Credit : 3 Sessions : 30 Course Code : SL IT 609 AIM To equip students with a basic level of understanding on the importance and role of business intelligence in the managerial decision making process of a modern business enterprise and how business firms are competing on business intelligence. Further, for such of those students who would wish to specialize in analytics (business analyst), the course provide a strong foundation for the application of business intelligence platforms. LEARNING OUTCOMES At the end of the course the student should be able to 1. Explain the importance of Business Intelligence in the modern business world. 2. Handle the available business information/data more efficiently. 3. Use the analytical tools like MS excel , SPSS and SAS efficiently in order to take managerial decisions more effectively
REFERENCE BOOKS AUTHOR / PUBLICATION Business Intelligence: Data Mining and Optimization for Decision Making, By Rajiv Sabherwal, Irma Becerra- Fernandez, John Wiley and Sons, 2009 Marketing Models Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy 2009, PHI Learning Modeling the Supply chain Jeremy F.Shapiro 2007 Books / Cole Markets Models Carlo Alexander, Wiley 2001
Detailed Syllabus Introduction to Business Intelligence: Definition, relevance and scope BI, BI architecture, recent trends in BI Exploratory Data Analysis: SEMMA, Descriptive statistics, testing the assumptions of multivariate analysis, data preparation for modeling, testing and transformation Business Forecasting Methods: Introduction to time series analysis, Classical time series analysis, Box-Jenkins ARIMA modeling, smoothening techniques, multivariate models. Financial Modeling: Modeling the market risk portfolios, models for financial markets, banking performance and efficiency analysis Marketing Models : Theory and models in marketing- consumer behaviour- organizational buying price-product-advertising-promotion- sales force-distribution-new product planning- strategy-decision and implementation-sales forecasting. Modelling Supply Chain :Supply chain optimization, fundamentals of optimization models, overview of descriptive models, Supervised Learning :Introduction to artificial neural networks (ANN) and CART. Application of artificial neural network and CART, employee profiling , employee retention, real estate appraisal, stock market prediction and HR Cases Faculty will identify appropriate cases
Suggested Schedule of Sessions Topic No of Sessions Introduction to Business Intelligence 2 Exploratory Data Analysis 5 Business Forecasting Methods 7 Financial Modeling 5 Marketing Models 4 Modeling Supply Chain 3 Supervised Learning 4 Total 30