our website, 676 broadcast stories
generated, and a whopping 1.7 billion total
impressions. But the number that means the
most to us by far is the more than 600,000 people
who now have coverage because of Get Covered
Illinois. That, after all, was and is our ultimate goal.
INTRODUCTION
Health
insurance is
so important.
In the past, I
wasnt sure if
I should take
my daughters
to the doctor
because
we did not
have health
insurance and
wed have to
pay cash, but
now I dont
have to worry
about that.

- ALICIA, #GCISUCCESS ENROLLMENT EVENT AS THE DEADLINE APPROACHES
THE ROAD 2 COVERAGE RV
SIX COMPANIES STEPPED UP TO SERVE THE GCI
MARKETPLACE AND COMPETE FOR CONSUMERS:
Aetna
Blue Cross Blue Shield
Coventry
Health Alliance
Humana
Land Of Lincoln
GCI BY THE NUMBERS
T
O
T
A
L

2
1
7
,
4
9
1
MEDIA
STATEWIDE
450
CONTACTS
1.7
BILLION
IMPRESSIONS
676
BROADCAST
STORIES
GENERATED
77
%
OF GCI
MARKETPLACE
ENROLLEES
EARNED FEDERAL
SUBSIDIES
AVERAGE SUBSIDY RECEIVED
BY ILLINOIS RESIDENTS
217,492
ENROLLED IN THE
GCI MARKETPLACE
405,000
ENROLLED IN
EXPANDED MEDICAID
$
0
$
0
$
7.5 MILLION
IN FREE
AD SPACE
NEGOTIATED
BY GCI
MILLION
32
VIEWS OF GCI
SOCIAL VIDEOS
2.8 million
VISITORS TO
GETCOVEREDILLINOIS.GOV
OVER
200,000
CONSUMERS
CALLED
GCI CALL
CENTER
$
28
MILLION
FUNDING FOR NON-PROFIT
ORGANIZATIONS ACROSS
THE STATE TO HELP
EDUCATE & ENROLL
ILLINOIS RESIDENTS
$
2,400
that included digital, video, public transport and
highway billboards, a statewide mobile tour and
perhaps most importantly impactful community
events that provided hands-on, individual help. In
short, we not only got the word out, but we made
sure that the people who needed the most help
heard every single word of it.
COVERING ILLINOIS
The results were incredible: 32 million
people viewed GCI social videos, 2.8 million
visitors to our website, 676 broadcast stories
generated, and a whopping 1.7 billion total
impressions. But the number that means the
most to us by far is the more than 600,000 people
who now have coverage because of Get Covered
Illinois. That, after all, was and is our ultimate goal.
INTRODUCTION
Health
insurance is
so important.
In the past, I
wasnt sure if
I should take
my daughters
to the doctor
because
we did not
have health
insurance and
wed have to
pay cash, but
now I dont
have to worry
about that.

- ALICIA, #GCISUCCESS ENROLLMENT EVENT AS THE DEADLINE APPROACHES
THE ROAD 2 COVERAGE RV
SIX COMPANIES STEPPED UP TO SERVE THE GCI
MARKETPLACE AND COMPETE FOR CONSUMERS:
Aetna
Blue Cross Blue Shield
Coventry
Health Alliance
Humana
Land Of Lincoln
GCI BY THE NUMBERS
T
O
T
A
L

2
1
7
,
4
9
1
MEDIA
STATEWIDE
450
CONTACTS
1.7
BILLION
IMPRESSIONS
676
BROADCAST
STORIES
GENERATED
77
%
OF GCI
MARKETPLACE
ENROLLEES
EARNED FEDERAL
SUBSIDIES
AVERAGE SUBSIDY RECEIVED
BY ILLINOIS RESIDENTS
217,492
ENROLLED IN THE
GCI MARKETPLACE
405,000
ENROLLED IN
EXPANDED MEDICAID
$
0
$
0
$
7.5 MILLION
IN FREE
AD SPACE
NEGOTIATED
BY GCI
MILLION
32
VIEWS OF GCI
SOCIAL VIDEOS
2.8 million
VISITORS TO
OVER
200,000
CONSUMERS
CALLED
GCI CALL
CENTER
$
28
MILLION
FUNDING FOR NON-PROFIT
ORGANIZATIONS ACROSS
THE STATE TO HELP
EDUCATE & ENROLL
ILLINOIS RESIDENTS
$
2,400
To best reach the uninsured with its public
education campaign, GCI created a coordinated
eld infrastructure and operation to educate
consumers about their enrollment options.
More than 250 community-based social service
organizations and more than 1,200 Navigators were
supported with a $28 million federal grant to help
educate and enroll consumers throughout Illinois.
GCI also developed a highly effective consumer
assistance program knowing that many consumers
would be getting health coverage for the rst time.
Therefore, GCI selected organizations based on
their ability to educate and help consumers enroll in
coverage. The Navigators and In-Person Counselors
(IPCs) represented a diverse group designed to
match the demographics and ethnicity of the
community they worked to enroll in health coverage.
GCIs trained partners often went above and
beyond their job duties. These dedicated individuals
earned a reputation for taking a deep interest in
helping clients and making sure every persons
unique health needs would be matched with health
coverage most appropriate and affordable for them.
ENROLLMENT ASSISTANCE TRAINING
In advance of open enrollment, IPCs, Navigators
and Certied Application Counselors (CACs)
participated in a rigorous and required training
program. In a pre- and post-training test
assessment, IPCs and Navigators increased their
average test score by nearly 20 percent and were
required to score an 80 percent or better in no
more than three attempts in order to get certied.
PREPARING COMMUNITY-BASED PARTNERS
GCI NAVIGATORS GCI NAVIGATOR ASSISTS AN ENROLLEE GCI STAFF & ENROLLEE
I plan to use
my health
coverage for
my childrens
immunizations,
follow-ups
and regular
checkups.

- CYNTHIA T., #GCISUCCESS
GCI grantees went on to service communities and
consumers throughout the education, enrollment
and post-enrollment phases in Year One. They
regularly worked nights and weekends to
accommodate consumers who worked during the
day. Additionally, 95 percent of IPCs and
Navigators were committed to serving
the spanish-speaking population.
CONSUMER-FOCUSED MATERIALS
Mindful that health coverage is complex and
unfamiliar to many, GCI also created simple, user-
friendly information pieces to suit difcult-to-reach
consumers. GCI distributed nearly two million
information pieces, including brochures, request-
for-information (RFI) cards, posters and stickers
customized to educate uninsured audiences about
new opportunities to enroll in quality, affordable
health coverage.
GCI HELP DESK
In addition to printed information pieces, GCI Help
Desk operators were available to consumers in
English or Spanish every day from 8:00 a.m. to 8:00
p.m. to answer questions about health plans and
assist with enrollment. In addition to English and
Spanish, the Help Desk also assisted individuals that
spoke a number of different languages.
The Help Desk handled nearly 294,000
consumer calls during the Open Enrollment
Period, including nearly 60,000 calls during the last
week alone.
INFORMATION PIECES
I wanted to
have health
insurance
so I can get
a checkup
once in
a while,
because
I havent
done that
in a while,
and its
important
to my
health.

-ANDREA, #GCISUCCESS
THE GCI HELP DESK
To best reach the uninsured with its public
education campaign, GCI created a coordinated
eld infrastructure and operation to educate
consumers about their enrollment options.
More than 250 community-based social service
organizations and more than 1,200 Navigators were
supported with a $28 million federal grant to help
educate and enroll consumers throughout Illinois.
GCI also developed a highly effective consumer
assistance program knowing that many consumers
would be getting health coverage for the rst time.
Therefore, GCI selected organizations based on
their ability to educate and help consumers enroll in
coverage. The Navigators and In-Person Counselors
(IPCs) represented a diverse group designed to
match the demographics and ethnicity of the
community they worked to enroll in health coverage.
GCIs trained partners often went above and
beyond their job duties. These dedicated individuals
earned a reputation for taking a deep interest in
helping clients and making sure every persons
unique health needs would be matched with health
coverage most appropriate and affordable for them.
ENROLLMENT ASSISTANCE TRAINING
In advance of open enrollment, IPCs, Navigators
and Certied Application Counselors (CACs)
participated in a rigorous and required training
program. In a pre- and post-training test
assessment, IPCs and Navigators increased their
average test score by nearly 20 percent and were
required to score an 80 percent or better in no
more than three attempts in order to get certied.
GCI NAVIGATORS GCI NAVIGATOR ASSISTS AN ENROLLEE GCI STAFF & ENROLLEE
I plan to use
my health
coverage for
my childrens
immunizations,
follow-ups
and regular
checkups.

- CYNTHIA T., #GCISUCCESS
GCI grantees went on to service communities and
consumers throughout the education, enrollment
and post-enrollment phases in Year One. They
regularly worked nights and weekends to
accommodate consumers who worked during the
day. Additionally, 95 percent of IPCs and
Navigators were committed to serving
the spanish-speaking population.
CONSUMER-FOCUSED MATERIALS
Mindful that health coverage is complex and
unfamiliar to many, GCI also created simple, user-
friendly information pieces to suit difcult-to-reach
consumers. GCI distributed nearly two million
information pieces, including brochures, request-
for-information (RFI) cards, posters and stickers
customized to educate uninsured audiences about
new opportunities to enroll in quality, affordable
health coverage.
GCI HELP DESK
In addition to printed information pieces, GCI Help
Desk operators were available to consumers in
English or Spanish every day from 8:00 a.m. to 8:00
p.m. to answer questions about health plans and
assist with enrollment. In addition to English and
Spanish, the Help Desk also assisted individuals that
spoke a number of different languages.
The Help Desk handled nearly 294,000
consumer calls during the Open Enrollment
Period, including nearly 60,000 calls during the last
week alone.
INFORMATION PIECES
I wanted to
have health
insurance
so I can get
a checkup
once in
a while,
because
I havent
done that
in a while,
and its
important
to my
health.

-ANDREA, #GCISUCCESS
THE GCI HELP DESK
GCI LEAD GRANTEES
Access Community Health Network
Ada S McKinley Community Services, Inc.
AIDS Foundation of Chicago
Alivio Medical Center
American Indian Health Service of Chicago, Inc.
Asian Health Coalition
Aunt Marthas Youth Service Center, Inc.
Beloved Community Family Wellness Center
Campaign for Better Health Care
Center for Economic Progress
Chicago Federation of Labor Workers
Assistance Committee
Community Nurse Health Association
CommunityHealth, NFP
Connections for the Homeless, Inc.
DuPage County Health Department
El Hogar del Nino
Erie Family Health Center
Family Guidance Centers, Inc.
Greater Elgin Family Care Center
Healthcare Alternative Systems, Inc.
Heartland Human Care Services
Illinois Association of Community Action Agencies
Illinois Coalition for Immigrant and Refugee Rights
Illinois Migrant Council
Illinois Network of Centers for Independent Living
Kendall County Health Department
Lake County Health Department
Leyden Family Service & Mental Health Center
Local 4 SEIU Health & Welfare Fund
Local Initiatives Support Corporation
McHenry County Department of Health
Pilsen-Little Village Community Mental Health Center
Puerto Rican Cultural Center
Sarah Bush Lincoln Health Center
Sinai Community Institute
South Suburban PADS
Southern Illinois Healthcare Foundation
Southland Health Care Forum
Springeld Urban League, Inc.
The Illinois Association of Public Health
Administrators
United Way of Metropolitan Chicago, Inc.
Westside Health Authority
Will County Health Department
Winnebago County Health Department
I think our
lives will be
much different
now that we
have health
insurance.
Well be able
to get our
checkups and
do all of the
things that we
need to do
for preventive
health care.

-KAREN, #GCISUCCESS
SM
DR. MARTIN LUTHER KING, JR.
Of all the forms
of inequality,
injustice in health
care is the most
shocking and
inhumane.
LEVERAGING PARTNERSHIPS
GCI CELEBRATES
BLACK HISTORY MONTH
NEIGHBORHOOD & COMMUNITY PARTNERSHIPS
Through an innovative partnership between
dozens of Latino community-based organizations,
the Southwest Side Consortium canvassed
neighborhoods, met the uninsured in popular
community meeting spots and sparked word-of-
mouth helping spread information to hard-to-reach
populations about coverage and enrollment options.
Working with local school districts across the
state, GCI partnered with Illinois School District
116 in Lake County to organize a community event
where more than 50 families met with Navigators to
enroll in health coverage.
Throughout open enrollment, GCI and Enroll
Chicago!, a city-wide coalition of agencies and
community partners, organized events for
targeted populations, like artists, restaurant
staff and taxi drivers.
The GCI team formed partnerships with community
groups and leaders both online and ofine. These
leaders were asked to play key roles in sharing
educational information, organizing events and
delivering calls to action to expand GCIs
statewide footprint. Examples include:
FAITH LEADER PARTNERSHIPS
A special event for faith leaders brought together
heads of prominent congregations in December to
learn about GCI, the ACA and how to expand health
coverage to their members who need it.
The following
month, Black
History Month,
GCI extended
outreach to African
American religious
institutions through
a coordinated
statewide
advertising buy
and event series
bringing enrollment
opportunities to
churches.
GOVERNOR PAT QUINN
AT A FAITH LEADERSHIP
BREAKFAST
Health
insurance is
important
because
you never
know what
is going to
happen.

-KENDALL, 24, #GCISUCCESS
ARTIST TOWN HALL EVENT
GCI LEAD GRANTEES
Access Community Health Network
Ada S McKinley Community Services, Inc.
AIDS Foundation of Chicago
Alivio Medical Center
American Indian Health Service of Chicago, Inc.
Asian Health Coalition
Aunt Marthas Youth Service Center, Inc.
Beloved Community Family Wellness Center
Campaign for Better Health Care
Center for Economic Progress
Chicago Federation of Labor Workers
Assistance Committee
Community Nurse Health Association
CommunityHealth, NFP
Connections for the Homeless, Inc.
DuPage County Health Department
El Hogar del Nino
Erie Family Health Center
Family Guidance Centers, Inc.
Greater Elgin Family Care Center
Healthcare Alternative Systems, Inc.
Heartland Human Care Services
Illinois Association of Community Action Agencies
Illinois Coalition for Immigrant and Refugee Rights
Illinois Migrant Council
Illinois Network of Centers for Independent Living
Kendall County Health Department
Lake County Health Department
Leyden Family Service & Mental Health Center
Local 4 SEIU Health & Welfare Fund
Local Initiatives Support Corporation
McHenry County Department of Health
Pilsen-Little Village Community Mental Health Center
Puerto Rican Cultural Center
Sarah Bush Lincoln Health Center
Sinai Community Institute
South Suburban PADS
Southern Illinois Healthcare Foundation
Southland Health Care Forum
Springeld Urban League, Inc.
The Illinois Association of Public Health
Administrators
United Way of Metropolitan Chicago, Inc.
Westside Health Authority
Will County Health Department
Winnebago County Health Department
I think our
lives will be
much different
now that we
have health
insurance.
Well be able
to get our
checkups and
do all of the
things that we
need to do
for preventive
health care.

-KAREN, #GCISUCCESS
SM
DR. MARTIN LUTHER KING, JR.
Of all the forms
of inequality,
injustice in health
care is the most
shocking and
inhumane.
GCI CELEBRATES
BLACK HISTORY MONTH
NEIGHBORHOOD & COMMUNITY PARTNERSHIPS
Through an innovative partnership between
dozens of Latino community-based organizations,
the Southwest Side Consortium canvassed
neighborhoods, met the uninsured in popular
community meeting spots and sparked word-of-
mouth helping spread information to hard-to-reach
populations about coverage and enrollment options.
Working with local school districts across the
state, GCI partnered with Illinois School District
116 in Lake County to organize a community event
where more than 50 families met with Navigators to
enroll in health coverage.
Throughout open enrollment, GCI and Enroll
Chicago!, a city-wide coalition of agencies and
community partners, organized events for
targeted populations, like artists, restaurant
staff and taxi drivers.
The GCI team formed partnerships with community
groups and leaders both online and ofine. These
leaders were asked to play key roles in sharing
educational information, organizing events and
delivering calls to action to expand GCIs
statewide footprint. Examples include:
FAITH LEADER PARTNERSHIPS
A special event for faith leaders brought together
heads of prominent congregations in December to
learn about GCI, the ACA and how to expand health
coverage to their members who need it.
The following
month, Black
History Month,
GCI extended
outreach to African
American religious
institutions through
a coordinated
statewide
advertising buy
and event series
bringing enrollment
opportunities to
churches.
GOVERNOR PAT QUINN
AT A FAITH LEADERSHIP
BREAKFAST
Health
insurance is
important
because
you never
know what
is going to
happen.

-KENDALL, 24, #GCISUCCESS
ARTIST TOWN HALL EVENT
U.S. SENATOR
DICK DURBIN
ATTENDS A
GCI EVENT
GCI STAFF WITH U.S. CONGRESSWOMAN JAN SCHAKOWSKY
ELECTED OFFICIAL PARTNERSHIPS
From the start, GCI reached out to elected ofcials
to share information with their constituents about
changes in the health care law and new ways to get
quality, affordable coverage starting with GCI.
Many elected ofcials co-sponsored education and
enrollment events in their districts so community
members could easily access assistance from GCI
staff and Navigators.
COMMUNITY EMPLOYMENT PARTNERSHIPS
GCI helped deepen the ACAs social and economic
impact beyond the targeted public health benets.
Through a partnership with A Safe Haven, an
organization helping people overcome addiction
and transition back to society, GCI provided training
and part-time jobs. Program participants distributed
20,000 signs in high trafc commercial areas
across Chicagoland, driving awareness for the open
enrollment deadline.
Connecting adults with disabilities to employment
opportunities has been an ongoing priority for
Governor Pat Quinn. Partnering with GCI, the
Chicago Lighthouse for the Blind placed
blind and visually-impaired adults at the GCI Help
Desk, answering more than 200,000 calls and
playing a front-line role assisting Illinois consumers
with questions about health coverage options.
GCI PARTNERED WITH A SAFE HAVEN AND
THE CHICAGO LIGHTHOUSE FOR THE BLIND
Connecting
adults with
disabilities to
employment
opportunities
has been
an ongoing
priority for
Governor
Pat Quinn.
SMALL
BUSINESS
OWNER
ENROLLS IN
COVERAGE
WITH THE
HELP OF AN
INSURANCE
BROKER
SMALL BUSINESS & INSURANCE
BROKER PARTNERSHIPS
The ACA created the Small Business
Health Options Program (SHOP), a
marketplace providing new coverage
options for businesses with 50 or
fewer full-time equivalent employees.
GCI partnered with local business
association and chambers of
commerce to educate employers
about the SHOP marketplace and the
different options to enroll. GCI staff
spoke at business groups meetings and
specialized SHOP information packets
were made available for members.
For instance, GCI conducted
a series of business
roundtables in different regions
of the state that brought together the
local business community to better
understand SHOP features, including
the Small Business Health Care Tax
Credit, worth up to 50 percent of
a business contribution towards
employee premium costs.
Insurance agents and brokers also
played an important role working with
small businesses and non-prots as
trusted partners already serving the
insurance needs of many businesses.
A group of insurance broker
ambassadors partnered with GCI to
advise on education and outreach
strategies to business owners,
and also different methods of
educating brokers about marketplace
certication opportunities.
To help foster connections between
brokers and small businesses, GCIs
website featured a searchable
database of agents and brokers
registered with the Marketplace who
could assist small business owners in
comparing health plans and enrolling
in coverage.
20,000 SIGNS
DISPLAYED IN
HIGH TRAFFIC
COMMERCIAL
AREAS
CELEBRITY
PARTNERSHIPS
GCI secured the help and
advocacy of the President
of the United States,
and local celebrities, like
actors from a popular
Chicago-based TV show,
rocker Pete Wentz and
chef Carlos Gaytan, to
produce a number of
compelling public service
announcements to further
raise awareness.
PETE WENTZ CARLOS GAYTAN
CAST FROM TV SHOW ABOUT CHICAGO FIREFIGHTERS
U.S. SENATOR
DICK DURBIN
ATTENDS A
GCI EVENT
GCI STAFF WITH U.S. CONGRESSWOMAN JAN SCHAKOWSKY
ELECTED OFFICIAL PARTNERSHIPS
From the start, GCI reached out to elected ofcials
to share information with their constituents about
changes in the health care law and new ways to get
quality, affordable coverage starting with GCI.
Many elected ofcials co-sponsored education and
enrollment events in their districts so community
members could easily access assistance from GCI
staff and Navigators.
COMMUNITY EMPLOYMENT PARTNERSHIPS
GCI helped deepen the ACAs social and economic
impact beyond the targeted public health benets.
Through a partnership with A Safe Haven, an
organization helping people overcome addiction
and transition back to society, GCI provided training
and part-time jobs. Program participants distributed
20,000 signs in high trafc commercial areas
across Chicagoland, driving awareness for the open
enrollment deadline.
Connecting adults with disabilities to employment
opportunities has been an ongoing priority for
Governor Pat Quinn. Partnering with GCI, the
Chicago Lighthouse for the Blind placed
blind and visually-impaired adults at the GCI Help
Desk, answering more than 200,000 calls and
playing a front-line role assisting Illinois consumers
with questions about health coverage options.
GCI PARTNERED WITH A SAFE HAVEN AND
THE CHICAGO LIGHTHOUSE FOR THE BLIND
Connecting
adults with
disabilities to
employment
opportunities
has been
an ongoing
priority for
Governor
Pat Quinn.
SMALL
BUSINESS
OWNER
ENROLLS IN
COVERAGE
WITH THE
HELP OF AN
INSURANCE
BROKER
SMALL BUSINESS & INSURANCE
BROKER PARTNERSHIPS
The ACA created the Small Business
Health Options Program (SHOP), a
marketplace providing new coverage
options for businesses with 50 or
fewer full-time equivalent employees.
GCI partnered with local business
association and chambers of
commerce to educate employers
about the SHOP marketplace and the
different options to enroll. GCI staff
spoke at business groups meetings and
specialized SHOP information packets
were made available for members.
For instance, GCI conducted
a series of business
roundtables in different regions
of the state that brought together the
local business community to better
understand SHOP features, including
the Small Business Health Care Tax
Credit, worth up to 50 percent of
a business contribution towards
employee premium costs.
Insurance agents and brokers also
played an important role working with
small businesses and non-prots as
trusted partners already serving the
insurance needs of many businesses.
A group of insurance broker
ambassadors partnered with GCI to
advise on education and outreach
strategies to business owners,
and also different methods of
educating brokers about marketplace
certication opportunities.
To help foster connections between
brokers and small businesses, GCIs
website featured a searchable
database of agents and brokers
registered with the Marketplace who
could assist small business owners in
comparing health plans and enrolling
in coverage.
20,000 SIGNS
DISPLAYED IN
HIGH TRAFFIC
COMMERCIAL
AREAS
CELEBRITY
PARTNERSHIPS
GCI secured the help and
advocacy of the President
of the United States,
and local celebrities, like
actors from a popular
Chicago-based TV show,
rocker Pete Wentz and
chef Carlos Gaytan, to
produce a number of
compelling public service
announcements to further
raise awareness.
PETE WENTZ CARLOS GAYTAN
CAST FROM TV SHOW ABOUT CHICAGO FIREFIGHTERS
MEDIA PARTNERSHIPS
The strength of GCIs message was enhanced by
its strong media partnerships. This bond led to
GCI being able to deliver its strong message. Our
partnership with WVON radio led to weekly
hour-long educational interviews with
GCI representatives who became in-studio regulars.
Community leaders also answered callers ACA
enrollment questions.
GCI also partnered with WGN-TV, NBC,
Telemundo and Univision to produce
30-minute enrollment specials, including one hosted
by Garrard McClendon, which featured GCI
leaders and experts that helped educate residents.
ENROLL-A-THONS AND PHONE BANKS
GCI, through a partnership with CBS 2 Chicago, also
held a two hour, on-air, enroll-a-thon that received
more than 300 calls from residents interested in the
Health Insurance Marketplace. By having bilingual
Navigators staff the enroll-a-thon, all Illinois
residents who called were able to get the assistance
they needed to begin the enrollment process.
GCI also organized phone banks targeting
Latino communities over the nal month of
open enrollment. The effort was supported with
ads on Univision and UniMs, where TV
personalities answered viewer questions about
health coverage on TV and Navigators assisted
with enrollment.
UNIVISION
PHONE BANK
VAL WARNER PSA: CLICK TO VIEW
FREE MEDIA
Through GCIs leadership, and with the support
of media partners, value-added media and
advertising exposure worth $7.5 million was
secured on spending of $13 million. This further
carried the GCI message through voices like
Val Warner of Windy City Live and
Arsenio Hall of the Arsenio Hall Show.
GCI representatives, messages and branding also
appeared on: You & Me This Morning,
Comcast Sports Net, CBS 2 Chicago, WGN Living
Healthy, Univisions Enfoque Chicago, and
CBS 2 Chicago. This integrated campaign took
the GCI message further into communities that
beneted most from the ACA.
$7.5 million
negotiated
in free
advertising.

After training our Navigators, leveraging our
partnerships and developing our message, it
was important to build our brand and begin
communicating to Illinois residents about the
benets of enrolling in the Marketplace.
To boost enrollment, we developed and launched a
diverse, inclusive, far-reaching paid media campaign
that not only reached every corner of Illinois, but
also spoke directly to Illinois residents. We did this
by using tailored and targeted ads that aired on
television, radio, print and digital mediums.
The GCI media buy blanketed Illinois by airing 45
unique ads on Illinois television and radio airwaves,
while also running in 79 newspapers statewide. The
buy also included more than 23,000 ad placements on
radio stations targeting African American and Hispanic
listeners, featuring radio stations like ESPN Deportes
and shows like the Tom Joyner Morning Show.
REAL PEOPLE, REAL STORIES
Our message was carried by real people Illinoisans
could relate to: the farmer in central Illinois, a single
mom looking to get her family covered, the twenty-
something looking to get their rst plan, the son caring
about his fathers health. Illinois residents heard
from real people, telling real stories, which
helped produce real results.
USING ADVERTISING TO ESTABLISH AND BUILD THE GCI BRAND
CBS2
PROMOTES
GCI IN
DALEY PLAZA
PAID MEDIA BY GEOGRAPHIC DISTRIBUTION
Chicago
1 billion+ impressions
Rockford
52 million+ impressions
Quad Cities
Peoria/
Bloomington
42 million+
impressions
Champaign/
Springeld/
Decatur
100 million+
impressions
St. Louis
8 million+
impressions
Paducah/
Cape Girardeau/
Harrisburg
2 million+
impressions
Quincy
23 million+
impressions
335 million+
digital
impressions
statewide
The paid media aspect of the
campaign delivered nearly 1.7
billion impressions statewide.
Get Connected
GetCovered
so that tomorrow is full of promise.
This Black History Month, keep making history by getting covered.
For the rst time ever, you cant be denied coverage for a pre-existing
condition and all insurance plans are guaranteed to cover ten
essential health benets. There is also nancial help available.
Visit GetCoveredIllinois.gov to learn more or nd someone who
can help you in person. Let us walk you through the process
step by step.
Enroll today at GetCoveredIllinois.gov or call (866) 311-1119.

MEDIA PARTNERSHIPS
The strength of GCIs message was enhanced by
its strong media partnerships. This bond led to
GCI being able to deliver its strong message. Our
partnership with WVON radio led to weekly
hour-long educational interviews with
GCI representatives who became in-studio regulars.
Community leaders also answered callers ACA
enrollment questions.
GCI also partnered with WGN-TV, NBC,
Telemundo and Univision to produce
30-minute enrollment specials, including one hosted
by Garrard McClendon, which featured GCI
leaders and experts that helped educate residents.
ENROLL-A-THONS AND PHONE BANKS
GCI, through a partnership with CBS 2 Chicago, also
held a two hour, on-air, enroll-a-thon that received
more than 300 calls from residents interested in the
Health Insurance Marketplace. By having bilingual
Navigators staff the enroll-a-thon, all Illinois
residents who called were able to get the assistance
they needed to begin the enrollment process.
GCI also organized phone banks targeting
Latino communities over the nal month of
open enrollment. The effort was supported with
ads on Univision and UniMs, where TV
personalities answered viewer questions about
health coverage on TV and Navigators assisted
with enrollment.
UNIVISION
PHONE BANK
VAL WARNER PSA: CLICK TO VIEW
FREE MEDIA
Through GCIs leadership, and with the support
of media partners, value-added media and
advertising exposure worth $7.5 million was
secured on spending of $13 million. This further
carried the GCI message through voices like
Val Warner of Windy City Live and
Arsenio Hall of the Arsenio Hall Show.
GCI representatives, messages and branding also
appeared on: You & Me This Morning,
Comcast Sports Net, CBS 2 Chicago, WGN Living
Healthy, Univisions Enfoque Chicago, and
CBS 2 Chicago. This integrated campaign took
the GCI message further into communities that
beneted most from the ACA.
$7.5 million
negotiated
in free
advertising.

After training our Navigators, leveraging our
partnerships and developing our message, it
was important to build our brand and begin
communicating to Illinois residents about the
benets of enrolling in the Marketplace.
To boost enrollment, we developed and launched a
diverse, inclusive, far-reaching paid media campaign
that not only reached every corner of Illinois, but
also spoke directly to Illinois residents. We did this
by using tailored and targeted ads that aired on
television, radio, print and digital mediums.
The GCI media buy blanketed Illinois by airing 45
unique ads on Illinois television and radio airwaves,
while also running in 79 newspapers statewide. The
buy also included more than 23,000 ad placements on
radio stations targeting African American and Hispanic
listeners, featuring radio stations like ESPN Deportes
and shows like the Tom Joyner Morning Show.
REAL PEOPLE, REAL STORIES
Our message was carried by real people Illinoisans
could relate to: the farmer in central Illinois, a single
mom looking to get her family covered, the twenty-
something looking to get their rst plan, the son caring
about his fathers health. Illinois residents heard
from real people, telling real stories, which
helped produce real results.
CBS2
PROMOTES
GCI IN
DALEY PLAZA
PAID MEDIA BY GEOGRAPHIC DISTRIBUTION
Chicago
1 billion+ impressions
Rockford
Quad Cities
Peoria/
Bloomington
42 million+
impressions
Champaign/
Springeld/
Decatur
100 million+
impressions
St. Louis
8 million+
impressions
Paducah/
Cape Girardeau/
Harrisburg
2 million+
impressions
Quincy
23 million+
impressions
335 million+
digital
impressions
statewide
The paid media aspect of the
campaign delivered nearly 1.7
billion impressions statewide.
Get Connected
GetCovered
so that tomorrow is full of promise.
This Black History Month, keep making history by getting covered.
For the rst time ever, you cant be denied coverage for a pre-existing
condition and all insurance plans are guaranteed to cover ten
essential health benets. There is also nancial help available.
Visit GetCoveredIllinois.gov to learn more or nd someone who
can help you in person. Let us walk you through the process
step by step.
Enroll today at GetCoveredIllinois.gov or call (866) 311-1119.

Document Path DPC:Volumes:DPC:Illinois_Healthcare_Marketplace:Active_Work:FleishmanHillard_FLPIHM:P45600_FLPIHM_Ads_OOH_2014:Mechanicals:Ads:P45600_FLPIHM45600_79H.indd
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P45600_Scoccer_Guy_NP_V1.psd (CMYK; 811 ppi; 36.97%), GetCoveredIl_logo_nal-sm_SPNH_H_4c.
ai (64.85%), You_Tube.ai (15.89%)
Revision # 0
Date Created 2-10-2014 4:09 PM
Saved 2-26-2014 12:50 PM
Printed 2-28-2014 6:51 PM
Print Scale None
Fonts
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Type 1)
Inks
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Black
Creative
Account Group
Print Producer _
Lead Digital Artist katy.gannon@chi.ddb.com
Digital Artist _
Retoucher tom.waterloo@chi.gutenberg-networks.com
Proofreader
Notes 1st Ship date: 2/12/14
Fleishman-Hillard
Illinois Health
Ad # FLPIHM45600_79H
Job # P45600
Print_Newspaper, IHIM Get Covered Print Ads - Hispanic, Page, 4C, Non-Bleed
Team
A. Dempsey, D. Consiglio, D. Kerwin, K. Marrazza, K. Gannon, A. Wells
Destination(s)
Hoy Chicago
Final Output Scale 100%
Bleed None
Trim 10" x 10.5"
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Studio PO# 22155 WO# P45600.1
InDesign CS6
For artwork inquiries, contact alex.page@chi.gutenberg-networks.com For print inquiries, contact _
File Name P45600_FLPIHM45600_79H.indd
T:10"
T:10.5"
Conctate
para seguir en los partidos
de los martes.
Obtn
cobertura
mdica
Hay muchos motivos para obtener cobertura mdica. Y ahora,
por primera vez, puedes encontrar un plan con la atencin que
necesitas para aquellas lesiones inesperadas. Todo esto dentro
de tu presupuesto y con la posibilidad de obtener apoyo nanciero.
Visita CoberturaMedicaIllinois.gov para encontrar ayuda paso a paso
en persona, por telfono o vistanos en lnea.
Inscrbete hoy en CoberturaMedicaIllinois.gov o llama al (866)311-1119.
SPANISH NAVIGATOR TESTIMONIAL: CLICK TO VIEW VIDEO
2014 CONFIDENTIAL AND PROPRIETARY 4
GetCovered transitions to logo. Call to action lines come on. GetCovered transitions to logo. Call to action lines come on.
Open Get Covered...
GetCovered
GetCovered
so dad can get
a real check-up.
GetCovered
B. Web Banner 300x250
WANNA-HAVES
CHECK UP
SM
Enroll Today u
and see the
nancial help that
is available to you.
Dont miss the March 31st deadline.
Open Get Covered...
GetCovered
GetCovered
so dad can get
a real check-up.
GetCovered
WANNA-HAVES
CHECK UP
SM
Enroll Today u
and see the
nancial help that
SPANISH-LANGUAGE PRINT AD
FIRST GCI TV AD: CLICK TO VIEW VIDEO
DIGITAL WEB
BANNER
URGENCY PRINT CAMPAIGN
DIGITAL COUNTDOWN BILLBOARD
1
The
deadline
to enroll
for health
insurance is
.
Dont delay. Enroll today at
GetCoveredIllinois.gov
Sign up by March 31 to nd a plan that ts your
budget with coverage for the care you need.
Financial help is available. If you miss this
deadline, you cant get covered until next year
through the Marketplace.
To sign up today or to nd a free navigator to
help you with the process, step-by-step, visit
GetCoveredIllinois.gov or call 866-311-1119.

HARD CHOICES: CLICK TO VIEW VIDEO
MILLENNIAL SOCIAL MEDIA VIDEO: CLICK TO VIEW VIDEO
REACHING UNINSURED MILLENNIALS
REACHING ESSENTIAL MILLENNIALS
The GCI campaign found new ways to reach millennials, the younger and healthier
consumers who are an important demographic to the success of the Marketplace.
Specic examples include:
Use of digital platforms such as Google, YouTube and Pandora Radio.
Innovative online videos and partnerships, including one with The Onion,
which garnered national attention, and a partnership with BuzzFeed.
The Hard Choices video series, a comedic way to highlight the hard choices
people may have to make if they are subject to medical debt, received
488,522 views.
Testimonials of real people telling their successful enrollment stories
attached a human face to health insurance, letting people know that now
everyone can get covered.
Its important
for us young
people to get
covered so you
can get tested,
get healthier,
live healthier.
Im excited
for that.
PRESS CLIPS:
The Onion Seems To Be
Boosting Obamacare
Sign-Ups In Illinois.
- THE HUFFINGTON POST
In Illinois Deal, The Onion
Will Promote Health
Insurance (Really) - NPR
Illinois Teams Up with
The Onion to Attract
Young ACA Enrollees
- FOX BUSINESS
Illinois Using
The Onion To Reach
Young Uninsured.
- WASHINGTON POST
-JANAE, #GCISUCCESS

Document Path DPC:Volumes:DPC:Illinois_Healthcare_Marketplace:Active_Work:FleishmanHillard_FLPIHM:P45600_FLPIHM_Ads_OOH_2014:Mechanicals:Ads:P45600_FLPIHM45600_79H.indd
Links
P45600_Scoccer_Guy_NP_V1.psd (CMYK; 811 ppi; 36.97%), GetCoveredIl_logo_nal-sm_SPNH_H_4c.
ai (64.85%), You_Tube.ai (15.89%)
Revision # 0
Date Created 2-10-2014 4:09 PM
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Printed 2-28-2014 6:51 PM
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Fleishman-Hillard
Illinois Health
Ad # FLPIHM45600_79H
Job # P45600
Print_Newspaper, IHIM Get Covered Print Ads - Hispanic, Page, 4C, Non-Bleed
Team
A. Dempsey, D. Consiglio, D. Kerwin, K. Marrazza, K. Gannon, A. Wells
Destination(s)
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File Name P45600_FLPIHM45600_79H.indd
T:10"
T:10.5"
Conctate
para seguir en los partidos
de los martes.
Obtn
cobertura
mdica
Hay muchos motivos para obtener cobertura mdica. Y ahora,
por primera vez, puedes encontrar un plan con la atencin que
necesitas para aquellas lesiones inesperadas. Todo esto dentro
de tu presupuesto y con la posibilidad de obtener apoyo nanciero.
Visita CoberturaMedicaIllinois.gov para encontrar ayuda paso a paso
en persona, por telfono o vistanos en lnea.
Inscrbete hoy en CoberturaMedicaIllinois.gov o llama al (866)311-1119.
SPANISH NAVIGATOR TESTIMONIAL: CLICK TO VIEW VIDEO
Open Get Covered...
GetCovered
GetCovered
so dad can get
a real check-up.
GetCovered
WANNA-HAVES
CHECK UP
SM
Enroll Today u
and see the
nancial help that
Open Get Covered...
GetCovered
GetCovered
so dad can get
a real check-up.
GetCovered
WANNA-HAVES
CHECK UP
SM
Enroll Today u
and see the
nancial help that
SPANISH-LANGUAGE PRINT AD
FIRST GCI TV AD: CLICK TO VIEW VIDEO
DIGITAL WEB
BANNER
URGENCY PRINT CAMPAIGN
DIGITAL COUNTDOWN BILLBOARD
1
The
deadline
to enroll
for health
insurance is
.
Dont delay. Enroll today at
GetCoveredIllinois.gov
Sign up by March 31 to nd a plan that ts your
budget with coverage for the care you need.
Financial help is available. If you miss this
deadline, you cant get covered until next year
through the Marketplace.
To sign up today or to nd a free navigator to
help you with the process, step-by-step, visit
GetCoveredIllinois.gov or call 866-311-1119.

HARD CHOICES: CLICK TO VIEW VIDEO
MILLENNIAL SOCIAL MEDIA VIDEO: CLICK TO VIEW VIDEO
REACHING UNINSURED MILLENNIALS
REACHING ESSENTIAL MILLENNIALS
The GCI campaign found new ways to reach millennials, the younger and healthier
consumers who are an important demographic to the success of the Marketplace.
Specic examples include:
Use of digital platforms such as Google, YouTube and Pandora Radio.
Innovative online videos and partnerships, including one with The Onion,
which garnered national attention, and a partnership with BuzzFeed.
The Hard Choices video series, a comedic way to highlight the hard choices
people may have to make if they are subject to medical debt, received
488,522 views.
Testimonials of real people telling their successful enrollment stories
attached a human face to health insurance, letting people know that now
everyone can get covered.
Its important
for us young
people to get
covered so you
can get tested,
get healthier,
live healthier.
Im excited
for that.
PRESS CLIPS:
The Onion Seems To Be
Boosting Obamacare
Sign-Ups In Illinois.
- THE HUFFINGTON POST
In Illinois Deal, The Onion
Will Promote Health
Insurance (Really) - NPR
Illinois Teams Up with
The Onion to Attract
Young ACA Enrollees
- FOX BUSINESS
Illinois Using
The Onion To Reach
Young Uninsured.
- WASHINGTON POST
-JANAE, #GCISUCCESS

REACHING DIVERSE COMMUNITIES
REACHING DIVERSE AUDIENCES
Multi-cultural outreach was a key element of GCIs
effort to reach all those who needed and were
eligible for health coverage. In addition to the ethnic
media roundtables and strong ties with ethnic media,
GCI designed a wide range of ads
using several languages and various ways
to reach the uninsured (billboards, train stations,
public transportation, etc.). GCI worked to reach
people where they live and work, and in their
language of choice.
For example, all information materials were
translated and printed in Spanish to extend outreach
deeper into Latino communities. Materials
were also developed in the following languages
to support consumer outreach and education efforts
in communities where English is not the rst
spoken language: Arabic, Chinese, Polish,
Russian, and Tagalog.
THE MULTI-CULTURAL
EFFORT DELIVERED
MEANINGFUL MESSAGES
IN KEY COMMUNITIES:

303 million
impressions
delivered
statewide
to African
American
audiences.
485 million
impressions
delivered
statewide
to Hispanic
audiences.
LANGUAGE APPROPRIATE ADS TARGETED ALL ETHNIC COMMUNITIES IN ILLINOIS
GCI AD PLACEMENT
WITH AFRICAN
AMERICAN MEDIA
OUTLETS
Web Banner 300x250
HARD CHOICES
Title: Eye Patch
Obtn cobertura
mdica
Un hombre sin cobertura
mdica descubri
que una simple gripe
le cost ms que eso. para que pagos mdicos
no te cuesten un ojo de la cara.
Open on visual. Cut to headline copy.
A man without health insurance discovered
that a simple Flu costed him more than that.
Cut to Obtn cobertura mdica line as copy builds.
Get covered so medical bill dont cost you an arm
and a leg.
Enroll today. Beat march 31st deadline
La fecha lmite es el 31 de marzo.
El Mercado Oficial de Cobertura Mdica
TM
Inscrbete Hoy
Web Banner 300x250
HARD CHOICES
Title: Eye Patch
Obtn cobertura
mdica
mdica descubri
and a leg.
TM
Inscrbete Hoy
Web Banner 300x250
HARD CHOICES
Title: Eye Patch
Obtn cobertura
mdica
mdica descubri
and a leg.
TM
Inscrbete Hoy
Web Banner 300x250
HARD CHOICES
Title: Eye Patch
Obtn cobertura
mdica
mdica descubri
and a leg.
TM
Inscrbete Hoy
AMONG GCIS DIVERSE MEDIA PLACEMENTS
Auburn Gresham Portal
The Austin Voice
Austin Weekly News
Bean Soup Times
The Chicago Citizen
The Chicago Crusader
Chicago Defender
Chicago Latino Network
Chicago Rewia
Chinese American News
Cikagos Aidas
Desi Talk
Extra News
Filipino American Community Builder
The Gareld-Lawndale Voice
The Gate Newspaper
Hi India
HispanicPro
HOY Chicago
Korea Daily
Kurier Chicago
La Nueva Semana
La Raza
LatinoScoop
Lawndale News
MillennialMedia
NDIGO
Negocios Now
North Lawndale News
Polish Daily News
Reejos
Reklama
Rolling Out
SVET Daily Newspaper
Telemundo
Truth B Told News Service
Un Buen Doctor
Univision Radio
Urdu Times
WGCI-FM
Windy City Times
Windy City Word
WLEY-FM (La Ley 107.9)
World Journal
WVON-AM
I have
been having
trouble getting
someone to
cover me
with my
pre-existing
conditions
but this has
helped. I want
to get set up
with a doctor
and make
sure that I
get the care
I need.

-MICHAEL J., #GCISUCCESS
REACHING DIVERSE AUDIENCES
Multi-cultural outreach was a key element of GCIs
effort to reach all those who needed and were
eligible for health coverage. In addition to the ethnic
media roundtables and strong ties with ethnic media,
GCI designed a wide range of ads
using several languages and various ways
to reach the uninsured (billboards, train stations,
public transportation, etc.). GCI worked to reach
people where they live and work, and in their
language of choice.
For example, all information materials were
translated and printed in Spanish to extend outreach
deeper into Latino communities. Materials
were also developed in the following languages
to support consumer outreach and education efforts
in communities where English is not the rst
spoken language: Arabic, Chinese, Polish,
Russian, and Tagalog.
THE MULTI-CULTURAL
EFFORT DELIVERED
MEANINGFUL MESSAGES
IN KEY COMMUNITIES:

303 million
impressions
delivered
statewide
to African
American
audiences.
485 million
impressions
delivered
statewide
to Hispanic
audiences.
LANGUAGE APPROPRIATE ADS TARGETED ALL ETHNIC COMMUNITIES IN ILLINOIS
GCI AD PLACEMENT
WITH AFRICAN
AMERICAN MEDIA
OUTLETS
Web Banner 300x250
HARD CHOICES
Title: Eye Patch
Obtn cobertura
mdica
mdica descubri
and a leg.
TM
Inscrbete Hoy
Web Banner 300x250
HARD CHOICES
Title: Eye Patch
Obtn cobertura
mdica
mdica descubri
and a leg.
TM
Inscrbete Hoy
Web Banner 300x250
HARD CHOICES
Title: Eye Patch
Obtn cobertura
mdica
mdica descubri
and a leg.
TM
Inscrbete Hoy
Web Banner 300x250
HARD CHOICES
Title: Eye Patch
Obtn cobertura
mdica
mdica descubri
and a leg.
TM
Inscrbete Hoy
AMONG GCIS DIVERSE MEDIA PLACEMENTS
Auburn Gresham Portal
The Austin Voice
Austin Weekly News
Bean Soup Times
The Chicago Citizen
The Chicago Crusader
Chicago Defender
Chicago Latino Network
Chicago Rewia
Chinese American News
Cikagos Aidas
Desi Talk
Extra News
Filipino American Community Builder
The Gareld-Lawndale Voice
The Gate Newspaper
Hi India
HispanicPro
HOY Chicago
Korea Daily
Kurier Chicago
La Nueva Semana
La Raza
LatinoScoop
Lawndale News
MillennialMedia
NDIGO
Negocios Now
North Lawndale News
Polish Daily News
Reejos
Reklama
Rolling Out
SVET Daily Newspaper
Telemundo
Truth B Told News Service
Un Buen Doctor
Univision Radio
Urdu Times
WGCI-FM
Windy City Times
Windy City Word
WLEY-FM (La Ley 107.9)
World Journal
WVON-AM
I have
been having
trouble getting
someone to
cover me
with my
pre-existing
conditions
but this has
helped. I want
to get set up
with a doctor
and make
sure that I
get the care
I need.

-MICHAEL J., #GCISUCCESS
TIMELY SOCIAL MEDIA INTERACTION
GCI used a wide range of social media to interact with millennials and other
consumers and assist them with questions about ACA policy or health plans.
For 30 consecutive days, GCI featured posts about a different health care benet
that the ACA guarantees, helping to ease worries and answer questions for
individuals seeking health care. This particular strategy proved so effective it
caught the attention and praise of the White House, which shared the 30 Days/30
Benets on a national scale through federal channels.
A Mom-focused Twitter Chat answered questions that mothers had about
getting themselves and their families covered, resulting in 60 original tweets
and 44,494 impressions.
In addition to 30 Days/30 Benets
and the Mom-focused Twitter chat,
the GCI social media campaign:
Generated more than 26,000 social
media conversations.
Utilized both Twitter and Facebook
to promote events, deadlines,
success stories and millennial videos.
Generated more than 32 million
views (22.6 million being
completed views).
GCI paid social advertising
contributed to a total of 154 million
impressions and 499,867 page
engagements, including post
likes, shares and comments.
At the end of Open Enrollment, GCI
had 13,874 Facebook fans and 4,211
Twitter followers.
Google+ Hangouts spread enrollment
news to key audiences, receiving 798
views on YouTube.
GCI TWITTER PAGE
30 DAYS/30 BENEFITS
GCI BUZZFEED PAGE
The GCI website served
as an invaluable tool for
Illinoisans, especially
considering the vast
amount of information
and detail surrounding
the ACA. Not only could
people nd answers to
their questions, details
on health plans and
more, but as deadlines
approached, visitors
ocked to the site to
begin the process of
signing up. It never
went down or was
compromised.
GET COVERED ILLINOIS WEBSITE BECOMES AN INVALUABLE TOOL
THE GCI SCREENER TAKES VISITORS
THROUGH A SIMPLE Q & A TO GET STARTED
I am going
to use my
new health
coverage
to the fullest.
I want to do
everything
I can to
stay healthy.

- ERICA, 31, #GCISUCCESS
From October 1 through March 31, there were almost 2.8 million visits
stemming from nearly 2.3 million unique visitors in total.
Nearly 50 percent (1,052,901) of unique visits occurred in March due to
increased trafc from re-launched display ads, as well as increases in organic
and direct trafc (likely from visitors that learned of the website through an ad,
media coverage and events).
GCI developed a Spanish-language website and provided fact sheets and
resources in seven different languages to reach Illinois diverse communities and
help drive enrollment.
GCI built an email list of 50,000 individuals by capturing emails on the GCI
website and through the use of a month-long mobile campaign, which targeted
uninsured consumers. GCI outbound emails were received by nearly
700,000 individuals during open enrollment.
TIMELY SOCIAL MEDIA INTERACTION
GCI used a wide range of social media to interact with millennials and other
consumers and assist them with questions about ACA policy or health plans.
For 30 consecutive days, GCI featured posts about a different health care benet
that the ACA guarantees, helping to ease worries and answer questions for
individuals seeking health care. This particular strategy proved so effective it
caught the attention and praise of the White House, which shared the 30 Days/30
Benets on a national scale through federal channels.
A Mom-focused Twitter Chat answered questions that mothers had about
getting themselves and their families covered, resulting in 60 original tweets
and 44,494 impressions.
In addition to 30 Days/30 Benets
and the Mom-focused Twitter chat,
the GCI social media campaign:
Generated more than 26,000 social
media conversations.
Utilized both Twitter and Facebook
to promote events, deadlines,
success stories and millennial videos.
Generated more than 32 million
views (22.6 million being
completed views).
GCI paid social advertising
contributed to a total of 154 million
impressions and 499,867 page
engagements, including post
likes, shares and comments.
At the end of Open Enrollment, GCI
had 13,874 Facebook fans and 4,211
Twitter followers.
Google+ Hangouts spread enrollment
news to key audiences, receiving 798
views on YouTube.
GCI TWITTER PAGE
30 DAYS/30 BENEFITS
GCI BUZZFEED PAGE
The GCI website served
as an invaluable tool for
Illinoisans, especially
considering the vast
amount of information
and detail surrounding
the ACA. Not only could
people nd answers to
their questions, details
on health plans and
more, but as deadlines
approached, visitors
ocked to the site to
begin the process of
signing up. It never
went down or was
compromised.
GET COVERED ILLINOIS WEBSITE BECOMES AN INVALUABLE TOOL
THE GCI SCREENER TAKES VISITORS
THROUGH A SIMPLE Q & A TO GET STARTED
I am going
to use my
new health
coverage
to the fullest.
I want to do
everything
I can to
stay healthy.

- ERICA, 31, #GCISUCCESS
From October 1 through March 31, there were almost 2.8 million visits
stemming from nearly 2.3 million unique visitors in total.
Nearly 50 percent (1,052,901) of unique visits occurred in March due to
increased trafc from re-launched display ads, as well as increases in organic
and direct trafc (likely from visitors that learned of the website through an ad,
media coverage and events).
GCI developed a Spanish-language website and provided fact sheets and
resources in seven different languages to reach Illinois diverse communities and
help drive enrollment.
GCI built an email list of 50,000 individuals by capturing emails on the GCI
website and through the use of a month-long mobile campaign, which targeted
uninsured consumers. GCI outbound emails were received by nearly
700,000 individuals during open enrollment.
GCI consistently delivered Marketplace news
to local and statewide media on the latest
developments and opportunities available
under the ACA in Illinois.
CONSISTENT MEDIA COVERAGE
The GCI News Bureau disseminated news to more
than 450 media contacts statewide, generating
positive, educational stories on TV, radio stations,
in print and website news sources.
Nearly 2,000 local and national stories were
generated between October 1 and March 31. Print
coverage, including media websites, totaled 1,277
articles, and broadcast coverage was 676 segments.
MOBILE TOUR COVERAGE
The Road 2 Coverage statewide tour alone led
to nearly 250 news stories, including print, radio
and television, which helped drive awareness to
enrollment events.
FOCUSING ON COMMUNITY & ETHNIC MEDIA
The GCI earned media team cultivated strong
partnerships to tell the GCI story by hosting
roundtables for African American, Hispanic and
Asian American journalists.
LEVERAGING NEWS
Our diverse team trolled daily news stories and
trends for ways to connect GCI to uninsured
residents. We planned special news outreach
initiatives and events such as Martin Luther King,
Jr.s birthday, Valentines Day, and major enrollment
events with key community partners.
THE GCI NEWS BUREAU EXTENDS STATEWIDE
DR. LAMAR HASBROUCK
ADDRESSES A FAITH
LEADER BREAKFAST
UNIVISION PARTNERS WITH GCI
TO REACH THE UNINSURED
DEPUTY GOVERNOR CRISTAL THOMAS
SPEAKS AT GCI PRESS CONFERENCE
NBC CHICAGO HELPS GCI RAISE
ENROLLMENT AWARENESS
Nearly
2,000
local and
national
stories
were
generated.
COVERING THE STATE
Often outreach events and media overlapped as
thousands of enrollment events attracted news
coverage all over Illinois. For example, Cover
Your Community Day on November 2 drew more
than 28,000 people to 200 events
throughout the state to ll out RFI cards, schedule
appointments and begin the enrollment process.
In the Latino community, the special enrollment
effort coincided with Dia de Los Muertos, creating
a festive kick-off to learning about the ACA
and deepening relationships between GCI and
community leaders.
Working with community partners to organize
more than 300 enrollment events during a two-
week Drive 2 Coverage campaign in December,
GCI completed 55,000 enrollments that
month.
In March, we entered the nal month of enrollment by
launching GCI Week, which included a proclamation
by Governor Quinn, Soldier Field lighting their historic
columns orange and the Road 2 Coverage mobile
tour beginning its four-week, 40-stop, trek across
Illinois. All of these high-prole events culminated
in GCIs midnight enrollment drives that took place
over the last weekend of open enrollment.
GCI
completed
55,000
enrollments
in the
month of
December.
DIA DE LOS MUERTOS
ENROLLMENT EVENT
ON THE ROAD 2 COVERAGE WITH THE GCI RV
The GCI RV
made 40 stops
on the
Road 2 Coverage
tour
SOLDIER FIELD GOES ORANGE TO SUPPORT GCI
GCI consistently delivered Marketplace news
to local and statewide media on the latest
developments and opportunities available
under the ACA in Illinois.
CONSISTENT MEDIA COVERAGE
The GCI News Bureau disseminated news to more
than 450 media contacts statewide, generating
positive, educational stories on TV, radio stations,
in print and website news sources.
Nearly 2,000 local and national stories were
generated between October 1 and March 31. Print
coverage, including media websites, totaled 1,277
articles, and broadcast coverage was 676 segments.
MOBILE TOUR COVERAGE
The Road 2 Coverage statewide tour alone led
to nearly 250 news stories, including print, radio
and television, which helped drive awareness to
enrollment events.
FOCUSING ON COMMUNITY & ETHNIC MEDIA
The GCI earned media team cultivated strong
partnerships to tell the GCI story by hosting
roundtables for African American, Hispanic and
Asian American journalists.
LEVERAGING NEWS
Our diverse team trolled daily news stories and
trends for ways to connect GCI to uninsured
residents. We planned special news outreach
initiatives and events such as Martin Luther King,
Jr.s birthday, Valentines Day, and major enrollment
events with key community partners.
THE GCI NEWS BUREAU EXTENDS STATEWIDE
DR. LAMAR HASBROUCK
ADDRESSES A FAITH
LEADER BREAKFAST
UNIVISION PARTNERS WITH GCI
TO REACH THE UNINSURED
DEPUTY GOVERNOR CRISTAL THOMAS
SPEAKS AT GCI PRESS CONFERENCE
NBC CHICAGO HELPS GCI RAISE
ENROLLMENT AWARENESS
Nearly
2,000
local and
national
stories
were
generated.
COVERING THE STATE
Often outreach events and media overlapped as
thousands of enrollment events attracted news
coverage all over Illinois. For example, Cover
Your Community Day on November 2 drew more
than 28,000 people to 200 events
throughout the state to ll out RFI cards, schedule
appointments and begin the enrollment process.
In the Latino community, the special enrollment
effort coincided with Dia de Los Muertos, creating
a festive kick-off to learning about the ACA
and deepening relationships between GCI and
community leaders.
Working with community partners to organize
more than 300 enrollment events during a two-
week Drive 2 Coverage campaign in December,
GCI completed 55,000 enrollments that
month.
In March, we entered the nal month of enrollment by
launching GCI Week, which included a proclamation
by Governor Quinn, Soldier Field lighting their historic
columns orange and the Road 2 Coverage mobile
tour beginning its four-week, 40-stop, trek across
Illinois. All of these high-prole events culminated
in GCIs midnight enrollment drives that took place
over the last weekend of open enrollment.
GCI
completed
55,000
enrollments
in the
month of
December.
DIA DE LOS MUERTOS
ENROLLMENT EVENT
ON THE ROAD 2 COVERAGE WITH THE GCI RV
The GCI RV
made 40 stops
on the
Road 2 Coverage
tour
SOLDIER FIELD GOES ORANGE TO SUPPORT GCI
EXTENDING
THE CULTURE OF
COVERAGE
Moving forward, the GCI
message is clear and
simple:
Get Covered You
can still enroll during
a Special Enrollment
Period (SEP) if
you experience a
Qualifying Life Event.
Stay Covered
Youve enrolled; now
be sure to make your
rst payment to start
using your coverage
today.
Stay Healthy
Use your new plan to
visit your doctor and
begin living a healthier
lifestyle.
THE NEXT PHASE FOR MARKETPLACE ENROLLMENT
GCI is well positioned for Year Two. Our network
of trained Navigators are actively enrolling and
educating consumers, focusing on Special Enrollment
Periods (SEPs), targeting outreach to those who
have experienced a Qualifying Life Event, such as
losing a job, having a baby or a change in marital
status, and helping low-income individuals and
families apply for Medicaid.
These key community contacts continue outreach
in their neighborhoods to raise awareness and
educate Illinois residents who remain uninsured
and qualify for nancial assistance through the
ACA or Medicaid.
We are excited to announce the GCI Marketplace
will re-open on November 15, 2014, which is when
all individuals who qualify can enroll for the rst time,
or make changes to an existing Marketplace plan.
The Marketplace, which will be open for three months,
closes on February 15, 2015. We encourage those
interested in signing up to call (866) 311-1119,
or visit GetCoveredIllinois.gov, to schedule
an appointment with a Navigator.
NAVIGATORS OFTEN HELP LEAD PUBLIC EDUCATION EVENTS
NAVIGATOR SPEAKS TO CONSUMER DURING COVER YOUR
COMMUNITY STATEWIDE EVENTS
GCI PROMOTION ON THE LITTLE VILLAGE ARCH
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