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eMBMS end-to-end solution

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for delivering content over
LTE-Broadcast








September 2013
eCast
.. leader in Broadcast To Mobile
OVF Squad 2014
LTE Broadcast


Revol ut i oni zi ng Vi deo
Del i very In Mobi l e
Net works
The LTE Broadcast Opportunity
LTE: Hundreds of confirmed network roll outs and connected
devices
More than 250 commercial LTE networks rolled out by end of 2013
More than 150 million LTE devices by end of 2013
The following operators have alreay announced the launch of eMBMS
for 2014-2015: Verizon, AT&T, Kt, Reliance
As a natural extension for LTE, LTE Broadcast will be supported by a
majority of networks and devices

A committed ecosystem
On the server side: Samsung, Alcatel-Lucent, Ericsson and Huawei
have announced the support of LTE Broadcast solutions
On the terminal side: Qualcomm, Huawei, Sequans, Altair have
announced the support of LTE Broadcast in their LTE Modems
OVF Squad 2014
Lowell McAdam said he wanted Verizon to offer live broadcast TV over
4G LTE - a goal that might allow for the airing of the Super Bowl over its
network in the 2014 timeframe
PCMAG.COM reporting on Verizon CEO keynote speech at CES 2013
We believe that LTE Broadcast will become a key component in addressing
the exponential growth in mobile multimedia and application download
traffic Peggy Johnson, President of Global Market Development
Fast-Growing Support in the Ecosystem
There is strong demand by operators for LTE Broadcast technology and it
is important that mobile operators have a global and mature ecosystem
Alain Biston, LTE Business Unit Vice President
OVF Squad 2014
"AT&T's focus is now almost all about architecting networks to deliver
video and that will be where AT&T will spend the most capital over the
next three years. AT&T is developing a broadcast capability to remove
video traffic from its wide-area wireless networks.
Randall L. Stephenson, CEO
LTE Broadcast is Strategic for MNOs
To optimize network ressources when the same content
is accessed by several users at the same time (live TV)
Is downloaded by numerous users in a short time (OS upgrades, newspapers, etc)
can be preloaded instead of being accessed real-time (highly popular videos, )

To solve technical limitations of unicast networks
When concentration of users forbids the use of extensive unicast (stadiums,
venues)

To enable new services
Localized push (news, advertising, coupons)
24/7 updates of eMagazines
Emergency alerts

OVF Squad 2014
Some
LTE Broadcast Activities
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OVF Squad 2014
December 2013
RJIL owns a nation-wide spectrum for 4G

Intends to be the first operator to offer nationwide
quadruple play in India:

Including voice, video, data and mobile services
Video offering to include Live TV and Push VOD,
for fixed and mobile devices
LTE allows to deploy the services far more efficiently in
areas where e.g. cable is difficult, slow and expensive
to build

Roll-out and commercial launch starting in Mumbai,
Delhi and Jamnagar, in 2014 (~30 million people)

Target: 37 million 4G wireless subscribers in four
years






OVF Squad 2014
Nationwide Quadruple Play
Verizon: NFL, Superbowl and Beyond
NFL app will be the first LTE Broadcast Service in the world:
Verizon has the rights for the content, which supports their role as a major sports sponsor
VZW has a content deal with NFL; for four years starting 2014

Subscribers will be able to access:
All playoff games
Home-market feeds of NFL games
The Super Bowl
Local games produced by CBS and Fox
NFL Network content (more than 4,000 hours)
NFL RedZone content (touchdowns etc. highlights)
All above included in monthly subscription, $5 / month

Verizon has defined a multi-app framework
Separate apps for e.g. NFL, NHL, etc. content


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Verizon aims to offer live broadcast TV over 4G LTE and to air the
Super Bowl over its network in 2014.
Lowell McAdam, CEO
Mobile TV Service is quite popular:
For example in France: 1,5 million active subs for a single operator
It is available at both 3G and WiFi, and 60% are viewing it over 3G / 40% at home over
wifi, despite the poor video quality in densely populated areas

Operators have built partnerships with several publishing houses and radio networks

Operators are looking for differentiating services using LTE Broadcast

According to the studies LTE Broadcast will add value to these following services:
Live TV to increase the quality of the service
Sport Events to make sure that the network matches the audience demand
eMagazines delivery to deliver highly responsive user experience
Radio to replace FM radio and to add extra pay services



OVF Squad 2014
Other LTE Broadcast Business Cases
OVF Squad 2014
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by by
Note: NOTTV does not use LTE Broadcast but an other broadcast technology.
18 months after Launch (Dec. 2013)
OVF Squad 2014
ARROWS
V F-04E
MEDIAS
UN-02E
MEDIAS
XN-07D
Optimus
GL-01E
AQUOS PHONE
SH-10D
REGZA Phone
T-02D
Optimus Vu L-
06D
AQUOS PHONE
SH-06D
GALAXY Tab 7.7
Plus SC-01E
ELUGA Live P-
08D
MEDIAS TAB N-
06D
Optimus LIFE L-02E ONE PIECE N-
02E
ARROWS Kiss F-03E
Disney Mobile N-03E
ARROWS Tab F-
05E
AQUOS PHONE
ZETA SH-02E
Ascend HW-01E
30 different Android Smarphones and Tablets launched
12 million devices sold
2 million subscribers paying 5$ / months
50 million devices will be launched in the next 3 years
LTE Broadcast
Service Layer
11
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Head-End Platform

Live Encoders File
contents
Broadcast
Unicast
eMBMS
Middleware
OS & Hardware
Application
LTE Smartphones & Tablets
LTE Network

End Users

CDN

Platform Manager

To MME,
SGi-mb
M1
Sm
MBMS GW
Home Gateway
+ Smartphones & Tablets
DASH Server
LTE Mifi + Wifi
Smartphones & Tablets
SG-mb
BM-SC
LTE Broadcast End-To-End Architecture
SGi
DASH
Client
FLUTE / FEC
SYNC
Reporting/
QoE
CMS
Streaming
Contents
Dashboard
Manager
File Repair
OVF Squad 2014
Expways Offering and Position
sells
LTE Broadcast Middleware that controls the LTE modem. It receives and
decodes the streams on the device and displays the content through a
separate DASH Video Player.

LTE Broadcast Server (BM-SC) that allows Operators to create multicast
streams (both live TV and push files) and broadcast them at their LTE
network.
Directly or indirectly

is often consulted by operators due to its:
8 years of concrete field-experience, in mobile broadcast
Technical experts and expertise for writing carriers technical specifications
The companys end-to-end solution, to perform tests, prototypes and trials

is involved directly or indirectly in most
LTE Broadcast deployments in the world
OVF Squad 2014

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