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Cumulative Up to a point

Female Shoe
Size

Response
Frequency

Prob
Unknown

11

75

119

111

66

10

33

11

12

2.6%
1.4%
17.8%
28.2%
26.3%
15.6%
7.8%
0.0%
0.2%

Cumulati
Cumulati ve At or
ve Up to Above a
a point
Point
2.6%
4.0%
21.8%
50.0%
76.3%
91.9%
99.8%
99.8%
100.0%

100.0%
97.4%
96.0%
78.2%
50.0%
23.7%
8.1%
0.2%
0.2%

100.0%

75.0%

Cumulative Up to a point
50.0%

25.0%

0.0%
4

10

11

12

All Condiment Commodity

Pickle Category Volume

Vlassic Volume

Commodity Sales Percentage

Category Sales
Percentage

Category
Development Index

Brand Sales
Percentage

Brand
Development Index

ACV

CV

BV

ACSP

CSP

CDI

BSP

BDI

National

$39,050,000,000

$1,095,000,000

$386,000,000

Atlanta

$550,605,000

$20,889,000

$6,818,335

1.41%

1.91%

135

1.77%

93

Boston

$456,885,000

$10,101,000

$1,577,583

1.17%

0.92%

79

0.41%

44

$1,276,935,000

$36,894,000

$9,722,810

3.27%

3.37%

103

2.52%

75

Volume

Los Angeles

Firm

Employees

Sales

Obtained

Expected

Penetration

Sales / Employee

Sales / Employee

Index

97

$1,429

$14.73

$32.73

45

32

$1,435

$44.84

$32.73

137

750

$6,137

$8.18

$32.73

25

Strongly
Disagree

Disagree

Neither
Agree nor
Disagree

Agree

Strongly
Agree

ENCODING

I like Kale.

Response Items

100%

75%

Probability

10%

33%

24%

19%

14%

Cumulative

10%

43%

67%

86%

100%

Score 3 or Lower

67%

Top 2 Box

33%

50%

25%

0%
Strongly Disagree

Neither Agree nor Disagree

Strongly Agree

Male Shoe Size

Response
Frequency

Unknown

17

51

154

10

172

11

94

12

51

13

21

14

Std Dev

22

Weight

Probability

Men's Weighty Challenge


0.02

Cumulative
UL

LL

0.02

120

0.00

0.00

Probability

125

0.00

0.00

Probability Less than

150

3%

130

0.00

0.00

Less than

175

23%

135

0.00

0.01

More than

175

77%

140

0.00

0.01

More than

191

50%

145

0.00

0.02

More than

220

9%

150

0.00

0.03

More than

250

0.4%

155

0.00

0.05

More than

300

0.00004%

160

0.01

0.08

between

175

150

20%

165

0.01

0.12

between

215

175

63%

170

0.01

0.17

175

0.01

0.23

1 Standard Deviation

180

0.02

0.31

185

0.02

0.39

190

0.02

0.48

195

0.02

0.57

200

0.02

0.66

205

0.01

0.74

210

0.01

0.81

215

0.01

0.86

220

0.01

0.91

225

0.01

0.94

230

0.00

0.96

235

0.00

0.98

240

0.00

0.99

245

0.00

0.99

250

0.00

1.00

255

0.00

1.00

260

0.00

1.00

265

0.00

1.00

270

0.00

1.00

275

0.00

1.00

280

0.00

1.00

285

0.00

1.00

290

0.00

1.00

295

0.00

1.00

300

0.00

1.00

305

0.00

1.00

310

0.00

1.00

315

0.00

1.00

320

0.00

1.00

325

0.00

1.00

330

0.00

1.00

335

0.00

1.00

340

0.00

1.00

345

0.00

1.00

350

0.00

1.00

0.01

0.01

-00

120 135 150 165 180 195 210 225 240 255 270 285 300 315 330 345

Men's Weighty
Challenge
Weight (lbs)

213

169

68%

1.96 Std Dev

234.12

147.88

95%

2.58 Std Dev

247.76

134.24

99%

0.75
Probability

191

Probability

Average

0.5

0.25

120 135 150 165 180 195 210 225 240 255 270 285 300 315 330 345
Weight (lbs)

Week

Unit Sales

10,662

15,119

16,751

13,493

9,573

14,284

15,244

22,138

34,342

10

18,446

11

11,544

12

11,940

13

10,162

14

14,180

15

15,398

16

19,882

17

15,951

18

14,732

19

28,056

20

15,375

21

16,843

22

12,795

23

13,131

24

11,004

25

14,206

26

10,440

Max
Min
Difference
Number of Intervals
Minimum Interval Size
Chosen Interval Size

34,342
9,573
24,769
7
3538
4000

Median
Standard Deviation

14,508
5,556

LL

UL
8,000
12,000
16,000
20,000
24,000
28,000
32,000
36,000

11,999
15,999
19,999
23,999
27,999
31,999
35,999

Label
8,000-11,999
12,000-15,999
16,000-19,999
20,000-23,999
24,000-27,999
28,000-31,999
32,000-35,999

Bin
Frequency ProbabilityCumulative Expected Sales Expected Cum
11,999
7
27%
27%
21%
33%
15,999
12
46%
73%
28%
61%
19,999
4
15%
88%
23%
84%
23,999
1
4%
92%
12%
96%
27,999
0
0%
92%
4%
99%
31,999
1
4%
96%
1%
100%
35,999
1
4%
100%
0%
100%
More
0

Firm Performance

100%

50%

75%

38%
Observed Cumulative Probability
Expected
25%

50%

25%

Observed Probability
Expected

13%

0%
8,000-11,999

16,000-19,999

24,000-27,999

32,000-35,999

0%
8,000-11,999

16,000-19,999

24,000-27,999

32,000-35,999

Min
Max
No Intervals
Range
Min Interval Size
Chosen Interval Size

NUMBER OF BOOKS PURCHASED IN PAST YEAR


12

10

20

21

18

12

16

22

15

15

16

17

14

21

11

19

16

25

20

17

16

LL

UL

Who Buys More

7
11
15
19
23
27

10
14
18
22
26

Labels
7-10
11-14
15-18
19-22
23-26

Grad
Bin
10
14
18
22
26
More

18.4

13.0

3.5

4.2

Non Grad
Bin
Frequency PercentageExpected
10
4
33%
24%
14
3
25%
37%
18
4
33%
24%
22
1
8%
7%
26
0
0%
1%
More
0

50%

38%

25%

13%

0%

Frequency
0
1
5
5
1
0

PercentageExpected
0%
2%
8%
15%
42%
40%
42%
34%
8%
9%

Who Buys More

50%

Response Frequency

Std Dev

Non-College Grads

Response Frequency

Mean

College Grads

7
25
5
18
3.6
4

7-10

11-14

15-18

19-22

23-26

38%

25%

13%

0%

7-10

11-14

15-18

19-22

23-26

All Condiment
Commodity Volume

Pickle Category
Volume

Vlassic Volume

ACV

CV

BV

$39,050,000,000

$1,095,000,000

Chicago

$893,000,000

$24,327,000

$2,423,000

San Antonio

$487,000,000

$11,982,000

$5,452,000

Nationally

ACSP

CSP

CDI

BSP

BDI

$386,000,000

2.29%
1.25%

2.22%
1.09%

97
88

0.63%
1.41%

28
129

Hersheys Cocoa

BDI

Chicago

30%

15%

200

St Louis

8%

4%

200

Atlanta

3%

1%

300

Firm

Revenue

Trade Show

Obtained

Expected

Penetration

(millions)

Printing Sales

Sales / Revenue
(M)

Sales / Revenue
(M)

Index

20

$12,328

$616.40

$1,830

34

$16,983

$2,122.88

$1,830

116

173

$274,328

$1,585.71

$1,830

87

Average

50

Std Dev

10

Cum

1-cum

0.00

1.00

0.00

1.00

0.00

1.00

0.00

1.00

0.00

1.00

0.00

1.00

0.00

1.00

0.00

1.00

0.00

1.00

0.00

1.00

10

0.00

1.00

11

0.00

1.00

12

0.00

1.00

13

0.00

1.00

14

0.00

1.00

15

0.00

1.00

16

0.00

1.00

17

0.00

1.00

18

0.00

1.00

19

0.00

1.00

20

0.00

1.00

21

0.00

1.00

22

0.00

1.00

23

0.00

1.00

24

0.00

1.00

25

0.01

0.99

26

0.01

0.99

27

0.01

0.99

28

0.01

0.99

29

0.02

0.98

30

0.02

0.98

31

0.03

0.97

32

0.04

0.96

33

0.04

0.96

34

0.05

0.95

35

0.07

0.93

36

0.08

0.92

37

0.10

0.90

38

0.12

0.88

39

0.14

0.86

40

0.16

0.84

41

0.18

0.82

42

0.21

0.79

43

0.24

0.76

44

0.27

0.73

45

0.31

0.69

46

0.34

0.66

47

0.38

0.62

48

0.42

0.58

49

0.46

0.54

50

0.50

0.50

51

0.54

0.46

52

0.58

0.42

53

0.62

0.38

54

0.66

0.34

55

0.69

0.31

56

0.73

0.27

57

0.76

0.24

58

0.79

0.21

59

0.82

0.18

60

0.84

0.16

61

0.86

0.14

62

0.88

0.12

63

0.90

0.10

64

0.92

0.08

65

0.93

0.07

66

0.95

0.05

67

0.96

0.04

68

0.96

0.04

69

0.97

0.03

70

0.98

0.02

71

0.98

0.02

72

0.99

0.01

73

0.99

0.01

74

0.99

0.01

75

0.99

0.01

76

1.00

0.00

77

1.00

0.00

78

1.00

0.00

79

1.00

0.00

80

1.00

0.00

81

1.00

0.00

82

1.00

0.00

83

1.00

0.00

84

1.00

0.00

85

1.00

0.00

86

1.00

0.00

87

1.00

0.00

88

1.00

0.00

89

1.00

0.00

90

1.00

0.00

91

1.00

0.00

92

1.00

0.00

93

1.00

0.00

94

1.00

0.00

95

1.00

0.00

96

1.00

0.00

97

1.00

0.00

98

1.00

0.00

99

1.00

0.00

100

1.00

0.00

1.00

0.75
Cumulative
1-cum

0.50

0.25

-00
0

10

20

30

40

50

60

70

80

90

100

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