20140901

ARO / MMX
3 ARO / MMX

IX Survey
16

2014 09 01

I
X

ARO / MMX

2014 09 01

A
R
O

2014 09 01

20146-7
Argentina
Canada
Poland

20146-7

Finland

A
R
O

Brazil

comScore
Media Metrix

United States
Turkey
Uruguay

20

July 2014 % Reach

June 2014 % Reach

Chile
Ireland

New Zealand

Spain
United Kingdom
Netherlands
Germany
Belgium
France
Colombia
Taiwan
Mexico
0

2014 09 01

20

40

60

80

comScore Media MetrixARO2014 6-7

2014741.5%
499.2113839

3-46-74

A
R
O

50
40
30
20
10
0

41.5%

50
40
30
20
10
0

15
40
30
20
10
0

2014 09 01

37.7

()

10
5
0

38.7

11

comScore Media MetrixARO 2014 7

65%
25-34

35-44

12.3

Males: 25-34

13.7
14.4
12.0
10.6
8.8

Males: 45-54

9.1

Females: 15-24

19.4

7.6

Females: 35-44
4.9

Females: 45-54

20

Sports

30

Total Internet

44.1

16.1

25-34
35-44

47.1
33.1
39.8
29.6

45-54

20
Males

40
Females

60

15

43.5

16.5
27.6
25.6

45-54

24.6
32.5
25.7

55+
20
Males

45.9
55.3

35-44

A
R
O

Total Internet

25-34
51.3

25.0

10

15-24

41.5

23.0

11.5

7.8

5
Sports

()
15-24

13.3

3.3
4.5

Females: 55+
10

11.8

9.7

Females: 25-34

4.2
4.3

Males: 55+

55+

2014 09 01

16.9

Males: 15-24

Males: 35-44

46.6

40

60

Females

comScore Media MetrixARO 2014 7

(Yahoo
ETtoday)
(NBA)(

)8

(000)

(000)

[E](U) MLB.COM

MLB

361

[P] CPBL.COM.TW

127

[G](u) NBA.COM*

NBA

109

[P] FIFA.COM

FIFA

104

[P] CPBLTV.COM

98

(000)

[S](U) Yahoo Taiwan Sports

Yahoo

3,335

[M] DONGTW.COM

DONG

418

[C](U) ETTODAY Sport

ETtoday

1,160

[C] Mobile01 Sport

Mobile01

257

[M] NOWnews Sport

NOWnews

142

[C] Mobile01 Bicycle

Mobile01

164

[C] HINET.NET Sports

HiNet

102

[P] SPORTSNOTE.COM.TW SportsNote

155

[C] SINA Sports

Sina

85

[E](U) ESPN.COM

139

ESPN

ETtoday2014(www.ettoday.net/events/fifa2014*)

ETtoday

2014 09 01

comScore Media Metrix ARO2014 7

A
R
O


(000)

Yahoo

Yahoo
ETtoday
SinaNOWnews

NOWnews
HiNet
42.5%
ETtoday34
7NOWnews35
6

681

ETtoday

NOWnews

24.9

6.6

11

2.4

HiNet

1.4

Sina

1.5

28.0

108

400

800

4.5

Yahoo

66.3

ETtoday

2.6

7.0
20

40

NOWnews

HiNet

22.1

57.5

All Males (15+)

17.8

22.6

30.1
26.9

32.4
50%

28.7

41.3

42.5

67.6
0%

23.6

26.2

77.9

20

40

33.7

73.8

A
R
O

6.3

Sina

2014 09 01

()

100%

All Females (15+)

0%
15-24

21.5
31.9

20%

40%

25-34

21.8 17.1 8.8

31.8

15.47.8
3.7

30.9

21.5 7.3

20.5 17.5 10.4

15.2 12.713.2

60%
35-44

80% 100%
45-54

55+

comScore Media Metrix ARO2014 7


(000)

DONG

ESPN
DONG
42
ESPN

DONG
84%
42%DONG35
7

Mobile01

7.1

9.0

12

SportsNote

8.8

4.3

18

Mobile01

ESPN

17.5

19.0

45
25

50

10

41.3

16.1

Mobile01

73.0

27.0

15.6

Mobile01

76.3

23.7

13.4

57.9

0%
All Males (15+)

40

100%

All Females (15+)

0%

30.2

15-24

34.6
36.1

37.2

20%

14.6 7.3

34.4

28.8

21.4

50%

20

36.2

19.4

42.1

78.6

83.9

SportsNote

22.6

20

DONG

A
R
O

13.7

10.5

11

5.8

31

ESPN

2014 09 01

()

25-34

16.2

26.6 12.0

35.1

40%

10.0

23.1 11.8

60%
35-44

80% 100%
45-54

55+

comScore Media Metrix ARO2014 7


(000)

20147
MLB
NBA
6-7
FIFA

8
35

MLB

12

FIFA

53.2

13.3

7.0

14.8
200

400

39.9
100

200

83.1

NBA

All Males (15+)

22.4

23.7

50%

200

100%

All Females (15+)

0%
15-24

19.3 16.6

32.3

33.4
34.3

20%

28.5

30.1

28.9

31.1

76.3

100

30.2

34.0

17.1

68.9

23.4

26.5

82.9

FIFA

30.9

16.9

73.5

MLB

A
R
O

16.4

2.3

12
0

96.2

20.9

16

NBA

118.
6

268

0%
2014 09 01

()

40%

25-34

12.1

16.3 13.9
18.0 14.6
21.2 15.4

60%
35-44

80% 100%
45-54

55+

comScore Media Metrix ARO2014 7

May 2013 July 2014

4
A
R
O

comScore MMX

MLB

NBA

FIFA

NBA
MLB
CPBL
2014 09 01

comScore Media Metrix ARO2014 7

June & July 2014 & FIFA(000)

6-7
!

FIFA

comScore6
-7FIFA
YahooFIFA

HiNetHiNet

FIFA

Yahoo

Yahoo Taiwan Sports

tw.sports.yahoo.com/soccer*
tw.sports.yahoo.com/worldcup*

ETtoday

tw.sports.yahoo.com/l/soccer/worldcup*

NOWnews Sports
Jun-14 www.nownews.com/fifa2014*
Jul-14

NOWnews

ETtoday
www.ettoday.net/events/fifa2014*
HiNet

HiNet Sports
sports.hinet.net/2014fifa*
Sina

Sina Sports
soccer.sina.com.hk/*
0

2014 09 01

A
R
O

200

400

600

800

1,000 1,200 1,400

comScore Media Metrix ARO2014 7

16

May 2013 July 2014 VMX

14
A
R
O

12

6%
6

10

2014 09 01

comScore Media Metrix ARO2014 7


20146-7
comScore

2014741.5%
113839
6-7

65%25-34

35-44

Yahoo

2014 09 01

NOWnews

DONG
42ESPN

A
R
O

20147
MLB6-7FIFA

VMX
6%
6

IX

2014 09 01

I
X

201481113
1,878

2014 09 01

Key Findings

(49.7%)

(5
)35.5%(2-4)
28%(1)
36.5%

(41.2%)
(29.1%)

/
(83%)(54%)
(29.6%)
(65.6%)(59.2%)
(FB)(48%)

Yahoo
(80.9%) FOX(45.7%)ESPN STAR
Sports(42.6)ETtoday
(41.2%)
2014 09 01

(78.4%)/
(45.2%)(28.5%)

(52.7%) (39.5%)
(37.1%)

I
X

(66%)

35.5%
19
28%

36.5%

1
1

2014 09 01

I
X

/(83%)
40
(54%)19

(29.6%)40

I
X

(65.6%)
(59.2%)
(FB)(48%)

(FB)
19
2014 09 01

Yahoo(80.9%)

25-34
FOX
(45.7%)ESPN STAR
Sports(42.6)ETtoday
(41.2%)
Yahoo
(63.3%)
FOX(14.2%)ETtoday
(8%)

2014 09 01

I
X

(49.7%)30
(41.2%)

29.1%
19

Yahoo
ETtoday
FOXESPN STAR
Sports

2014 09 01

I
X

(78.4%)
40
/(45.2%)
19
(28.5%)

(69.4%)

35
/(20%)
19
(7%)
2014 09 01

I
X

(52.7%)
35-39
(39.5%)
19

37.1%

2014 09 01

I
X

(5)
(35.5%)

/(83%)(54%)
(29.6%)
(59.2%)Yahoo
FOXESPN STAR SportsETtoday

(52.7%)(39.5%)
(37.1%)

2014 09 01

I
X

968

51.6%

910

48.4%

19

323

17.2%

20-24

189

10.1%

25-29

194

10.4%

(IX Survey)

CyberPanel
12

2014/08/112014/08/13
N=1,878

95%,2.26%
20146

2014 09 01

30-34

234

12.5%

35-39

212

11.3%

40

726

38.7%

895

47.7%

470

25.0%

513

27.3%

I
X

m
c

marcom@insightxplorer.com
(02) 3322-2882