Instructions: Please fill up the gaps below with appropriate forms of verbs mentioned next to the gaps

The Finnish capital's most treasured ice cream company __________ (uphold) its legacy by
__________ (keep) things simple.

One afternoon this spring, before summer suddenly arrived in Helsinki, the elusive Nordic sun was
making one of its first appearances of the year. A frosty wind was __________ (ruffle) the feathers
of seagulls and the bare branches of the trees along the ocean promenade in Kaivopuisto (Well
Park), but a __________ (determine) queue had nevertheless __________ (form) outside of the
sturdy, wooden kiosk of Helsingin Jteltehdas (Helsinki Ice Cream Factory). Coat-clad families,
couples and groups of friends __________ (sit) on nearby benches and ledges with cones full of
colourful ice cream.

Despite the cold winters, Finns love their __________ (freeze) __________ (treat) a population of 5.4
million consumes 70 million litres of ice cream yearly and the legendary Helsingin Jteltehdas,
__________ (found) in 1922, __________ (enjoy) an unabashedly beloved status. Many people have
__________ (enjoy) the same flavours since childhood, and an informal survey of Helsinki residents
will quickly __________ (reveal) that the brand is widely __________ (consider) the city's best.

Nevertheless, the grandchildren of the Italian immigrant family who started the company still run
it with hands-on devotion. The job isn't always glamorous and the future is by no __________
(mean) certain, but __________ (keep) things small has __________ (allow) the Magis to __________
(maintain) the company's original promise of freshness.

Always fresh
The enterprise was __________ (start) by six immigrant brothers from Tuscany. Noticing the
absence of ice cream vendors in the Finnish capital, the brothers __________ (begin) to __________
(make) ice cream __________ (use) familiar Italian recipes and __________ (open) a cart in the centre
of town. During the winters they __________ (make) and __________ (sell) angel figurines to
__________ (make) __________ (end) __________ (meet) .

Today the company is __________ (run) by sisters Annette and Tina Magi and their husbands Petri
and Bjrn. Its 18 flavours are __________ (make) in a factory on Mkelnkatu and __________ (sell)
the __________ (follow) day.

"We have no plans to __________ (expand) to __________ (store) sales because we __________ (want)
Helsinki in an ice cream cone
Vacabulary Gap Fill Exercise
Created By : Veronica-TLM
http://www.thelanguagemenu.com/tlm/tlm?cmd=lp&tool=ige page 1 of 4
our product to __________ (be) fresh," Annette Magi __________ (say) . "On hot days we __________
(make) the ice cream in two shifts. It never __________ (stay) in freezer for a month or even a week,
and people can __________ (taste) that. That __________ (s) probably why they __________ (like) it so
much."

The soft texture, generous portions, pure flavours and deep pastel colours of Helsingin
Jteltehdas ice cream certainly inspire loyalty. So much so, in fact, that introducing new varieties
has proven tricky. A couple of years have __________ (pass) since the company __________ (come)
out with a new flavour.

"If we __________ (want) to __________ (introduce) a new flavour we have to __________ (get) rid of
one as well, mainly because of space constraints," Magi __________ (say) .

Helsinki mainstay

The company's insistence on remaining small amidst the large, international companies that
occupy Helsinki's other ice cream stands also means looking ahead only a few years at a time. The
city periodically __________ (allow) bidding on the city __________ (s) kiosks, and Helsingin
Jteltehdas is up against companies many times its size.

Meanwhile, income depends wholly on the weather. "There are a lot of factors we simply cant
control. Weather is the one single thing that __________ (bring) our sales up or down," Magi
__________ (say) . "An ice cream cone is such a small purchase that global economic trends don't
affect us. But even one or two rainy summers can be a real blow."

Annette's and Tina's children are still in their teens, so it's too early to __________ (tell) if family
ownership will __________ (carry) on to the next generation. For now, she and her family will
__________ (continue) __________ (focus) on the product itself and __________ (hope) that the city's
kiosk rental costs will __________ (remain) within the company's means.

"I have no idea what will __________ (happen) in the future," she __________ (continue) . "This really
is a Helsinki mainstay and people love it, but it isn't something you get rich from. This is a lifestyle
for us."
Created By : Veronica-TLM
http://www.thelanguagemenu.com/tlm/tlm?cmd=lp&tool=ige page 2 of 4













The Finnish capital's most treasured ice cream company upholds its legacy by keeping things
simple.

One afternoon this spring, before summer suddenly arrived in Helsinki, the elusive Nordic sun was
making one of its first appearances of the year. A frosty wind was ruffling the feathers of
seagulls and the bare branches of the trees along the ocean promenade in Kaivopuisto (Well
Park), but a determined queue had nevertheless formed outside of the sturdy, wooden kiosk
of Helsingin Jteltehdas (Helsinki Ice Cream Factory). Coat-clad families, couples and groups of
friends sat on nearby benches and ledges with cones full of colourful ice cream.

Despite the cold winters, Finns love their frozen treats a population of 5.4 million consumes
70 million litres of ice cream yearly and the legendary Helsingin Jteltehdas, founded in
1922, enjoys an unabashedly beloved status. Many people have enjoyed the same flavours
since childhood, and an informal survey of Helsinki residents will quickly reveal that the brand
is widely considered the city's best.

Nevertheless, the grandchildren of the Italian immigrant family who started the company still run
it with hands-on devotion. The job isn't always glamorous and the future is by no means
certain, but keeping things small has allowed the Magis to maintain the company's
original promise of freshness.

Always fresh
The enterprise was started by six immigrant brothers from Tuscany. Noticing the absence of ice
cream vendors in the Finnish capital, the brothers began to make ice cream using familiar
Italian recipes and opened a cart in the centre of town. During the winters they made and
sold angel figurines to make ends meet .

Today the company is run by sisters Annette and Tina Magi and their husbands Petri and Bjrn.
Its 18 flavours are made in a factory on Mkelnkatu and sold the following day.

"We have no plans to expand to store sales because we want our product to be fresh,"
Annette Magi says . "On hot days we make the ice cream in two shifts. It never stays in
freezer for a month or even a week, and people can taste that. That s probably why they
like it so much."

The soft texture, generous portions, pure flavours and deep pastel colours of Helsingin
Jteltehdas ice cream certainly inspire loyalty. So much so, in fact, that introducing new varieties
has proven tricky. A couple of years have passed since the company came out with a new
flavour.

"If we want to introduce a new flavour we have to get rid of one as well, mainly because of
space constraints," Magi says .
Answers
Vacabulary Gap Fill Exercise
Created By : Veronica-TLM
http://www.thelanguagemenu.com/tlm/tlm?cmd=lp&tool=ige page 3 of 4

Helsinki mainstay

The company's insistence on remaining small amidst the large, international companies that
occupy Helsinki's other ice cream stands also means looking ahead only a few years at a time. The
city periodically allows bidding on the city s kiosks, and Helsingin Jteltehdas is up against
companies many times its size.

Meanwhile, income depends wholly on the weather. "There are a lot of factors we simply cant
control. Weather is the one single thing that brings our sales up or down," Magi says . "An ice
cream cone is such a small purchase that global economic trends don't affect us. But even one or
two rainy summers can be a real blow."

Annette's and Tina's children are still in their teens, so it's too early to tell if family ownership
will carry on to the next generation. For now, she and her family will continue focusing on
the product itself and hoping that the city's kiosk rental costs will remain within the
company's means.

"I have no idea what will happen in the future," she continues . "This really is a Helsinki
mainstay and people love it, but it isn't something you get rich from. This is a lifestyle for us."
Created By : Veronica-TLM
http://www.thelanguagemenu.com/tlm/tlm?cmd=lp&tool=ige page 4 of 4