Sara Garcia

8928 Archer Ave | Willow Springs, IL 60480 | (708) 955-0333 | garcia.sara59@gmail.com

RELEVANT EXPERIENCE
Old Spice Brand Audit, UIC, Brand Management 1/14-4/14
Auditor | Surveyor
Analyze brand identity.
Compare brand identity and brand image.
Develop and distribute questionnaire.
Selection of sampling demographics.
Utilization of Qualtrics and SPSS for analytics.
Provide sound methodological recommendations.
Creation of reports and presentations.
Identify business opportunities and brand positioning.
Segmenting Consumers of Bath Soap, UIC, Data Mining 3/13
Analyst
Perform customer segmentation.
Classification of market segments.
Develop recommendations for target market.
Creation of final report.
Execute multiple trials.
Research uses of various soaps.
Utilization of RapidMiner for analysis.
ADDITIONAL EXPERIENCE
Lemont Rehabilitation Center, Lemont, IL 9/10-Present
Activity Coordinator
Promote functions and up and coming events.
Establish relationships with residents and their families.
Facilitate the stay of residents.
Perform Minimum Data Set assessments.
Willowbrook Ballroom, Willow Springs, IL 11/06-9/10
Server | Ticket Master | Banquet Room Coordinator
Quality management of products and services offered.
Track amount of tickets sold and ensure accuracy of sales.
Involvement in different areas of the organization.
Develop, manage and mentor staff to build client
understanding.
Oversee coworkers, varied from 5-15 and ensure task
accomplishment in a timely and proper fashion.
Investigate customer satisfaction.
Promote sales and special offers.
Create an ambience desired by guests.
EDUCATION
University of Illinois at Chicago

Dual Major: B.S. in Marketing & Information Decision Sciences Completed5/2014
Marketing Major GPA 3.77/4.0
Information Decision Sciences Major GPA 3.88/4.0
Concentration in Business Analytics/Statistics
Deans List, Graduated top 10% in Information Decision Sciences Major

Moraine Valley Community College | Palos Hills Completed12/2010
Associates in Science, General Business GPA 3.96/4.0

SOFTWARE
RapidMiner Software
MiniTab
Excel, Marketing Analytics ME_XL add on, Macros, VBA
programming
SPSS
SQL
Exposure to HTML/CSS/Java
UML, ER Modeling, Relational Modeling, Normalization,
Dimensional Modeling
Microsoft Office (Word, Access, PPT, Outlook, Visio,
Visual Studio-C#)
RELEVANT COURSEWORK
Consumer Behavior
Marketing Analytics
Strategic Marketing Planning and
Management
Advertising and Sales Promotion
Personal Selling
Marketing Research
Business Statistics 1 & 2
Business Systems Project
Data Mining
Business Database Technology
Brand Management
Business Systems Analysis and Design
Business Project Management
Spreadsheet Analysis
ORGANIZATIONAL INVOLVEMENT
Beta Gamma Sigma (BGS) Member - UIC Chapter April2013Present
Information Decisions Sciences Organization (IDSO) Member - UIC Chapter May2013Present
Golden Key International (GK) Member - UIC Chapter December2013Present
Phi Kappa Phi (PKP) Member - UIC Chapter April2014Present