features a popular American figure on its cover, emphasising their focus on the American Dream girl. It is also done to draw attention to their article inside on Kate Upton (as shown). The colour scheme in the background is natural earthy colours, which have been used to contrast with the vibrant reds on her clothes and the text. A large amount of information has been summarized and placed on either side of the cover to give a good indication of what the magazine will contain. All important information has been condensed into one small space, so as to not use up space; but it has been placed in a way which still makes it clearly visual to the buyer (so they can tell the price, issue number, date of release etc). A small portion of the texts colour has been matched to the red of her swim suit to link the whole cover together and give it a set colour scheme (mainly red and white). Kate Upton has been styled in a way which emphasises the softness of her features (through Photoshop). Her hair and clothing style gives of a Marilyn Monroe-esqe feel. This is done to highlight their theme of the American Dream Girl; an image that Marilyn had when in the spotlight. This magazine has a Central Visual Interest; focussing this eye straight to the centre (image of woman). This makes the eye gradually focus out to see the text surrounding her.
Masthead- The name of a publication traditionally printed at the top of the first editorial page, often as a logo often accompanied by issue, number and date. Attention grabbing panel; used to draw attention to the magazine and to add some colour and vibrancy to it in a confined space. Strap-line- A thin band across the top of a magazine from cover previewing what is inside can also be at the bottom. Headline- A head line is text at the top of a newspaper article, indicating the nature of the article below it. This has been used as a way to summarise the content of the magazine and to draw in interest using the most minimal amount of text. Main Picture- The biggest and most eye catching picture- often linked to the feature article Katy Perry is featured close up on the cover; this is done because she has a fan base that would have a keen interest in this magazine purely because they want to read about her. Pull quote- Phrase or sentence taken from an article and used to attract a readers attention by setting it in a larger type size. This has been done to draw attention to the famous person behind the text and to encourage fans of Katy Perry to buy the magazine. Byline- The headline and text of a second less important story in a magazine or paper. This magazine is aimed at young adult/ late teenage women; with an interest in fashion, celebrities and style. The whole point of a front cover is to catch the eye of potential customers and to sell the magazine at first glance. Magazine covers are designed to be bold and very interesting. Without these qualities they fail at what theyre supposed to do and would not be successful. k
Key information like the date of release and name of magazine a stated clearly at the top of the page to keep an on-going theme in the magazine. It gives a good indication that this is a contents page. The main Cover stories are given their own separate section which is more vivid than the rest of the page. This is done to highlight and emphasise their main featured articles. They want to draw attention to these because they will be the ones that buyers saw on the cover and probably have the biggest interest in. Vogue packs a lot of information about what is in their magazine into a very small space. This is done for both practical reasons and it also gives the page a busy, but still simplistic feel. Vogue using the extra space to put some publicity for the company in. This is done to attract possible subscriptions right from the beginning of the magazine. It also uses a gift if you subscribe as an enticement for someone to encourage them to purchase their magazine on a regular basis. Articles have been place in numerical and topical order. This has been done for quick searching and to make the readers life easy if theyre searching for a particular story. Only one person has been used on this page; she has been positioned in a provocative way (holding up her dress and pushing her chest towards the camera). This has been done to accentuate the clothes she has been styled in. Therefor targeting the audience who wish to envision themselves in these clothes (as fashion is the main selling point of vogue). The aim of a contents page is to summarize what will be inside the rest of the magazine. It gives page titles and sometimes a short description of the different chapters/categories that are inside. As it is the second thing the reader will see (after the front page); it still needs to catch their eye and make what is written seem very interesting and appealing. 0
In my magazine I will be using a more high fashion magazine as my influence. Magazines such as Wonderland and vogue are more simplistic and their images are more eccentric.
Genre conventions (fashion magazines)- Bold/vibrant colours Simplistic yet distinctive font types Use of different size/style fonts Famous people/models featured Colour schemes change on every issue Colour scheme is coordinated with the styling/theme Nearly always a female on the cover (rare to see a male) Themes are sometimes used (e.g beach, 60s)
Conventions in content- On-trend fashion Examples of new styles Numerous pages focussing on hairstyles, makeup (basically anything fashion related) Fashion predictions Info on designers Whats on the catwalk/ coverage of that seasons style Higher end (e.g vogue)- High fashion/couture pieces Features fashion that is not easily accessible to the majority of people Main focus is greatly on fashion; without much on other topics (e.g celebrities) More mainstream (e.g Seventeen)- Accessible, more affordable fashion Often features tabloid or celebrity news Some less relevant articles (gossip/real life stories from the public)
These magazines follow the conventions of the page harmony rule. Where the lines intersect/cross over features on the page, this is normally somewhere of important or somewhere the eye is drawn too. Good magazine covers/pages are created using this; and if done correctly, look attractive and put together. When magazines are not designed using this rule, the page nearly always looks as if something is out of place, and it can often be difficult to identify the specific problem. This is why it is extremely useful to make use of this technique because it is simple, effective and never fails.
On this magazine cover the text and images are in perfect positions with the line conventions. The main central focus is perfectly in line with her lips; this is successful because she is a singer so this draws further focus to her talent. Many of the lines perfectly intersect the most words of the greatest importance. The lines of her face (edge of her eyebrow, corner of her eye etc) have been positioned along one line running across her entire expression. This brings an eye pleasing result; and enables the page to look right. The main points of focus all lye on important parts of the image/ text. The golden spiral rule has also been effectively put into place (the eye could move from the V outward to her face, the text oat the bottom and finally upwards to the article names). This is another very effective magazine cover which has clearly been created using these lines as a strong guidance. The centre of her body (predominantly her waist) has been placed directly in the greatest point of interest. This fits perfectly inside the box, drawing attention to her body language. This is attractive to both the male and female reader, as girls would focus in on the dress she is wearing and how it I elongating her body. Whereas men would be focussing on the smallness of her waist and positioning of her hips. Text at the top of the cover has also been placed along the lines; enabling the text to appear perfectly in sync with the other features. The only noticeable error on here is that the barcode is cut directly in half, so doesnt look completely in sync with the rest of the cover. Despite this; the magazine cover is extremely well done and has made great use of page harmony.
Although on some levels this magazine is effective; it has not made as much use of this technique as it could have. The majority of the text has been dissected by the lines very well, so the text does look complimentary to the page. But the feature image doesnt really follow the marker, as the lines cut through her middle and face. So although at some point on it, the positioning of it is fine, the head is especially out of places. It would have appeared a great deal better if it were further down. There is also a distinct lack of the golden spiral, so the eye is not naturally led around the cover. This makes it hard to focus in on one aspect, causing the cover to feel distorted and out of place. MASTHEAD- ARIAL NARROW GULIM GUNGSUH MONGOLIAN BAITI TUNGA
STRAPLINES/COVER LINES- KARTIKA SIMPLIFIED ARABIC FIXED CAMBRIA MATH ANDALUS JASMINEUPC
Font is one of the most vital aspects of a magazine; as without the right fonts the entire page can look off theme and inharmonious. It will be one of the first things a reader will focus on, and will be holding the key information for the magazine. It is for this reason that the font must be right for you to produce an effective magazine.
In mine I am looking for a simplistic, yet bold feel. I want my font to be uncomplicated and clear; so that it will not draw too much attention from the images that will be features. They will look smooth and clean-cut and I would like them to look effortless and will be an integral part of the overall theme.
The fonts I have selected are extremely similar to the ones used in high fashion magazine. Their choices are always thin, bold and look good at any size. They are fit for purpose on almost any theme and are ideal on almost any type of fashion page. The practicality of these fonts makes them easy to work with, whilst they are still pleasing to read in any context.
In magazines there is a predominant use of a 3 colour palette; but from my research I can now see that more up to date magazines are often approaching a 4 or even 5 colour palette- to add more intensity and amplitude to the page. In colour palettes usually the colours will either be complimentary (coming from the same spectrum), or clashing (as a technique to contribute a higher level of vibrancy to the page). The aim of a colour palette is to give the page harmony and a theme.
Red, White and Black
Pink, White and Black
Yellow, light Pink and White
Grey, Black and sky Blue
Green, Purple and Navy blue
This choice of colours is one of the classic magazine palettes. It gives one main bold colour, which draws attention to the page; then has two classic colours which compliment the brightness of the red, without drawing the eye away from it. This palette would appeal to both sexes as the colours are not associated with a certain genre. The colours are all very complementary and duller, but would certainly look effective with a darker themed cover. The three colours all come from the same end of the colour spectrum, so enhance each other perfectly. This choice of colours I feel would work well for a more 60s inspired cover. The darker navy and purple add dimension to the page, whilst the green enhances its darkness, and gives it a brighter all around theme. The colours on this palette are seen a great deal with high end magazines. The lightness of the pink and white gives a pretty, pastel theme to the piece; and then a small pop of colour from the yellow adds depths of vibrancy. This palette is often used for a female fashion magazine, as the bright pink is the main feature colour (as pink is stereotypically the colour of choice for women). This would most likely be for a more mainstream magazine rather than the high fashion, couture ones (ie wonderland).
1) We can clearly see that a much larger number of women answered these questions as opposed to males. From this we can gather the impression that more women have an interest in fashion magazine than men, so this will be the gender I will mainly aim my own magazine at. This result shows that girls will have a greater concern in the style and efficiency of my publication, so their opinions and input will be more relevant to my research.
2) The clear choice of most popular type of fashion magazine is vogue. This demonstrates to me that the style vogue has been produced in will be the type I will want to base my own magazine on. This will include sophisticated themes, but still with quirky inputs and unique fashion and photography. Seventeen was also a choice for a number of participants; which illustrates to me that it would be helpful to include some more mainstream influences and fashion that is accessible and attainable.
3) Only 2 participants said that they would be willing to pay over 5 for a magazine, which illustrates to me that I need to keep the price of my magazine affordable and low to appeal to a mass market. As I am aiming my magazine at a teenage/young adult I need to keep the cost low as this age group have a lower budget than other portions of the population. Price is a big selling point in a magazine so it is key to get it right.
4) There was a great deal of variation in the responses to this question, so I can draw from this that there will be a large span for personal input when it comes to the styles of fashion I will focus on. I will definitely include vintage fashion influences, and some more conventional trends (girly, sophisticated). A more alternative style is preferred, so I will include information on this, and possible clothing/styling suggestions.
5) I have decided that for my magazine I will include lots of different elements, for example a variety of images and eye catching text. My decision has been influenced by the fact that a higher percentage of people would prefer a busier more cluttered page which has plenty to look at an hold your interest. The more exclusive, vintage magazine with minimalistic fonts and images are not as popular with a fashion magazine market so this will not be a technique I will be utilising greatly.
6) All the colour palettes I gave as an option proved relatively popular, so my results were very wide spread. Despite this, by a small margin the colours red, white and black were the highest choice. This is probably the most classic palette, so if used it will guarantee my magazine a well rounded finish and theme. Because all the colours were liked by at least 1 participant; I am given a greater control of which I choose- I know the colours I use will be pleasing to see.
7) There were three comments that appeared multiple times the first being a desire to see normal sized models on the cover. This is something that the general population want to see as it represents the average women/man. Although this does not conform with the conventional fashion magazine (where the models are unrealistic sizes and shapes), but it is what my target audience want to see so it would not have a negative impact on the magazine. Celebrity articles and information is also a popular choice, as my target market want to have up-to- date insights into celebrity style. I will incorporate interviews from style icons, and celebrities with a reputation for impeccable fashion. Unique clothes are also in demand, so in my magazine I will be featuring new trends, and never before seen clothes. My target market wants to see new, unique things which are what I want the main focus of my magazine to be on.
8) Price would be a massive turn off when buying a magazine, so as I previously stated in question 3, I need to keep it affordable. My target audience want a magazine that has information and is always interesting, but not so much that it is over whelming and becomes a chore to read through. I will also definitely take into consideration the fact that styles that are completely random or not relatable are also a big no when it comes to a fashion magazine. I need to show something unique, but still mainstream enough so that it will continue to appeal to the reader.