BOURNVITA

Recognized as one of Indias most trusted brands, Cadbury Bournvita the Malted
Food drink was launched in 1948. It carries six decades worth of popular confidence in its
quality of providing the best nutrition to aid growth and all-round development and has
retained its leadership in this category since its launch.
The drink is also available in a chocolate-and-caramel flavor which is called Cadbury
Bournvita 5 Star Magic. It also has a special formulation which is for children between 2 and
5 years of age called Bournvita Lil Champs, which has scientifically proven ingredients like
DHA and whey protein, ideal for children in their formative years.
Our business in India
About Mondelez India Foods Limited (Formerly Cadbury India Ltd.)
Mondelez India Foods Limited is a part of the Mondelz International group of
companies and is in the business of creating delicious moments of joy by producing
delectable chocolate confectionaries, gum and candy products, and popular beverages and
foods that include many of India's most popular and trusted food brands.
We strongly believe in delighting our customers by offering the best quality products
possible. Over the years we have won our customers' hearts, making us the market leaders in
the chocolates category in India. Our flagship brand Cadbury Dairy Milk (CDM) is
considered the "Gold Standard" for chocolates - the pure taste of CDM defines the chocolate
taste for the Indian consumer.
Our other much loved brands include Cadbury Bournvita, Cadbury Choclairs, Gems,
5-Star, Perk, Bournville, Celebrations, Halls and Bubbaloo gum. We recently entered the
Indian biscuits market with the launch of the world's No. 1 biscuit brand Oreo. Tang, one of
the world's leading beverage brand and Toblerone, the popular chocolate are now available in
Indian stores.
Ranked 3rd amongst Indias Most Admired Companies by Fortune India in 2013, ,
Mondelez India Foods Limited is a part of Mondelz International (NASDAQ: MDLZ), the
global snacking and food company and a spin-off from Kraft Foods Inc. Mondelz
International is the world's largest chocolatier, biscuit baker and candy maker, and the
second-largest maker of gum.
Mondelez India Foods Limited has been in India for over 6 decades, having started in 1948 as
an importer of chocolates.
Our work ethic, values systems and quality standards make us an employer of choice
in India. Our large community extends into India's agricultural spaces. Since 1965, Mondelez
India Foods Limited has pioneered and enhanced the development of cocoa cultivation in
India. For over two decades, we have worked with the Kerala Agricultural University to
undertake cocoa research and improve cocoa yields. Our cocoa team works with farmers to
improve incomes through best practices in all aspects of cocoa cultivation - from planting to
harvesting. Our efforts have touched the lives of thousands of farmers.
Headquartered in Mumbai, Mondelez India Foods Limited has sales offices in New
Delhi, Mumbai, Kolkata and Chennai and six manufacturing facilities at Thane, Bengaluru,
Hyderabad, Induri (Pune), Malanpur (Gwalior) and Baddi (Himachal Pradesh).
Awards in India
2013
Cadbury Bournvita won Gold and International Export Award at the DBA Design
Effectiveness Awards for its packaging design
Tang won Gold at the Srijon Samman for its innovative print advertisement.
Cadbury India Ltd won a series of awards at the World Star Packaging Award:
Cadbury Bournvita won an award in the Beverages category.
The Paper Board Dispenser for Chocolates and Single Layer Even Better entries (for
Cadbury Gems) won an award in their Food category.
Oreo Dear Dad campaign won Gold in the Family Oriented Brand category at Tambuli
Awards.
Cadbury India Ltd. ranked 3rd amongst Indias Most Admired Companies by Fortune
India.
The Corporate Affairs team won Certificate of excellence (Silver position) in the Media
Relations category at the SABRE Awards for Cadbury Celebrations PR campaign
Cadbury Induri team won the Energy Efficient Unit award for the General category at
the CII 14th National Award for the Excellence in Energy Management 2013 Awards
Oreo won CII National Award for Outstanding Performance in Food Safety Excellence
2013 under the Manufacturing Medium, Rising Star category (Less than 3 year old
business).
Tang won two awards at Commward:
Gold for Tang Ramadan Print
Silver for Tang Ramadan Outdoor
Cadbury won 3 Gold, 3 Silver, 2 Bronze and 1 Peoples Choice award at the Emvies for
the following campaigns:
Gold:
Cadbury Celebrations Sisters Street in Best Media Innovation - Out of Home
category
Cadbury Dairy Milk Shubh Aarambh in Best Ongoing Media Campaign category
Cadbury Dairy Milk The Grand Indian Mishti Wedding in Best Integrated
Campaign - Consumer Products category
Silver:
Cadbury Celebrations Gift a Diwali in Best Media Innovation TV category
Cadbury Dairy Milk The Wedding Song in Best Media Innovation - Branded
Content category
Cadbury Dairy Milk When Mishti Weds Cadbury in Best Media Innovation
Events category
Bronze
Halls Mobile Breath Machine in Best Media Innovation -
Digital/Mobile/Handheld device category
Cadbury Digital Consumer Clusters in Best Media Research using Proprietory
Data category
Peoples Choice
Halls Breathe the Change in Best Integrated Campaign - Consumer Products
category
Cadbury won 3 Silver and 1 Bronze at the Yahoo Big Idea Chair Awards for the following
campaigns:
Silver:
Bournville Mall Proposal in Best Online Video category
Bournvita India Plays BQC in Digital 360 degree category
Cadbury Celebrations Songs for Sisters in Best Use of Social category
Bronze:
Cadbury Celebrations Songs for Sisters in Digital 360 degree category
Cadbury won 3 Silver and 5 bronze at the Media Abby, Goafest, for the following
campaigns:
Silver:
Cadbury Dairy Milk Kaun Banega Crorepati in Best Use of Sponsorship
category
Gems Museum TVC in Film Craft - Special Effects category
Gems Museum TVC in Film Craft Direction category
Bronze
Bournville A fine dark duet in Best Use of Cinema category
Cadbury Dairy Milk Eclairs League of extraordinary Gentlemen in Best use of
Digital as a medium category
Cadbury Dairy Milk When Roshogulla turns Chocogulla in Best use of Social
Events/Stunts category
Oreo Dear Dad in Best use of newspapers and magazines category
Oreo Optical Illusion in Outdoor Food category
Cadbury won 1 Gold, 2 Silver and 4 Bronze at the Effies for the following campaigns:
Gold:
Bournvita Race Film in Best Campaign- Consumer Durables Beverages
category
Silver:
Bournvita Taiyyari Jeet Ki in Best On Going Campaign category
CDM- Mishti Mishti Activation in Experiential Marketing category
Bronze:
Cadbury Dairy Milk Silk Have you felt Silk lately in Best On Going
Campaign category
Celebrations Iss Diwali aap kise khush karenge in Best On Going Campaign
category
Oreo Dunkathon in Digital category
Oreo Choco Crme launch in Consumer Foods category
Cadbury won 2 bronze at the EEMAX Awards for the following campaigns:
Cadbury Dairy Milk Silk Bid for Silk in Best on-ground promotion category
Oreo Togetherness Mela in Best Road Show of the Year category
Halls Mobile Breath Machine campaign won Silver at the Global MMA Awards
(The Smarties) in Marketing Strategy - Social Impact/Not for Profit category
Cadbury Dairy Milk Cadbury Dairy Milk Relations Shubh Aarambh campaign won
Gold at the IDMA in Best Use of Social Apps category
Cadbury Dairy Milk Shaadi Special campaign won Silver at the ERA - India Radio
Forum in Best Use of Radio category
Oreo Dear Dad campaign won Silver at the WOW Awards in On-ground promotion
category
The Brand Equity - Most Trusted Brands 2013 Report by Economic Times features our
brands in various categories:
In the Hot beverages category, Bournvita stands at the #1 position.
In the Chocolates/Confectionary Category, 5 of our brands are featured
#1. Cadbury Dairy Milk
#2. 5 Star
#6. Cadbury clairs
#8. Perk
#10.Halls
Cadbury 5 Star is one of the biggest gainers surging up to the 57th position (up 37
positions, compared to last year)
Cadbury Dairy Milk is the 7th most favored brand among Adult Females in the
country
In the ranking by Income category, Bournvita is at #9 in the Rs 25000+ income
group.
In the overall ranking of Top 100 Brands, Bournvita is at #34, Cadbury Dairy Milk
at #38 and 5Star at #57
2012
Wins the 'Client of the Year' award at the Effie Awards 2012, which was held on
December 4. Becomes the only company to win the award twice in a row and the
only company to hold the Client of the year' title in the Emvies and the Effies in the
same year.
Wins 2 Golds, 5 Silvers and 3 Merits at the Outstanding Marketing-at-Retail Awards
hosted by POPAI (Point-of-Purchase Advertising International) held on February
21.
Cadbury Dairy Milk's Kuch Meetha Ho Jaaye 2005-2012' campaign wins the Grand
Effie.
Ranked 4th amongst India's 50 Most Admired companies by Fortune India.
Wins the Dupont Award on Innovative packaging.
2 million fans on Facebook for Bournville, Celebrations and Oreo.
Wins the Best Suppliers awards (overall and processed foods category) at the
Spencer's Best Supplier Awards.
Wins 10 Advertising Awards at Goafest 2012.
Oreo Togetherness Mela wins Gold at EEMAX Awards 2012
Ranked 4th Best Marketing Company.
Bournvita Quiz Contest wins best kids program at India Telly Awards.
5 Star's The Date' film wins Platinum Award at Digiratti 2012.
Cadbury India wins the EMVIES Media Client of the Year' at the EMVIE Awards
announced on September 3; bags 6 Golds, 4 Silvers and 1 Bronze.
4 Shopper Insight WINs (India) for H1'12 submitted by Asia Pacific.
2011
Cadbury India wins the Client of the Year at the Effie Awards 2011. Cadbury also
wins four gold and two silver awards:
Gold for both the Cadbury Dairy Milk ShubhAarambh' campaigns as well as the
post dinner meetha' and Celebrations' for festivals campaigns.
Silver for the Oreo and Cadbury Celebrations campaigns.
Cadbury wins the Gold Standard at the 2011 APPIES Awards for the Cadbury Dairy
Milk 'Shubh Aarambh' campaign.
Cadbury wins a silver trophy at the University of Asia and Pacific (UA&P) Tambuli
Awards in the Best Insights & Strategic Thinking' category and a bronze trophy in
the Best in Creative Ideas and Execution' category for the Cadbury Celebrations
Mithaas Diwali campaign.
Cadbury wins Gold at the Asian Marketing Effectiveness Awards 2011 for the
Cadbury Dairy Milk 'Shubh Aarambh' campaign, in the Strategic Thinking and
Insights Category.
Cadbury wins eight creative Abby awards at the Goa Fest 2011 for the Cadbury
Dairy Milk Shubh Aarambh' and the Celebrations Diwali campaigns. It also wins
the Grand Prix for the Cadbury Dairy Milk Shubh Aarambh' campaign.
Cadbury India receives the Make-A-Wish Corporate Partner Award' from the US-
based Make-A-Wish Foundation.
Cadbury is ranked third among India's Most Respected Companies in the FMCG
sector survey 2011 conducted by Business World magazine.
Cadbury is ranked sixth among the Best companies to work for within the FMCG,
durables sector, in the Best Companies to Work For Survey 2011 conducted by
Business Today magazine.
2010
Cadbury India retains its AAA rating, awarded by CRISIL, the country's leading
credit rating agency, for the second year in a row.
Cadbury India bags three awards at the Shopper and Consumer Insights Forum:
Outstanding Contribution to Shopper Insight - Purchase decision-making and
other shopper behaviour studies. Excellence in Shopper Insight & Consumer
Behaviour - Recognition for the Purple King Placement Programme.
Leader in Shopper Insight/Behaviour Award - Rakhi Celebrations Activation.
The world's largest retail chain, Wal-Mart, offers Category Captaincy to Cadbury
India; Cadbury India became the first to be offered Category Captaincy by Bharti
Wal-Mart.
Cadbury becomes the first Indian company to get the Tesco Values Award.XX PL
GIVE DETAILS XX
Cadbury gets four Effies Awards for its Cadbury Dairy Milk PehliTareekh media
campaign:
Gold - Best Integrated Campaign of the year (360 degree) for its pay-day
campaign, Khush Hai Hindustan Times Aaj Pehli Tareekh Hai.
Gold - Best Media Innovation on TV for its special channel identities, created
with 18 broadcasters across India Khush Hai Star Plus Aaj Pehli Tareekh Hai.
Bronze - Best Media Innovation Direct Marketing for pay-day activations and
celebrations at the corporate offices of Johnson & Johnson, Star Network, and
Viacom 18, among others.
TAM (Television Audience Measurement) Award Best TV Execution in
recognition of innovation in TV campaigns.
Cadbury India bags the Radio Mirchi Client of the Year Award.
2009
Cadbury India gets AAA rating by CRISIL.
Cadbury India is recognised as the 11th Best Marketer in India by the Economic
Times Brand Equity Marketers Survey.
Bournvita is voted the Most Trusted Brand of 2009 by Reader's Digest in the
Vitamin Health Supplement category.
2008
Cadbury India is ranked as the 7th Great Place to Work among all companies and
the Best Place to Work among FMCG companies in India by the Great Place to
Work Institute.
Cadbury Bournvita receives the Asian Marketing Effectiveness Award for the
Folk/Fusion campaign.
Cadbury India is awarded the Bronze Award for Excellence in People Management
in the Great Place to Work 2007 survey conducted by Grow Talent Company
Limited and Business World.
Cadbury India is ranked 5th in the FMCG sector, in a survey on India's most
respected companies by sector, conducted by the magazine, Business World.