Carat Media NewsLetter 754 Report

CARAT MEDIA WEEKLY NEWSLETTER
No. 754
Media Report
2014
Image courtesy of ddpavumba / FreeDigitalPhotos.net
2014
2014
20143QE
&()
90
102
70
14-May
14-Apr
14-Mar
14-Feb
(2014/08/15)
(r)(p)(f)
14-Jan
60
100
13-Dec
1.31
106
104.44
13-Nov
1.44
3.08
87.58
104
13-Sep
1.21 0.59
0.73
-0.12
2.88 3.24
2.69
80
13-Aug
3.53
3.74 3.62
13-Jul
3.97
13-Jun
4.56
13-Oct
7.37
14-Jun
2011-2014()
: %
(2014/07/08)2011
(2014/06/27)
98
2014
2014 220
20131.3%25
6
2004-2014
26,141
24,039
22,756
23,857 23,742 22,677 22,308
21,844 21,806
19,081
25.0%
22,015
64.3%
6
-5.3% -4.0%
-8.0%
-0.2%
-0.5%
-1.6% -1.3%
-4.5%
-12.5%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2013/2014
2013
5.2%
3,843
3,008
3,653
2014
3,626
3,714
3,224
3,953
3,861
3,860
3,967
3,724
3,890
0.0%
-0.4%
-2.4%
-4.3%
-6.7%
AIS (Advertisement Information Service)
2004 0.10/ 0.05/ 0.58/ 0.44/ 0.59/ ()1.0

2005 0.09/ 0.05/ 0.48/ 0.44/ 0.54/ ()1.0
2006 0.09/ 0.04/ 0.45/ 0.43/ 0.48/ ()1.0
2007 0.111/ 0.033/ 0.39/ 0.425/ 0.445/ ()1.0
2008 0.109/ 0.034/ 0.380/ 0.435/ 0.410/ ()1.0

2009 0.097/ 0.039/ 0.370/ 0.435/ 0.400/ ()1.0
2010 0.110/ 0.043/ 0.377/ 0.443/ 0.397/ ()1.0
2011 0.106/ 0.050/ 0.350/ 0.440/ 0.400/ ()1.0
2012 0.085/ 0.049/ 0.320/ 0.430/ 0.360/ ()1.0
2013 0.081/ 0.051/ 0.280/ 0.440/ 0.290/ ()1.0
2014 0.078/ 0.052/ 0.300/ 0.430/ 0.290/ ()0.920
2014
2014(7.7%)(4.1%)(0.4%)
2014
1.6%
9%5
6.8%
8.7%
2013/2014
1,856
1,885
- 1.6%
3,997 - 6.8 %
4,289
2014
2013
9.0%
7.0%
(8.2%)
8.4%
(8.5%)
(6.6%)
2,279
10.4%
1,537
-8.7 %
4.1 %
1,972
2014
18.2%
(19.2%)
2013
7.7 %
+: 55.6
(54.8%)
(11.2%)
2,496
1,831
+: 0.1 %
10,374
0.4 %
10,329
1,477
47.1%
(46.3%)
2014
Top 10
Top 20
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
-
2014
3,114.5
1,834.6
1,737.9
1,534.6
1,298.0
1,190.3
1,110.8
1,091.1
930.1
917.9
823.0
797.3
794.9
793.1
734.5
690.6
622.7
478.9
424.6
328.2
14,759.6
21,247.4
22,015.2
14.1%
8.3%
7.9%
7.0%
5.9%
5.4%
5.0%
5.0%
4.2%
4.2%
3.7%
3.6%
3.6%
3.6%
3.3%
3.1%
2.8%
2.2%
1.9%
1.5%
67.0%
96.5%
100%
-3.3%
0.0%
8.1%
-9.8%
20.1%
0.7%
-5.8%
9.4%
13.6%
-10.2%
4.8%
8.0%
-9.8%
-11.6%
1.0%
-16.8%
0.2%
-6.1%
-11.5%
-24.8%
0.8%
-1.4%
-1.3%
2013
3,220.5
14.4%
1,834.4
8.2%
1,608.1
7.2%
1,700.9
7.6%
1,080.6
4.8%
1,182.0
5.3%
1,178.6
5.3%
997.4
4.5%
819.0
3.7%
1,021.8
4.6%
785.2
3.5%
738.3
3.3%
881.6
4.0%
897.6
4.0%
727.4
3.3%
830.0
3.7%
621.3
2.8%
510.2
2.3%
479.8
2.2%
436.6
2.0%
14,643.5
65.6%
21,551.4
96.6%
22,307.5
100%
1
2
4
3
7
5
6
9
13
8
14
15
11
10
16
12
17
18
19
20
-
//86%
2014
2014(20.1%)(13.6%)
0.8%
/
2013
2011
2014
(-11.6%)(-16.8%)
(-11.5%)(-24.8%)
(
)/()()
4G
3
//
2014
()
Top 20
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
-
2014
2,506.3
770.7
741.9
671.3
454.7
382.7
364.2
305.7
297.0
293.1
291.8
291.6
279.2
276.2
259.8
229.9
223.7
220.8
213.8
210.4
9,284.9
22,015.2
11.4%
3.5%
3.4%
3.0%
2.1%
1.7%
1.7%
1.4%
1.3%
1.3%
1.3%
1.3%
1.3%
1.3%
1.2%
1.0%
1.0%
1.0%
1.0%
1.0%
42.2%
100%
-6.4%
-6.2%
110.8%
14.6%
8.1%
28.1%
-6.9%
-12.5%
-0.2%
-11.6%
15.1%
-2.6%
3.9%
26.5%
-9.6%
15.1%
-16.6%
-26.6%
-16.2%
13.5%
2.4%
-1.3%
2013
2,677.1
12.0%
822.1
3.7%
351.9
1.6%
586.0
2.6%
420.7
1.9%
298.7
1.3%
391.2
1.8%
349.5
1.6%
297.5
1.3%
331.6
1.5%
253.5
1.1%
299.3
1.3%
268.7
1.2%
218.2
1.0%
287.6
1.3%
199.8
0.9%
268.3
1.2%
300.7
1.3%
255.0
1.1%
185.5
0.8%
9,062.9
40.6%
22,307.5
100%
1
2
6
3
4
11
5
7
12
8
17
10
14
19
13
21
15
9
16
26
-
2014
2014/
228.1%
(-12.5%)(-11.6%)
(-16.6%)(-26.6%)(-16.2%)
2014
42013
2012
300480
2014
/
2013
0.1%
5.7%()
/()
19.3%/
14.0%
800
700
107.3%
2013
-1.0%
600
2013/2014
2013/2014
500
15.5%
400
300
2014
-0.1%
33.6% -10.7%
-7.0%
-0.8%
-6.3%
14.0%
100
( )
-1.6
2.7
3.9
2.0
-1.3
14.0
200
-5.7
7.1
2013
2014
-19.3
0.6
0
1,000
2,000
3,000
4,000
5,000
2014
94.7%
6.8%
3C5.9%
2,500
-8.9%
2013/2014
2,000
2013
2014
1,500
1,000
4.3%
500
0
35.4%
10.7% 8.4% 33.3% 94.7%
-10.1%
-17.9%
41.4%
2014
3, 625. 6
247. 0
6. 2% -11. 2%
124. 2
3. 1% -20. 8%
3,996.8
90. 7% -5. 9%
-6.8%
2013
3, 853. 8
89. 9%
278. 1
6. 5%
156. 8
3. 7%
4,288.7
- (9)
- (2)
- (1)
2014
8.7%
0.8%
250
2013/2014
-10.6%
2013
2014
-18.8%
200
150
1.4%
-10.2%
100
-7.1%
4.0%
-8.2%
50
0
-29.8%
15.4%
-15.6%
2014
2013
612.9
26.9%
-8.7%
671.4
26.9%
573.6
25.2%
-10.3%
639.3
25.6%
451. 9
19. 8%
0. 8%
448. 4
18. 0%
160.2
7.0%
-9.6%
177.2
7.1%
131.7
5.8%
-1.9%
134.2
5.4%
114.1
5.0%
-17.1%
137.7
5.5%
88.9
3.9%
-13.8%
103.2
4.1%
70.6
3.1%
-9.1%
77.7
3.1%
32.8
1.4%
-11.0%
36.8
1.5%
10
20. 2
0. 9%
-43. 7%
35. 9
1. 4%
10
11
11. 4
0. 5%
-42. 6%
19. 9
0. 8%
11
12
11. 1
0. 5%
-24. 7%
14. 7
0. 6%
12
2,279.3
-8.7%
2,496.5
2014
2014
4.1%
//
5.6%
400
13.2%
2013/2014
2013
350
2014
300
250
200
-5.3%
100
50
9.8% -4.3%
-7.6%
19.7% 20.6% 29.4%
5.0%
13.5%
2013
7 0 3 .9
4 5 .8 %
4 .6 %
6 7 3 .1
4 5 .6 %
6 6 8 .7
4 3 .5 %
3 .2 %
6 4 7 .9
4 3 .9 %
1 6 4 .8
1 0 .7 %
5 .6 %
1 5 6 .0
1 0 .6 %
150
2014
1,537.4
4.1%
1,477.0
- (7)(i like radio)989ICRT
- (6)HIT FMPOP Radioi radio

KISS RADIO
- (2)NEWS 98
2014
7.7%(20.4%)
(13.4%)4
13.7%
15.2%/
//
()/
2010
2014
2014
2013/2014
1,400
13.4%
2013
1,000
800
600
-2.7%
400
-9.2%
200
20.4%
144.4 5%
91.5 -17%
84.7 13%
28.2 NA
105.8 -16%
50.8 24%
21.8
-7%
23.6 17%
7.7 319%
75.4 24%
47.3 -24%
17.8 662%
//
20.3
189%
7.1 272%
58.9
11%
42.9 14%
12.9 8%
11.4 1170%
58.1 176%
40.2 10%
12.2 151%
8.9 -29%
56.9 73%
//
33.4 102%
11.8 -26%
6.4 -52%
//
55.5 119% /
32.2 126%
10.7 19%
51.0 23%
31.3 275% 10.3 -38%
45.1 3%
30.4 16%
10
35.7 15%
()
29.8 190%
Top 10
34.8%
33.5%
10.3 -57%
9.6 -21%
63.2%
51.4%
13.7%
2014
1,200
12.0
-11%
3.8 747%
1.9 84%
1.4 -61%
6.4 23%
// 1.1 342%
5.9 70%
0.9 NA
4.4 42%
0.9 1451%
6.1 908%
3.3 NA
0.8 1418%
6.0 -20%
2.8 NA
0.6 304%
5.2 NA
2.7 129%
4.8 34%
2.7 51%
48.9%
(2013/04)
0.6 NA
0.6 NA
58.6%
2014
20141.3%
4G
4G
**
FOXGTVGTVGTV
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(2014816)
(*)(2013.06)(2013.08)(2014.04.28
)
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(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)
(Amnet)

carat.weekly@carat.com
(02) 2717-5238 ext.9285
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CARAT MEDIA WEEKLY NEWSLETTER

Image courtesy of ddpavumba / FreeDigitalPhotos.net

23,857 23,742 22,677 22,308

AIS (Advertisement Information Service)

2004 0.10/ 0.05/ 0.58/ 0.44/ 0.59/ ()1.0

2008 0.109/ 0.034/ 0.380/ 0.435/ 0.410/ ()1.0

AIS (Advertisement Information Service)

AIS (Advertisement Information Service)

AIS (Advertisement Information Service)

AIS (Advertisement Information Service)

- (7)(i like radio)989ICRT

- (6)HIT FMPOP Radioi radio

31.3 275% 10.3 -38%

BANG!COOLA TYPECOOLB TYPEEsquireGQ(

ComputerDIY**PC DIYStuffPC HOME

APP for Android

APP for iOS

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