Dealership Application

Volkswagen Business Plan Presentation

Corporate Summary
APPLICANT'S DETAILS
Corporate Name
Trading Name (where applicable)
Address

Telephone / Facsimile Nos
Internet / E-mail Address
CEO / MD etc
Dealer Principal (main contact person)
VW Group Franchise/s Being Handled (where applicable)
Other Franchise/s (where applicable)
CORPORATE OVERVIEW
Year Founded
Description of Business
Paid Up Capital
Authorised Capital
Annual Turnover
Profit before Tax
Market Share (where applicable)
REQUESTED FRANCHISE
New Dealership / Sales Point (Name)
Opening Schedule
PREMISE/S
New / Existing Premise/s (3S / 2S / 1S)
Owned / Rented
Proposed Location
VGM Appointed Architect Compulsory
Dealership Summary
SALES POINT PROFILE
New Dealer / Additional Sales Point
Trading Name
Address
Telephone / Facsimile No's
Internet / E-mail Address
Location
Proximity to Nearest VW Sales Point (km)
Relationship to Nearest Dealer?
Nearest Train Station
Landmark
Opening Hours; Showroom
Opening Hours; Service / Parts
Dealership Summary
OPERATIONAL OVERVIEW
Shareholder(s)
Total Investment
Land
Building
Capital Resources (Internal / External)
Credit Facilities (where applicable)
CARS SALES PLAN
NEW CARS APPROVED USED CARS
Volkswagen (units) Units
2012
2013
2014
2015
2016

BUSINESS DEVELOPMENT PLAN
(Key points only, to attach full details)





Space Planning
SHOWROOM Planned Remarks
Display Area (m2)
Reception (m2)
Consultation (m2)
New Vehicle Delivery (m2)
Boutique items (m2)
Total Showroom (m2)
Total ACCESSORY Facility (m2)
Demonstrator Car Park (units)
Sales Visitors Car Park (units)
Service Visitors Car Park (units)
TOTAL Parking Area (units)
WORKSHOP
Workbays (units)
Workbays Space (m2)
Lifts (units)
Vehicle Parking Bays / Storage (units)
Car Wash (units)
PARTS (m2)
Storage Space
Loading Bays (units)
Staff Planning
Planned Remarks
Top Management Key Personnel
Marketing
Marketing Manager
Finance
Finance Manager
Sales
Sales Manager
SC Salesman
Administrative Staff
Total Sales
Service
After-Sales Manager
Technicians
Service Advisers / QC
Administration Staff
Total Service
Parts
Parts Manager
Parts Staff
Total Parts
GRAND TOTAL - STAFF
* Refer to Slide No. 8 All key personnel's are compulsory at start-up
Organisation Chart
General Manager

Head - Marketing Head - Finance Head - Sales Head - Aftersales
Events / CRM
Assistant / Admin
Admin Sales Manager
Sales Consultants
Admin / Accounts
Runner / Driver
Receptionist / Cahier Tea Lady / Cleaner
Driver
Service Manager
Service Advisors
CRM /
Customer Care
Admin
Technical Manager
Technicians
Parts & Acc. Manager
Assistant
Receptionist
Personnel Requirement for Dealership
Tier
No Description 500 800 1500 2500 City S'room
1 Director / General Manager * 1 1 1 1 1
2 Head - Sales * 1 1 1 1 1
3 Sales Manager 1 1 1 1 1
4 Sales Consultants * 7 10 22 30 13
5 Head - Aftersales * 1 1 1 1 1
6 Service Manager 1 1 1 1 1
7 Service Advisors * 5 6 10 15 8
8 Customer Care * 1 1 2 3 2
9 Technical Managers * 1 1 1 1 1
10 Technicians * 8 8 15 20 15
11 Parts & Accessory Manager * 1 1 1 1 1
12 Store Assistant * 1 1 1 1 1
13 Head - Finance * 1 1 1 1 1
14 Finance Asst 1 1 1 1 1
15 Head - Marketing * 1 1 1 1 1
16 Marketing Asst 1 1 1 1 1
17 Administrative Staff
17.1 Admin Asst 1 3 4 5 4
17.2 Account Asst 1 1 1 2 1
17.3 Receptionist * 1 1 2 2 2
17.4 Runner * 1 1 1 2 2
17.5 Tea Lady * 1 1 1 2 2
17.6 Driver 1 1 1 2 2
Total Headcount 35 43 69 93 61
* Compulsory at Dealership start-up phase
Information on <Location Name>
Demographic
Google Map include all competitor locations, major hypermarkets, business areas
and housing areas.
Street map zoomed in view of the proposed site
Population age, gender, race,



Information on <Location Name>
Economic
Information on <Location>
Vehicle Population & Competitor Analysis
Vehicle Population past 5 years sales figure for <Location>
In depth competitor Analysis i.e. Honda, Toyota, Nissan, Peugeot, Kia, Ford,
Hyundai, Mazda, BMW (model breakdown)




Project Timeline
A detailed project timeline to be provided including all major milestones.
All approval (such as CF, Bomba inspection, drawing approval) should be taken into
consideration


Layout Plan of the Proposed Showroom
A detailed showroom and workshop layout to be provided.
All drawings i.e. Elevation, Front to be included


Pictures of the Actual Site
Sales Forecast
2012 2013 2014 2015 2016
Sales Forecast (Units)
Model Breakdown* Unit(s) Unit(s) Unit(s) Unit(s) Unit(s)
1. Existing and Future Models
Polo
Polo GTI
Polo Sedan
Golf
Golf GTi
Scirocco 1.4
EOS
Jetta
Cross Touran
Passat B7 (CKD)
Passat B7 (CBU)
CC
Tiguan
Sharan
Touareg
Scirocco R
Golf R
New Beetle 1.2
New Beetle 2.0
Total Sales Forecast
No Model NSP (RM)
1 New Beetle 1.2 TBC
2 New Beetle 2.0 TBC
3 Passat B7 (CKD) 170,888
4 Passat B7 (CBU) 184,888
5 Polo GTI (3 Door) 166,888
6 Polo GTI (5 Door) 169,888
7 Cross Touran 166,888
8 Touareg 428,888
9 Jetta 149,888
10 Golf R 268,888
11 EOS 257,888
12 Tiguan 236,888
13 CC (Comfort) 225,888
14 CC (Sport) 243,888
Product Pricing
No Model NSP (RM)
15 Golf 155,888
16 Golf GTI 209,888
17 Polo 108,888
18 Scirocco 1.4 188,888
19 Polo Sedan 99,888
20 Sharan 245,888
21 Touareg Hybrid TBC
22 Scirocco R 279,888
Dealer Feasibility Summary
I. Sales Operations
(No. of Units)
No Description (RM)
1. Sales Forecast (Units)
Sales Turnover Cars (List price*Volume)
2. Cost of Sales
Cost of Cars Bought
(A) Gross Profit (RM)
3. Other Income
Finance Commission
Variable/Incentive Margin (%)
(B) Total Gross Profit (RM) (A) + (B)
4. Operating Cost
Total Direct Costs (discount, promotion, B/G, etc)
Total Human Resource Cost (salary, training, etc)
Total Overheads Cost
(C) Total Operating Cost
Sales Net Profit Before Tax (B) - (C) 0
II. After Sales Operations
After-Sales Income
Cars Parc Assume at 75% Sales Volume
Total Yearly Gross Profit
Total Yearly Operating Cost
Yearly Profit/Loss (After-Sales)
Grand Total Profit & Loss
Return on Sales (ROS)
Breakeven (units)
Dealership Format
P&L Projection
Cash Flow
Marketing Plan
Additional Information
Company Secretary Forms i.e. Form 9, 24, 49
Bank Guarantee Statements
Information on other dealerships owned if any sales figures, product mix for the
past 5years
















This template is for reference only. Any additional information should be included.