CONSUMER FOODSERVICE BY

LOCATION IN THE PHILIPPINES

Euromonitor International
November 2013

CONS UME R F OODS E RV I CE B Y L OCAT I ON I N T HE P HI L I P P I NE S P a s s p o r t I
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LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1
Trends .......................................................................................................................................... 1
Competitive Landscape ................................................................................................................ 2
Prospects ..................................................................................................................................... 3
Category Data .............................................................................................................................. 3
Table 1 Consumer Foodservice by Location: Units/Outlets 2007-2012 .................... 3
Table 2 Sales in Consumer Foodservice by Location: Number of Transactions
2007-2012 .................................................................................................... 4
Table 3 Sales in Consumer Foodservice by Location: Foodservice Value
2007-2012 .................................................................................................... 4
Table 4 Consumer Foodservice by Location: % Units/Outlets Growth 2007-
2012 ............................................................................................................. 4
Table 5 Sales in Consumer Foodservice by Location: % Transaction Growth
2007-2012 .................................................................................................... 5
Table 6 Sales in Consumer Foodservice by Location: % Foodservice Value
Growth 2007-2012 ....................................................................................... 5
Table 7 Consumer Foodservice through Standalone: Units/Outlets 2007-2012........ 5
Table 8 Sales in Consumer Foodservice through Standalone: Number of
Transactions 2007-2012 .............................................................................. 5
Table 9 Sales in Consumer Foodservice through Standalone: Foodservice
Value 2007-2012 .......................................................................................... 6
Table 10 Consumer Foodservice through Standalone: % Units/Outlets Growth
2007-2012 .................................................................................................... 6
Table 11 Sales in Consumer Foodservice through Standalone: % Transaction
Growth 2007-2012 ....................................................................................... 7
Table 12 Sales in Consumer Foodservice through Standalone: % Foodservice
Value Growth 2007-2012 ............................................................................. 7
Table 13 Sales in Consumer Foodservice through Leisure: Number of
Transactions 2007-2012 .............................................................................. 7
Table 14 Consumer Foodservice through Retail: Units/Outlets 2007-2012 ................ 8
Table 15 Sales in Consumer Foodservice through Retail: Number of
Transactions 2007-2012 .............................................................................. 8
Table 16 Sales in Consumer Foodservice through Retail: Foodservice Value
2007-2012 .................................................................................................... 8
Table 17 Consumer Foodservice through Retail: % Units/Outlets Growth 2007-
2012 ............................................................................................................. 9
Table 18 Sales in Consumer Foodservice through Retail: % Transaction
Growth 2007-2012 ....................................................................................... 9
Table 19 Sales in Consumer Foodservice through Retail: % Foodservice Value
Growth 2007-2012 ....................................................................................... 9
Table 20 Consumer Foodservice through Lodging: Units/Outlets 2007-2012 ........... 10
Table 21 Sales in Consumer Foodservice through Lodging: Number of
Transactions 2007-2012 ............................................................................ 10
Table 22 Sales in Consumer Foodservice through Lodging: Foodservice Value
2007-2012 .................................................................................................. 11
Table 23 Consumer Foodservice through Lodging: % Units/Outlets Growth
2007-2012 .................................................................................................. 11
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Table 24 Sales in Consumer Foodservice through Lodging: % Transaction
Growth 2007-2012 ..................................................................................... 11
Table 25 Sales in Consumer Foodservice through Lodging: % Foodservice
Value Growth 2007-2012 ........................................................................... 12
Table 26 Forecast Consumer Foodservice by Location: Units/Outlets 2012-
2017 ........................................................................................................... 12
Table 27 Forecast Sales in Consumer Foodservice by Location: Number of
Transactions 2012-2017 ............................................................................ 12
Table 28 Forecast Sales in Consumer Foodservice by Location: Foodservice
Value 2012-2017 ........................................................................................ 13
Table 29 Forecast Consumer Foodservice by Location: % Units/Outlets Growth
2012-2017 .................................................................................................. 13
Table 30 Forecast Sales in Consumer Foodservice by Location: % Transaction
Growth 2012-2017 ..................................................................................... 13
Table 31 Forecast Sales in Consumer Foodservice by Location: % Foodservice
Value Growth 2012-2017 ........................................................................... 13
Table 32 Forecast Consumer Foodservice through Standalone: Units/Outlets
2012-2017 .................................................................................................. 14
Table 33 Forecast Sales in Consumer Foodservice through Standalone:
Number of Transactions 2012-2017 ........................................................... 14
Table 34 Forecast Sales in Consumer Foodservice through Standalone:
Foodservice Value 2012-2017 ................................................................... 15
Table 35 Forecast Consumer Foodservice through Standalone: % Units/Outlets
Growth 2012-2017 ..................................................................................... 15
Table 36 Forecast Sales in Consumer Foodservice through Standalone: %
Transaction Growth 2012-2017 .................................................................. 15
Table 37 Forecast Sales in Consumer Foodservice through Standalone: %
Foodservice Value Growth 2012-2017 ....................................................... 16
Table 38 Forecast Sales in Consumer Foodservice through Leisure: Number of
Transactions 2012-2017 ............................................................................ 16
Table 39 Forecast Consumer Foodservice through Retail: Units/Outlets 2012-
2017 ........................................................................................................... 16
Table 40 Forecast Sales in Consumer Foodservice through Retail: Number of
Transactions 2012-2017 ............................................................................ 17
Table 41 Forecast Sales in Consumer Foodservice through Retail: Foodservice
Value 2012-2017 ........................................................................................ 17
Table 42 Forecast Consumer Foodservice through Retail: % Units/Outlets
Growth 2012-2017 ..................................................................................... 17
Table 43 Forecast Sales in Consumer Foodservice through Retail: %
Transaction Growth 2012-2017 .................................................................. 18
Table 44 Forecast Sales in Consumer Foodservice through Retail: %
Foodservice Value Growth 2012-2017 ....................................................... 18
Table 45 Forecast Consumer Foodservice through Lodging: Units/Outlets
2012-2017 .................................................................................................. 18
Table 46 Forecast Sales in Consumer Foodservice through Lodging: Number
of Transactions 2012-2017 ........................................................................ 19
Table 47 Forecast Sales in Consumer Foodservice through Lodging:
Foodservice Value 2012-2017 ................................................................... 19
Table 48 Forecast Consumer Foodservice through Lodging: % Units/Outlets
Growth 2012-2017 ..................................................................................... 20
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Table 49 Forecast Sales in Consumer Foodservice through Lodging: %
Transaction Growth 2012-2017 .................................................................. 20
Table 50 Forecast Sales in Consumer Foodservice through Lodging: %
Foodservice Value Growth 2012-2017 ....................................................... 20
Table 51 Forecast Consumer Foodservice through Travel: Units/Outlets 2012-
2017 ........................................................................................................... 20
Table 52 Forecast Sales in Consumer Foodservice through Travel: Number of
Transactions 2012-2017 ............................................................................ 21


CONS UME R F OODS E RV I CE B Y L OCAT I ON I N T HE P HI L I P P I NE S P a s s p o r t 1
E u r o mo n i t o r I n t e r n a t i o n a l
CONSUMER FOODSERVICE BY
LOCATION IN THE PHILIPPINES


HEADLINES
Consumer foodservice value sales expand by 5% and reach Ps410.6 billion in 2012
Operators flock to key cities in provincial areas
Consumer foodservice through travel reports the fastest growth with value sales growing by
9%
Transactions per outlet grow by 4%
Consumer foodservice through retail continues to lead consumer foodservice by location
The constant value CAGR is set at 2% in the forecast period


TRENDS
The more robust economic performance in the Philippines was instrumental in cultivating
value growth in consumer foodservice in 2012. With a high dose of optimism, the year saw
faster outlet expansion especially among chained players. Meanwhile, the faster-paced
lifestyle in the country coupled with Filipinos perception of eating out as an important social
activity for friends and families helped boost sales. By the end of 2012, sales from consumer
foodservice categories were estimated to reach Ps410.6 billion, 5% higher than the
performance reported in 2011.
Independent operators in the consumer foodservice industry are often located in stand-alone
locations. With the stronger position of chained players in the local market, a lot of
independent players are closing down due to tougher competition. This is notable especially
in categories such as full-service restaurants and cafs/bars. In 2012, stand-alone locations
continued to see slight decline in number of outlets as chained players are establishing
presence in high-traffic locations like shopping centres and retail centres. Value sales from
the category expanded by 3%.
Street stalls/kiosks has the most number of stand-alone outlets in consumer foodservice. In
2012, street stalls/kiosks accounted for 69% of all stand-alone outlets and 16% of value sales.
Most street stalls/kiosks are small eateries serving rice and viands called carinderias while
others feature fish ball stands and grills. Maintained by independents and serving small
neighbourhoods, these street stalls/kiosks are often located in front of the operators home
while others are at the road intersections. Other categories that have lots of stand-alone
outlets include cafs/bars and full-service restaurants, while fast food experienced the fastest
growth of 5% in 2012.
Because of the number of street stalls/kiosks operating in stand-alone locations, the average
value sale per transaction in stand-alone is lowest compared with other locations. It is
estimated that the average receipt for a stand-alone location amounts to Ps75.95, which is
nearly half of the second-lowest channel, namely travel, at Ps147.2. It should be noted that
consumers often buy small snack items in stand-alone outlets. However, some also buy full
meals from carinderias but still pay smaller prices compared with other consumer foodservice
outlet types because of the lower pricing strategy of these independent players. It should be
noted that a customer could often buy a full meal of rice, viands and beverages at a carinderia
for Ps45.
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Lodging sees the highest value sales per outlet across all locations in the consumer
foodservice industry in the Philippines. Lodging is a semi-captive location, which often caters
to more affluent customers who are willing to pay a premium for products. It should be noted
that despite the more limited number of transactions in these locations, this location generates
the highest average receipt per transaction, which helps in bolstering its value sales per
outlet.
Consumer foodservice through retail follows lodging in terms of value sales per outlet. The
players in this location benefit from high footfall, most notably in shopping centres. Filipinos
often flock to shopping centres, not necessarily to eat but just to hang out with the family and
dine out. Retail is the choice of location for cafs/bars, and fast food and full-service
restaurants. In terms of outlets, retail accounted for 52% of outlets in cafs/bars, 45% of full-
service restaurants, and 56% of fast food in 2012.
In the Philippines, drive-throughs are available only for fast food chains mostly located in
stand-alone and travel locations. While eating out remains an important social activity for
families and friends, drive-throughs are appreciated by customers on the go, especially those
who work in urban areas or those who are on long journeys. Currently, drive-throughs serve a
niche and are not so significant. One of the most interesting developments in drive-throughs is
the opening up of a Starbucks drive-through in 2010. The success of its outlet encouraged the
brand to put up more drive-throughs within Metro Manila to serve the needs of on-the-go
customers.


COMPETITIVE LANDSCAPE
Among non-standalone locations, retail locations contribute to the largest portion of sales to
the consumer foodservice industry. Retail locations tend to be centrally making it easily
accessible to the public, making it the preferred location among consumer foodservice
businesses. Consumer foodservice through travel is becoming an important location for the
consumer foodservice industry. Travel locations contributed to about 8% revenue for the
industry and also experienced the fastest value growth at 9% in 2012. The notable increase in
sales can be attributed to the growing domestic and international tourism in the Philippines.
Concessions are very common in lodging and leisure locations. Most concession operators in
the Philippines are small-scale, serving only a small number of customers. Concessions also
operate in captive locations, especially in universities and hospitals. However, the market is
very fragmented because players often capture only a specific institution, establishment, or
location.
In order to attract customers, most retail locations especially shopping centres, community
centres and neighbourhood supermarkets feature popular consumer foodservice brands. The
most popular chains often lease spaces in these locations, assured of the very high footfall. In
2012, the increased number of shopping centres built to accommodate growing disposable
incomes in key provincial cities further strengthened the position of branded outlets in retail
channels. Meanwhile, both branded and non-branded operators are present in travel, leisure
and lodging. Among these three, travel has the most branded operators followed by leisure.
The dominance of local brands in Philippine consumer foodservice makes them the most
dominant in all locations. It should be noted that local brands dominate in stand-alone
categories due to the large number of independent carinderias, ambulant vendors and
domestic 100% home delivery/takeaway brands. Local operators are also more visible in
locations such as retail and travel, which also host independent players and concessions.


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PROSPECTS
The Philippine consumer foodservice industry is projected to enter into a steady albeit slower
growth period in the next five years. Its constant value CAGR is set at 2% and will be
stimulated by the upbeat economy and faster-paced consumer lifestyle. The market will also
benefit from the growing number of middle-income consumers who are more adventurous and
are willing to try out other food offerings in the market. As Filipinos lifestyles become more
fast-paced, consumer foodservice categories such as 100% home delivery/takeaway and
street stalls/kiosks will continue to provide affordable food items for busy housewives.
Stand-alone outlets will continue to contribute to the largest portion of outlets in consumer
foodservice. Out of the 84,500 expected by the end of 2017, 54% of these will be accounted
for by free-standing outlets, most of which will be street stalls/kiosks, 100% home
delivery/takeaway and cafs/bars. Retail will be the second most sought-after location and will
represent 32% of total outlets.
Consumer foodservice through lodging is expected to report the fastest outlet growth over the
forecast period. The vibrant local tourism in the country will stimulate the establishment of
more lodging locations in key tourist spots. More consumer foodservice operators will be
flocking to hotels and motels in order to accommodate tourists. Outlet CAGR in lodging is
estimated to be at 2%.
Retail will also be posting healthy outlet growth in the next five years with a CAGR of 1%. It is
expected that the retail industry will continue to enjoy promising growth as huge chains such
as Puregold Price Club Inc, Robinsons Retail Group and SM Investments Corp look to
expand into promising neighbourhoods in Metro Manila and key cities in the provincial area.
Meanwhile, travel locations will also benefit from the vibrant tourism industry as well as the
governments effort in improving the transportation infrastructure in the country.
Major chains in the Philippine consumer foodservice industry are projected to take advantage
of consumers increasing spending on eating out through expansion strategies. It is expected
that operators will seek retail locations because of the high footfall. However, convenience
stores fast food brands such as Ministop and 7-Eleven will be keener on building stand-alone
stores in Northern Luzon.


CATEGORY DATA

Table 1 Consumer Foodservice by Location: Units/Outlets 2007-2012

outlets
2007 2008 2009 2010 2011 2012

Consumer Foodservice 43,885 44,584 45,135 45,179 44,572 44,344
Through Standalone
Consumer Foodservice 3,490 3,523 3,502 3,566 3,618 3,656
Through Leisure
Consumer Foodservice 22,454 23,012 23,409 24,104 24,941 25,588
Through Retail
Consumer Foodservice 1,294 1,311 1,305 1,356 1,392 1,415
Through Lodging
Consumer Foodservice 4,337 4,702 4,983 5,232 5,552 5,810
Through Travel
Consumer Foodservice 75,460 77,132 78,333 79,437 80,074 80,813
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

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Table 2 Sales in Consumer Foodservice by Location: Number of Transactions 2007-
2012

Mn transactions
2007 2008 2009 2010 2011 2012

Consumer Foodservice 2,239.2 2,234.3 2,218.7 2,202.2 2,186.7 2,190.0
Through Standalone
Consumer Foodservice 102.2 103.1 103.5 107.2 110.2 114.7
Through Leisure
Consumer Foodservice 893.5 912.7 933.0 989.6 1,038.5 1,093.0
Through Retail
Consumer Foodservice 21.4 21.4 21.4 21.9 22.7 22.9
Through Lodging
Consumer Foodservice 157.7 174.2 186.1 196.7 210.0 223.5
Through Travel
Consumer Foodservice 3,414.1 3,445.7 3,462.7 3,517.7 3,568.2 3,644.1
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


Table 3 Sales in Consumer Foodservice by Location: Foodservice Value 2007-2012

Ps million
2007 2008 2009 2010 2011 2012

Consumer Foodservice 150,257.4 154,331.6 156,531.3 159,777.4 160,511.0 165,471.2
Through Standalone
Consumer Foodservice 18,672.3 19,882.7 20,455.1 21,703.3 22,885.0 24,206.4
Through Leisure
Consumer Foodservice 129,635.0 137,820.5 143,261.8 152,954.5 163,015.3 174,387.3
Through Retail
Consumer Foodservice 11,510.3 12,090.7 12,425.7 13,011.0 13,612.1 14,244.0
Through Lodging
Consumer Foodservice 20,926.5 23,574.7 25,411.7 27,447.1 29,778.0 32,306.8
Through Travel
Consumer Foodservice 331,001.6 347,700.3 358,085.6 374,893.3 389,801.4 410,615.8
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


Table 4 Consumer Foodservice by Location: % Units/Outlets Growth 2007-2012

% Units/Outlets growth
2011/12 2007-12 CAGR 2007/12 Total

Consumer Foodservice Through Standalone -0.5 0.2 1.0
Consumer Foodservice Through Leisure 1.0 0.9 4.8
Consumer Foodservice Through Retail 2.6 2.6 14.0
Consumer Foodservice Through Lodging 1.6 1.8 9.3
Consumer Foodservice Through Travel 4.7 6.0 34.0
Consumer Foodservice 0.9 1.4 7.1
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


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Table 5 Sales in Consumer Foodservice by Location: % Transaction Growth 2007-
2012

% transaction growth
2011/12 2007-12 CAGR 2007/12 Total

Consumer Foodservice Through Standalone 0.2 -0.4 -2.2
Consumer Foodservice Through Leisure 4.0 2.3 12.2
Consumer Foodservice Through Retail 5.2 4.1 22.3
Consumer Foodservice Through Lodging 1.2 1.4 7.3
Consumer Foodservice Through Travel 6.4 7.2 41.7
Consumer Foodservice 2.1 1.3 6.7
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


Table 6 Sales in Consumer Foodservice by Location: % Foodservice Value Growth
2007-2012

% value growth
2011/12 2007-12 CAGR 2007/12 Total

Consumer Foodservice Through Standalone 3.1 1.9 10.1
Consumer Foodservice Through Leisure 5.8 5.3 29.6
Consumer Foodservice Through Retail 7.0 6.1 34.5
Consumer Foodservice Through Lodging 4.6 4.4 23.8
Consumer Foodservice Through Travel 8.5 9.1 54.4
Consumer Foodservice 5.3 4.4 24.1
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


Table 7 Consumer Foodservice through Standalone: Units/Outlets 2007-2012

outlets
2007 2008 2009 2010 2011 2012

100% Home Delivery 952 990 1,383 1,773 1,814 1,863
Through Standalone
Cafs/Bars Through 5,602 5,410 5,132 4,855 4,566 4,434
Standalone
Fast Food Through 1,770 1,801 1,872 1,891 1,958 2,063
Standalone
Full-Service 7,077 6,724 6,360 6,090 5,620 5,410
Restaurants Through
Standalone
Self-Service Cafeterias - - - - - -
Through Standalone
Street Stalls/Kiosks 28,484 29,659 30,388 30,570 30,613 30,574
Through Standalone
Consumer Foodservice 43,885 44,584 45,135 45,179 44,572 44,344
Through Standalone
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


Table 8 Sales in Consumer Foodservice through Standalone: Number of Transactions
2007-2012
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Mn transactions
2007 2008 2009 2010 2011 2012

100% Home Delivery 34.1 35.1 39.3 41.3 43.1 43.8
Through Standalone
Cafs/Bars Through 117.1 111.0 103.0 97.2 90.9 87.5
Standalone
Fast Food Through 251.3 248.0 245.0 251.3 256.5 274.6
Standalone
Full-Service 148.4 139.4 130.1 123.8 113.7 108.8
Restaurants Through
Standalone
Self-Service Cafeterias - - - - - -
Through Standalone
Street Stalls/Kiosks 1,688.2 1,700.7 1,701.3 1,688.6 1,682.5 1,675.3
Through Standalone
Consumer Foodservice 2,239.2 2,234.3 2,218.7 2,202.2 2,186.7 2,190.0
Through Standalone
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


Table 9 Sales in Consumer Foodservice through Standalone: Foodservice Value
2007-2012

Ps million
2007 2008 2009 2010 2011 2012

100% Home Delivery 6,250.5 6,555.5 7,624.5 8,151.1 8,633.5 9,232.8
Through Standalone
Cafs/Bars Through 27,880.1 28,128.0 27,582.4 27,015.5 26,571.6 26,636.6
Standalone
Fast Food Through 32,442.7 33,469.6 33,899.7 35,134.0 36,842.9 39,976.5
Standalone
Full-Service 28,508.7 28,218.7 27,180.1 26,782.3 24,350.5 23,774.5
Restaurants Through
Standalone
Self-Service Cafeterias - - - - - -
Through Standalone
Street Stalls/Kiosks 55,175.3 57,959.9 60,244.5 62,694.5 64,112.6 65,850.9
Through Standalone
Consumer Foodservice 150,257.4 154,331.6 156,531.3 159,777.4 160,511.0 165,471.2
Through Standalone
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


Table 10 Consumer Foodservice through Standalone: % Units/Outlets Growth 2007-
2012

% Units/Outlets growth
2011/12 2007-12 CAGR 2007/12 Total

100% Home Delivery Through Standalone 2.7 14.4 95.7
Cafs/Bars Through Standalone -2.9 -4.6 -20.9
Fast Food Through Standalone 5.3 3.1 16.6
Full-Service Restaurants Through -3.7 -5.2 -23.6
Standalone
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Self-Service Cafeterias Through - - -
Standalone
Street Stalls/Kiosks Through Standalone -0.1 1.4 7.3
Consumer Foodservice Through Standalone -0.5 0.2 1.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


Table 11 Sales in Consumer Foodservice through Standalone: % Transaction Growth
2007-2012

% transaction growth
2011/12 2007-12 CAGR 2007/12 Total

100% Home Delivery Through Standalone 1.6 5.1 28.3
Cafs/Bars Through Standalone -3.7 -5.7 -25.3
Fast Food Through Standalone 7.0 1.8 9.3
Full-Service Restaurants Through -4.3 -6.0 -26.7
Standalone
Self-Service Cafeterias Through - - -
Standalone
Street Stalls/Kiosks Through Standalone -0.4 -0.2 -0.8
Consumer Foodservice Through Standalone 0.2 -0.4 -2.2
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


Table 12 Sales in Consumer Foodservice through Standalone: % Foodservice Value
Growth 2007-2012

% value growth
2011/12 2007-12 CAGR 2007/12 Total

100% Home Delivery Through Standalone 6.9 8.1 47.7
Cafs/Bars Through Standalone 0.2 -0.9 -4.5
Fast Food Through Standalone 8.5 4.3 23.2
Full-Service Restaurants Through -2.4 -3.6 -16.6
Standalone
Self-Service Cafeterias Through - - -
Standalone
Street Stalls/Kiosks Through Standalone 2.7 3.6 19.3
Consumer Foodservice Through Standalone 3.1 1.9 10.1
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


Table 13 Sales in Consumer Foodservice through Leisure: Number of Transactions
2007-2012

Mn transactions
2007 2008 2009 2010 2011 2012

100% Home Delivery 1.7 1.6 1.9 1.8 1.9 1.8
Through Leisure
Cafs/Bars Through 28.2 26.5 24.1 23.7 22.6 21.5
Leisure
Fast Food Through Leisure 21.2 23.4 25.7 29.3 32.7 37.4
Full-Service 32.3 33.4 33.3 33.8 35.3 36.1
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Restaurants Through
Leisure
Self-Service Cafeterias - - - - - -
Through Leisure
Street Stalls/Kiosks 18.9 18.2 18.4 18.6 17.7 17.8
Through Leisure
Consumer Foodservice 102.2 103.1 103.5 107.2 110.2 114.7
Through Leisure
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


Table 14 Consumer Foodservice through Retail: Units/Outlets 2007-2012

outlets
2007 2008 2009 2010 2011 2012

100% Home Delivery 187 211 308 420 455 484
Through Retail
Cafs/Bars Through Retail 8,205 8,178 7,955 7,924 8,004 8,049
Fast Food Through Retail 2,392 2,555 2,806 3,011 3,240 3,505
Full-Service 7,700 7,714 7,650 7,805 8,058 8,134
Restaurants Through
Retail
Self-Service Cafeterias - - - - - -
Through Retail
Street Stalls/Kiosks 3,970 4,354 4,689 4,945 5,184 5,417
Through Retail
Consumer Foodservice 22,454 23,012 23,409 24,104 24,941 25,588
Through Retail
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


Table 15 Sales in Consumer Foodservice through Retail: Number of Transactions
2007-2012

Mn transactions
2007 2008 2009 2010 2011 2012

100% Home Delivery 6.8 7.5 8.8 9.9 10.9 11.4
Through Retail
Cafs/Bars Through Retail 168.6 164.8 156.8 155.6 155.9 155.5
Fast Food Through Retail 339.4 351.7 366.8 399.7 424.0 466.0
Full-Service 159.3 157.6 154.6 156.1 160.4 160.8
Restaurants Through
Retail
Self-Service Cafeterias - - - - - -
Through Retail
Street Stalls/Kiosks 219.4 231.1 246.0 268.4 287.4 299.3
Through Retail
Consumer Foodservice 893.5 912.7 933.0 989.6 1,038.5 1,093.0
Through Retail
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


Table 16 Sales in Consumer Foodservice through Retail: Foodservice Value 2007-2012
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Ps million
2007 2008 2009 2010 2011 2012

100% Home Delivery 1,224.8 1,391.9 1,694.3 1,923.0 2,158.4 2,391.2
Through Retail
Cafs/Bars Through Retail 40,424.1 42,084.6 42,322.7 43,629.7 46,077.9 47,830.8
Fast Food Through Retail 43,880.8 47,526.8 50,849.5 56,010.7 61,038.3 68,008.8
Full-Service 36,538.1 38,437.4 39,233.9 41,390.8 43,028.9 44,639.8
Restaurants Through
Retail
Self-Service Cafeterias - - - - - -
Through Retail
Street Stalls/Kiosks 7,567.3 8,379.7 9,161.3 10,000.4 10,711.9 11,516.7
Through Retail
Consumer Foodservice 129,635.0 137,820.5 143,261.8 152,954.5 163,015.3 174,387.3
Through Retail
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


Table 17 Consumer Foodservice through Retail: % Units/Outlets Growth 2007-2012

% Units/Outlets growth
2011/12 2007-12 CAGR 2007/12 Total

100% Home Delivery Through Retail 6.4 20.9 158.3
Cafs/Bars Through Retail 0.6 -0.4 -1.9
Fast Food Through Retail 8.2 7.9 46.5
Full-Service Restaurants Through Retail 0.9 1.1 5.6
Self-Service Cafeterias Through Retail - - -
Street Stalls/Kiosks Through Retail 4.5 6.4 36.4
Consumer Foodservice Through Retail 2.6 2.6 14.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


Table 18 Sales in Consumer Foodservice through Retail: % Transaction Growth 2007-
2012

% transaction growth
2011/12 2007-12 CAGR 2007/12 Total

100% Home Delivery Through Retail 5.2 11.1 69.1
Cafs/Bars Through Retail -0.3 -1.6 -7.8
Fast Food Through Retail 9.9 6.5 37.3
Full-Service Restaurants Through Retail 0.3 0.2 0.9
Self-Service Cafeterias Through Retail - - -
Street Stalls/Kiosks Through Retail 4.1 6.4 36.4
Consumer Foodservice Through Retail 5.2 4.1 22.3
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


Table 19 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth
2007-2012

% value growth
CONS UME R F OODS E RV I CE B Y L OCAT I ON I N T HE P HI L I P P I NE S P a s s p o r t 10
E u r o mo n i t o r I n t e r n a t i o n a l
2011/12 2007-12 CAGR 2007/12 Total

100% Home Delivery Through Retail 10.8 14.3 95.2
Cafs/Bars Through Retail 3.8 3.4 18.3
Fast Food Through Retail 11.4 9.2 55.0
Full-Service Restaurants Through Retail 3.7 4.1 22.2
Self-Service Cafeterias Through Retail - - -
Street Stalls/Kiosks Through Retail 7.5 8.8 52.2
Consumer Foodservice Through Retail 7.0 6.1 34.5
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


Table 20 Consumer Foodservice through Lodging: Units/Outlets 2007-2012

outlets
2007 2008 2009 2010 2011 2012

100% Home Delivery - - - - - -
Through Lodging
Cafs/Bars Through 1,011 1,031 1,031 1,064 1,101 1,124
Lodging
Fast Food Through Lodging - - - - - -
Full-Service 283 280 275 292 291 290
Restaurants Through
Lodging
Self-Service Cafeterias - - - - - -
Through Lodging
Street Stalls/Kiosks - - - - - -
Through Lodging
Consumer Foodservice 1,294 1,311 1,305 1,356 1,392 1,415
Through Lodging
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


Table 21 Sales in Consumer Foodservice through Lodging: Number of Transactions
2007-2012

'000 transactions
2007 2008 2009 2010 2011 2012

100% Home Delivery - - - - - -
Through Lodging
Cafs/Bars Through 17,889.0 17,975.4 17,683.6 18,299.8 18,893.4 19,193.2
Lodging
Fast Food Through Lodging - - - - - -
Full-Service 3,497.4 3,418.1 3,680.8 3,630.6 3,784.0 3,751.9
Restaurants Through
Lodging
Self-Service Cafeterias - - - - - -
Through Lodging
Street Stalls/Kiosks - - - - - -
Through Lodging
Consumer Foodservice 21,386.4 21,393.5 21,364.4 21,930.4 22,677.4 22,945.1
Through Lodging
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
CONS UME R F OODS E RV I CE B Y L OCAT I ON I N T HE P HI L I P P I NE S P a s s p o r t 11
E u r o mo n i t o r I n t e r n a t i o n a l


Table 22 Sales in Consumer Foodservice through Lodging: Foodservice Value 2007-
2012

Ps million
2007 2008 2009 2010 2011 2012

100% Home Delivery - - - - - -
Through Lodging
Cafs/Bars Through 4,834.2 5,153.2 5,335.2 5,706.8 6,179.9 6,519.8
Lodging
Fast Food Through Lodging - - - - - -
Full-Service 6,676.1 6,937.5 7,090.5 7,304.3 7,432.3 7,724.2
Restaurants Through
Lodging
Self-Service Cafeterias - - - - - -
Through Lodging
Street Stalls/Kiosks - - - - - -
Through Lodging
Consumer Foodservice 11,510.3 12,090.7 12,425.7 13,011.0 13,612.1 14,244.0
Through Lodging
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


Table 23 Consumer Foodservice through Lodging: % Units/Outlets Growth 2007-2012

% Units/Outlets growth
2011/12 2007-12 CAGR 2007/12 Total

100% Home Delivery Through Lodging - - -
Cafs/Bars Through Lodging 2.1 2.1 11.2
Fast Food Through Lodging - - -
Full-Service Restaurants Through Lodging -0.2 0.5 2.6
Self-Service Cafeterias Through Lodging - - -
Street Stalls/Kiosks Through Lodging - - -
Consumer Foodservice Through Lodging 1.6 1.8 9.3
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


Table 24 Sales in Consumer Foodservice through Lodging: % Transaction Growth
2007-2012

% transaction growth
2011/12 2007-12 CAGR 2007/12 Total

100% Home Delivery Through Lodging - - -
Cafs/Bars Through Lodging 1.6 1.4 7.3
Fast Food Through Lodging - - -
Full-Service Restaurants Through Lodging -0.8 1.4 7.3
Self-Service Cafeterias Through Lodging - - -
Street Stalls/Kiosks Through Lodging - - -
Consumer Foodservice Through Lodging 1.2 1.4 7.3
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

CONS UME R F OODS E RV I CE B Y L OCAT I ON I N T HE P HI L I P P I NE S P a s s p o r t 12
E u r o mo n i t o r I n t e r n a t i o n a l

Table 25 Sales in Consumer Foodservice through Lodging: % Foodservice Value
Growth 2007-2012

% value growth
2011/12 2007-12 CAGR 2007/12 Total

100% Home Delivery Through Lodging - - -
Cafs/Bars Through Lodging 5.5 6.2 34.9
Fast Food Through Lodging - - -
Full-Service Restaurants Through Lodging 3.9 3.0 15.7
Self-Service Cafeterias Through Lodging - - -
Street Stalls/Kiosks Through Lodging - - -
Consumer Foodservice Through Lodging 4.6 4.4 23.8
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources


Table 26 Forecast Consumer Foodservice by Location: Units/Outlets 2012-2017

outlets
2012 2013 2014 2015 2016 2017

Consumer Foodservice 44,344 44,539 44,738 45,060 45,509 45,902
Through Standalone
Consumer Foodservice 3,656 3,685 3,706 3,728 3,726 3,754
Through Leisure
Consumer Foodservice 25,588 25,873 26,157 26,416 26,700 27,074
Through Retail
Consumer Foodservice 1,415 1,480 1,537 1,555 1,566 1,596
Through Lodging
Consumer Foodservice 5,810 5,913 6,020 6,094 6,102 6,208
Through Travel
Consumer Foodservice 80,813 81,491 82,159 82,853 83,603 84,534
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 27 Forecast Sales in Consumer Foodservice by Location: Number of
Transactions 2012-2017

Mn transactions
2012 2013 2014 2015 2016 2017

Consumer Foodservice 2,190.0 2,183.8 2,190.3 2,198.8 2,213.3 2,223.0
Through Standalone
Consumer Foodservice 114.7 113.9 114.4 115.8 115.1 115.7
Through Leisure
Consumer Foodservice 1,093.0 1,128.4 1,148.5 1,164.0 1,178.7 1,193.2
Through Retail
Consumer Foodservice 22.9 23.9 24.6 24.9 25.1 25.5
Through Lodging
Consumer Foodservice 223.5 228.0 233.2 237.5 238.0 240.5
Through Travel
Consumer Foodservice 3,644.1 3,678.0 3,710.9 3,741.1 3,770.2 3,797.9
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

CONS UME R F OODS E RV I CE B Y L OCAT I ON I N T HE P HI L I P P I NE S P a s s p o r t 13
E u r o mo n i t o r I n t e r n a t i o n a l

Table 28 Forecast Sales in Consumer Foodservice by Location: Foodservice Value
2012-2017

Ps million
2012 2013 2014 2015 2016 2017

Consumer Foodservice 165,471.2 166,034.7 167,843.7 169,786.3 172,516.6 174,648.9
Through Standalone
Consumer Foodservice 24,206.4 24,440.2 24,587.7 24,959.5 25,117.9 25,498.0
Through Leisure
Consumer Foodservice 174,387.3 178,124.3 181,110.7 184,453.2 187,614.4 190,796.8
Through Retail
Consumer Foodservice 14,244.0 14,766.9 15,173.7 15,392.8 15,567.4 15,852.9
Through Lodging
Consumer Foodservice 32,306.8 33,289.2 34,118.8 34,796.4 35,034.2 35,479.0
Through Travel
Consumer Foodservice 410,615.8 416,655.4 422,834.6 429,388.1 435,850.5 442,275.6
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 29 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2012-
2017

% Units/Outlets growth
2012-17 CAGR 2012/17 TOTAL

Consumer Foodservice Through Standalone 0.7 3.5
Consumer Foodservice Through Leisure 0.5 2.7
Consumer Foodservice Through Retail 1.1 5.8
Consumer Foodservice Through Lodging 2.4 12.8
Consumer Foodservice Through Travel 1.3 6.8
Consumer Foodservice 0.9 4.6
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 30 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth
2012-2017

% transaction growth
2012-17 CAGR 2012/17 TOTAL

Consumer Foodservice Through Standalone 0.3 1.5
Consumer Foodservice Through Leisure 0.2 0.9
Consumer Foodservice Through Retail 1.8 9.2
Consumer Foodservice Through Lodging 2.1 11.2
Consumer Foodservice Through Travel 1.5 7.6
Consumer Foodservice 0.8 4.2
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 31 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value
Growth 2012-2017

% value growth
CONS UME R F OODS E RV I CE B Y L OCAT I ON I N T HE P HI L I P P I NE S P a s s p o r t 14
E u r o mo n i t o r I n t e r n a t i o n a l
2012-17 CAGR 2012/17 TOTAL

Consumer Foodservice Through Standalone 1.1 5.5
Consumer Foodservice Through Leisure 1.0 5.3
Consumer Foodservice Through Retail 1.8 9.4
Consumer Foodservice Through Lodging 2.2 11.3
Consumer Foodservice Through Travel 1.9 9.8
Consumer Foodservice 1.5 7.7
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 32 Forecast Consumer Foodservice through Standalone: Units/Outlets 2012-
2017

outlets
2012 2013 2014 2015 2016 2017

100% Home Delivery 1,863 1,940 2,038 2,150 2,286 2,437
Through Standalone
Cafs/Bars Through 4,434 4,331 4,245 4,243 4,249 4,235
Standalone
Fast Food Through 2,063 2,166 2,239 2,302 2,373 2,414
Standalone
Full-Service 5,410 5,328 5,286 5,247 5,245 5,171
Restaurants Through
Standalone
Self-Service Cafeterias - - - - - -
Through Standalone
Street Stalls/Kiosks 30,574 30,774 30,930 31,118 31,356 31,645
Through Standalone
Consumer Foodservice 44,344 44,539 44,738 45,060 45,509 45,902
Through Standalone
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 33 Forecast Sales in Consumer Foodservice through Standalone: Number of
Transactions 2012-2017

Mn transactions
2012 2013 2014 2015 2016 2017

100% Home Delivery 43.8 44.5 45.9 47.4 49.1 51.2
Through Standalone
Cafs/Bars Through 87.5 83.1 80.4 79.5 78.6 78.4
Standalone
Fast Food Through 274.6 283.9 290.8 298.6 303.7 306.7
Standalone
Full-Service 108.8 105.9 103.2 102.1 101.9 100.3
Restaurants Through
Standalone
Self-Service Cafeterias - - - - - -
Through Standalone
Street Stalls/Kiosks 1,675.3 1,666.4 1,669.9 1,671.1 1,680.0 1,686.3
Through Standalone
Consumer Foodservice 2,190.0 2,183.8 2,190.3 2,198.8 2,213.3 2,223.0
Through Standalone
CONS UME R F OODS E RV I CE B Y L OCAT I ON I N T HE P HI L I P P I NE S P a s s p o r t 15
E u r o mo n i t o r I n t e r n a t i o n a l
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 34 Forecast Sales in Consumer Foodservice through Standalone: Foodservice
Value 2012-2017

Ps million
2012 2013 2014 2015 2016 2017

100% Home Delivery 9,232.8 9,469.4 9,767.5 10,101.6 10,479.7 10,934.2
Through Standalone
Cafs/Bars Through 26,636.6 25,944.2 25,896.9 25,979.2 26,003.0 26,022.6
Standalone
Fast Food Through 39,976.5 41,239.4 42,300.1 43,291.8 44,459.7 45,404.6
Standalone
Full-Service 23,774.5 23,144.2 22,843.5 22,568.0 22,720.6 22,445.0
Restaurants Through
Standalone
Self-Service Cafeterias - - - - - -
Through Standalone
Street Stalls/Kiosks 65,850.9 66,237.5 67,035.7 67,845.8 68,853.6 69,842.6
Through Standalone
Consumer Foodservice 165,471.2 166,034.7 167,843.7 169,786.3 172,516.6 174,648.9
Through Standalone
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 35 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth
2012-2017

% Units/Outlets growth
2012-17 CAGR 2012/17 TOTAL

100% Home Delivery Through Standalone 5.5 30.8
Cafs/Bars Through Standalone -0.9 -4.5
Fast Food Through Standalone 3.2 17.0
Full-Service Restaurants Through Standalone -0.9 -4.4
Self-Service Cafeterias Through Standalone - -
Street Stalls/Kiosks Through Standalone 0.7 3.5
Consumer Foodservice Through Standalone 0.7 3.5
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 36 Forecast Sales in Consumer Foodservice through Standalone: % Transaction
Growth 2012-2017

% transaction growth
2012-17 CAGR 2012/17 TOTAL

100% Home Delivery Through Standalone 3.2 17.0
Cafs/Bars Through Standalone -2.2 -10.4
Fast Food Through Standalone 2.2 11.7
Full-Service Restaurants Through Standalone -1.6 -7.8
Self-Service Cafeterias Through Standalone - -
Street Stalls/Kiosks Through Standalone 0.1 0.7
Consumer Foodservice Through Standalone 0.3 1.5
CONS UME R F OODS E RV I CE B Y L OCAT I ON I N T HE P HI L I P P I NE S P a s s p o r t 16
E u r o mo n i t o r I n t e r n a t i o n a l
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 37 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice
Value Growth 2012-2017

% value growth
2012-17 CAGR 2012/17 TOTAL

100% Home Delivery Through Standalone 3.4 18.4
Cafs/Bars Through Standalone -0.5 -2.3
Fast Food Through Standalone 2.6 13.6
Full-Service Restaurants Through Standalone -1.1 -5.6
Self-Service Cafeterias Through Standalone - -
Street Stalls/Kiosks Through Standalone 1.2 6.1
Consumer Foodservice Through Standalone 1.1 5.5
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 38 Forecast Sales in Consumer Foodservice through Leisure: Number of
Transactions 2012-2017

'000 transactions
2012 2013 2014 2015 2016 2017

100% Home Delivery 1,823.9 1,746.4 1,734.2 1,725.0 1,718.3 1,789.7
Through Leisure
Cafs/Bars Through 21,525.0 21,037.1 20,580.2 20,461.4 20,091.1 19,756.6
Leisure
Fast Food Through Leisure 37,448.2 37,851.5 39,011.5 40,059.7 41,926.6 43,679.1
Full-Service 36,089.8 35,404.1 35,110.6 34,508.0 34,298.3 34,466.1
Restaurants Through
Leisure
Self-Service Cafeterias - - - - - -
Through Leisure
Street Stalls/Kiosks 17,788.5 17,873.3 17,956.1 19,086.7 17,034.2 16,039.7
Through Leisure
Consumer Foodservice 114,675.5 113,912.4 114,392.6 115,840.8 115,068.5 115,731.1
Through Leisure
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 39 Forecast Consumer Foodservice through Retail: Units/Outlets 2012-2017

outlets
2012 2013 2014 2015 2016 2017

100% Home Delivery 484 518 548 582 621 666
Through Retail
Cafs/Bars Through Retail 8,049 8,030 8,027 8,022 8,063 8,111
Fast Food Through Retail 3,505 3,709 3,877 4,030 4,155 4,274
Full-Service 8,134 8,119 8,128 8,124 8,121 8,137
Restaurants Through
Retail
Self-Service Cafeterias - - - - - -
Through Retail
CONS UME R F OODS E RV I CE B Y L OCAT I ON I N T HE P HI L I P P I NE S P a s s p o r t 17
E u r o mo n i t o r I n t e r n a t i o n a l
Street Stalls/Kiosks 5,417 5,497 5,578 5,658 5,740 5,886
Through Retail
Consumer Foodservice 25,588 25,873 26,157 26,416 26,700 27,074
Through Retail
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 40 Forecast Sales in Consumer Foodservice through Retail: Number of
Transactions 2012-2017

Mn transactions
2012 2013 2014 2015 2016 2017

100% Home Delivery 11.4 12.3 12.7 13.2 13.8 14.4
Through Retail
Cafs/Bars Through Retail 155.5 157.0 157.0 156.4 156.1 156.0
Fast Food Through Retail 466.0 482.6 498.3 511.7 523.6 534.6
Full-Service 160.8 161.1 161.5 160.3 159.4 158.9
Restaurants Through
Retail
Self-Service Cafeterias - - - - - -
Through Retail
Street Stalls/Kiosks 299.3 315.4 319.0 322.4 325.8 329.3
Through Retail
Consumer Foodservice 1,093.0 1,128.4 1,148.5 1,164.0 1,178.7 1,193.2
Through Retail
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 41 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value
2012-2017

Ps million
2012 2013 2014 2015 2016 2017

100% Home Delivery 2,391.2 2,504.2 2,600.9 2,708.4 2,829.1 2,947.5
Through Retail
Cafs/Bars Through Retail 47,830.8 48,459.0 48,703.0 49,218.7 49,720.0 50,220.7
Fast Food Through Retail 68,008.8 70,371.9 72,756.2 75,056.9 77,219.6 79,246.5
Full-Service 44,639.8 44,685.4 44,685.1 44,835.1 44,938.5 45,192.6
Restaurants Through
Retail
Self-Service Cafeterias - - - - - -
Through Retail
Street Stalls/Kiosks 11,516.7 12,103.9 12,365.4 12,634.1 12,907.3 13,189.5
Through Retail
Consumer Foodservice 174,387.3 178,124.3 181,110.7 184,453.2 187,614.4 190,796.8
Through Retail
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 42 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth
2012-2017

% Units/Outlets growth
CONS UME R F OODS E RV I CE B Y L OCAT I ON I N T HE P HI L I P P I NE S P a s s p o r t 18
E u r o mo n i t o r I n t e r n a t i o n a l
2012-17 CAGR 2012/17 TOTAL

100% Home Delivery Through Retail 6.6 37.6
Cafs/Bars Through Retail 0.2 0.8
Fast Food Through Retail 4.0 21.9
Full-Service Restaurants Through Retail 0.0 0.0
Self-Service Cafeterias Through Retail - -
Street Stalls/Kiosks Through Retail 1.7 8.7
Consumer Foodservice Through Retail 1.1 5.8
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 43 Forecast Sales in Consumer Foodservice through Retail: % Transaction
Growth 2012-2017

% transaction growth
2012-17 CAGR 2012/17 TOTAL

100% Home Delivery Through Retail 4.7 25.7
Cafs/Bars Through Retail 0.1 0.4
Fast Food Through Retail 2.8 14.7
Full-Service Restaurants Through Retail -0.2 -1.2
Self-Service Cafeterias Through Retail - -
Street Stalls/Kiosks Through Retail 1.9 10.1
Consumer Foodservice Through Retail 1.8 9.2
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 44 Forecast Sales in Consumer Foodservice through Retail: % Foodservice
Value Growth 2012-2017

% value growth
2012-17 CAGR 2012/17 TOTAL

100% Home Delivery Through Retail 4.3 23.3
Cafs/Bars Through Retail 1.0 5.0
Fast Food Through Retail 3.1 16.5
Full-Service Restaurants Through Retail 0.2 1.2
Self-Service Cafeterias Through Retail - -
Street Stalls/Kiosks Through Retail 2.7 14.5
Consumer Foodservice Through Retail 1.8 9.4
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 45 Forecast Consumer Foodservice through Lodging: Units/Outlets 2012-2017

outlets
2012 2013 2014 2015 2016 2017

100% Home Delivery - - - - - -
Through Lodging
Cafs/Bars Through 1,124 1,172 1,230 1,229 1,240 1,261
Lodging
Fast Food Through Lodging - - - - - -
Full-Service 290 308 308 326 326 335
CONS UME R F OODS E RV I CE B Y L OCAT I ON I N T HE P HI L I P P I NE S P a s s p o r t 19
E u r o mo n i t o r I n t e r n a t i o n a l
Restaurants Through
Lodging
Self-Service Cafeterias - - - - - -
Through Lodging
Street Stalls/Kiosks - - - - - -
Through Lodging
Consumer Foodservice 1,415 1,480 1,537 1,555 1,566 1,596
Through Lodging
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 46 Forecast Sales in Consumer Foodservice through Lodging: Number of
Transactions 2012-2017

'000 transactions
2012 2013 2014 2015 2016 2017

100% Home Delivery - - - - - -
Through Lodging
Cafs/Bars Through 19,193.2 20,029.7 20,727.2 20,753.8 20,964.6 21,209.3
Lodging
Fast Food Through Lodging - - - - - -
Full-Service 3,751.9 3,894.5 3,862.2 4,182.8 4,157.4 4,308.3
Restaurants Through
Lodging
Self-Service Cafeterias - - - - - -
Through Lodging
Street Stalls/Kiosks - - - - - -
Through Lodging
Consumer Foodservice 22,945.1 23,924.1 24,589.4 24,936.5 25,122.0 25,517.6
Through Lodging
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 47 Forecast Sales in Consumer Foodservice through Lodging: Foodservice
Value 2012-2017

Ps million
2012 2013 2014 2015 2016 2017

100% Home Delivery - - - - - -
Through Lodging
Cafs/Bars Through 6,519.8 6,952.0 7,258.6 7,368.6 7,524.7 7,681.9
Lodging
Fast Food Through Lodging - - - - - -
Full-Service 7,724.2 7,814.9 7,915.1 8,024.2 8,042.7 8,171.0
Restaurants Through
Lodging
Self-Service Cafeterias - - - - - -
Through Lodging
Street Stalls/Kiosks - - - - - -
Through Lodging
Consumer Foodservice 14,244.0 14,766.9 15,173.7 15,392.8 15,567.4 15,852.9
Through Lodging
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
CONS UME R F OODS E RV I CE B Y L OCAT I ON I N T HE P HI L I P P I NE S P a s s p o r t 20
E u r o mo n i t o r I n t e r n a t i o n a l


Table 48 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth
2012-2017

% Units/Outlets growth
2012-17 CAGR 2012/17 TOTAL

100% Home Delivery Through Lodging - -
Cafs/Bars Through Lodging 2.3 12.2
Fast Food Through Lodging - -
Full-Service Restaurants Through Lodging 2.9 15.2
Self-Service Cafeterias Through Lodging - -
Street Stalls/Kiosks Through Lodging - -
Consumer Foodservice Through Lodging 2.4 12.8
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 49 Forecast Sales in Consumer Foodservice through Lodging: % Transaction
Growth 2012-2017

% transaction growth
2012-17 CAGR 2012/17 TOTAL

100% Home Delivery Through Lodging - -
Cafs/Bars Through Lodging 2.0 10.5
Fast Food Through Lodging - -
Full-Service Restaurants Through Lodging 2.8 14.8
Self-Service Cafeterias Through Lodging - -
Street Stalls/Kiosks Through Lodging - -
Consumer Foodservice Through Lodging 2.1 11.2
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 50 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice
Value Growth 2012-2017

% value growth
2012-17 CAGR 2012/17 TOTAL

100% Home Delivery Through Lodging - -
Cafs/Bars Through Lodging 3.3 17.8
Fast Food Through Lodging - -
Full-Service Restaurants Through Lodging 1.1 5.8
Self-Service Cafeterias Through Lodging - -
Street Stalls/Kiosks Through Lodging - -
Consumer Foodservice Through Lodging 2.2 11.3
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 51 Forecast Consumer Foodservice through Travel: Units/Outlets 2012-2017

outlets
2012 2013 2014 2015 2016 2017
CONS UME R F OODS E RV I CE B Y L OCAT I ON I N T HE P HI L I P P I NE S P a s s p o r t 21
E u r o mo n i t o r I n t e r n a t i o n a l

100% Home Delivery 249 263 280 299 314 331
Through Travel
Cafs/Bars Through Travel 810 822 835 835 837 856
Fast Food Through Travel 414 444 470 495 510 531
Full-Service 2,469 2,501 2,498 2,515 2,514 2,541
Restaurants Through
Travel
Self-Service Cafeterias - - - - - -
Through Travel
Street Stalls/Kiosks 1,869 1,884 1,937 1,951 1,926 1,949
Through Travel
Consumer Foodservice 5,810 5,913 6,020 6,094 6,102 6,208
Through Travel
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources


Table 52 Forecast Sales in Consumer Foodservice through Travel: Number of
Transactions 2012-2017

'000 transactions
2012 2013 2014 2015 2016 2017

100% Home Delivery 5,849.2 6,144.6 6,336.5 6,623.9 6,944.6 7,158.9
Through Travel
Cafs/Bars Through Travel 15,246.9 15,111.1 15,288.1 15,199.9 15,432.3 15,108.0
Fast Food Through Travel 54,091.8 55,917.0 58,517.3 60,089.5 62,424.1 64,569.1
Full-Service 47,881.5 47,795.6 47,399.3 47,404.9 46,770.4 46,701.5
Restaurants Through
Travel
Self-Service Cafeterias - - - - - -
Through Travel
Street Stalls/Kiosks 100,452.7 103,034.5 105,623.8 108,157.8 106,464.0 106,931.0
Through Travel
Consumer Foodservice 223,522.1 228,002.7 233,165.2 237,476.1 238,035.4 240,468.5
Through Travel
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources