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NAME OF STUDENT
REGISTRATION NO.
UNIT TITLE Business Environment
ASSIGNMENT TITLE The Business Environment Around Unilever
ASSIGNMENT NO 1 of 2
NAME OF ASSESSOR ELBERT BRYAN VIDAL
ISSUANCEHAND IN DATE AUG. 20, 2014 AUGUST 29, 2014













I, __________________________ hereby confirm that this assignment is my own work and not
copied or plagiarized from any source. I have referenced the sources from which information is
obtained by me for this assignment.




________________________________ _________________________

Signature Date















DANANG UNIVERSITY OF ECONOMICS
BTEC HND IN BUSINESS (MANAGEMENT)
Assignment Cover Sheet

2
Unit outcomes
Outcome
Evidence for
the criteria
Feedback
Assessors
decision
Internal
Verification

LO1

Understand
the
organisational
purposes of
businesses
Identify the
purposes of
different types
of
organisations

Describe the
extent to which
an
organisation
meets the
objectives of
different
stakeholders

Explain the
responsibilities
of an
organisation
and strategies
employed to
meet them

LO2

Understand
the nature of
the national
environment
in which the
business
operates


Explain how
economic
systems
attempt to
allocate
resources
effectively

Assess the
impact of fiscal
and monetary
policy on
business
organisations
and their
activities

Evaluate the
impact
competition
policy and
other
regulatory
mechanisms
on the
activities of a
selected
organisation


Merit grades awarded M1 M2 M3
Distinction grades awarded D1 D2 D3
3
Outcome
Evidence for
the criteria
Feedback
Assessors
decision
Internal
Verification
Professors additional feedback and comments

















Assessor Name &
Signature
ELBERT BRYAN VIDAL Date
IV Name &
Signature
Date
(Oral feedback was also provided)

STUDENT SIGNATURE DATE / /

NAME : .............................................................................



























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SCENARIO 1: CASE STUDY

You are an independent business analyst and you are conducting a research about
the most prominent companies in the world. You plan to publish and sell this
research later on as a useful investment guide for stock players, fund managers and
investment houses. You chose Unilever plc as your case company.

Being one of the biggest consumer products company in the world, Unilever has
more than 400 brands sold all over the world from nutritionally balanced food stuff to
everyday household care products.

Just recently, the global consumer products manufacturer has opened an innovation
space at Liverpool Science Park as part of a 6.9m project to facilitate cutting edge
research into home and personal care products like Dove hair shampoo and Persil
laundry liquid.
This signifies the companys grand intention of dominating the European market not
just in UK. However, as it is not uncommon knowledge that the recent economic
crises that hit the European market (and the global market), there is no assurance
that banking on Unilever will have investors make a run for their money.

This is where your research comes in. Your task is to give a solid, and reliable
research about the business environment status of UK.

You are to refer and make further research about the company as you answer the
Learning Objectives that follow. The main point about this case is for you to realise,
discuss and relate practical applications and references of the learning outcomes in
Business Environment. Instructions on how to answer the assignment are made
clear in the foregoing pages. Make sure to observe them strictly as this will affect
your grade.

Furthermore, you also need to understand the marking criteria to know you can earn
higher grades. As long as opportunity permits it, apply as much of the classroom
learning which you should have learned already in answering the tasks.



LEARNING OBJECTIVE 1: Understand the organizational purposes of
business

Identify the purposes of different types of organisations (1.1)
o Hint: (Discuss the VMGO of Unilever. Argue whether this VMGO is relevant based on the
current situation and the near future term of Unilever)


Describe the extent to which an organisation meets the objectives of different
stakeholders. (1.2)
o Hint (Based on the case study, how much does the company fulfill its objectives to its
stakeholders? Give concrete KPI evidences)


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Explain the responsibilities of Unilever and the strategies they employ to meet the
objectives of stakeholders. (1.3)


LEARNING OBJECTIVE 2: Understand the nature of the national environment
in which the business operate.

Explain how economic systems attempt to allocate resources effectively (2.1)

Assess the impact of fiscal and monetary policy on Unilever and their activities
(2.2)


Evaluate the impact of competition policy and other regulatory mechanisms on
the activities of Unilever. ( 2.3)


GRADING

Pass is achieved by meeting all the requirements defined in the assessment
criteria.

Merit Identify and apply strategies to find appropriate solutions. (M1)
Characteristics / Possible Evidence An effective approach to study and
research was used to investigate economic, social and global environment
that affect the selected organisation as well as the organizations
responsibilities to its stakeholders.

Select and apply appropriate techniques. (M2)
Characteristics / Possible Evidence Students reviewed the relevant theories
that are applicable to the practical case. Various sources of information were
used related to the set tasks.

Present and communicate appropriate findings (M3)
Characteristics / Possible Evidence An appropriate structure and approach
have been used to prepare a report. Presented data using a range of
methods e.g. tables, diagrammatical and graphical forms.

Distinction Use critical reflection to evaluate own work and justify valid conclusions (D1)

Characteristics / Possible Evidence Creativity has been used to generate
and justify valid comments based on the investigation of the selected
organisations economic, social and global environment.

Take responsibility for managing and organising activities (D2)
Characteristics / Possible Evidence Demonstrated that substantial
investigations were planned, managed and organised for the selected
organization related to the objectives and responsibilities of an organization
as well as its environment.
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Demonstrate convergent, lateral and creative thinking (D3)
Characteristics / Possible Evidence An innovative and creative thought has
been used to identify mission, objectives and responsibilities of selected
organization as well as investigate related economic, social and global
environment affects selected organization.

PRESENTATION

1. The assignment should have a cover page that includes the assignment title,
assignment number, course title, module title, Lecturer/tutor name and students
name. Attach all the pages of assignment brief/cover sheet with your report and
leave them blank for official use.

2. Ensure that authenticity declaration has been signed.

3. Content sheet with a list of all headings and page numbers.

4. A fully typed up professionally presented report document. Use 12 point Arial or
Times New Roman script.

5. Your assignment should be word-processed and should not exceed 2,000 words in
length.

6. Use the Harvard referencing system.

7. Exhibits/appendices are outside this limit.

8. The assignment should not contain a bibliography but should contain a list of any
references used in the assignment.

NOTES TO STUDENTS FOR SUMMISSION
Check carefully the submission date and the instructions given with the assignment.
Late assignments will not be accepted.
Ensure that you give yourself enough time to complete the assignment by the due
date.
Do not leave things such as printing to the last minute excuses of this nature will
not be accepted for failure to hand-in the work on time.
You must take responsibility for managing your own time effectively.
If you are unable to hand in your assignment on time and have valid reasons such as
illness, you may apply (in writing) for an extension.
Failure to achieve a PASS grade will results in a REFERRAL grade being given.
Take great care that if you use other peoples work or ideas in your assignment, you
properly reference them in your text and any bibliography.
NOTE: If you are caught plagiarizing, you could have your grade reduced to
zero, or at worst, you could be excluded from the course.