University of Maryland, College Park Bachelor of Arts, Communication (Public Relations focus) Earned May 2014 Bachelor of Science, Marketing Overall GPA: 3.78 College Park Scholars Citation: Media, Self and Society Study Abroad Italy: Land, Development and Economy January 2012 EXPERIENCE
University of Maryland College of Agriculture and Natural Resources College Park, Md. Web Writer/Communications Assistant December 2013- May 2014 Wrote and published six news stories and donor biographies for the colleges website Managed the colleges Facebook, Twitter and Instagram accounts University of Maryland Alumni Association College Park, Md. Events Intern January 2013- December 2013 Conducted research, secured vendors, created event materials and served as staff for alumni events Answered event-related inquiries from alumni, took RSVPs, and utilized alumni database and iModules software Warschawski Baltimore, Md. Assistant Associate May 2013- August 2013 Served on account teams for clients in apparel and footwear, manufacturing, and nanotechnology industries Conducted media relations efforts that led to nine print and online placements in outlets such as Kidsday (a Newsday insert), The Commercial Appeal, Metro Philadelphia and Military.com Secured six celebrity endorsers for a bullying prevention campaign; managed correspondence with publicists Wrote a product case study, client monthly report, press release, several media pitches and media lists using Cision Participated in branding education sessions with company CEO Redman Communications Rockville, Md. Assistant Account Executive June 2012- August 2012 Served on account teams for clients in the healthcare, non-profit, mortgage lending, food, and legal industries Wrote website content and news releases; pitched story ideas that led to print placements Planned and purchased a two-week long print and online advertising campaign Designed and populated a media contacts database using Microsoft Excel STUDENT ORGANIZATIONS & LEADERSHIP
Public Relations Student Society of America College Park, Md. Bateman National Case Study Competition, Team Leader August 2013- April 2014 Planned, implemented and evaluated a month-long integrated public relations campaign for Fiservs Popmoney, an electronic person-to-person payment service, for which we were awarded honorable mention Researched student knowledge and perception of e-payment services to develop targeted messaging Generated 188,000 total impressions, 1,400 social media interactions and 1,200 personal interactions Increased awareness and trial of Popmoney by 500 percent and 550 percent, respectively Alpha Chi Omega sorority, Gamma Theta chapter College Park, Md. Technology Chair April 2013- January 2014 Designed and managed the website (alphachiomegaumd.org) and served on public relations and marketing committee Comm231: News Writing and Reporting for Public Relations College Park, Md. Teaching Assistant January 2012- May 2012 Copy-edited 10 writing assignments for grammar and AP style for my six students Presented about industry and social media trends in class using PowerPoint SKILLS
Microsoft Word, PowerPoint and Excel, Adobe InDesign and Photoshop, Video editing (iMovie, Windows Movie Maker, Pinnacle Studio), Website design (Wordpress, Wix, Weebly), Social media (Twitter, Facebook, Instagram, Pinterest, YouTube), Cision, Lexis Nexis, Google Analytics