Industry

Customer
Solution
Consumer Goods Retail
A large Global Multi
Channel Retailer
eCommerce Solution
and Retail Business
Intelligence
Visionets client, a multi-billion
($) global retail leader knew it
had to stay head of its competi-
tion through retaining customer
loyalty. Visionet eCommerce
expert team helped dramatically
enhance customers eCom-
merce platform and associated
business intelligence capability,
resulting in higher sales,
customer traction and enabled
merchandizers to sell the right
product, at the right time
through optimal utilization of
eCommerce platform.
The rapidly growing eCommerce
retail industry is fercely com-
petitive and demands businesses
to stay on the cutting edge of
technology to keep up with
volatile sales trends and yet
maintain highest quality
customer experience. In such a
business climate, customer
experience, insight into
customer behavior, customer
feedback, combined with market
Intelligence is a critical success
factor for any large business in
this cutthroat industry.
Increasing eCommerce sales through improved
customer experience and innovative
E-commerce Retail Business Intelligence
Bringing Your IT Vision To Reality
eCommerce Business
Intelligence Case Study
SCM and eCommerce Solutions
The e-commerce scenario has evolved
great deal in recent years. The infux of
social networking, reviews into the
e-commerce websites has given ways to
smarter purchasing decisions by custom-
ers. It also provides eCommerce vendors
the opportunity to quantitatively leverage
the social experiences. ECommerce web-
sites can observe, learn, adopt and gain
from the user behavior through social
intelligence which sits at the heart of the
modern day e-commerce enterprises.
A global retailer needed an improved
eCommerce site, integration and
analysis platform for its e-commerce
website marketing, sales and customer
behavior analysis. The company deals
in millions of items across product
categories ranging from jewelry to
electronics and from kitchen to house-
hold accessories. The company deals
in product lines for men, women and
children of all ages. The company has
regional presence across Europe and
North America. The company also runs
retail stores in parallel to e-commerce
business. The company has strong
presence and comprehensively facili-
tates handheld devices for the
customer base.
The Client
Business & Social
Intelligence need in
eCommerce
The client wanted to provide its customers the
ability to reviews and rate products based on their
recent purchases, display aggregate product rating,
allow users to ask question and integrate its
e-commerce website with CoreMetrics for recording
website traffc, entry point statistics, record naviga-
tion patterns, sales checkouts and visitor statistics.
This information was important to see aggregate
user behavior trends since it facilitate end user
sentiment understanding, special offers, marketing
campaigns and pricing strategies alignment.
Customer also needed to gauge search engine
performance and search result relevance as it bears
direct impact on the customer traffc retention
rates.
Visionet Systems with decades of experience in
high quality and vertical IT services in retail,
supply/ demand management and Business Intelli-
gence solutions was engaged by the customer to
help meet the challenge. Visionet team integrated
CoreMetrics data points with offine sales and
projected sales as well as carried out the integration
of eCommerce platform with other 3rd party social
interaction/search services (like Bazaar Voice,
Endeca) and related Text Mining solution. The
statistical measurements over this abridgement
were published to customized dashboards targeted
at specifc business stake holders need. It was a
major leap as the successful implementation of
these major enhancements would enable retailer
gain signifcant customer insights for optimally
leveraging the limited space available on key areas
of the web site.
Business Need
Visionets Involvement
THE CONSTRUCTION
Retail Sales Data
eCommerce Site Statistics
CoreMetrics Extract
Retail Sales
E-Commerce
Site
Core Metrics
VSI Web
Analytics
VISIONET APPROACH
Visionet assigned its team of
analysts with the company to take
full grasp of the business situation
and the overall IT scenario where
this solution would ft into. Based
on this analysis, VSI global team of
Business Intelligence experts came
up with integration and implemen-
tation model, along-with the
dimensional model for data ware-
house which would sit behind the
proposed solution. The functional
and technical solution designs
were regressively reviewed with all
stake holders in IT and business
before moving on to implementa-
tion. Visionet analysts and develop-
ment teams worked hand in hand
with the company staff to come up
with custom dashboards serving
the business need.
BENEFITS & RESULTS
Visionets solution enabled marketing
staff analyze the performance of mar-
keting channels and quantitative
attribution of e-commerce sales and
traffc to specifc marketing campaigns.
Dashboards also facilitated the mer-
chandising and retail staff in analyzing
the e-commerce sales, product category
performance and insight into the user
community. The solution also provided
quantitative analysis of social interac-
tions of the website and linked it with
marketing channel and product catego-
ries. Company staff could compare
current year statistics with last year or
compare year-on-year ratios. The solu-
tion also enables fltering and sorting
data across multiple dimensions on the
dashboards as well as on date ranges.
TOOLS & TECHNOLOGIES
Visionet provided services for 3rd party
components integration in the tool &
technologies already being used for the
e-commerce website thus eliminating
any extra licensing and maintenance
costs. It also ensured that this new
solution fts within existing IT infra-
structure smoothly. Visionet team built
the data warehouse, cube and dash-
boards solution using Microstrategy (for
OLAP services and analytical dash-
boards), Oracle 10g (for data manage-
ment) and Informatica (for extraction/
transformation and loading data from
disparate resources.
First step in the implementation of
the solution was 3rd party compo-
nents integration; Visionet started
off by integrating CoreMetrics and
Bazaar Voice products Ask &
Answer, Stories, Ratings & Review.
Visionet also integrated Endeca
search system and address stan-
dardization components. Data
Warehouse was built to capture and
retain the information extracted
from all these components as well
as from the back offce Retail
systems. Visionet created OLAP
cube containing the facts and
dimensions and built custom dash-
boards for tactical as well as trend
analysis.
Visionet Systems Inc.
East Coast Offce:
3 Cedar Brook Drive
Cranbury, NJ 08512
Phone: 609 409 1063 x 1116
Fax: 609 655 5232
CJohnson@visionetsystems.com
http://www.visionetsystems.com
Contact us today for a free consultation!
Bringing Your IT Vision To Reality
Visionets Business
Intelligence Solutions
Work with us and let business
and social intelligence innovate
your eCommerce Business
For over ten years Visionet Systems
has been helping companies miti-
gate risk and prepare to make the
most of their corporate data. From
enterprise data management assess-
ment to establishing rigorous data
standards, our domain and technol-
ogy expertise has assisted compa-
nies in defning their corporate data
strategies and getting the very most
out of their BI and reporting assets.
Over the years Visionet Systems has
engineered high performing and cost
effective solutions for its customers,
while building deep competencies in
the IT Industry. We are a global
services and solutions enterprise
serving the strategic vision of our
customers with industry segment
services and solutions, and software
modernization services which
increase our customer's business
agility, drive down their costs, and
reduce risk. We are focused on
expansion, growth, and prosperity
while exceeding customer expecta-
tions and enriching our employees.