2. How long do you own this Bike? Less than six month Six month One year Two year More than 2 years 3. How fuel efficient your bike is?
4. Are you aware about the 150cc bike brands available in the market? Fully aware Aware Less aware 5. How did you came to know about this brand /model of 150cc bike Through friends Advertisement Publicity Family members Any other
6. Which factor influence you more to purchase the bike Brand image Fuel efficiency Price Comfort Style
7. How do you grade the following qualities- Safety Comfort Fuel efficiency Style performance
8. Are you satisfied with its overall performance? Fully satisfied Satisfied Average Less satisfied Poor 13. According to you which company gives the most benefits to customers? HONDA BAJAJ TVS 14.Which type of media influences your purchase behavior? T.V Newspaper Wall painting Hording Magazine 15. Who influenced you more in your buying decision of bike? Self Family member Friends/relatives Mechanics
16. In your opinion, what role advertisement plays? Provides Important details Creates awareness Misleading
How would you rate the price of Hero Honda? 1) Excellent 2) good 3) average 5. How would you rate the price of Bajaj? 1) Excellent 2) good 3) average 6. How would you rate the Fuel Efficiency of Hero Honda? 1) Excellent 2) good 3) average 7. How would you rate the Fuel Efficiency of Bajaj? 1) Excellent 2) good 3) average 8. How would you rate the overall performance of Hero Honda? 1) Excellent 2) good 3) average 9. How would you rate the overall performance of Bajaj? 1) Excellent 2) good 3) average 10. How would you rate the safety and comfort level of Hero Honda? 1) Excellent 2) good 3) average 11. How would you rate the safety and comfort level of Bajaj? 1) Excellent 2) good 3) average 12. How would you rate the design and style of Hero Honda? 1) Excellent 2) good 3) average 13. How would you rate the design and style of Bajaj? 1) Excellent 2) good 3) average 14. How would you rate the Brand value of Hero Honda? 1) Excellent 2) good 3) average 15. How would you rate the Brand value of Bajaj? 1) Excellent 2) good 3) average 16. How would you rate the after sale service of Hero Honda? 1) Excellent 2) good 3) average 17. How would you rate the after sale service of Bajaj? 1) Excellent 2) good 3) average 18. How would you rate the warranty policy of Hero Honda? 1) Excellent 2) good 3) average 19. How would you rate the warranty policy of Bajaj? 1) Excellent 2) good 3) average