GAME PROPOSAL | VERTEX | IMT-N

PROPOSED SIMULATED MARKETING

RESEARCH GAME

To be conducted as a part of

IMT-Nagpur’s first ever Consumer Fair

Venue: Kasturchand Park

Date: 15-17th Jan, 2010

Game Proposal Luxor Vertex, IMT-N

Market Research game to identify correct positioning of

Luxor product in Nagpur region:

The focus of the game basically revolves around the responses that we intend to collect
from the participants who are interested to test their luck.

Attracting audience:

We plan to set up a stall in the IMT’s consumer fair “Vertex”. Through attractive posters
with catchy promotional taglines we intend to get a substantial number of people in the fair
who would be interested to come and play the game.

Game procedure:

On the basis of the number of entries obtained:

Stage1:

A questionnaire asking their basic information would be filled by them:

Questions included:

Name, age, profession, demographics, etc.

Stage2:

After gathering the basic information, people registered would be divided into batch size of
approx 30 in number through a token system at the counter itself.

Stage3:

The selected batch would then get a chance to be a part of the game;

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Game Proposal Luxor Vertex, IMT-N

Game plan:

Out of the batch of 30 people, randomly one person is selected to finally become the lucky
king who would get a chance to sit on the “Hot Seat” and play.

The lucky King on the Hot Seat will be thrown with a series of questions. Simultaneously the
same questions would also be answered by the rest of the 29 people as well.

The person on the hot seat will have to answer 10 questions in such a manner as to predict
and match its preference as close as possible to the response obtained from the audience in
maximum number.

In this way the preferences obtained from the set of 29 people would be plotted on a graph
for each individual. Categorizing the graph into three levels. The maximum the selected
participant can score is 100 on any question provided his answer matches with majority
answer obtained from the audience response. Then the next he can score is 70, and
minimum scored points is 50.

There is prize money given on crossing a benchmark as in:

On crossing 700 points, u gets a chance to earn Rs200/- flat

On scoring points >800 you earn Rs 300/- flat

On scoring points >900 you earn Rs 400/- flat

And finally if you score 1000 points you stand a chance to win prize money equivalent to the
lucky king on the hot seat ie: Rs 500/-

To keep the interest of the audience intact in the game and to motivate them to mark
genuine response. Simultaneously a check would be maintained of the responses marked by
the audience for the questions. On line of the similar point system for the audience as well,
only the highest scorer will be identified, who would be the consumer king. He too would be
rewarded accordingly.

Type of responses captured:

All the demographic and psychographic responses that are responsible in influencing the
customer’s purchase decisions while purchasing a pen in different situations will be
captured in a disguised manner. Analysis of these responses will help Luxor identify
potential target segment for each of their product and how they can position their product
in best possible way to cater to these audience.

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