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This magazine cover


features a popular
American figure on its
cover, emphasising
their focus on the
American Dream girl.
It is also done to draw
attention to their
article inside on Kate
Upton (as shown).
The colour scheme in the background is
natural earthy colours, which have been
used to contrast with the vibrant reds on her
clothes and the text.
A large amount of
information has been
summarized and placed
on either side of the
cover to give a good
indication of what the
magazine will contain.
All important information
has been condensed into
one small space, so as to
not use up space; but it has
been placed in a way which
still makes it clearly visual
to the buyer (so they can
tell the price, issue number,
date of release etc).
A small portion of the texts
colour has been matched to
the red of her swim suit to link
the whole cover together and
give it a set colour scheme
(mainly red and white).
Kate Upton has been styled in a way which emphasises
the softness of her features (through Photoshop). Her
hair and clothing style gives of a Marilyn Monroe-esqe
feel. This is done to highlight their theme of the
American Dream Girl; an image that Marilyn had when
in the spotlight.
This magazine has a Central Visual Interest; focussing this
eye straight to the centre (image of woman). This makes the
eye gradually focus out to see the text surrounding her.




























Masthead-
The name of a publication traditionally
printed at the top of the first editorial
page, often as a logo often
accompanied by issue, number and
date.
Attention grabbing
panel; used to draw
attention to the
magazine and to
add some colour
and vibrancy to it in
a confined space.
Strap-line-
A thin band across the top of a
magazine from cover previewing
what is inside can also be at the
bottom.
Headline-
A head line is text at the
top of a newspaper
article, indicating the
nature of the article
below it. This has been
used as a way to
summarise the content of
the magazine and to draw
in interest using the most
minimal amount of text.
Main Picture-
The biggest and most eye catching picture- often
linked to the feature article
Katy Perry is featured close up on the cover; this
is done because she has a fan base that would
have a keen interest in this magazine purely
because they want to read about her.
Pull quote-
Phrase or sentence taken from an
article and used to attract a readers
attention by setting it in a larger type
size. This has been done to draw
attention to the famous person behind
the text and to encourage fans of Katy
Perry to buy the magazine.
Byline-
The headline and
text of a second less
important story in a
magazine or paper.
This magazine is aimed at young adult/ late teenage women; with an interest in
fashion, celebrities and style.
The whole point of a front cover is to catch the eye of potential customers and to sell the
magazine at first glance. Magazine covers are designed to be bold and very interesting.
Without these qualities they fail at what theyre supposed to do and would not be successful.
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Key information like the date of release and
name of magazine a stated clearly at the
top of the page to keep an on-going theme
in the magazine. It gives a good indication
that this is a contents page.
The main Cover stories are
given their own separate
section which is more vivid
than the rest of the page.
This is done to highlight and
emphasise their main
featured articles. They want
to draw attention to these
because they will be the ones
that buyers saw on the cover
and probably have the
biggest interest in.
Vogue packs a lot of
information about what
is in their magazine into
a very small space. This is
done for both practical
reasons and it also gives
the page a busy, but still
simplistic feel.
Vogue using the extra
space to put some
publicity for the
company in. This is
done to attract
possible subscriptions
right from the
beginning of the
magazine. It also uses
a gift if you subscribe
as an enticement for
someone to encourage
them to purchase their
magazine on a regular
basis.
Articles have been place in numerical and topical order. This
has been done for quick searching and to make the readers life
easy if theyre searching for a particular story.
Only one person has been used on this page; she has
been positioned in a provocative way (holding up her
dress and pushing her chest towards the camera). This
has been done to accentuate the clothes she has been
styled in. Therefor targeting the audience who wish to
envision themselves in these clothes (as fashion is the
main selling point of vogue).
The aim of a contents page is to summarize what will be inside the rest of the
magazine. It gives page titles and sometimes a short description of the
different chapters/categories that are inside. As it is the second thing the
reader will see (after the front page); it still needs to catch their eye and make
what is written seem very interesting and appealing.
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In my magazine I will
be using a more high
fashion magazine as
my influence.
Magazines such as
Wonderland and
vogue are more
simplistic and their
images are more
eccentric.

Genre conventions (fashion magazines)-
Bold/vibrant colours
Simplistic yet distinctive font types
Use of different size/style fonts
Famous people/models featured
Colour schemes change on every issue
Colour scheme is coordinated with the styling/theme
Nearly always a female on the cover (rare to see a male)
Themes are sometimes used (e.g beach, 60s)


Conventions in content-
On-trend fashion
Examples of new styles
Numerous pages focussing on hairstyles, makeup (basically anything fashion related)
Fashion predictions
Info on designers
Whats on the catwalk/ coverage of that seasons style
Higher end (e.g vogue)-
High fashion/couture pieces
Features fashion that is not easily accessible to the majority of people
Main focus is greatly on fashion; without much on other topics (e.g celebrities)
More mainstream (e.g Seventeen)-
Accessible, more affordable fashion
Often features tabloid or celebrity news
Some less relevant articles (gossip/real life stories from the public)


































These magazines follow the conventions of the page harmony rule. Where the lines intersect/cross over
features on the page, this is normally somewhere of important or somewhere the eye is drawn too.
Good magazine covers/pages are created using this; and if done correctly, look attractive and put together.
When magazines are not designed using this rule, the page nearly always looks as if something is out of place,
and it can often be difficult to identify the specific problem. This is why it is extremely useful to make use of
this technique because it is simple, effective and never fails.

On this magazine cover the text and images are in perfect positions
with the line conventions.
The main central focus is perfectly in line with her lips; this is
successful because she is a singer so this draws further focus to her
talent.
Many of the lines perfectly intersect the most words of the greatest
importance.
The lines of her face (edge of her eyebrow, corner of her eye etc)
have been positioned along one line running across her entire
expression. This brings an eye pleasing result; and enables the page
to look right.
The main points of focus all lye on important parts of the image/
text.
The golden spiral rule has also been effectively put into place (the
eye could move from the V outward to her face, the text oat the
bottom and finally upwards to the article names).
This is another very effective magazine cover which has clearly been
created using these lines as a strong guidance.
The centre of her body (predominantly her waist) has been placed
directly in the greatest point of interest. This fits perfectly inside the
box, drawing attention to her body language. This is attractive to
both the male and female reader, as girls would focus in on the dress
she is wearing and how it I elongating her body. Whereas men would
be focussing on the smallness of her waist and positioning of her
hips.
Text at the top of the cover has also been placed along the lines;
enabling the text to appear perfectly in sync with the other features.
The only noticeable error on here is that the barcode is cut directly in
half, so doesnt look completely in sync with the rest of the cover.
Despite this; the magazine cover is extremely well done and has
made great use of page harmony.



























Although on some levels this magazine is effective; it
has not made as much use of this technique as it
could have.
The majority of the text has been dissected by the
lines very well, so the text does look complimentary
to the page.
But the feature image doesnt really follow the
marker, as the lines cut through her middle and face.
So although at some point on it, the positioning of it is
fine, the head is especially out of places. It would
have appeared a great deal better if it were further
down.
There is also a distinct lack of the golden spiral, so
the eye is not naturally led around the cover. This
makes it hard to focus in on one aspect, causing the
cover to feel distorted and out of place.
MASTHEAD-
ARIAL NARROW
GULIM
GUNGSUH
MONGOLIAN BAITI
TUNGA

STRAPLINES/COVER
LINES-
KARTIKA
SIMPLIFIED ARABIC FIXED
CAMBRIA MATH
ANDALUS
JASMINEUPC

Font is one of the most vital aspects of a magazine; as without the right fonts
the entire page can look off theme and inharmonious. It will be one of the first
things a reader will focus on, and will be holding the key information for the
magazine. It is for this reason that the font must be right for you to produce
an effective magazine.

In mine I am looking for a simplistic, yet bold feel. I want my font to be
uncomplicated and clear; so that it will not draw too much attention from the
images that will be features. They will look smooth and clean-cut and I would
like them to look effortless and will be an integral part of the overall theme.

The fonts I have selected are extremely similar to the ones used in high
fashion magazine. Their choices are always thin, bold and look good at any
size. They are fit for purpose on almost any theme and are ideal on almost any
type of fashion page. The practicality of these fonts makes them easy to work
with, whilst they are still pleasing to read in any context.













In magazines there is a predominant use of a 3 colour palette; but from my research I can now see
that more up to date magazines are often approaching a 4 or even 5 colour palette- to add more
intensity and amplitude to the page.
In colour palettes usually the colours will either be complimentary (coming from the same
spectrum), or clashing (as a technique to contribute a higher level of vibrancy to the page). The aim
of a colour palette is to give the page harmony and a theme.

Red, White and Black




Pink, White and Black




Yellow, light Pink and White




Grey, Black and sky Blue




Green, Purple and Navy blue

This choice of colours is one of the classic
magazine palettes. It gives one main bold colour,
which draws attention to the page; then has two
classic colours which compliment the brightness
of the red, without drawing the eye away from
it. This palette would appeal to both sexes as the
colours are not associated with a certain genre.
The colours are all very complementary and
duller, but would certainly look effective with a
darker themed cover. The three colours all come
from the same end of the colour spectrum, so
enhance each other perfectly.
This choice of colours I feel would work well
for a more 60s inspired cover. The darker
navy and purple add dimension to the page,
whilst the green enhances its darkness, and
gives it a brighter all around theme.
The colours on this palette are seen a great deal
with high end magazines. The lightness of the
pink and white gives a pretty, pastel theme to
the piece; and then a small pop of colour from
the yellow adds depths of vibrancy.
This palette is often used for a female fashion
magazine, as the bright pink is the main feature
colour (as pink is stereotypically the colour of
choice for women). This would most likely be for
a more mainstream magazine rather than the
high fashion, couture ones (ie wonderland).



1)
We can clearly see that a much larger number of women answered these questions as opposed to
males. From this we can gather the impression that more women have an interest in fashion
magazine than men, so this will be the gender I will mainly aim my own magazine at. This result
shows that girls will have a greater concern in the style and efficiency of my publication, so their
opinions and input will be more relevant to my research.






2)
The clear choice of most popular type of fashion magazine is vogue. This demonstrates to me that
the style vogue has been produced in will be the type I will want to base my own magazine on. This
will include sophisticated themes, but still with quirky inputs and unique fashion and photography.
Seventeen was also a choice for a number of participants; which illustrates to me that it would be
helpful to include some more mainstream influences and fashion that is accessible and attainable.





3)
Only 2 participants said that they would be willing to pay over 5 for a magazine, which illustrates to
me that I need to keep the price of my magazine affordable and low to appeal to a mass market. As I
am aiming my magazine at a teenage/young adult I need to keep the cost low as this age group have
a lower budget than other portions of the population. Price is a big selling point in a magazine so it is
key to get it right.








4)
There was a great deal of variation in the responses to this question, so I can draw from this that
there will be a large span for personal input when it comes to the styles of fashion I will focus on. I
will definitely include vintage fashion influences, and some more conventional trends (girly,
sophisticated). A more alternative style is preferred, so I will include information on this, and
possible clothing/styling suggestions.










5)
I have decided that for my magazine I will include lots of different elements, for example a variety of
images and eye catching text. My decision has been influenced by the fact that a higher percentage
of people would prefer a busier more cluttered page which has plenty to look at an hold your
interest. The more exclusive, vintage magazine with minimalistic fonts and images are not as popular
with a fashion magazine market so this will not be a technique I will be utilising greatly.





6)
All the colour palettes I gave as an option proved relatively popular, so my results were very wide
spread. Despite this, by a small margin the colours red, white and black were the highest choice. This
is probably the most classic palette, so if used it will guarantee my magazine a well rounded finish
and theme. Because all the colours were liked by at least 1 participant; I am given a greater control
of which I choose- I know the colours I use will be pleasing to see.

7)
There were three comments that appeared multiple times the first being a desire to see normal
sized models on the cover. This is something that the general population want to see as it represents
the average women/man. Although this does not conform with the conventional fashion magazine
(where the models are unrealistic sizes and shapes), but it is what my target audience want to see so
it would not have a negative impact on the magazine.
Celebrity articles and information is also a popular choice, as my target market want to have up-to-
date insights into celebrity style. I will incorporate interviews from style icons, and celebrities with a
reputation for impeccable fashion. Unique clothes are also in demand, so in my magazine I will be
featuring new trends, and never before seen clothes. My target market wants to see new, unique
things which are what I want the main focus of my magazine to be on.

8)
Price would be a massive turn off when buying a magazine, so as I previously stated in question 3, I
need to keep it affordable. My target audience want a magazine that has information and is always
interesting, but not so much that it is over whelming and becomes a chore to read through. I will
also definitely take into consideration the fact that styles that are completely random or not
relatable are also a big no when it comes to a fashion magazine. I need to show something unique,
but still mainstream enough so that it will continue to appeal to the reader.

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