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International Journal of Project Management 19 (2001) 79±87

www.elsevier.com/locate/ijproman

Managing incomplete knowledge: Why risk management


is not sucient
Steven Pender *
SMS Consulting Group, 4/60 Marcus Clarke St, Canberra, ACT, Australia

Received 1 December 1998; received in revised form 8 July 1999; accepted 14 July 1999

Abstract
The Project Management Institute's Guide to the Project Management Body of Knowledge (PMBOK) underpins many initiatives
to improve project management practice. It is widely used for training and underpins the development of competency standards.
Because of its fundamental importance, the PMBOK should be critically reviewed.
This paper agues for an expansion of the PMBOK Guide's risk management knowledge area to include a wider perspective of
incomplete knowledge.
The PMBOK Guide deals with uncertainty through the traditional use of probability theory, however the underpinning
assumptions of probability theory do not always apply in practice. Furthermore, probability-based risk management theory does
not explain important aspects of observed project management practice.
This paper discusses an expanded framework of incomplete knowledge, including: an expanded concept of uncertainty that
acknowledges ignorance or surprise, where there is no prior knowledge of future states; imprecision arising from ambiguity (fuzzi-
ness) in project parameters and future states; and, human limitations in information processing. The paper shows the expanded
framework explains observed project-management practice more thoroughly than the probability-based framework. The conclusion
reached is that ``management of incomplete knowledge'' provides a better theoretical foundation for improving project manage-
ment practice.
To substantiate this, a promising new approach based on ``real options'' is also discussed. # 2001 Elsevier Science Ltd and
IPMA. All rights reserved.
Keywords: Risk management; Uncertainty; Ambiguity; Human limitations; Real options

1. Introduction As with other ®elds of knowledge, it has been tradi-


tional in project management to deal with uncertainty
Concern with uncertainty seems to grow as a ®eld of by using probability theory. Whether by conscious
knowledge matures. This has been observed in the evo- design or not, probability theory also underlies the risk
lution of physics, operations research, economics, management knowledge area in the PMBOK and other
®nancial management and a number of other ®elds. It is references such as the national and international risk-
also happening with project management. management standards. Other ®elds, such as operations
Practising project managers have long known that research and ®nancial management, have expanded
managing uncertainty is important, but formal recogni- beyond the sole reliance on probability theory, and have
tion as a project management function has been rela- recognised important aspects of uncertainty do not lend
tively recent. For example, risk management was only themselves to analysis by probabilistic methods. The
separated into its own knowledge area in the 1986/87 same should apply to project management. Probability
update of the Guide to the Project Management Body theory cannot deal with important aspects of project
of Knowledge (PMBOK1). uncertainty and cannot explain some important aspects
of observed project-management practice.
The main purpose of the PMBOK is to identify and
* Tel.: +612-6230-1211.
E-mail address: sfpender@ozemail.com.au (Steven Pender). describe generally accepted project management knowl-
1
For ease the term PMBOK is used in this paper to refer to the edge. [1, p.3] This paper does not claim that the theories
Guide to the PMBOK (PMI 1996). and techniques herein are `generally accepted'. However
0263-7863/01/$20.00 # 2001 Elsevier Science Ltd and IPMA. All rights reserved.
PII: S0263-7863(99)00052-6
80 S. Pender / International Journal of Project Management 19 (2001) 79±87

it shows the PMBOK is ®rmly rooted in a probability- . Comparability.


based paradigm that limits its ability to explain actual . Optimisation goal.
project management practice. Limitations include the
following: It is interesting to remember that probability theory arose
from attempts to quantify the odds in games of chance.
. Probability theory is based on the assumption of This heritage, with the associated set of assumptions,
randomness, whereas projects deal with consciously limits how the theory may be applied to other ®elds.
planned human actions that are generally not In games of chance the range of possible outcomes is
random. perfectly known. For example take the throw of a die.
. Projects are unique by de®nition. This reduces the The possible outcomes are represented by the set of
relevance and reliability of statistical aggregates discrete integers one to six. If one dollar is placed on a
derived from probability-based analysis. roll of a die the risk is precise. . . there is a one in six
. Probability theory assumes future states are chance of a particular number turning up and the
known and de®nable, however uncertainty and potential monetary loss is precisely one dollar.
ignorance are inevitable on projects. Especially Such conditions do not generally apply in project
with regard to human actions, the future is funda- management. Relying on probability theory can mask
mentally unknowable. other aspects of incomplete knowledge and can lead to a
. We humans are limited in our ability to encompass false sense of accuracy and precision. Consequently
and process the full range of information required incorrect decisions may be made.
for holistic decisions. The applicability and consequence of these assump-
. Because uncertainty and ignorance exist, temporal tions to project management is discussed below under
aspects of the ¯ow of knowledge are important in the following headings:
project planning. Probability theory is based on a
two-period model that ignores the ¯ow of knowl- . Randomness.
edge over time. . Repeatability.
. Project parameters and outcomes must be com- . Human limitations.
municated to others and the imprecision of our . Uncertainty and ignorance.
language is not encompassed in probability theory. . The ¯ow of knowledge.
. Fuzzy parameters.
Projects therefore require an expanded approach to
incomplete knowledge. This paper aims to open up dis-
cussion about the value and usefulness of a broader 2.1. Randomness
approach incorporating fundamental uncertainty and
ignorance, the theory of fuzzy sets and the temporal The assumption of randomness requires that each
aspects of knowledge. event is independent of all other events and that no
It is beyond the scope of the paper to expand on each knowledge passes between them. In live projects, this
of these theories. The paper therefore concentrates on rarely applies. As Trigeorgis [2, p.130] states, managers
the limitations of the probability-based approach and face two types of uncertainty:
how an expanded approach could be used to better
explain real-world project management practice. . Random variations in the state of nature (where
Finally, the options approach to project planning is the rules of probability apply).
discussed to demonstrate the value of the new theories. . Non-random or speci®cally targeted actions and
reactions made by human players (where the rules
of probability do not apply).
2. Dominant paradigm
E€ective human interaction is vital to project success.2
The dominant paradigm of risk analysis is undoubtedly Human interactions are rarely random and involve all
the expected utility theorem that provides the foundation the positive and negative aspects of human nature includ-
of probability calculus. Under this theory, the laws of ing bias, spite, competition, loyalty, revenge and so
probability apply if certain assumptions are met, including: forth. Human interaction is not noted for its randomness!
So while the traditional risk management approach
. Knowledge of probable future states. applies to random events, applicability to project
. Rationality. management is low. Therefore an expanded approach is
. Frictionless transactions.
. Random events. 2
For example see the discussion on the importance of communica-
. Repeatability. tion skills below.
S. Pender / International Journal of Project Management 19 (2001) 79±87 81

needed to incorporate the non-randomness that tends to Knight [5], de®nes risk as the form of incomplete
dominate project management. knowledge where the future can be predicted through
the laws of chance. That is where probability distribu-
2.2. Repeatability tions of future occurrences can be constructed.3 Uncer-
tainty can then be de®ned as the variability of future
Most projects are unique endeavours and opportu- outcomes where probability distributions can not be
nities to reuse statistical information are limited. constructed.4 Using these de®nitions, risk applies when
Knowledge gained from previous projects often does there is repetition and replicability. Uncertainty applies
not generalise well to future projects. The tools of when there is no prior knowledge of replicability and
probability theory, which rely on historical knowledge, future occurrences defy categorisation.
are of limited value in most project circumstances. As By the very de®nition of a project being a unique
Shackle [3, p.5] states: undertaking [5, p.4], one would expect a large part of
project management to involve uncertainty (as de®ned
`The theory of probability, in the form which has above). Indeed the limiting case of `total ignorance' or
been given to it by mathematicians and actuaries, is fundamental uncertainty [3] often applies, where future
adapted to discovering the tendencies of a given states cannot even be imagined let alone de®ned. Both
system under inde®nitely repeated trials or experi- uncertainty and ignorance is poorly handled in prob-
ments. In any set of such trials, each trial is, for the ability theory.
purpose of discovering such a tendency, given
equal weight with all the others. No individual trial 2.5. The ¯ow of knowledge with time
is considered to have any importance in itself for its
own sake, and any tendency which may be induc- The assumptions underlying the expected utility the-
tively discovered, or predicted a priori for the sys- orem are based on a model with two time periods. . . the
tem, tells us nothing about any single individual present and the future. In essence, probability-based
trial which we may propose to make in the future.' analysis works this way:

. At Time Period 1 (the present), analysis of future


2.3. Human limitations states and their probability distributions leads to a
rational plan of action that maximises expected
As Miller [4] summarised in his well know paper `The positive outcomes.
Magical Number Seven, Plus or Minus Two. . .', humans . The plan is then implemented and the predicted
have a limited information processing capacity. It seems consequences of the plan are realised at Time Per-
that about nine decision attributes is all that a person iod 2 (the future).
can e€ectively encompass at one time. Group techni-
ques might broaden the perspective somewhat, but even This two-period model falsely implies the role of a pro-
still human information-processing limitations will ject manager is limited to analysis and planning. It
often preclude optimal (holistic) decision making. assumes project management throughout the project is
The traditional project management approach is to essentially passive. The project weaves through a pre-
decompose problems into understandable chunks by determined branching path according to the states of
work breakdown structures, functional decomposition, nature encountered on the way. It also implies that once
speci®cation hierarchies and the like. These reductionist a project commences, the plan will be implemented
approaches help us cope with complexity, but they tend unchanged because risks are known and remain constant.
to destroy a holistic perspective of the project. It is a platitude to experienced project managers to
It is often beyond our capacity to comprehend a say this does not re¯ect reality. Projects are by de®nition
complete set of future outcomes (as required by the unique and knowledge of future states is limited. Project
tools of probability), even though the information may managers know that each stage of a project reveals
be available in some form. Therefore in a very practical additional knowledge and active, hands-on project
sense, fundamental uncertainty and ignorance are management is needed to reassess project plans, to
inevitable parts of project management. Project man- imagine new possibilities, to amend plans and to imple-
agers need something more than the tools of probability ment changes.
theory to deal with it.
3
Another view of risk is that it is the downside subset of uncer-
tainty associated with calamitous events. This con¯icting de®nition
2.4. Uncertainty and ignorance
and other de®nitions cannot be pursued within the scope of this paper.
4
It should be noted that several modern authors dispute Knight as
There are several de®nitions of risk and uncertainty. the source of this de®nition but it serves this paper to use the distinc-
One view, attributed to the seminal work of Frank tion to portray the existence of di€erent states of future knowledge.
82 S. Pender / International Journal of Project Management 19 (2001) 79±87

and other factors such as context and mood. When a


large number of people are involved the magnitude of
the fuzziness increases.
Project parameters and outcomes have `shades of
grey6'. Take for example the following statements:

``If the schedule slippage is very small and the


design changes are great then the cost impact will
not be insigni®cant.''

``The installation was a grand failure.''

``System performance is inadequate.''


Fig. 1. Computer application development risks.
This type of statement often occurs in projects and
re¯ects the true imprecision of project processes and
Typically, the uncertainty of a project reduces with outcomes. Enforcing more precise language (as with
time as more knowledge is progressively revealed. For technical speci®cation language) may merely create an
example in the case of a mining project, the extent of the illusion of precision. Imprecise statements cannot be
ore body and extraction considerations may not be interpreted within the framework of probability theory
known until core sampling and surveying has been because of its assumption of crisp inputs and outputs.
completed. The theory of fuzzy sets provides a framework and
Another example is shown below in Fig. 1. The chart o€ers a calculus to address these fuzzy statements.
shows the typical ¯ow of planned costs and residual Zadeh [6] states the theory of fuzzy sets:
risks over the life of a typical large computer software
development project. `. . . provides a natural way of dealing with pro-
The chart is made up of two curves. The lower curve blems in which the source of imprecision is the
represents the accumulating costs of the ideal outcome absence of sharply de®ned criteria of class mem-
where the whole project is completed without any cor- bership rather than the presence of random vari-
rection, rework or back tracking. The upper curve ables.'
represents the extent of the possible rework faced at a
given point in time. The shaded band between the two In the context of fuzziness we deal with the possible not
curves is an indicator of the uncertainty on such pro- only the probable. Possibility is the degree of ease with
jects. Notice the uncertainty band starts large and which a variable may take a value. Possibility describes
diminishes in steps to zero at the close of the project. whether an outcome can happen while probability
In these circumstances, probability analysis is usually describes whether it will happen. Unlike probabilistic
of limited value because the range of future states varies categorisation, possibility categorisation allows over-
at each point in time, as additional knowledge is dis- lapping, fuzzy sets where the truth (or believability) of
covered. The PMBOK Risk Management Knowledge categorisation is measured as a degree of membership
area and other guides relying on probability theory are falling between zero and one. For example a certain
de®cient in not addressing the temporal ¯ow of knowl- project outcome might simultaneously have a degree of
edge and uncertainty. membership of the category `failure' and a degree of
membership of the category `substantial failure'. This is
2.6. Fuzzy parameters shown diagrammatically below in Fig. 2. Notice that
Outcome 1 falls in both the category `failure' and the
Risk and uncertainty are concerned with incomplete category `substantial failure' albeit with di€erent
knowledge over the future `states of nature'. It is often degrees of membership.
forgotten that probability techniques assume that deci- Loose relationships between probability and possibi-
sion parameters and outcomes fall into well-de®ned, lity exist. For example lowering the possibility of an
mutually exclusive5 categories. In reality vagueness and occurrence tends to reduce its probability but the
ambiguity exist, due to the limitations of our language reverse does not apply. Probability theory does not get

5
Often the term ``crisp'' is used to describe unambiguous categor-
isation. (compare with the term ``fuzzy''). The assumption of crispness
6
comes from the gaming heritage of probability theory, already dis- Zadeh used the term lexical elasticity to describe these shades of
cussed. grey. See the forward to Dubois and Prade [7].
S. Pender / International Journal of Project Management 19 (2001) 79±87 83

Fig. 2. Fuzzy categorisation of a project outcome.

displaced or even subsumed by the theory of fuzzy sets These de®ciencies may be a consequence of wide-
and the two approaches are complementary. Probability spread, subconscious reliance on the probability-theory
theory is good for crisp but dispersed information. The paradigm. Ignorance and fuzziness cannot be incorpo-
theory of fuzzy sets is good for fuzzy but coherent rated in the probability-based models and can only be
information [15]. dealt with as externalities in an ad hoc manner. For
example the PMBOK (p.120) mentions contingency and
multi-level reserves but o€ers no guidance on how to
3. Limitations of existing reference material determine them and no guidance on when to exercise
them.
The PMBOK purports to re¯ect widespread project There is nothing in the PMBOK that locks out an
management practice. It aims to be a document for expanded view of incomplete knowledge but the lan-
practitioners, not a theoretical reference. In this sense it guage used and the scope of techniques included shows
should be theory neutral. This section shows how the it is rooted in the probability-theory paradigm.
risk management knowledge area is strongly steeped in The Guide to the PMBOK is not alone in these de®-
the probability theory paradigm.7 ciencies because other well-known references on risk
In the PMBOK, the risk management process follows management take the same limited perspective on
a cycle of: knowledge imprecision such as:

. Risk identi®cation. . Standards Australia, 1995. AS/NZS 4360:1995:


. Risk quanti®cation. Risk Management [8];
. Risk response development . NSW Public Works Department, 1993. Guidelines
. Risk response control. for Management of Risk [9];
. Management Improvement Advisory Committee
Risk identi®cation is based on identifying discrete (MIAC), 1995. Exposure Draft: Guidelines for
occurrences of risk that may a€ect the project for better Managing Risk in the Australian Public Service
or worse. [1, Glossary p.169] By omission the process [10].
assumes that all risks are indeed identi®able. Nowhere
does the PMBOK allude to the ignorance or the fuzzi-
ness discussed above. 4. Practical evidence supporting and expanded
The PMBOK section on risk quanti®cation acknowl- approach
edges diculties in quantifying risk [1, p.115] due to
imprecise or incomplete knowledge. This being the case, This section describes aspects of observed project
no systematic approach to overcoming the problems is management practice that are better explained by an
given. For example statistical techniques such as statistical expanded perspective of incomplete knowledge.
sums, Monte Carlo simulation and decision trees are
discussed. Such analysis can involve signi®cant addi- 4.1. Multi-layer reserves
tional expense and is only warranted in the rare instances
where the assumptions of probability theory apply. Experienced project-based organisations often set
aside a percentage of each project budget as a reserve
7
The theory bias of the Guide to the PMBOK probably occurred for unforeseen events. Sometimes the reserve budget is
by default rather than by speci®c intent. split. . . some being under the control of the project
84 S. Pender / International Journal of Project Management 19 (2001) 79±87

manager and some being under the control of higher expanded to incorporate other areas of incomplete
management.8 knowledge. This section discusses the options approach
Reserve budgets implicitly acknowledge the existence to project planning. This approach systematically deals
of ignorance in projects, but there is no guidance in the with incomplete knowledge and adds a temporal
PMBOK about how to form or control reserve budgets. dimension that is lacking in the traditional approach.
An expanded perspective on incomplete knowledge would The options approach is promising but still immature
provide a ®rmer theoretical foundation for this practice. and is included here to demonstrate the bene®ts to be
gained by expanding the PMBOK.
4.2. Rolling-wave approach In 1973, Black and Scholes [12] published their seminal
work on the quantitative valuation of ®nancial options.
The `rolling wave' approach to projects is increasing Financial options have become common investment
in acceptance and practice. This approach recognises vehicles in the ®nancial markets, but it was Myers in
that ®rm commitments cannot sensibly be made on 1977 [13] that ®rst alluded to the analogy between
incomplete knowledge. Therefore binding commitments ®nancial-market discretionary investment and product-
are phased to match the ¯ow of knowledge. market discretionary investment (often called `real
Initially, ®rm (binding) commitments are only made options'). Myers drew the analogy that an investment
on the ®rst phase of the project, and budgetary (non- project may be considered an `option' on the produced
binding) commitments made on subsequent phases. As commodity and the value of the `options' generated by
the project rolls through to the end of one phase, a ®rm an investment are an important consideration.
commitment is made on the next phase and budgetary The valuation of an option is portrayed in the next
commitments for follow-on phases are reviewed. This two diagrams. Fig. 3 shows the future value of an asset
can be visualised as a bow wave of commitment rolling has a spread of value associated with uncertainty. A
in front of each phase. futures contract buys the obligation to take delivery of the
As with multi-layer reserve budgets, the rolling wave asset in the future. The value of the futures contract is a
approach implicitly acknowledges the existence of depreciation of the expected future value. In contrast,
ignorance in projects. The probability-based approach an options contract buys the right (but not the obligation)
in the PMBOK does not include the concept of a tem- to take delivery of the asset in the future. This eliminates
poral dimension to knowledge and gives no guidance on the downside risk associated with the future value of the
how to phase the project according to the ¯ow of asset, but there is a premium to be paid for this bene®t.
knowledge. An expanded perspective on incomplete Fig. 4 shows two circumstances. . . high uncertainty
knowledge could provide a ®rmer theoretical founda- and low uncertainty. Notice that the option value
tion for this practice. increases with increasing uncertainty. In planning terms,
this means the attractiveness of retaining an option
4.3. Importance of communication (¯exibility) is high in circumstances of high uncertainty.

Many studies place communication skills at the top,


or near the top of the skills required by successful pro-
ject managers [for example, see Ref. 11]. This can in
part be explained by the existence of fuzziness in project
parameters and outcomes. Many occurrences on pro-
jects are open to elastic interpretation and the con-
sequences of this fuzziness can only managed by
e€ective and persistent communication.
On a more formal basis, the theory of fuzzy sets can
provide a calculus for handling fuzziness in project
planning and should be included in an expanded per-
spective to incomplete knowledge.

5. Options approach to project planning

This paper so far, has presented the argument that the


PMBOK risk management area is limited and should be

8
As an example of this practice, these multi-layer reserve budgets are
formally allowed for under the Cost Schedule Control System Criteria. Fig. 3. Real options valuation.
S. Pender / International Journal of Project Management 19 (2001) 79±87 85

Fig. 4. High uncertainty = high options value.

How does this relate to project management? Overall, . The greater the degree of uncertainty that exists the
a project can be thought of as an option to use the asset greater the value of retaining or gaining ¯exibility.
it creates. For example, a project to modernise a pro-
duction line buys the option (but not the obligation) to If the options value is ignored, there will be a systematic
produce a new or revised range of products. The under-valuation of some alternatives. All other things
options approach considers the value of ¯exibility, not equal, this e€ectively distorts decisions to favour the safer,
only the value of the project's net income stream. more predictable alternatives that are usually associated
At a detailed level, a project plan can be thought of as with a shorter time-horizon and limited perspective. Ulti-
a nexus of options. The options approach considers the mately the result is a sub-optimal project management.
way ¯exibility is created and destroyed through time. The options approach incorporates the concept of
Optimal project planning therefore maximises the total `active management'. Unlike the probability-based
value of costs, income and ¯exibility. approach, the options approach recognises the ¯ow of
As a project progresses, some decisions reduce ¯ex- knowledge throughout the life of a project. Experienced
ibility and therefore reduce the options value. For project managers know that projects require active
example, when the design of the production line is hands-on management. Every day managers make
committed, future project ¯exibility (and options value) decisions on alternatives, for example to proceed with
is reduced. or cancel work, to change the level of output, to reallo-
Other decisions retain or increase ¯exibility and cate resources and so forth. Indeed, prudent and e-
therefore increase options value. For example, securing cient project management demands that these options
additional ¯oor space for the production line may be regularly assessed.
increase downstream ¯exibility in the choice of machine Trigeorgis [2] reviews the current state of research into
tools. real options. Table 1 below shows his categories of real
The options approach recognises the `value' and the options. All these categories are relevant to project
cost of these options and encompasses this in the project management:
planning and execution processes. In general: Kester [14] proposes the following scheme to assess
the value of an option:
. The greater the degree of ¯exibility a€orded by a
decision9 or action, the greater the value to the . Step 1 Competitive advantage. Is the option avail-
project. able to your organisation only or is it shared?
. Step 2 Interrelations. Is it a simple option or does
9
Or indeed non-decision as there may be options value in deferring it rely on other projects or activities?
a decision until more information is available and the situation of . Step 3 Urgency. Will the option expire or be lost
uncertainty is reduced. soon or can it be exercised in the future?
86 S. Pender / International Journal of Project Management 19 (2001) 79±87

Table 1
Categories of real options [adapted from 2]

Category Description Important in

Option to defer Holding a lease (or an option to buy) on valuable Natural resource projects including real
land or resources. The decision to build plant or estate and farming.
develop a ®eld can be deferred until justi®ed by
output prices.
Time to build option Investment is staged such that the project may be R&D intensive industries and long-term
(staged investment) abandoned if new information is unfavourable. development, capital intensive projects
Each stage is viewed as a compound option on including construction, energy generation
the value of the subsequent phases. and start-up ventures.
Option to alter operating scale If new market information is favourable Natural resource industries such as mining
production can be expanded. Conversely if new projects. Cyclical industries such as fashion,
information is unfavourable production can be consumer goods and consumer real estate.
contracted.
Option to abandon Projects may be permanently abandoned to realise Capital intensive industries such as airlines,
the resale value of the assets in second-hand markets. railroads, ®nancial services and new product
markets in uncertain markets.
Option to switch According to new information, the output mix of a Product Flexibility. Goods subject to volatile
(e.g. inputs or outputs) facility can be changed (`product' ¯exibility). demand such as consumer electronics, toys and
Alternatively, the same output may be produced automobiles. Process Flexibility. All
using di€erent types of input (`process' ¯exibility). feedstock-dependant facilities such as oil,
electric power, chemicals.
Growth options Early investment such as R&D, undeveloped All infrastructure or strategic projects especially
reserves etc. opens up future, interrelated growth high technology, R&D, multi-national operations,
opportunities such as new line of products, access strategic acquisitions.
to new markets and strengthening of core
capabilities. (inter-project compound options).
Multiple interacting options A `collection' of various options where the value of Most real-world investment situations.
the whole is greater than the sum of the values of the
individual options. It includes value-enhancing `call'
options, and downward-protection `put' options.

Let us examine a simple example of how project plan-


ning may use the options approach: In this example, let us assume the `options' value of
delaying the power system design, initially exceeds
the `real' costs involved with waiting.
You are the Project Manager for the development At some later time in the project, knowledge about
of a new suburban site. Part of your project the fibre network will increase and uncertainty will
involves laying new power distribution cables. decrease. The `options' value will fall below the
There is a related project to lay a new fibre-optic `real' waiting costs and a decision to proceed
telecommunications infrastructure throughout the design should be made. This decision point should
city. There could be major benefits if the same be reflected in the project schedule.
underground routes were used for both the power Notice that the options approach has provided a sys-
cables and the communications fibre. The problem tematic way of including uncertainty and the flow of
is the fibre project has only just commenced. knowledge in the project schedule.
Delaying the design of the power distribution sys- The options approach could have been used to
tem involves additional costs to your project. This consider other hybrid alternatives. For example, if
produces a bias for committing to a design now. multiple power designs were produced in the
However, this will involve an irreversible cost if the absence of firm fibre requirements, the additional
design is unsuitable for the fibre network. design cost may be offset by the options value of
The uncertainty of design requirements for the fibre accelerated implementation once fibre require-
network means a high `options' value associated ments were firm. That is, by a current outlay you
with not committing to a design. This produces a may purchase the opportunity (not the obligation)
bias against committing to a design for the power for future benefits.
system.
S. Pender / International Journal of Project Management 19 (2001) 79±87 87

References
[1] Project Management Institute (US) Standards Committee. A
Guide to the Project Management Body of Knowledge. Repro-
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[2] Trigeorgis L. Real Options: Managerial Flexibility and Strategy
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[3] Shackle GLS. Expectation in Economics. 2nd ed. Cambridge,
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[4] Miller GA. The magical number seven, plus or minus two: some
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[7] Dubois D, Prade HM. Possibility Theory : an approach to compu-
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ability distribution of future outcomes is known and as and Standard of Risk Management. Sydney: Standards Aus-
we have discussed this is not the norm for project man- tralia, 1995.
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Risk. Sydney: NSW Government, 1993.
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[11] Posner BZ, What it takes to be a good project manager, PMI
Project Management Journal 1987; (March)
[12] Black F, Scholes M. The pricing of options and corporate liabil-
6. Conclusion ities. Journal of Political Economy 1973;81:637±54.
[13] Myers SC. Determinants of corporate borrowing. Journal of
In conclusion, this paper has attempted to show that Financial Economics 1977;5:147±75.
[14] Kester CW, Today's options for tomorrow's growth, Harvard
the PMBOK and other reference material is based on
Business Review 1984;153±60 (Mar/Apr)
probability-based risk management theory. Analysis of [15] Kosko B. Neural Networks and Fuzzy Systems: A Dynamic
the underlying assumptions of the probability-based Systems Approach to Machine Intelligence. New Jersey: Prentice-
approach shows it has limited applicability. A theoreti- Hall, 1992.
cally sound foundation for the management of impreci-
sion would include fundamental uncertainty, ignorance
and fuzziness as shown in Fig. 5 below. Steven Pender has been involved with
The paper shows the expanded framework is better project management for over twelve
years. Project management jobs have
than the PMBOK at explaining certain aspects of
included: defence capital procurement;
observed project management practice. The paper also large-scale systems integration; project
shows the expanded framework may lead-in new tech- management systems & methodology
niques for project planning and execution. An example consulting; and tertiary-level project
is the real-options approach that looks promising, management training. He is currently
however more research is required on its practical with SMS Consulting Group provid-
ing project management services to
application. Australian Government agencies and
This paper does not advocate an immediate change to large corporate clients.
the PMBOK, but rather hopes to initiate discussion in Steven has a Bachelor of Engineer-
the project-management fraternity about an expanded ing (Mech.) degree and a Master of
approach to managing incomplete knowledge. This Management Economics degree from the University of New South
Wales (UNSW). He is currently doing a PhD at University College,
should in turn prompt more research into practical UNSW. The topic is `Embodying rapid environmental change in the
applications that ultimately may ®nd their way into the corporate capital allocation process', and this paper relates to a com-
PMBOK. ponent of his research.

10
Where a futures market for the project's underlying asset is tra-
ded on a futures market (such as energy or primary production)
options valuation may be meaningfully quanti®ed.

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