Trademark Chemical Description Appearance (20C) Active Matter (%)

The technology of KAOs surfactants applied to Personal Care products

Our Chemicals, Your Business

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www.kaochemicals-eu.com



Mission

Our Mission is to strive for the wholehearted satisfaction
and enrichment of the lives of people globally through
the Companys core domain of value added chemicals.
Fully committed to this mission, all members of the Kao
Group work together with passion to provide products of
excellent value created from the customers perspective.
In so doing, we share joy with the customer.

Vision

We aim to be a global group of companies that is closest
to the customer in each market, earning the respect and
trust of all stakeholders and contributing towards the
sustainable development of society.
Kao Corporation, S.A.
Puig dels Tudons, 10
E-08210 Barber del Valls
(Barcelona) Spain
Tel: +34 93 7399-300
Fax:+34 93 7399-377
e-mail:sales@kao.es
Kao Chemicals GmbH
Kupferstrasse 1
D-46446 Emmerich, Germany
Tel: +49(0)2822 711-0
Fax:+49(0)2822 711-201
e-mail:sales@kaochemicals.de
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S Sh ha am mp po oo os s


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F Fa ac ci ia al l c cl le ea an ns se er rs s


S Sh ha av vi in ng g p pr ro od du uc ct ts s


F Fa ac ci ia al l c cr re ea am ms s


A Af ft te er rs sh ha av ve es s


B Bo od dy y m mi il lk ks s


















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BETADET

HR
Cocamidopropyl Betaine
13.3
AKYPO

FOAM RL 40
Sodium Laureth-5 Carboxylate
11.3
AMIDET

N
PEG-4 Rapeseedamide
2.9
Citric Acid (10%) q.s.
Perfume q.s.
Isocil PC q.s.
Deionized Water Up to 100%

EMAL

270D
Sodium Laureth Sulfate
11.5
AKYPO

SOFT 45 HP
Sodium Laureth-6 Carboxylate
10.0
BETADET

S-20
Lauryl Hydroxysultaine
4.2
LEVENOL

H&B
Glycereth-2 Cocoate
2.0
AMIDET

N
PEG-4 Rapeseedamide
2.0
NaCl 0.6
Citric Acid q.s.
Isocil PC q.s.
Deionized Water Up to 100%

EMAL

270D
Sodium Laureth Sulfate
12.4
BETADET

HR
Cocamidopropyl Betaine
5.0
AKYPO

SOFT 100 BVC

Sodium Laureth-11 Carboxylate
3.0
BETADET

S-20
Lauryl Hydroxysultaine
3.0
LEVENOL

H&B
Glycereth-2 Cocoate
2.0
AMIDET

N
PEG-4 Rapeseedamide
1.0
DANOX

PL-10
Pearlizing Agent
3.0
Merquat 5210 0.5
Perfume q.s.
Citric Acid (10%) q.s.
NaCl q.s.
Isocil PC q.s.
Deionized Water Up to 100%
Its widely known that men and women have different skin although they
share the same basic structure. The three main differences between them are
firmness, thickness and sebaceous secretion. Mens skin is around 25% thicker than
womens, which makes it more resistant and less affected by allergens or UV rays.
Mens skin also ages more slowly thanks to its firmness although the aging becomes
abrupt at around 60. The secretion of more sebum for hormonal reasons
moisturizes the skin but in excess, gives an undesirably unclean look and can worsen
possible cases of dandruff. Furthermore, the cheeks and the neck skin are often dry
and dehydrated due to shaving action.
On the other hand, mens preferences in personal care include simple,
results-oriented, multipurpose and time-saving products that can make them look
nice easily and that is what this formulation guideline is focused on.
Men's grooming is one of the most dynamic categories within cosmetics
and toiletries. Some factors may explain this changing market:
First, the not-so-new metrosexual trend appeared in the last decade and
has evolved and diversified into more exotic concepts like ecosexual or
retrosexual.
Second, especially in skin care, mens products begin to mimic the
product types seen in women's market which make them easier to identify.
Third and last, great efforts to understand and adequate formulations to
mens physiology are being made and as a result, new products include those
designed to care for specific areas of the body, make-up, tanning, anti-aging lines
and so on.


When looking for a bath gel, the male consumer will be interested
in three main aspects of it (apart from subjective inputs like fragrance and
packaging): cost-effectiveness being the number one aspect most times,
followed by moisturizing properties that reduce the dryness of the skin
after showering, and mildness, especially for those with sensitive skin or
even skin conditions.














Working with these premises, three formulations have been
developed to emphasize each of the properties mentioned. The Standard
Bath Gel, while moisturizing and non irritant, is designed to be efficient
and affordable at the same time.
The main objective of the second formulation is to provide a
pleasant moisturizing effect and includes DANOX PL-10, a pearlizing agent
that gives a top-notch look to the Bath Gel and helps increase the viscosity
of the final product.
Last but not least, the extra-mild formulation is based on AKYPO
FOAM RL 40, a premium cost-effective anionic surfactant that is highly
suitable for replacing other, more irritant anionic surfactants. AMIDET N
gives the necessary viscosity without increasing irritation levels and
enhances the foaming performance.










2 7
A whole new world ahead of HIM
V. BATH GELS
STANDARD ref. C-202
MOISTURIZING ref. C-097
EXTRA MILD - For Sensitive Skin ref. C-181

I. SHAMPOOS


II. SHAVING
PRODUCTS


III. AFTERSHAVE





IV. SKIN CARE


V. BATH GELS





EXCEPARL

HO
Cetyl Octanoate
8.0
EMANON

EV-E
Glycereth-7 Caprylate/Caprate
5.0
KAOPAN

SP-O10
Sorbitan Oleate
1.2
Isopropyl Myristate 1.0
Carbopol Ultrez 10 0.2
NaOH (10%) q.s.
Glydant Plus Liquid q.s.
Perfume Soft Skin SK 130211 0.3
Deionized Water Up to 100%

EMAL

270D
Sodium Laureth Sulfate
13.5
AKYPO

FOAM RL 40
Sodium Laureth-5 Carboxylate
5.0
LEVENOL

H&B
Glycereth-2 Cocoate
2.0
AMIDET

N
PEG-4 Rapeseedamide
1.5
Trikenol 0.5
Dow Corning 193 0.5
Jaguar C-162 0.2
EDTA.Na
4
0.2
NaCl 1.2
Isocil PC q.s.
NaOH (10% solution) q.s.
Deionized Water Up to 100%

EMAL

270D
Sodium Laureth Sulfate
11.6
BETADET

HR
Cocamidopropyl Betaine
10.0
LEVENOL

H&B
Glycereth-2 Cocoate
4.0
Sorbitol 3.0
Aloe Vera Gel 1.0
Citric Acid q.s.
NaCl 0.2
Isocil PC q.s.
Deionized Water Up to 100%

LEVENOL

H&B
Glycereth-2 Cocoate
5.0
EXCEPARL

HO
Cetyl Octanoate
3.0
KAOPAN

TW L120
Polysorbate-20
1.5
KAOPAN

SP-O10
Sorbitan Oleate
1.5
Caprylic/Capric TRG 3.0
Mineral Oil 3.0
Dow Corning 200 Fluid
100cst
2.0
Parsol MCX 1.5
Carbopol Ultrez 10 0.13
NaOH (10%) q.s.
Glydant Plus Liquid q.s.
Deionized Water Up to 100%
Market studies indicate that skin care is the most dynamic
subsector in mens grooming. Along with the introduction of mass market
products targeting the average man eager to improve his image without
spending too much, products for specific parts of the body and with special
properties are on the rise thanks to their good acceptance.



Although mens habits are changing, most men dont want to
spend much time in the bathroom. So, practical and multipurpose products
are highly valued by them and this Facial Cleanser is one such product.
LEVENOL H&B provides a moisturizing effect and, in conjunction with
BETADET HR, reduces the irritation of the formula while maintaining its
cleansing power. Aloe Vera Gel gives the final touch with its multiple
beneficial properties.



Following the easy-to-make and easy-to-apply idea, the
production of this Body Milk is very simple even at low temperature thanks
to the incorporation of EMANON EV-E. This ethoxylated glycerine
derivative shows a very high HLB value (HLB 17), which makes it an
excellent emulsifier of hydrophobic components.




Thanks to the addition of two KAO
emollients, LEVENOL H&B and EXCEPARL
HO, this formula is easy to spread when
the facial cream is applied. Men tend to
reject heavy creams because they are
not easily absorbed by the skin and leave a
feeling of wearing an oily mask. To avoid
this, the quantity of oils is minimized in
order to give the smooth sensation without
the drawbacks mentioned above.
The two main concerns for a man regarding his hair are alopecia and
dandruff. The first one is generated by an excess of testosterone and is very
difficult to treat. The use of a very mild and nourishing shampoo with hair-
fortifying components prevents or slows down the bitter process. Dandruff is
caused by multiple factors, an important one
being the excess of sebum in the scalp. An
antidandruff shampoo must remove
that sebum and hydrate the
irritated area at the same time.
These two anti-dandruff shampoos are based mostly on Sodium
Laureth Sulfate (SLES) and three special co-surfactants: AKYPO FOAM RL 40,
LEVENOL H&B and AMIDET N. The first one is an ether carboxylate with
anionic character like SLES but with enhanced properties: foam creaminess,
cleansing effect and mildness. LEVENOL H&B is a glycerine-derived 100%
active surfactant that offers a highly moisturizing effect without
compromising foamability and viscosity. Finally, AMIDET N acts as a very
mild thickener with solubilizing and foam boosting properties.
Altogether, they create premium cost-effective anti-dandruff
shampoos that will meet any mans expectations.



As seen above, LEVENOL H&B provides the moisturizing
properties while BETADET S-20 helps boost foaming and guarantees good
cold stability. AKYPO SOFT 100 BVC, being the mildest of the AKYPO
range, lowers the irritation level of the formula even further. Special
fortifying ingredients are added to this optimum surfactant system to
create a high-quality shampoo with an outstanding performance.












EMAL

270D
Sodium Laureth Sulfate
14.3
AKYPO

SOFT 100 BVC
Sodium Laureth-11 Carboxylate
5.7
BETADET

S-20
Lauryl Hydroxysultaine
5.0
LEVENOL

H&B
Glycereth-2 Cocoate
2.0
Hair Loss Prevention 2.0
Promois WJ 2.0
pH modifier q.s.
NaCl 2.5
Isocil PC q.s.
Deionized Water Up to 100%
6 3
IV. SKIN CARE
MOISTURIZING FACIAL CLEANSER ref. C-203
FACIAL CREAM ref. C-204
BODY MILK Cold Process ref. C-145

I. SHAMPOOS
CLEAR ANTI-DANDRUFF - With Trikenol ref. C-201
2-in-1 ANTI-DANDRUFF ref. C-152
FORTIFYING - With Hair Loss Prevention ref. C-200

EMAL

270D
Sodium Laureth Sulfate
13.5
AKYPO

FOAM RL 40
Sodium Laureth-5 Carboxylate
5.0
LEVENOL

H&B
Glycereth-2 Cocoate
2.0
AMIDET

N
PEG-4 Rapeseedamide
1.0
TETRANYL

U
Undecylenamidopropyltrimonium
Methosulfate
0.5
DANOX

PL-10
Pearlizing Blend
4.0
Zinc Pyrithione 2.0
Carbopol ETD 2020 0.5
Dow Corning 200 Fluid 350cst 0.5
Ucare LR400 0.2
EDTA.Na
4
0.2
Jaguar C-162 0.1
NaCl q.s.
Triethanolamine q.s.
Isocil PC q.s.
Deionized Water Up to 100%

EMANON

HE
PEG-7 Glyceryl Cocoate
2.0
FINDET

ARH/52
PEG-40 Hydrogenated Castor Oil
0.5
Ethanol 60.0
Aloe Vera Gel 0.5
Deionized Water Up to 100%
LEVENOL

H&B
Glycereth-2 Cocoate
5.0
GLC 99%
Glycerine
2.0
KAOPAN

SP-010
Sorbitan Oleate
1.5
Ethanol 15
Jojoba Oil 3.0
Capric/Caprylic
Triglycerides
2.0
Isopropyl Myristate 2.0
Mineral Oil 1.0
Dow Corning 200 Fluid 100cst 1.0
Tocopheryl Acetate 0.5
Carbopol Ultrez 21 0.3
NaOH (10%) 0.2
Glydant Plus Liquid q.s.
Deionized Water Up to 100%

LEVENOL

H&B
Glycereth-2 Cocoate
2.0
GLC 99%
Glycerine
2.0
KAOPAN

SP-010
Sorbitan Oleate
0.74
KAOPAN

TW S120
Polysorbate-60
0.42
Jojoba Oil 3.0
Capric/Caprylic
Triglycerides
2.0
Isopropyl Myristate 2.0
Mineral Oil 1.0
Dow Corning 200 Fluid 100cst 1.0
Aloe Vera Gel 0.5
Tocopheryl Acetate 0.5
Carbopol Ultrez 21 0.3
Glydant Plus Liquid q.s.
Deionized Water Up to 100%

OXIDET

DMCLD
Cocamine Oxide
3.0
GLC 99%
Glycerine
3.0
BETADET

HR-50K
Cocamidopropyl Betaine
1.0
LEVENOL

H&B
Glycereth-2 Cocoate
0.5
KALCOL

6098
Cetyl Alcohol
0.5
Stearic Acid 7.5
Triethanolamine 3.5
Abil B88183 1.0
Additives q.s.
Preservative q.s.
Deionized Water Up to 100%

GLC 99%
Glycerine
10.0
EMAL

270D
Sodium Laureth Sulfate
9.3
BETADET

HR
Cocamidopropyl Betaine
6.0
AKYPO

SOFT 100 BVC
Sodium Laureth-11 Carboxylate
5.0
LEVENOL

H&B
Glycereth-2 Cocoate
3.0
Jaguar C-162 1.5
Sorbitol 0.5
Glydant Plus Liquid q.s.
Deionized Water Up to 100%

EMAL

270D
Sodium Laureth Sulfate
13.9
AKYPO

SOFT 100 BVC
Sodium Laureth-11 Carboxylate
10.0
AMIDET

N
PEG-4 Rapeseedamide
5.0
BETADET

HR
Cocamidopropyl Betaine
13.3
LEVENOL

H&B
Glycereth-2 Cocoate
2.0
Antil 141 Liquid 4.0
Abil B88183 0.5
Sweet Almond Oil 0.5
Panthenol 0.4
Aloe Vera Gel 0.2
Glydant Plus Liquid 0.05
Deionized Water Up to 100%
Historically, aftershaves were no more than cologne with a
reduced fragrance level. Nowadays they have evolved into more complex
products but keeping the same goals and basic functions.



This formulation can be considered a standard and cost-effective
aftershave with special ingredients such as Aloe Vera that has a soothing
and wound-healing effect, FINDET ARH/52 that helps solubilize the
perfume added to the formula and EMANON HE, a re-fatting and
conditioning agent.




Aside from the calming effects, protective formulations should
also be considered given the rising importance of skin health among men.
The composition of this emulsion includes a relatively low amount of
alcohol to give a refreshing touch and minimize the use of preservative.
The fatty phase is composed of basic oils that act as re-fatting agents and
normalize the skins damaged barrier function.
LEVENOL H&B, as the main surfactant, gives a pleasant feeling to
the skin and helps spread the oils without leaving the typical tacky
sensation of other greasy products.




The next step in the evolution of aftershave products is the
complete elimination of the alcohol content, to prevent potential dryness
of the skin and reduce the stinging associated with their use.










Glycerine-based shaving foams are designed to give a soft feeling
during shaving and help the blades to do their job. This formulation
incorporates LEVENOL H&B, a surfactant with foam-boosting and
moisturizing properties even at low rates. This simple and cost-effective
formula, with the aid of a propellant, creates consistent foam which is
easily spreadable over the face and leaves skin feeling silky.














Foaming gels are an alternative to shaving foams or creams. The
first ones lather when they are gently rubbed with the hands or with a
hand against the consumers face, while the others come directly from the
container as foam. Although its normally a personal choice, gels tend to be
thicker and the foam formed is denser. This formula corresponds to a clear
viscous foaming gel that will provide creamy, thick foam, leaving at the
same time a premium skin sensation before and after shaving.



Highly-concentrated non-foaming gels are on the rise thanks to
their multiple advantages like transparency, durability and skin sensation.
The first property makes shaving much easier due to the complete visibility
of the remaining beard, thus preventing skin irritation and increasing
shaving accuracy.
The co-surfactants used in this formulation are among the mildest
ones in our portfolio, making the final product suitable for daily use.



4 5
II. SHAVING PRODUCTS III. AFTERSHAVE
SHAVING FOAM ref. C-046
FOAMING GEL ref. C-196
NON-FOAMING GEL ref. C-192
TRANSPARENT LOTION ref. C-197
REFRESHING EMULSION ref. C-198
ALCOHOL-FREE EMULSION ref. C-199

EMANON

HE
PEG-7 Glyceryl Cocoate
2.0
FINDET

ARH/52
PEG-40 Hydrogenated Castor Oil
0.5
Ethanol 60.0
Aloe Vera Gel 0.5
Deionized Water Up to 100%
LEVENOL

H&B
Glycereth-2 Cocoate
5.0
GLC 99%
Glycerine
2.0
KAOPAN

SP-010
Sorbitan Oleate
1.5
Ethanol 15
Jojoba Oil 3.0
Capric/Caprylic
Triglycerides
2.0
Isopropyl Myristate 2.0
Mineral Oil 1.0
Dow Corning 200 Fluid 100cst 1.0
Tocopheryl Acetate 0.5
Carbopol Ultrez 21 0.3
NaOH (10%) 0.2
Glydant Plus Liquid q.s.
Deionized Water Up to 100%

LEVENOL

H&B
Glycereth-2 Cocoate
2.0
GLC 99%
Glycerine
2.0
KAOPAN

SP-010
Sorbitan Oleate
0.74
KAOPAN

TW S120
Polysorbate-60
0.42
Jojoba Oil 3.0
Capric/Caprylic
Triglycerides
2.0
Isopropyl Myristate 2.0
Mineral Oil 1.0
Dow Corning 200 Fluid 100cst 1.0
Aloe Vera Gel 0.5
Tocopheryl Acetate 0.5
Carbopol Ultrez 21 0.3
Glydant Plus Liquid q.s.
Deionized Water Up to 100%

OXIDET

DMCLD
Cocamine Oxide
3.0
GLC 99%
Glycerine
3.0
BETADET

HR-50K
Cocamidopropyl Betaine
1.0
LEVENOL

H&B
Glycereth-2 Cocoate
0.5
KALCOL

6098
Cetyl Alcohol
0.5
Stearic Acid 7.5
Triethanolamine 3.5
Abil B88183 1.0
Additives q.s.
Preservative q.s.
Deionized Water Up to 100%

GLC 99%
Glycerine
10.0
EMAL

270D
Sodium Laureth Sulfate
9.3
BETADET

HR
Cocamidopropyl Betaine
6.0
AKYPO

SOFT 100 BVC
Sodium Laureth-11 Carboxylate
5.0
LEVENOL

H&B
Glycereth-2 Cocoate
3.0
Jaguar C-162 1.5
Sorbitol 0.5
Glydant Plus Liquid q.s.
Deionized Water Up to 100%

EMAL

270D
Sodium Laureth Sulfate
13.9
AKYPO

SOFT 100 BVC
Sodium Laureth-11 Carboxylate
10.0
AMIDET

N
PEG-4 Rapeseedamide
5.0
BETADET

HR
Cocamidopropyl Betaine
13.3
LEVENOL

H&B
Glycereth-2 Cocoate
2.0
Antil 141 Liquid 4.0
Abil B88183 0.5
Sweet Almond Oil 0.5
Panthenol 0.4
Aloe Vera Gel 0.2
Glydant Plus Liquid 0.05
Deionized Water Up to 100%
Historically, aftershaves were no more than cologne with a
reduced fragrance level. Nowadays they have evolved into more complex
products but keeping the same goals and basic functions.



This formulation can be considered a standard and cost-effective
aftershave with special ingredients such as Aloe Vera that has a soothing
and wound-healing effect, FINDET ARH/52 that helps solubilize the
perfume added to the formula and EMANON HE, a re-fatting and
conditioning agent.




Aside from the calming effects, protective formulations should
also be considered given the rising importance of skin health among men.
The composition of this emulsion includes a relatively low amount of
alcohol to give a refreshing touch and minimize the use of preservative.
The fatty phase is composed of basic oils that act as re-fatting agents and
normalize the skins damaged barrier function.
LEVENOL H&B, as the main surfactant, gives a pleasant feeling to
the skin and helps spread the oils without leaving the typical tacky
sensation of other greasy products.




The next step in the evolution of aftershave products is the
complete elimination of the alcohol content, to prevent potential dryness
of the skin and reduce the stinging associated with their use.










Glycerine-based shaving foams are designed to give a soft feeling
during shaving and help the blades to do their job. This formulation
incorporates LEVENOL H&B, a surfactant with foam-boosting and
moisturizing properties even at low rates. This simple and cost-effective
formula, with the aid of a propellant, creates consistent foam which is
easily spreadable over the face and leaves skin feeling silky.














Foaming gels are an alternative to shaving foams or creams. The
first ones lather when they are gently rubbed with the hands or with a
hand against the consumers face, while the others come directly from the
container as foam. Although its normally a personal choice, gels tend to be
thicker and the foam formed is denser. This formula corresponds to a clear
viscous foaming gel that will provide creamy, thick foam, leaving at the
same time a premium skin sensation before and after shaving.



Highly-concentrated non-foaming gels are on the rise thanks to
their multiple advantages like transparency, durability and skin sensation.
The first property makes shaving much easier due to the complete visibility
of the remaining beard, thus preventing skin irritation and increasing
shaving accuracy.
The co-surfactants used in this formulation are among the mildest
ones in our portfolio, making the final product suitable for daily use.



4 5
II. SHAVING PRODUCTS III. AFTERSHAVE
SHAVING FOAM ref. C-046
FOAMING GEL ref. C-196
NON-FOAMING GEL ref. C-192
TRANSPARENT LOTION ref. C-197
REFRESHING EMULSION ref. C-198
ALCOHOL-FREE EMULSION ref. C-199

EXCEPARL

HO
Cetyl Octanoate
8.0
EMANON

EV-E
Glycereth-7 Caprylate/Caprate
5.0
KAOPAN

SP-O10
Sorbitan Oleate
1.2
Isopropyl Myristate 1.0
Carbopol Ultrez 10 0.2
NaOH (10%) q.s.
Glydant Plus Liquid q.s.
Perfume Soft Skin SK 130211 0.3
Deionized Water Up to 100%

EMAL

270D
Sodium Laureth Sulfate
13.5
AKYPO

FOAM RL 40
Sodium Laureth-5 Carboxylate
5.0
LEVENOL

H&B
Glycereth-2 Cocoate
2.0
AMIDET

N
PEG-4 Rapeseedamide
1.5
Trikenol 0.5
Dow Corning 193 0.5
Jaguar C-162 0.2
EDTA.Na
4
0.2
NaCl 1.2
Isocil PC q.s.
NaOH (10% solution) q.s.
Deionized Water Up to 100%

EMAL

270D
Sodium Laureth Sulfate
11.6
BETADET

HR
Cocamidopropyl Betaine
10.0
LEVENOL

H&B
Glycereth-2 Cocoate
4.0
Sorbitol 3.0
Aloe Vera Gel 1.0
Citric Acid q.s.
NaCl 0.2
Isocil PC q.s.
Deionized Water Up to 100%

LEVENOL

H&B
Glycereth-2 Cocoate
5.0
EXCEPARL

HO
Cetyl Octanoate
3.0
KAOPAN

TW L120
Polysorbate-20
1.5
KAOPAN

SP-O10
Sorbitan Oleate
1.5
Caprylic/Capric TRG 3.0
Mineral Oil 3.0
Dow Corning 200 Fluid
100cst
2.0
Parsol MCX 1.5
Carbopol Ultrez 10 0.13
NaOH (10%) q.s.
Glydant Plus Liquid q.s.
Deionized Water Up to 100%
Market studies indicate that skin care is the most dynamic
subsector in mens grooming. Along with the introduction of mass market
products targeting the average man eager to improve his image without
spending too much, products for specific parts of the body and with special
properties are on the rise thanks to their good acceptance.



Although mens habits are changing, most men dont want to
spend much time in the bathroom. So, practical and multipurpose products
are highly valued by them and this Facial Cleanser is one such product.
LEVENOL H&B provides a moisturizing effect and, in conjunction with
BETADET HR, reduces the irritation of the formula while maintaining its
cleansing power. Aloe Vera Gel gives the final touch with its multiple
beneficial properties.



Following the easy-to-make and easy-to-apply idea, the
production of this Body Milk is very simple even at low temperature thanks
to the incorporation of EMANON EV-E. This ethoxylated glycerine
derivative shows a very high HLB value (HLB 17), which makes it an
excellent emulsifier of hydrophobic components.




Thanks to the addition of two KAO
emollients, LEVENOL H&B and EXCEPARL
HO, this formula is easy to spread when
the facial cream is applied. Men tend to
reject heavy creams because they are
not easily absorbed by the skin and leave a
feeling of wearing an oily mask. To avoid
this, the quantity of oils is minimized in
order to give the smooth sensation without
the drawbacks mentioned above.
The two main concerns for a man regarding his hair are alopecia and
dandruff. The first one is generated by an excess of testosterone and is very
difficult to treat. The use of a very mild and nourishing shampoo with hair-
fortifying components prevents or slows down the bitter process. Dandruff is
caused by multiple factors, an important one
being the excess of sebum in the scalp. An
antidandruff shampoo must remove
that sebum and hydrate the
irritated area at the same time.
These two anti-dandruff shampoos are based mostly on Sodium
Laureth Sulfate (SLES) and three special co-surfactants: AKYPO FOAM RL 40,
LEVENOL H&B and AMIDET N. The first one is an ether carboxylate with
anionic character like SLES but with enhanced properties: foam creaminess,
cleansing effect and mildness. LEVENOL H&B is a glycerine-derived 100%
active surfactant that offers a highly moisturizing effect without
compromising foamability and viscosity. Finally, AMIDET N acts as a very
mild thickener with solubilizing and foam boosting properties.
Altogether, they create premium cost-effective anti-dandruff
shampoos that will meet any mans expectations.



As seen above, LEVENOL H&B provides the moisturizing
properties while BETADET S-20 helps boost foaming and guarantees good
cold stability. AKYPO SOFT 100 BVC, being the mildest of the AKYPO
range, lowers the irritation level of the formula even further. Special
fortifying ingredients are added to this optimum surfactant system to
create a high-quality shampoo with an outstanding performance.












EMAL

270D
Sodium Laureth Sulfate
14.3
AKYPO

SOFT 100 BVC
Sodium Laureth-11 Carboxylate
5.7
BETADET

S-20
Lauryl Hydroxysultaine
5.0
LEVENOL

H&B
Glycereth-2 Cocoate
2.0
Hair Loss Prevention 2.0
Promois WJ 2.0
pH modifier q.s.
NaCl 2.5
Isocil PC q.s.
Deionized Water Up to 100%
6 3
IV. SKIN CARE
MOISTURIZING FACIAL CLEANSER ref. C-203
FACIAL CREAM ref. C-204
BODY MILK Cold Process ref. C-145

I. SHAMPOOS
CLEAR ANTI-DANDRUFF - With Trikenol ref. C-201
2-in-1 ANTI-DANDRUFF ref. C-152
FORTIFYING - With Hair Loss Prevention ref. C-200

EMAL

270D
Sodium Laureth Sulfate
13.5
AKYPO

FOAM RL 40
Sodium Laureth-5 Carboxylate
5.0
LEVENOL

H&B
Glycereth-2 Cocoate
2.0
AMIDET

N
PEG-4 Rapeseedamide
1.0
TETRANYL

U
Undecylenamidopropyltrimonium
Methosulfate
0.5
DANOX

PL-10
Pearlizing Blend
4.0
Zinc Pyrithione 2.0
Carbopol ETD 2020 0.5
Dow Corning 200 Fluid 350cst 0.5
Ucare LR400 0.2
EDTA.Na
4
0.2
Jaguar C-162 0.1
NaCl q.s.
Triethanolamine q.s.
Isocil PC q.s.
Deionized Water Up to 100%

BETADET

HR
Cocamidopropyl Betaine
13.3
AKYPO

FOAM RL 40
Sodium Laureth-5 Carboxylate
11.3
AMIDET

N
PEG-4 Rapeseedamide
2.9
Citric Acid (10%) q.s.
Perfume q.s.
Isocil PC q.s.
Deionized Water Up to 100%

EMAL

270D
Sodium Laureth Sulfate
11.5
AKYPO

SOFT 45 HP
Sodium Laureth-6 Carboxylate
10.0
BETADET

S-20
Lauryl Hydroxysultaine
4.2
LEVENOL

H&B
Glycereth-2 Cocoate
2.0
AMIDET

N
PEG-4 Rapeseedamide
2.0
NaCl 0.6
Citric Acid q.s.
Isocil PC q.s.
Deionized Water Up to 100%

EMAL

270D
Sodium Laureth Sulfate
12.4
BETADET

HR
Cocamidopropyl Betaine
5.0
AKYPO

SOFT 100 BVC

Sodium Laureth-11 Carboxylate
3.0
BETADET

S-20
Lauryl Hydroxysultaine
3.0
LEVENOL

H&B
Glycereth-2 Cocoate
2.0
AMIDET

N
PEG-4 Rapeseedamide
1.0
DANOX

PL-10
Pearlizing Agent
3.0
Merquat 5210 0.5
Perfume q.s.
Citric Acid (10%) q.s.
NaCl q.s.
Isocil PC q.s.
Deionized Water Up to 100%
Its widely known that men and women have different skin although they
share the same basic structure. The three main differences between them are
firmness, thickness and sebaceous secretion. Mens skin is around 25% thicker than
womens, which makes it more resistant and less affected by allergens or UV rays.
Mens skin also ages more slowly thanks to its firmness although the aging becomes
abrupt at around 60. The secretion of more sebum for hormonal reasons
moisturizes the skin but in excess, gives an undesirably unclean look and can worsen
possible cases of dandruff. Furthermore, the cheeks and the neck skin are often dry
and dehydrated due to shaving action.
On the other hand, mens preferences in personal care include simple,
results-oriented, multipurpose and time-saving products that can make them look
nice easily and that is what this formulation guideline is focused on.
Men's grooming is one of the most dynamic categories within cosmetics
and toiletries. Some factors may explain this changing market:
First, the not-so-new metrosexual trend appeared in the last decade and
has evolved and diversified into more exotic concepts like ecosexual or
retrosexual.
Second, especially in skin care, mens products begin to mimic the
product types seen in women's market which make them easier to identify.
Third and last, great efforts to understand and adequate formulations to
mens physiology are being made and as a result, new products include those
designed to care for specific areas of the body, make-up, tanning, anti-aging lines
and so on.


When looking for a bath gel, the male consumer will be interested
in three main aspects of it (apart from subjective inputs like fragrance and
packaging): cost-effectiveness being the number one aspect most times,
followed by moisturizing properties that reduce the dryness of the skin
after showering, and mildness, especially for those with sensitive skin or
even skin conditions.














Working with these premises, three formulations have been
developed to emphasize each of the properties mentioned. The Standard
Bath Gel, while moisturizing and non irritant, is designed to be efficient
and affordable at the same time.
The main objective of the second formulation is to provide a
pleasant moisturizing effect and includes DANOX PL-10, a pearlizing agent
that gives a top-notch look to the Bath Gel and helps increase the viscosity
of the final product.
Last but not least, the extra-mild formulation is based on AKYPO
FOAM RL 40, a premium cost-effective anionic surfactant that is highly
suitable for replacing other, more irritant anionic surfactants. AMIDET N
gives the necessary viscosity without increasing irritation levels and
enhances the foaming performance.










2 7
A whole new world ahead of HIM
V. BATH GELS
STANDARD ref. C-202
MOISTURIZING ref. C-097
EXTRA MILD - For Sensitive Skin ref. C-181

I. SHAMPOOS


II. SHAVING
PRODUCTS


III. AFTERSHAVE





IV. SKIN CARE


V. BATH GELS
































Trademark Chemical Description Appearance (20C) Active Matter (%)

























The technology of KAOs surfactants applied to Personal Care products



Our Chemicals, Your Business

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www.kaochemicals-eu.com



Mission

Our Mission is to strive for the wholehearted satisfaction
and enrichment of the lives of people globally through
the Companys core domain of value added chemicals.
Fully committed to this mission, all members of the Kao
Group work together with passion to provide products of
excellent value created from the customers perspective.
In so doing, we share joy with the customer.

Vision

We aim to be a global group of companies that is closest
to the customer in each market, earning the respect and
trust of all stakeholders and contributing towards the
sustainable development of society.
Kao Corporation, S.A.
Puig dels Tudons, 10
E-08210 Barber del Valls
(Barcelona) Spain
Tel: +34 93 7399-300
Fax:+34 93 7399-377
e-mail:sales@kao.es
Kao Chemicals GmbH
Kupferstrasse 1
D-46446 Emmerich, Germany
Tel: +49(0)2822 711-0
Fax:+49(0)2822 711-201
e-mail:sales@kaochemicals.de
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