Views On News: Issue September 22 2014

PLAYING TO THE
GALLERY
SEPTEMBER 22, 2014 `100
VIEWS ON NEWS
MEDIA HYPE
MUCH ADO ABOUT
VIRAT AND ANUSHKA 34
FILMS
KATIYABAAZ: INDIAS
SCISSORHANDS 60
BEST DESIGNS
FROM THE WORLD OF
ART AND MEDIA 52
THE CRITICAL EYE
In the current cacophony of
breaking news and hysterical TV
debates, is the Indian press in
danger of losing its credibility? 12
Anchor Review
HINDI SECTION
Baat pate ki
BY DILIP BOBB
VIVIAN FERNANDES shows how the little guys

are challenging big media
RAJENDRA BAJPAI sees a tightening of news

noose
ANMOL DAR writes on the inside B2B

Superbrand story
PLUS
EXCLUSIVE VON-APN-TMM VOTER SURVEY
ALSO
1999 - 2014
The Best and
the Worst Ministers
TERRORISM
AS WORLD
THEATER:
ROBERT D KAPLAN
on beheading of
American journalists 28
16
24
54
47
...starting page 62
THE SUPREME Court has raised an important issue: how far
can the media go in covering a trial without prejudicing its out-
come through the sheer might of publicity?
There have been gag orders, publicity blackouts and
restraining orders in various cases, the most prominent being
the recent Delhi High Courts ban on the media from publish-
ing any details of the sexual harassment case filed by an intern
against Justice Swatanter Kumar.
I am not going into the specific merits of this action but rather, using this as an example
of the vital issues involved in the ongoing worldwide debate on a free press versus a free
trial. The US is extremely liberal and allows media carnivals, including live TV coverage,
in sensitive criminal cases. The American system tries to counter the obvious risk of prej-
udicing judges and juries by strictly regulating the jury selection, sequestering the jurors,
or even prohibiting questions that would defame the character of the accused.
The UK has more stringent laws regulating access and coverage by the press, but there
is a constant tussle between tabloids, TV channels and the judiciary when court orders
sound too draconian. USC Annenberg legal scholar Jonathon Kotler argued at a recent
BBC College of Journalism seminar that even if the industry was a feral beast driven by
commercial interests and 24/7 digital deadlines, in major cases with rampant press cov-
erage, including the OJ Simpson trial, it did not lead to the miscarriage of justice but
rather exposed the true injustices, including the concoction of evidence by rogue police
and ineffective prosecutors.
In India, too, the press has often played a notable role in focusing the judiciarys at-
tention on cases like the Jessica Lal murder, the 2G and Commonwealth scams, which
could have been swept under the carpet by powerful influence peddlers, had it not been
for the widespread publicity. There is little doubt trial by the press is a dangerous blow to
Article 21 of the Indian constitution. The presumption of innocence of an accused cannot,
as Justice RS Chauhan wrote, be sacrificed at the altar of freedom of speech and expres-
sion. Conversely, is the system better safeguarded if the press is prevented from com-
menting on unfair court proceedings, rulings which are bad in law, undue pressures on
the judiciary, or prosecutions delayed or not carried out due to political corruption?
Justice Chauhan concludes there is a via media. Both the press and the judiciary must
uphold the constitution and the Rule of Law: The media, in fact, has been called the
handmaiden of justice, the watchdog of society; the judiciary, the dispenser of justice and
the catalyst for social reforms. Both are essential for the progress of a civil society.
FREE PRESS
VERSUS FAIR TRIAL
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3 VIEWS ON NEWS September 22, 2014
C O N
Editor-in-Chief
Rajshri Rai
Managing Editor
Ramesh Menon
Deputy Managing Editor
Shobha John
Senior Editor
Vishwas Kumar
Contributing Editor
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Associate Editor
Meha Mathur
Deputy Editor
Prabir Biswas
Assistant Editor
Somi Das
Sub Editor
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Hindi Desk
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Graphic Designer
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Chief Editorial Advisor
Inderjit Badhwar
CFO
Anand Raj Singh
VP (HR & General Administration)
Lokesh C Sharma
LEDE
A message for the media
Cracking the whip
ALAM SRINIVAS analyzes the implications of TRAI recommendations on
cross-ownership of media, which aim at total transparency, but leave out
social media, mobile and news websites
20
HAWK EYE
See no evil, speak no evil
RAJENDRA BAJPAI expresses concern over the omission of negative stories
against corporates and government in media outlets
24
12
DILIP BOBB writes that in the face of the information drought faced by
journalists owing to Modis elusive nature, much of the news could be
based on rumors and speculation
David vs Goliath 16
VIVIAN FERNANDES looks at how small websites are offering fresh
avenues for practising independent journalismagainst the growing tide
of corporate-led media houses
REGULATION
NEW MEDIA
4 VIEWS ON NEWS September 22 , 2014
T E N T S
WEB CRAWLER
Ice ice baby
AAQIB RAZA KHAN looks at how the
Ice Bucket Challenge is instrumental in
garnering donations and promoting
awareness about a rare disease, ALS
44
WORLDVIEW
Friendship in the times
of sanction
MAGAZINE FEATURE
Terrorism as theater
ELENA ULANSKY and WILLIAM
WITENBERG look at why the recent
international sanctions on Russia will
pave the way for renewed
Indo-Russia bonhomie
32
ROBERT D KAPLANlooks at
the media strategy of ISIL in
broadcasting beheading
of journalists
28
HYPE
Wag-ging tongues
SOMI DAS questions the media for
blowing Anushka Sharmas
stay with Virat Kohli on his England
tour out of proportion
OPINION POLL
The best and the worst
How does India rate the
performance of Indian prime
ministers and cabinet ministers
since 1999? An exclusive
APN TV-Views on News survey
34
47
5 Pages of Hindi Views
R E G U L A R S
Edit....................................................03
Letters to the editor...........................06
Quotes...........................................07
Media-go-round................................08
As the world turns.............................10
Breaking news..................................38
Design..............................................52
Entertainment...................................60
fff ffm IYe ............................62
VffffVf dSXfMXSX.........................64
EIYSX dSXfc...............................66
External Affairs Minister Sushma
Swaraj is among the most efficient
and experienced cabinet ministers
in NDA-II, but that, perhaps, is her
biggest drawback today, as far as
Prime Minister Narendra Modi
is concerned.
When Modi was on his Japan
visit with a huge jamboree,
garnering popularity playing drums
and a flute, not only was Swaraj left
out, she was not even kept in the
loop when Japan Plus was
announced. An official of the
external affairs ministry briefed her
when the delegation returned.
Will Swaraj, a person of
self-respect, take this repeated rub
lying down?
Cover design and cover illustration: Anthony Lawrence
B2B
Heres looking at
you India!
ANMOL DAR writes about the
evolution of brand awareness in India,
and the Superbrands of the country
54
LETTERS
Dearth of
global news
Refreshing
content
GREAT MAGAZINE. But can we have an article on
why foreign news rarely makes it to the front
pages of even the top-most Indian dailies. And,
why, in the inside foreign page is so much space
being given to celebrity and Hollywood trivia? It is
saidof NYT that it covers more of Botswana than
Brooklyn...With our papers so bereft of foreign
coverage, we are turning into a very insulated
nation that has little awareness, let alone
understanding, of global events.
Partha S Banerjee
On Facebook
A media
watchdog needed
READ THE last issue of VON. I think the magazine has a lot of potential, given the fact that the world of
media is surviving on corporate deals and someone needs to keep an eye on it. Keep up the good work.
Vaibhab Tiwari
Delhi
I LOVED your last issue. The
story, Media Merry-Go-Round,
on corporate takeover of media
outlets was a fabulous story.
Also all your sections like
Breaking News, Entertainment
and Web Crawler have something
new to offer. With its fresh
content, I am sure you are going
to go a long way in media
analysis.
Taniya Dutta,
Delhi
Best wishes
THE LATEST issue of Views on News (September 7, 2014), that I
read here in the US, was a thrilling experience. Its a giant,
Himalayan venture on media reporting. Good luck, and wish
Views on News a long meaningful journey in media.
MR Dua,
USA
Your feedback is precious for us. Keep pouring in your views
and suggestions. You can write to us at
editor@viewsonnewsonline.com
www.facebook.com/viewsonnewsonline
https://twitter.com/vonmagazine
Fresh take on media
I GOT an opportunity to read the first two issues of
Views on News. Its interesting to know how mediapersons can
analyze their own industry in this objective manner. I especially
liked the rich mix in the second issue, articles on social media,
Kapil Sharma and Pakistani serials. Congrats.
Surbhi Bhatia Gogia,
Vancouver
U O T E S
Q
Siddharth
Varadarajan,
former editor,
The Hindu
There is something refreshing about
Indian diplomacy being conducted
via Hindi-Japanese translation
rather than English-Japanese.
(On PM Narendra Modis visit to
Japan)
Thomas L Friedman,
New York Times
columnist
James Foley: A hero to every
journalist. May your memory be a
blessing.
(On the death of US journalist James
Foley who was killed by the ISIL in
August)
Tavleen Singh,
The Indian
Express columnist
Most intriguing charge against
Modi at the 100 day mark that he
does not speak to the media. How
many interviews did Sonia
Gandhi give?
Pritish Nandy, media
personality
A day will soon come when, like
news, we will find it impossible to
know which tweet is paid for and
which is for real.
Madhu Kishwar,
editor, Manushi
Im not against Yogi Adityanath
taking up problems connected
with Love Jehad. But Ek ke badle
sautype provocative speech
not acceptable.
In addition to being a hub for global news
and a country that embodies much of the
ancient wisdom the world
desperately needs now, India
has a deep personal
significance to me. I
travelled across India,
falling in love with the
countrya love affair
that has continued
to this day.
Arianna Huffington,
editor-in-chief, Huffington Post,
on the launch of new website
HuffPost India in association
with The Times group, in
The Times of India
Rajnath is ambitious and according to those
close to him, he wants to make his mark with
something substantial. Modis suffocatingly tight
grip on the government makes that unlikely.
Recent cooing aside, the chasm between the two
looks only to grow.
Aditya Sinha, former editor-in-chief, DNA, on the apparent
rivalry between Prime Minister Narendra Modi and Home Minister
Rajnath Singh, in The Times of India
How many more dead
bodies do you want to
see before believing
that Pakistan has a
dual character?
Whenever we
Indians have
extended our hands
for friendship, we
have only heard sounds
of artillery from their
side in response.
MJ Akbar, veteran journalist and BJP
spokesperson, on Indo-Pak relations, in an
interview to Zee News
EDIA-GO-ROUND
RJ MEENAKSHI of 94.3MyFM
won the Sound of India@IRF
contest, which was part of the
2014 International Radio Festival
(IRF) held in Zurich. She was
adjudged the winner from
amongst 100 other radio jockeys
and radio show producers, who
participated from over 70 private
and public FM radio stations
across India. 94.3MyFMbelongs
to the Dainik Bhaskar Group and
broadcasts in 17 cities, including
Chandigarh, where Meenakshi
works. She hosts the morning
show, Salaam Chandigarh, from
7 am to 11 am. Meenakshi will
now represent India at IRF
in September.
SOCIAL MEDIA is becoming a
platform for self-appointed critics.
Twitterati has now slammed
Bollywood actress Priyanka Chopra
for being cast as Mary Kom in her
next filma biopic on the Manipuri
boxer. The reason: Chopra isnt
Manipuri enough to portray the
character. It is now a trend for people
to comment on trailers and posters
of movies awaiting release. And thats
not all, there are jokes, memes, film
spoofs, trends, etc.
Social
Critical media
HuffPost partners with Times Group
SOLI SORABJEE, the former attorney general of India,
has expressed his support for the Fourth Estate as far as
media trials are concerned. According to him, the
media has the right to comment on pending criminal
cases and point out delays or adjournments, and express
views about the prime facie nature of charges. Sorabjee,
however, says that once the trail commences, the
journos should refrain from airing views on the
credibility of the witnesses or the defense.
US NEWS and opinion website Huffington Post has signed a deal with the
Times Group to bring out HuffPost India, the Indian edition of the website. It
will be launched on November 25. The English language website will be
HuffPosts 12th international edition. However, Jimmy Soni, the former
managing editor of HuffPost, wont be guiding the proceedings in India.
Instead, Executive International Editor Nicholas Sabloff and International
General Manager Koda Wang will lead the way.
M
Indian RJ
at IRF Zurich
Drawing the line for Media Trials
Return of Satyamev Jayate
Your password please!
SATYAMEV JAYATE, the popular TV talk-show hosted by
Bollywood star Aamir Khan, is slated for a return with its third
season. The show, which takes up social issues that the com-
mon man grapples with every day, became quite popular since
it was aired in 2012. However, what has already got the town
talking about is that this season will feature celebrities in some
of the episodes; they will speak on various issues.
Kangana Ranaut, Parineeti Chopra and Deepika Padukone
have already been invited by Aamir for one of the episodes,
which will address womens empowerment.
EC to monitor
paid news
THE ELECTION Commission has issued
guidelines to check paid news during the
assembly elections in Haryana. As per the
guidelines, a district-level Media
Certification and Monitoring Committee
(MCMC) and a state-level MCMC will be
constituted to keep a check on paid news. The
committee at the district level will submit a
daily report to the accounting team with a copy
to the returning officer and expenditure
observer in respect to expenses incurred by each
candidate. Members of MCMCs will include
district election officer or RO of parliamentary
constituency, assistant returning officer, an
official of the information and broadcasting
ministry and journalists or independent citizens
recommended by the Press Council of India.
AAJ TAK has retained its lead in the Hindi news channel segment,
despite experiencing a dip in ratings, according to recent TAM Media
rating. What is fascinating about the rating, done in the 34th week of the
year (in August) is that all major Hindi news channels have experienced a
dip in their ratings. ABP News and India TV, which hold the second and
third position respectively, saw a dip too. The only exception was India
News, which registered a marginal rise in its points and was positioned at
number five.
BENNETT COLEMAN and Company Limited has said that its staff would no longer be able
to post news links to their existing or new stories on their personal TwitterandFacebook
accounts. Instead, they must start a company-authorized account across social media
platforms or convert their existing personal accounts to the companys, where they are free to
discuss and share material. Details involve sharing official account information like passwords
with the company, and the company posting material on journalists behalf. The Hindu too
has asked its employees to refrain from tweeting news links of rival organizations. The New
Indian Express has told its employees to tweet 10 posts and 5 web stories every week, failing
which they would be penalized `100 per tweet and `500 per story.
Aaj Tak retains top slot
EIYNAH, a Pakistani-Canadian artist,
has written Pakistans first
anti-homophobia childrens book titled,
My Chacha is Gay. The story is about a
little boy named Ahmed, his gay uncle,
his family and the Muslim society as a
whole. Eiynah wants that Pakistani
children should be taught about
tolerance and diversity from a young age
and hopes her book will create that
difference. Already, posts regarding the book have garnered overwhelming
response online. She is now looking forward to finding a progressive school
or institution which will accept copies of her book.
Israeli carnage targets journalists
WHILE Israel went about destroying government buildings and residential
areas in the Gaza Strip, many local and foreign journalists lost their lives while
covering the conflict. The Israeli government announced that it will not be
responsible for the safety of journos. As many as 17 journalists lost their lives
since the carnage began. More recently, Abdullah Murtaja of Al-Aqsa TV,
which operates from Gaza, was killed in an airstrike in the region.
S THE WORLD TURNS
KAZAKHSTAN mayor Akim Imangali Tasmagambetov ridiculed the
international media for promoting same-sex relations as normal. While
addressing the issue of moral climate in which children are growing up,
he said such media reports brainwashed the minds of young children.
He added that information technology spelled danger for the human
morals, since promoting such unacceptable values openly
accounted for the deterioration of society.
ROSKINO (meaning Russian cinema
worldwide), along with the government
of St Petersburg, National Media Group
holding Petromir LLC and Aeroflot
Russian Airlines, has announced Saint
Petersburg International Media Forum
(SPIMF), which will be held from
October 1-10, 2014. The aim of the
forum is to establish St Petersburg as an
international location for the
development of film, TV and digital
content industries. It will also offer
business representatives the opportunity
to showcase content.
A
Media admonished for
supporting homosexuality
Media forum in
St Petersburg
Paks book on gay uncle
Views On News (VON) is Indias premier fortnightly magazine that covers the wide spectrum
of modern communication loosely known as the media. Its racy, news and analysis oriented
story-telling encompasses current global and Indian developments, trends, future projections
encompassing policy and business drifts, the latest from inside the print and electronic
newsrooms, the exciting developments in ever-expanding digital space, trending matters in
the social media, advertising, entertainment and books.
EVERY FORTNIGHT VIEWS ON NEWS WILL BRING YOU TELL-ALL NEWS, ANALYSES AND
OPINION FROM THE SHARPEST INVESTIGATIVE REPORTERS AND MOST INCISIVE MINDS
IN THE NATION
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SEPTEMBER 7, 2014 `100
V
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KAPILS COMEDY HOUR
LAUGHING AT OR LAUGHING
TOGETHER? 47
ESSAY
IS KISS-AND-TELL
JOURNALISM TREACHERY? 16
CROSS-B0RDER
INVASION
PAKISTANI SERIALS 44
THE CRITICAL EYE
D
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R
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Majboori ka
naam Gandhi
HINDI SECTION
PLUS
WHICH JOURNOS ARE
USING THE RTI EFFECTIVELY?
RADIO:
WHERES THE NEWS?
WHY IS ANNUS
SAFAR SUHANA?
Inderjit Badhwars
years with iconic
Watergate muckraker
Jack Anderson
Social media
has radically
transformed news
gathering. Is it a new
barrier to government
accountability?
Baat pate ki
PLUS
WHICH JOURNOS A
USING THE RTI EFF
RADIO:
WHERES THE NE
WHY IS ANNUS
SAFAR SUHANA?
Social media
has radically
transformed news
accountability?
RETROSPECTIVE
With Modi distancing himself from the press,
journos are heavily relying on what is fed to them,
giving way to rumors and speculation. How we
overcome this information drought will determine
our robustness in times to come
BY DILIP BOBB
Lede newsgathering
A MESSAGE
FOR THE
MEDIA
redefining moment
HERES an age-old axiom
which says that to judge
how free a democracy really
is, look at the freedoms the
media enjoys. Often, that
freedom can be misused and
misinterpreted, but, generally,
it has been a faithful barometer
to gauge the health of any democracy. Indira
Gandhi broke that constitutional covenant and
lost the right to rule the country. China, for all
its enviable economic accomplishments and
global clout, will always be handicapped by the
negative fallout of its controlled media.
Governments will always be sensitive to
criticism in the media but the challenge is how
they deal with it. UPA-II was such a disaster in
terms of the series of scandals and political
mishaps that the media turned almost bestial
in its approach, leaving Prime Minister Manmo-
han Singh to remark that history would judge him
more kindly than the media had. He could be
right. The media had become a Roman Circus,
throwing established etiquette to the winds while
throwing everyone else to the lions. Our daily TV
debates resurrected former US Vice-President
Spiro Agnews remark about the nattering nabobs
of negativism.
Now, we have a new media matrix in place.
Prime Minister Narendra Modi has decided to
keep the media at arms length, barring access to
information, to himself and his key advisers.
The Indian media is obsessed with impact.
The breaking news, exclusive syndrome
has gripped it. It has lost sight of the
basic purpose of journalismto offer
insight, to inform and elaborate.
The main casualty is fact and truth, replaced by
rumor and speculation.
Thats the dilemma facing the media. After the
storm during UPA-II, we now have the lull, and
how to fill that void will decide whether the In-
dian media has matured enough to adapt and
change, or whether it is in danger of losing cred-
ibility. Some outlets continue to grab the slightest
whiff of a scandalRajnath Singhs son is a classic
exampleand run with it as proven fact, without
corroborative evidence. Credibility lies at the
heart of any journalistic enterprise, especially at
a time when the media scene has exploded in
recent years with the arrival of the internet and
social media. This has provided access to more
data than ever before but theres a difference be-
tween the availability and sharing of data, and
journalism. The traditional function of journal-
ismassessing what is true and what is falsehas
not changed at all. It is because of the blizzard of
information available today that traditional jour-
nalism has become more important than ever.
And, more vulnerable than ever.
I
n a world in permanent fast-forward mode,
journalists who have credibility will be those
who offer a sense of trust and believability.
The Indian media has become obsessed with im-
pactthe breaking news, exclusive syndrome
where half-truths and sensationalism are substi-
tuted for factthat it has lost sight of basic pur-
pose of journalism; to offer insight, to inform and
elaborate. The internet has made it possible to ac-
cess news and information instantly, but it has
also made it easy to disseminate inaccurate or
misleading information. News outlets are
ENDLESS DEBATES
(Above, TV grab) Loud
debates and inaudible
discussions occupy much of
the news space on Indian
television these days, leaving
little scope for analysis
and perspective
Manipulation of news is the elephant in
todays newsroom. Television anchors
oversee debates on vital issues the way
conductors handle an orchestra...
all in the name of TRPs.
Lede newsgathering
redefining moment
supposed to provide the final word, which im-
plies that consumers should be able to trust the
information they get from journalists. If journal-
ists get caught in the trap of speed and scoop out-
weighing fact and accuracy, there will be a trust
deficit, to use a phrase popular during UPA-II.
Journalism informs and educates by adding
context and perspective to complex issues. We are
in danger of losing sight of that objective. David
Cohn, founding editor of Circa, a news site for
mobile phone users, writes: In a world where
more information is produced in a day than any-
one could consume in a lifetime, value has shifted
from unearthing information to curating, inter-
preting, and manipulating it. Manipulation of
news is the elephant in todays newsroom. Televi-
sion anchors oversee debates on vital issues the
way conductors handle an orchestra, muting one
section to allow another to be heard, all in the
name of TRPs. It has led to fragmentation and a
competitive compulsion that has a dangerous
logic to it. Credibility, the medias raison detre, is
gradually being compromised.
Much will depend on how editors and owners
of media outlets react to the rapid technological
changes that have overtaken us. Where once peo-
ple consumed what they were given, they now
have to be given what they would like to consume.
The attention editors used to pay in deciding what
is news and what is not must now be devoted to
understanding audiences and their needs in a
world overloaded with information. From a single
entity, a magazine, a newspaper, a TV channel, it
is now the extended digital domain that is starting
to dominate the dissemination of news and not
many editors/journalists in India understand the
nature of the beast. Yet, even as the medium
changes, the human need for thoughtful, thought-
provoking journalism in a free society will always
command a premium.
Just as we need governments we can trust, we
need a trustworthy media to make that happen.
Increasingly, the demand of the marketplace and
the urge for entertainment masquerading as news
will chip away at medias credibility. For that rea-
son, a reliable, credible media is more important
than ever. The news blackout by the Modi gov-
ernment has led to a situation where media out-
lets are largely dependent on whats been fed to
them. It has resulted in todays media becoming
a pale shadow of what it was during the last year
of UPA-II and the 2014 elections.
The latest issue of the Economist has an article
which talks about the Indian media having be-
come dull because of the new rules of the game.
That could be good or bad. Bad because specula-
tion and rumor could replace fact and truth, and
good because it could, equally, signal a return to
the medias traditional role: catering to an audi-
ence that wishes to have its worldview challenged
consistently. Instead of sensationalism and shal-
lowness, we could see depth and detail. Its a piv-
otal moment for the Indian media and whether
and how it is able to resist those demands will
decide its future shape and form.
We have a new media matrix in place.
Modi has kept the media at arms length,
barring access to information. The main
casualty is fact and truth, replaced by
rumor and speculation.
With corporates like RIL taking over sections of the
media, freedom of the press may be compromised. But
small websites are offering a brave new world
BY VIVIAN FERNANDES
HEN Mukesh Ambanis Reliance Industries Ltd (RIL) acquired Net-
work18 through a trust in June, lengthy obituaries were written about
media freedom. The exit of Prime Time faces of the channel, Rajdeep
Sardesai and wife Sagarika Ghose, associated with the group since its
inception, only reinforced such fears. The scenario may be bleak, but
there is no reason why fresh avenues for independent journalism cant
be explored. This was one of the conclusions drawn during a debate,
New media alternate journalism
David vs
Goliath
Siddharth Varadarajan is skeptical
about readers and advertisers paying to
make public interest journalism on the
Internet-viable. He says websites will
have to build a relationship of trust.
Big Media in Business: Alternatives for Independent
Journalism, organized by Foundation for Media
Professionals in New Delhi in August. And the
conclusion that was drawn by all experts there was
that digital media is the new hub of independent
journalism and the only alternative to corporate-
owned media empires.
MEDIA MONOPOLIES
A meeting was called by Rohit Bansal, a non-ex-
ecutive director of Network18, after RIL took over,
to discuss the new managements vision about the
channels future. Journalists from CNN IBN, IBN7,
IBN Lokmat and CNBC 18 were present at the
meeting. More than the future, the journalists
were worried about the present. Their immediate
queries were about how to report on RIL and
Mukesh Ambani and most importantly, Aam
Aadmi Party. The answer they are believed to have
got was simple and terse: Do not report on the
owner and blacklist AAP, as 96 percent of their
candidates had lost their deposits in their first ever
general election earlier this year.
That voices will be suppressed was expected.
But the brazen openness of journalists and man-
agement came as a surprise. AAP is the only poli-
tical party to have raised the issue of crony
capitalism and which accused Ambani of benefit-
ing from proximity to Congress and BJP leaders.
Perhaps thats the reason that similar sanctions
were not imposed on Communist Party of India
(Marxist-Leninist), Bahujan Samaj Party, Janata
Dal (United), Rashtriya Lok Dal, Janata Dal
(United), All India Forward Block, Jharkhand
Mukti Morcha and Indian Union Muslim League.
Eighty percent of their candidates too had lost
their deposits in the polls.
But the problem doesnt end with the acquisi-
tion. In fact, the acquisition is the first step to-
wards creating a cross-media empire across
different platforms.
In its post-acquisition press release, RIL said:
The acquisition will differentiate Reliances 4G
business by providing a unique amalgamation at
the intersection of telecom, web and digital com-
merce via a suite of premier digital properties.
According to a report by Forbes India: This
takeover, once combined with RILs telecom busi-
ness, makes the combined group likely bigger than
media baron Rupert Murdochs empire in India
and bigger than any other media group in India.
Who owns Network18 and TV18 Group?
Reliance Industries Limited has acquired Network 18 Media and Investments Ltd and its
subsidiary, TV18 Media Pvt Ltd., through a trust named Independent Media Trust. It has HDFC
Chairman Deepak S Parekh and McKinsey Indias senior advisor Adil Zainulbhai as
independent directors. Raghav Bhal continues to be on the board as non-executive director.
REAL PICTURE
New media alternate journalism
And that should raise some serious questions
about it.
To deal with such steamrolling of competition
and diversification in the media industry by big
business houses, Telecom Regulatory Authority of
India (TRAI) released a report titled Recommen-
dations on Issues Relating to Media Ownership (See
box). The report said: Concentration of control
has a negative impact on media diversity and plu-
rality. Identification of who controls a media outlet
is the first step in documenting plurality. There
may be thousands of newspapers and hundreds of
news channels in the news media market, but if
they are all controlled by only a handful of enti-
ties, then, there is insufficient plurality of news
and views presented to the people.
SMALL VENTURES
While the phenomenon of corporate ownership is
increasingly engulfing a huge section of media, a
bunch of entrepreneurs-cum-journalists are qui-
etly carving out a niche for themselves to keep
news in the domain of public service.
The fast-growing popularity of website Scroll.in
is one such example. Samir Patil, Scrolls CEO, says
that he and Naresh Fernandes, former editor of
Time Out magazine, started the website out of
personal frustration with the lack of analytical
rigor in journalism. Since its launch in January,
an eclectic mix of current affairs, editorial per-
spective and cultural content has helped its read-
ership go northwards. Patil says the website gets
half-a-million visitors every day.
The for-profit site, registered in the US, gets
funding from Omidyar Network, a foundation set
up by Pierre Omidyar, the founder of e-Bay and
Media Development Investment Fund. Quality
and revenue drive each other, says Patil, a former
consultant with McKinsey & Company in New
York City. He had earlier sold his acquisition,
Amar Chitra Katha, to Big Bazaars founder
Kishore Biyani after successfully digitizing it for
broadcast on children-oriented channels like
Cartoon Network.
Indiaspend.com, on the other hand, has taken
the non-profit route. With headlines like How
Many Farmers Does India Really Have? and
Who Bunks Rajya Sabha Sessions The Most?, its
approach towards journalism is data-centric for
better governance, transparency and accounta-
bility. Education, healthcare, urbanization and
womens issues are its focus areas.
Its founder, Govindraj Ethiraj, was the execu-
tive editor of CNBC-TV18 and founding editor of
Bloomberg TV. Its patrons are Rohini Nilekani,
wife of Infosys co-founder Nandan Nilekani,
FORCED EXIT?
(Below) It is presumed that
the Prime Time faces of
CNN-IBN, Rajdeep Sardesai
and Sagarika Ghose, left the
channel because their
editorial independence
was being encroached upon
TRAIs recommendations on cross-media ownership
Cross-media ownership rules should be reviewed every three years from the date of the
announcement of rules by the licensor
Bar entry of political, religious and other public-funded bodies from TV broadcasting and
channel distribution sectors
Even surrogates of media entities are not entitled to enter into TV broadcasting and channel
distribution sectors
Autonomy of Prasar Bharati to be further strengthened for its functional independence
Why digital media matters?
Internet penetration in India: 15.8 %
Number of internet users (as on December 2013): 23.8 crore
Urban mobile internet users (as on October 2013): 8.5 crore
Rural mobile internet users (as on October 2013): 2.5 crore
Source: Economic Times, IAMAI, Internet World Stats
HEED THIS
CAPTIVE CLIENTS
Vikram Lal of Eicher group, and the Pirojsha Go-
drej Foundation. The site has been registered as a
trust. Ethiraj says: Idealistically, it will not accept
advertising, and has not been under pressure
from its donors to do so. It also hopes to raise rev-
enue by selling content to media organizations and
research reports.
Ethiraj looks up to outfits like ProPublica of the
US, which defines itself as an independent, non-
profit newsroom that produces investigative jour-
nalism in public interest. It was set up by Paul
Steiger, a former managing editor of Wall Street
Journal, because crimped news-gathering budgets
in the US had put investigative journalism at
risk. This is because newspapers were losing read-
ers, who had started consuming news digitally.
Many of the big dailies in the US have become
amenable to publishing stories investigated by
third parties. In 2009, Los Angeles Times published
a series of ProPublica reports on nurses in Califor-
nia staying on their jobs despite harming
patients because their registered board would not
take action against them.
Currently, ProPublica is investigating the nexus
between American doctors and pharmaceutical
companies. It is an issue that is agitating Indians
as well.
INNOVATE TO SURVIVE
Digital media offers immense scope for innova-
tion. Patil cites the example of quartz.com, a US-
based news website, which has an anchor
advertiser in GE, an American conglomerate with
interests ranging from financial services to air-
plane engines.
There is no advertising clutter on quartz.com.
GEs (advertorials of GE) are clearly marked as
content that it paid for, but is editorially rich and
engaging. GE has taken a similar approach to
advertising on CNBC-TV18s website, money-con-
trol.com.
It is a strategy which Rajiv Desai endorses. A
communications consultant, his clients, many of
them multinational corporations, would like to
lend their names and brands to curated articles
related to their business, in the digital space. Desai
was the founder of IPAN, which claims to be
Indias first Public Relations Company.
But Siddharth Varadajaran, former editor of
The Hindu, is doubtful about readers and adver-
tisers paying enough to make public interest jour-
nalism on the internet viable. He says websites will
have to build a relationship of trust with readers
as citizens (like ProPublica does) and appeal to
their civic sense for donations.
Or they will have to tap institutional charity.
CV Madhukar, director, investments, Omidyar
Network, says: We care about social impact.
Omidyar, which has been in India for four years,
supports both for-profit and non-profit in five
areas, including consumer internet and mobile.
One of the news websites that it has agreed to
support is Indiaspend, though an approval from
the home ministry is awaited. Madhukar says that
Omidyar is looking to invest in entrepreneurs who
are willing to try out new ways of presenting news
without compromising ethics.
For innovative public-spirited journalists, dig-
ital media is seductive, like a black hole. The grav-
itational pull is compelling. They will find a
wormhole of sustainability through it.
CHANGING THE RULES OF
THE GAME
(L-R) Samir Patil and
Govindraj Ethiraj, founders of
Scroll and Indiaspend.com
respectively, have combined
journalism with
entrepreneurship. Their
websites provide an
alternative to corporate-
owned media.
Regulation
trai recommendation
An attempt is being made to bring in total transparency in
media ownership, but pressing loopholes still remain
BY ALAM SRINIVAS
F the recommendations of TRAI
(Telecom Regulatory Authority of
India) on cross-media ownership
are accepted, almost every large
media housein print and TV
across the country will need to re-
arrange its ownership structure. The
reason: in its August 2014 guidelines,
the regulator stated that the existing entities in the
media sector which are in breach of the rules,
should be given a maximum period of one year to
comply with the rules.
It added that organizations, such as political
bodies, religious bodies, urban, local, panchayati raj,
and other publicly funded bodies, and central and
state government ministries, departments, compa-
CRACKING
THE WHIP
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t
r
a
t
i
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s
:

A
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a
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e
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TRAI guidelines will force changes in
the ownership structures of Network18,
Bennett, Coleman & Co, Sun group, Zee
group, etc. These groups are present
across media segments.
nies, undertakings, joint ventures, and govern-
ment-funded entities and affiliates should be
barred from broadcasting and TV channel distri-
bution. And those that are present in these sectors
should be provided an appropriate exit route.
DILUTE STAKES
Clearly, TRAI wants its recommendations to apply
to the current players, and not be prospective.
Considering the restrictions it has imposed on
cross-ownership, entry of large non-media com-
panies in print and TV, and entities mentioned
above, most mainstream media companies will
have to re-jig their existing shareholding struc-
tures. Most owners will need to either exit a few
media sub-sectors or considerably dilute their
stakes in some of their operational arms.
To understand the overall implications of
TRAIs rules, one has to understand the limita-
tions it has suggested to ensure media diversity
and plurality. One, the regulator stated that no
media firm could own more than 20 percent stake
in another media firm in print and TV (broadcast-
ing and distribution). The definition of cross-own-
ership should include both direct and indirect
(through associate companies, subsidiaries and
relatives) stakes.
Thus, a media firm, say X, is said to control
another one, Y, if the former holds at least 20 per-
cent of Y. In addition, the ownership will be cal-
culated on a multiplicative basis. For example, if
Z owns 30 percent in X, which owns 20 percent in
Y, the overall stake of the promoters in Y will be
26 percent (20 percent direct holding by X, and 6
percent, or 30 percent of 20 percent, by Z).
Control could also be exercised through other
means. For example, X or Z could have voting
rights of over 50 percent in Y, or the former two
could appoint over 50 percent of the directors on
Ys board. TRAI included even de facto control
by means of being a party to agreements, contract
or understandings, overtly or covertly drafted,
whether legally binding or not that enables one
media entity to control the business decisions of
another one in its definition.
SHAREHOLDING RESTRICTIONS
To top it all, the regulator said that the same re-
strictions should apply to large (non-media) com-
panies that wish to enter the media sector. Again,
on grounds of the inherent conflict of interests, the
Authority recommends that ownership restric-
tions on corporates entering the media should be
seriously considered by the government. This
may entail restrictions on shareholdings, similar
to the cross ownership ones mentioned above.
These guidelines will force changes in the own-
ership structures of several media groups, such as
Network18 (recently purchased by Reliance Indus-
tries), Bennett, Coleman & Co (owners of the
Times group), Sun group (Tamil Nadu) and Zee
group (Mumbai). These groups are present across
media segments, both horizontally (print and
TV) and vertically (broadcasting
and distribution).
The curbs on the entry of
political bodies, religious bod-
ies and government-owned in-
stitutions in TV will impact the
owners of several popular TV
news channels. These include:
Saakshi TV owned by Jagan
Mohan Reddy, the head of YSR
Congress; T-News promoted by
K Chandrasekhar Rao of TRS;
Matang Singhs Focus TV; Su-
varna TV owned by Rajeev
Chandrashekhar; and Rajeev
Shuklas (Congress) News 24, to
name a few.
TRAI stated that relevant
documents related to direct or
indirect control, or private
agreements between promoters,
should be in the public domain. This is the first
time that the regulator has asked for total trans-
parency in the media sector. In some ways, the dis-
closures demanded by TRAI are higher than those
of SEBI and stock exchanges for listed companies.
LIMITED SCOPE
What is interesting is that the strictures on cross-
ownership kick in only if a media group has dom-
inant shares in, say, print and broadcasting, TV
distribution and broadcasting, or print and TV
distribution. Market share would be defined in
terms of both languages and states, i.e. as per rel-
evant geographic market. This is to counter claims
made by existing media firms that India, as a
country, has enough diversity with thousands of
newspapers and 350 TV news channels.
However, the regulator felt that if a media firm
has a sizeable market share in a certain language
in a specific state, it can be concluded that it dom-
inates that market. For example, a Tamil TV news
channel with a huge share in Tamil Nadu, or a
Hindi newspaper in the combined market of Uttar
Pradesh, Bihar, Rajasthan, Madhya Pradesh,
Delhi, Haryana, Himachal Pradesh, Chhattisgarh,
Uttarakhand and Jharkhand.
For its purpose, TRAI identified 12 relevant
geographic markets with main languages, and said
that other languages included in the Eighth
Schedule of the Constitution, like Sanskrit, Urdu
and Kashmiri, could be included in future. TRAIs
cross-ownership recommendations would defi-
nitely impact media owners in markets, such as
Tamil Nadu, Kerala, Andhra Pradesh, West Ben-
gal, Maharashtra, and maybe the Hindi belt.
SERIOUS LACUNAE
The TRAI report isnt futuristic. It considered
cross-ownership curbs in print and TV, but did
not include news websites and the social media.
Since most of the youth consume news online,
TRAI should have looked at this medium more se-
riously. This provides a gaping loophole for media
owners to expand in this area and remain domi-
nant players. Mobile phones are fast becoming the
preferred platform to read news. Once 4G kicks
off, most people will switch from print or TV to
smart phones; at least they will consume a sizeable
portion of news via their mobiles. Thus, TRAI
should have addressed this issue, too.
To be fair to TRAI, it is tough to define relevant
markets for news websites. The same is true for
smart phones. But this should not have deterred
the regulator. Since TRAI said that cross-owner-
ship policy should be reviewed every three years,
the government can look at websites and telecom
in the near future. However, it has to first accept
and implement TRAIs recommendations on print
and TV. One has to begin somewhere if the Indian
media has to remain diverse and plural.
The TRAI report did
not include news
websites, social media
and mobile phones for
reading news. Media
owners may use this
loophole to expand and
remain dominant in
these areas.
Regulation
trai recommendation
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STORIES THAT COUNT
Markandey Katju:
The story behind the accusation
August 15, 2014
`100 www.indialegalonline.com
I
In
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5
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Has post-Modi majoritarianism made this
powerful Indian community more insecure?
Why Ukraine and Gaza
matter to you
top cops admit victimization
are indians ocking to isiI jehad?
poIice station reaches out to minorities
ALSO
Badaun Rape: Covering Up
for Whom?
Dhoti, Kapada aur CIub
AssauIt on NGOs
Amway or Scamway?
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EDITORIAL
Retired Supreme
Court judges
out te
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STORIES THAT COUNT
August 31, 2014
`100
www.indialegalonline.com
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Who shot the collegium?
Sex and the judge
www.india
Phoolan: Killers
comeuppance
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NDIA EGAL
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STORIES THAT COUNT
Medical Crimes:
Can victims ever get justice?
September 15, 2014 `100
www.indialegalonline.com
I
The putrefying Ganges is Indias national disgrace. Can Modi deliver on his
campaign promise to revive the worlds holiest river?
Baby-killer Sisters:
In cold blood
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CRY ME A RIVER
Who will be hit worst by Courts
Coalgate crackdown?
Doshipura: Shia-Sunni imbroglio
At Last: weeding out antiquated bills
Bribes-for-bank-loans scam surfaces
Vanishing Birds:
Can laws save them?
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EVERY FORTNIGHT INDIA LEGAL WILL BRING YOU NEWS, ANALYSES AND
OPINION FROM THE SHARPEST INVESTIGATIVE REPORTERS AND MOST
INCISIVE LEGAL MINDS IN THE NATION ON MATTERS THAT MATTER TO YOU
ENC
ONLY THE STORIES
THAT COUNT
Hawk eye
Lately the press has fallen short of reporting on many important
stories. Silence, it seems, is the better part of valor
NDIAN media loves to scream from the rooftops that it is one of the freest in the
world. But that claim stands on shaky grounds. Can media be really free if it is
hopelessly dependent on advertising from the government and big corporates?
What happens if they decide to turn off the tap? Will the media be able to survive?
All indications are that it will die a quick death.
So what is the medias strategy to survive? It is simple. It stays out of harms way
as far as possible. Of course, the media criticizes the government. But the level of
See No Evil,
Speak No Evil
Amitava Sen
story choices
rajendra bajpai
attacks depends on how strong or weak the
government isthe weaker the government, the
heavier the criticism. But corporates are less
tolerant of negative reports, so media avoids fo-
cusing on business houses.
TRUTH BECOMES CASUALTY
Earlier this year, when Reliance Group of Mukesh
Ambani took over control of Network 18 Group,
there were no articles in newspapers about the im-
plications of the countrys largest company and
about Indias richest individual becoming a media
mogul overnight. No one asked if Ambani had the
commitment to pursue truthful reporting.
In the India of Jawaharlal Nehru and Indira
Gandhi, the press may have been excessively hos-
tile to big (and small) business. Entrepreneurs
were then seen as greedy, grasping creatures who
contaminated the dream of a socialistic India,
author Ramachandra Guha wrote in an article in
2012. Now the pendulum has swung to the other
extreme. There is, in the English-language media
at any rate, a reverential, almost worshipful, atti-
tude, towards private entrepreneurs, the worship
increasing proportionately to the subjects wealth.
There was a time when editors were fiercely in-
dependent and extremely protective towards their
reporters. Much of that has changed now.
LH Naqvi, former editor of Hindustan Times
magazine section and assistant editor of The Trib-
une, recalls that editors rarely, if ever, pressurized
him to write in favor of a person or company. I
never faced any pressures from editors like BG
Verghese and M Chelapathi Rao or newspaper
owners, he says. But one or two editors did try
to nudge me into accepting articles from friends.
Naqvi adds, If I was beginning my career now,
I would have thought journalism is really as it is
being practiced today, corruption and all.
POWERFUL OWNERS
Media in India is owned by business houses and
while it is powerful, media-owners are even more
powerful, constraining freedom, says Zoya Hasan,
former professor of political science at Jawaharlal
Nehru University and National Fellow at the In-
dian Council of Social Science Research.
In the last five years, she says, media has played
the oppositionist role, but it remains to be seen
whether it will continue to do so, considering it
and media owners openly backed Narendra Modi
in the run-up to the elections. It does not look
like it now, she adds.
In recent years, real estate developers have
emerged as one of the biggest advertisers. And
THE GOOD OLD DAYS
Editors like BG Verghese
(above) had the impeccable
reputation of never buckling
under pressure from political
interests
they are also riddled with scams. But media keeps
its gaze away, focusing on real estate companies
only when cases come up in courts. DLF, one of
the countrys largest real estate companies, was
fined `630 crore for building 10 extra floors in two
of its projects in Gurgaon. Media reported it only
when the matter came up before the Competition
Commission of India.
CORRUPT JOURNALISTS
Whats worse is paid news or cash for favorable re-
porting. It is brazen and goes against all principles
of independent media reporting. And worse than
paid news is the emergence of journalists who are
willing to join the tribe of bribe-takers. Thirty
years ago, only a handful of journalists were re-
garded as corrupt, but now their rank has soared
to the extent that nearly all journalists are regarded
with suspicion.
About 10 years ago, a young journalist who
worked for an economic daily, bought a house in
south Delhi for `1 crore, which was several times
more than the money he had earned in his young
career. The journalist, who happened to be my
neighbor, covered the real estate sector for his
newspaper. Need one say more?
There are nearly 75,000 newspapers and mag-
azines in the country. Not all are entitled to gov-
ernment advertising, but those who are, are
thoroughly dependent on it for survival. The gov-
ernment knows this and uses it as a handle to con-
trol errant newspapers.
In 2011, the Union home ministry used its
powers to whip into shape five newspapers in
the Kashmir valley because they were regarded as
anti-India. It sent out a circular to government
departments to stop advertising in these dailies.
The newspapers included the popular Kashmir
Times and Greater Kashmir.
In Kerala, Thejas, a Malayalam newspaper
edited by veteran journalist NP Chekutty, has been
denied government advertising for the last three
years on the ground that the state government has
a very secret report by the state intelligence
department. Advertisements were first denied by
the CPM-led government and later, by the Con-
gress-led government.
But the most celebrated is the denial of adver-
tising to the Indian Express Group during the ini-
tial stages of Prime Minister Indira Gandhis
emergency rule in 1975. It must be said to the
credit of Ram Nath Goenka, who owned the
newspaper, that he fought it out bravely and with-
out once flinching.
In 1976, as acting chief reporter of the Delhi
edition of The Indian Express, I used to meet
Goenka, along with other heads of department,
every Monday morning. By then, the worst phase
of Emergency was over and Goenka used to tell us
that information minister VC Shukla was pressur-
izing him to sell the newspaper.
I said okay, give me `2 crore by cheque and
take the newspaper, he would tell us gleefully. I
knew nobody in India had `2 crore in the bank.
Alas, there arent many Goenkas now.
ATTACKED BY THE
GOVERNMENT
NP Chekutty, editor of
Malyalam newspaper Thejas,
is struggling to survive, as
the government has denied it
advertisements for
publishing
anti-national news
There is... a reverential, almost worshipful,
attitude, towards private entrepreneurs, the
worship increasing proportionately to the
subjects wealth.
Author Ramachandra Guha in an article in 2012
Hawk eye
story choices
rajendra bajpai
ISIL publicly beheaded a second US journalist recently, thereby
sending a loud message to the West that it has its own rules of war
BYROBERT D KAPLAN
Magazine feature ISILs media strategy
James Foley beheading
Terrorism
as theater
HE beheading of American journalist James Foley by the Islamic
State of Iraq and the Levant (ISIL) was much more than an altogether
gruesome and tragic affair: rather, it was a very sophisticated and
professional film production deliberately punctuated with powerful
symbols. Foley was dressed in an orange jumpsuit reminiscent of the
Muslim prisoners held by the United States at Guantanamo Bay. He
made his confession forcefully, as if well-rehearsed. His executioner,
MARCH BACK INTO
SAVAGERY
(Left to right) A still from the
chilling video of American
journalist James Foleys
beheading; Foley with his
camera in good times;
ISIL firing on captured
Iraqi soldiers
We dont play by your rules. There are no limits
to what we are willing to do.
Americas mistreatment of Muslim prisoners at
Guantanamo Bay comes with a price tag, to
quote a recently adopted phrase for retribution
killings. After all, we are a state. We have our own
enemy combatants as you can see from the video,
and our own way of dealing with them.
Just because we observe no limits does not
mean we lack sophistication. We can be just as
sophisticated as you in the West. Just listen to the
British accent of our executioner. And we can pro-
duce a very short film up to Hollywood standards.
Were not like the drug lords in Mexico who
regularly behead people and subsequently post the
videos on the Internet. The drug lords deliver only
a communal message, designed to intimidate only
those people within their area of control. That is
why the world at large pays little attention to them;
in fact, the world is barely aware of them. By con-
trast, we of the Islamic State are delivering a global,
meta-message. And the message is this: We want
to destroy all of you in America, all of you in the
West, and everyone in the Muslim world who does
not accept our version of Islam.
We will triumph because we observe ab-
masked and clad in black, made an equally long
statement in a calm, British accent, again, as if
rehearsed. It was as if the killing was secondary
to themessage being sent.
The killing, in other words, became merely
the requirement to send the message. As experts
have told me, there are more painful ways to dis-
patch someone if you really hate the victim and
want him to suffer. You can burn him alive. You
can torture him. But beheading, on the other
hand, causes the victim to lose consciousness
within seconds once a major artery is cut in the
neck, experts say. Beheading, though, is the best
method for the sake of a visually dramatic video,
because you can show the severed head atop the
chest at the conclusion. Using a short knife, as
in this case, rather than a sword, also makes the
event both more chilling and intimate.
Truly, I do not mean to be cruel, indifferent,
or vulgar. I am only saying that without the pos-
sibility of videotaping the event, there would be
no motive in the first place to execute someone
in such a manner.
In producing a docu-drama in its own
twisted way, the Islamic State was sending the
following messages:
solutely no constraints. It is because only we have
access to thetruththat anything we do is sancti-
fied by God.
W
elcome to the mass media age. You
thought mass media was just insipid
network anchormen and rude pri-
me-time hosts interrupting talking heads on cable.
It is that, of course. But just as World War I was
different from the Franco-Prussian War, because
in-between came the culmina-
tion of the Industrial Age and
thus the possibility of killing on
an industrial scale, the wars of the
21st century will be different
from those of the 20th because of
the culmination of the first stage
of the Information Age, with all
of its visual ramifications.
Passion, deep belief, political
protests and so forth have little
meaning nowadays if they cannot
be broadcast. Likewise, torture
and gruesome death must be
communicated to large numbers
of people if they are to be effective. Technology,
which the geeky billionaires of Silicon Valley and
the Pacific Northwest claim has liberated us with
new forms of self-expression, has also brought us
back to the worst sorts of barbarism. Communi-
cations technology is value-neutral, it has no in-
trinsic moral worth, even as it can at times
encourage the most hideous forms of exhibition-
ism: to wit, the Foley execution.
We are back to a medieval world of theater, in
which the audience is global. Theater, when the
actors are well-trained, can be among the most
powerful and revelatory art forms. And nothing
works in theater as much as symbols which the
playwright manipulates. A short knife, a Guan-
tanamo jumpsuit, a black-clad executioner with a
British accent in the heart of the Middle East, are,
taken together, symbols of power, sophistication,
and retribution. We mean business. Are you in
America capable of taking us on?
It has been said that the murder of Czar
Nicholas II and his family in 1918 in Ekaterinburg
by Lenins new government was a seminal crime:
because if the Bolsheviks were willing to execute
not only the Czar but his wife and children, too,
they were also capable of murdering en masse.
Indeed, that crime presaged the horrors to come
of Bolshevik rule. The same might be said of the
1958 murder of Iraqi King Faisal II and his family
and servants by military coup plotters, and the
subsequent mutilation of the body of Iraqi Prime
Minister Nuri Said by a Baghdad mobevents
that presaged decades of increasingly totalitarian
rule,culminating in Saddam Hussein. The theatri-
cal murder of James Foley may appear as singular
to some; more likely, it presages something truly
terrible unfolding in post-modern Middle East.
Something has already emerged from the
chaos of Syria and Iraq, even as Libya and
Yemenalso in chaosmay be awaiting their
own versions of the Islamic State. And remember,
what the video communicated was the fact that
these people are literally capable of anything.
GORY ACT
A group of Afghan men from Herat, who voted in the
presidential elections in June 2014, had their fingers
chopped off by the Taliban
Communications
technology has
brought us back to the
worst sorts of
barbarism. It is
value-neutral, it has no
intrinsic moral worth,
even as it can, at
times, encourage the
most hideous forms
of exhibitionism...
Magazine feature ISILs media strategy
James Foley beheading
SEPTEMBER7, 2014 `100
VIEWS ON NEWS
KAPILS COMEDY HOUR
LAUGHING AT OR LAUGHING
TOGETHER? 47
ESSAY
IS KISS-AND-TELL
JOURNALISMTREACHERY? 16
CROSS-B0RDER
INVASION
PAKISTANI SERIALS 44
THE CRITICAL EYE
DIGIT
RAJ
Majboori ka
naam Gandhi
HINDI SECTION
PLUS
WHICH JOURNOS ARE
USING THE RTI EFFECTIVELY?
RADIO:
WHERES THE NEWS?
WHY IS ANNUS
SAFAR SUHANA?
Inderjit Badhwars
years with iconic
Watergate muckraker
Jack Anderson
Social media
has radically
transformed news
accountability?
Baat pate ki
PLUS
WHICH JOURNOS
USING THE RTI EF
RADIO:
WHERES THE NE
WHY IS ANNUS
SAFAR SUHANA?
Social media
has radically
transformed news
accountability?
RETROSPECTIVE
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Views On News (VON) is Indias premier fortnightly magazine that
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FRIENDSHIP
IN THE
TIMES OF
SANCTION
Why the recent international sanctions on Russia will
pave the way for renewed Indo-Russia bonhomie
BY ELENA ULANSKY AND WILLIAM WITENBERG
S the US and Europe increase their sanctions on Russia, unsurprisingly,
Russia is moving closer to one of its long-term allies: India. America and
Europe keep pressuring Russia to change its policy with respect to its sup-
port of separatists in eastern Ukraine. But the unintended consequence is
pushing India into closer relations with Russia.
Russia is the second-largest arms exporter in the world, and half of
Russians arms production goes to China and India. When sanctions were
Worldview indo-russian relations
this with China already and should they succeed
with India, Russia will be less affected by the in-
creased sanctions. And the role of the dollar as the
worlds currency will be reduced.
At the end of the day, if western sanctions serve
to increase ties between Russia and India, as well
as Russia and China, it may be that the sanctions
have backfired and strengthen, rather than hurt,
Russias standing in the world. While Russia has
grown increasingly close to China,
India distrusts China due to a
long-festering border disagree-
ment. However, China has re-
cently attempted to resolve these
differences because, like Russia, it
believes that a genuine Asian bloc
requires the support of India, and
an end to their relatively cold rela-
tions. China made the first move
in warming relations by inviting
India to participate in the APEC
summit in Beijing this November,
one-upping the US. Russia and
China have recently indicated that
they want India to play a more sig-
nificant role and become a full
member of the Shanghai Cooper-
ation Organization (SCO). Russia has long advo-
cated this position and it is likely that it has
persuaded China to back greater Indian involve-
ment with the SCO.
India will undoubtedly seek and receive Russ-
ian support to persuade China to back its bid for
a perm anent seat in the United Nations
Security Council. A seat that will, if brokered by
Russia, only serve to diminish western influence
in the United Nations.
The consequences of a deeper alliance with
India will serve to strengthen Russias resistance to
sanctions.
Courtesy: The World Post
announced on Russian military equipment, the
Indian government rejected them. While the 30-
year multi-billion dollar Russian oil pipeline deal
with China has been widely discussed, the poten-
tial deal brewing between Russia and India could
be as important as that deal. India is estimated to
likely be the worlds largest oil importer by 2020.
Russian ambassador to India, Alexander Kadakin,
expressed hope that the biggest-ever energy proj-
ect in history (the pipeline)... would enhance
India energy security.
The closeness of the ties between Russia and
India were underlined when Prime Minister Modi
stated. ...if you ask anyone among the more than
one billion people living in India who is our coun-
trys greatest friend, every person, every child
knows that it is Russia.
S
ome may find the close relationship be-
tween the worlds largest democracy and
Russia surprising. But Russia has long rec-
ognized the benefits of being a friend to a country
of one billion people. Not only does Russia have a
business partner who will be a consumer of its en-
ergy and military products, but India also is a po-
litical friend in times like these, when the US is
trying to gather world support to influence Russ-
ian behavior.
In response to the recent American and Euro-
pean Union sanctions, Russia has banned imports
of fruit, vegetables, milk, and dairy products from
the EU countries and America for one year. India
will gladly fill the vacuum created by this sanction.
The irony of the worlds largest democracy helping
Russia during these times underscores the impor-
tance of Russia and Indias ties. More significantly,
Russia and India are discussing the replacement
of the dollar and the euro with the rupee and ruble
for trade between the two countries. If this hap-
pens, it will be a sign to Russian allies that there is
a way around western sanctions. Russia has done
Russia is the
second-largest arms
exporter in the
world, and half of
Russians arms
production goes to
China and India.
When sanctions were
announced on
Russian military
equipment, the
Indian government
rejected them.
The storm over BCCIs statement regarding Anushkas
stay with Virat Kohli in England has raised questions
about the media hard-selling trivia
BY SOMI DAS
HEN the Board of Con-
trol for Cricket in India
(BCCI) officially allowed
Virat Kohli to let Anushka
Sharma tag along with him for the
England tour, many tongues got wag-
ging. An appalled BCCI vice-president Rajeev
Shukla informed the media that BCCI allows
only wives, not girlfriends, to travel with the team
during foreign tournaments. Shuklas denial
notwithstanding, media czars soon found out that
it was BCCI secretary Sanjay Patel himself who
had made an exception for Indias vice-captain.
The media latched onto the story and shot off
numerous questions. How could the BCCI be let
off the hook for allowing a girlfriend to travel
with her cricketer boyfriend? She doesnt have the
sanction to do so, it said. And if she was a beau-
tiful and successful personality in her own right,
all the more reason for her to be a cause of dis-
traction. Didnt her presence affect his form dur-
ing the tour?
BCCIS BAD STROKE
In a story titled, They will marry! BCCI let
Anushka stay with Virat Kohli because they plan
to wed shortly, Mail Today reported:Excuses
have been given an entirely new dimension by the
BCCI. If allowing girlfriend Anushka Sharma to
stay with Virat Kohli in England for the first two
Tests wasn't enough to raise eyebrows, the pretext
the BCCI used to convince the team management
is mind-boggling. The BCCI told the manage-
ment that the duo will get married very soon.
And this was filed as a sports story on the
website of the paper! With entertainment stories
cluttering newspapers and websites, was there a
need to push the love lives of celebrities into
Hype cricket controversy
WAG-GING
TONGUES
sports pages also? Just goes to show the dearth of
good content.
But nothing can beat the euphoria that Hindi
channels created around the development. They
had got the story of the year. ABP News and Zee
News came up with the tackiest of headlines
Lords mei lovebirds and Virat ko laga Anushka ka
Chaskafor their special coverage of the series.
IN THE FIRING LINE
Virat Kohlis consistently poor performance in
England didnt help matters. Now Anushkas name
will be dragged into every copy that criticizes
Kohlis loss of form. India Today reported on its
website: Not many cricketers would want to be in
Virat Kohli's shoes at present. If scoring a meager
134 runs in 10 innings against England wasn't bad
enough, he has had to face the wrath of Indian
Sleazy journalism?
Tacky headlines Virat ko
Anushka ka chaska and
Lords Mei love birds were
dished out as special
coverage of Indias
England tour.
Hype cricket controversy
fans, who have mocked him for deciding to have
girlfriend Anushka Sharma accompany him for
the first couple of test matches.Incidentally,
there were reports even during Indias tour of New
Zealand earlier in the year that Anushka was seen
roaming the streets with Kohli. But we are not
told who these angry fans are.
Anushka left England after the first two mat-
ches. But there was no respite for her. More trouble
was in the offing, as the team delivered one of its
worst performances in recent times and India lost
the series 3-1. This time, it was BCCIs turn to
blame Anushka in its final analysis of the debacle.
The Indian Express had a front page anchor
story headlined, The aftermath: BCCI restricts
company of wives, says no to girlfriends on tours.
It had a scathing comment from a top BCCI offi-
cial: The England tour has been an eye-opener
for everyone... if players wanted to focus on their
cricket, their wives were being a big distraction.
When some wanted to go to the gym or do nets,
they couldnt do so because their wives wanted to
explore the city. As a result, the BCCI has decided
to restrict the presence of wife and ban girlfriends
on foreign tours.
The Financial Express ran the same story but
with a different headline: BCCI blames Anushka
Sharma for Virat Kohli deb acle in England; also
targets wives.
SEDUCTIVE WOMEN
But can we blame the BCCI for coming up with
such an absurd reason for the teams failure or the
media for sensationalizing the affair?
From times immemorial, Indian tradition has
been full of references to women who distract
men, who are out to accomplish larger goals.
Whether it is seductive apsaras like Meneka and
Urvashi who have distracted sages or the pativrata
Sita, they are the reason for disturbance and tur-
moil in the lives of men. The oft-quoted Bengali
ARM-IN-ARM
Christiano Ronaldo and his
supermodel girlfriend Irina
Shayk posed naked for the
cover of Vogues June issue,
just before FIFA World Cup
was set to begin. She
regularly accompanies the
footballer to matches
and award functions.
Nothing can beat the euphoria that
Hindi channels created around Virats
Kohlis lady love officially travelling
with him. For them, it was the story of
the year.
adagepothe nari biporjitameaning a woman is
a liability and cause of trouble if she accompanies
a man on an important journey, takes its reference
from Sita deciding to go with Rama on his exile
and ending up being the cause of his confrontation
with Ravana. Of course, no one blames the men
for getting so easily distracted.
Even our popular cinema is replete with such
references and stereotypes. One is a memorable
scene from Bhaag Milkha Bhaag, where female na-
tional-level swimmer tries to seduce Milkha Singh
(Farhan Akhtar) by shedding her Indian jersey
and donning a swimsuit. But Milkha refuses to re-
spond to her overtures and says: Menu maaf
karna. Main aapki insult nahi kar raha. Yeh meri
khud se ladai hai. (Please forgive me. I am not in-
sulting you. This is an internal fight.) In one
stroke, a hardworking female athlete is reduced by
director Rakeysh Om Prakash Mehra to a honey
trap. This unconscious sexism prevalent in our
popular culture is reflected in BCCIs reasoning.
In the western world, having WAGs (Wives
and Girlfriends) around during sporting events is
common. No one questions the presence of
Shakira or Irina Shayk, the girlfriends of Spanish
footballer Gerard Pique and Cristiano Ronaldo
respectively, at the FIFA World Cup.
MANAGED WELL
Abroad, team managements have very clear-cut
policies about these matters. For instance, Nether-
lands team manager Louis van Gaal lets his play-
ers spend time with their partners, a move that, he
says, helped them in their 5-1 win against Spain,
a Group B FIFA match. Having a clear policy
leaves little scope for controversies or unwanted
comments that can hurt the dignity of those
accompanying the players.
Though the BCCI has a policy about who can
accompany the players, in this case, they goofed
up by making an exception. It is unfortunate that
they cited Anushka and Kohlis plans of getting
married in the near future as the reason for grant-
Golden Couple
Shakira and Gerard Pique are
another couple who are
spotted together on official
tours. Although there are
questions about their
impending marriage, no one
considers the pop diva a
distraction for her footballer
boyfriend.
ing them permission to stay together in England.
As the apex decision-making body in cricket,
they are within their right to allow or disallow girl-
friends and wives from accompanying cricketers.
But who are they to decide the moral code of
ethics for their players?
Anushka, however, wasted no time in clarify-
ing that she had no intentions of getting married
and her fans should ignore such rumors.
I would like to set the record straight that
there is absolutely no truth to these rumours, her
representative said. Certainly, marriage is not the
price any sane, career-oriented woman would like
to pay for free tickets to England.
As for the wives, Indian society has always held
them responsible for their husbands or sons con-
duct. A muddle-headed BCCI is following these
norms. If only the media had bothered to question
these norms and asked an explanation from BCCI
for its illogical statement. But doing a Lords mei
lovebirds news story is any day more appealing
than asking relevant or intelligent questions.
NEWS
DATE NEWS CHANNEL TIME
8:27 AM 8:28 PM 8:29 AM 8:30 AM 8:30 AM
16/08/14
16/08/14
16/08/14
16/08/14
16/08/14
16/08/14
16/08/14
3 houses collapse in heavy rains across
Dehradun; 5 bodies recovered from the
debris; 5 people still fear trapped
7 people die in landslide; another 27
people die in cloud burst in Dehradun.
PM expresses grief
Amit Shah's new team announced; JP
Nadda, Rudy, Bhupender Yadav, Ram Lal
made general secretaries. 11 made vice-
president, 8 general secretaries.
PM Modi reaches JNPT in Kolkata;
Inaugurates an SEZ built at a cost of
`5,000 crore
PM reaches Maharashtra; inaugurates
Indias biggest and most sophisticated
warship INS Kolkata; Defense Minister
Arun Jaitley, CM Chavan also present
BSF jawans killed in an attack near
airforce base in Pulwama; 4 injured.
1 ISI Agent arrested in Meerut, youth iden-
tifed as Asif Ali; accused of passing on con-
fdential information on Indian Army to
Pakistan; worked in a factory for `6,000.
10:31AM 10:45AM 10:46AM
17/08/14
Heavy fring from Pakistan along LoC in
Poonch, Jammu; India retaliates.
11:30AM
12:10PM 12:15PM 12:15PM 12:16PM
11:29AM 11:31AM
12:09PM
11:46AM 11:47AM 11:47AM 11:48AM 11:48AM
11:32AM
10:00AM 10:00AM
4:03PM
10:04AM
4:00PM 4:01PM
7:05PM 7:03PM 7:06PM 7:08PM 7:08PM
4:01PM 4:02PM
10:30AM 11:47AM
12:10PM
Here are some of the major news items aired on television
channels, recorded by our unique 24x7 dedicated media
monitoring unit that scrutinizes more than 130 TV channels in
different Indian languages and looks at who breaks the news first.
17/08/14
17/08/14
17/08/14
18/08/14
18/08/14
19/08/14
19/08/14
NEWS
BJP, local administration responsible for
communal riots in Saharanpur
Mayawati doesnt agree to committee
report on communal violence in
Saharanpur. Committee hands over
report to SP, says BJP-SP hand-in-glove
A Ghaziabad teacher mercilessly beats 6-
year old with an iron rod for not doing his
homework
Pakistan fring on 20 BSF posts in Arnia
and RS Pura of Jammu; one civilian
injured
Mohan Bhagwat says India is a Hindu nation,
Hindutva is a mark of our countrys identity,
in which all communities can fnd space
Amar Singh arrives at Mulayam Singh
Yadavs residence in Delhi to meet him
Central government planning to close RTO;
alternative system being worked out; Union
Minister Nitin issues directives
11:03AM
1:00PM
9:45AM
1:30PM
9:00AM 9:10AM
10:03AM
9:00AM 11:29AM 11:34AM
10:55AM 11:41AM 11:06AM
10:12AM 10:15AM
1.35PM 1.37PM
10:00AM 11:29AM 11:30AM
1:01PM 1:05PM
11:04AM 11:05AM 11:05AM 11:36AM
17/08/14
Minor abducted and gangraped in
Hathras; case registered against 5
11:02AM 11:22AM 11:22AM
NEWS
8:57AM 9:57AM 8:59AM
19/08/14
20/08/14
20/08/14
20/08/14
21/08/14
21/08/14
21/08/14
21/08/14
Home ministry meeting on J&K situation;
meeting called in the wake of ceasefre
violation; home secretary, IB ofcials to
attend
Home minister talks to chief ministers of
Assam, Nagaland in connection with
Assam violence
Indigo fight catches fre at Delhi airport
during landing; 147 passengers onboard;
none injured
No evidence of rape in the DNA report of
two Badayun girls
Lok Sabha bypolls in 10 states; voting on
in 10 seats of Bihar
PM to lay foundation stone of Nagpur
Metro today
Uttarakhand governor fles appeal in SC;
claims theres pressure on him to step
down
Earthquake tremors felt in Punjab, Hi-
machal; lasted few seconds; no damage
reported
5:41PM
6:23PM 6:21PM 6:26PM
6:48PM
5:40PM 5:41PM
8:20AM 8:20AM 8:22AM 8:28AM 10:00AM
8:30AM 8:40AM 8:44AM 8:51AM
9:27AM 10:56AM
2:02PM 2:01PM 2:03PM 2:05PM
11:05AM
6:42 PM
6:23PM
6:44PM 6:40PM
11:20AM 11:22AM 11:23AM
22/08/14
22/08/14
22/08/14
23/08/14
23/08/14
24/08/14
24/08/14
24/08/14
NEWS
Oppositions role important in Lokpals
selection, cant undermine the importance
of leader of opposition, says SC
Jaitley says Delhi rape case was a small
incident
ISIL demands a ransom of `800 crore; US
government rejects demand
Court rejects petition for stay on UPSC
exam tomorrow
Delhi government wants 16,000 licenses
of drunken drivers cancelled
Bhoopinder Singh Hooda speaks out on
hooting issue; says Modi didnt show respect
for the PMs chair; an insult not just to me
but to the whole state
Maharashtra Governor Shankar Narayan
resigns; upset with transfer to Mizoram
Encounter between Army, terrorists in
Kupwara; 5-6 terroristsfeared hiding in
forests; 4 terrorists killed
12:13PM
10:20AM
11:40AM
4:12PM
4:04PM
4:38PM
4:45PM
4:10PM
4:13PM 4:15PM
11:44AM 11:46AM 11:50AM
10:26AM 10:30AM
10:26AM 10:26AM 10:30AM
NEWS
10:53AM 10:53AM 10:54AM 10:54AM 10:55AM
27/08/14
27/08/14
27/08/14
27/08/14
27/08/14
28/08/14
28/08/14
28/08/14
Supreme Court advises Modi to not allow
tainted ministers in his cabinet. PM should
set an example; ministers to lose post, once
charges are framed
Flag meeting likely to be held at Indo-Pak
border at Jammu Post; Rajnath to be briefed
by BSFs DG DK Pathak
Tara Shahdeos husband Rakbul Hasan aka
Ranjit Kohli to be presented at Dwarka
Court; Kohli accused of torturing his wife,
to be taken to Ranchi after hearing
Home minister clarifes allegations of
misconduct against his son; says rumors
being spread against his family; says will
leave politics if allegations are proved
Modi Cabinets big decision; 12
subsidized cylinders in one year; monthly
cap removed, one cylinder in frst month
Rape case against Rail Ministers son;
Kannada actress accuses him of cheating.
Big disclosure in Love Jihad case; Ranjit ac-
cepted Islam in 2007; had plans of feeing
the country with his mother.
Pakistan again violates ceasefre; BSF retali-
ates by counter fring.
8:40AM
8:36AM 8:34AM
8:33AM
9:04AM
1:28PM
10:06AM
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28/08/14
28/08/14
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28/08/14
29/08/14
29/08/14
30/08/14
HJC may snap ties with BJP due to dispute
over seat sharing Kuldeep Bishnoi
CBI special court grants bail to Aseemanand
in Samjhauta Express blast case
PM Jan Dhan Yojana to be launched
today
PM Jan Dhan Yojana to be operational in
600 districts from today; 27 crore to get
bank accounts on zero balance;insurance
cover worth `1 lakh for account holders
Flag meeting between BSF and Pak
rangers at 3.30 today; meeting held on
Pak request; No fring from Pak side
Chilling ISIL video surfaces; Soldiers killed
mercilessly after abduction; Video claims 20
Syrians killed
Petrol to be cheaper from midnight; price
shelved by `1.82 per liter
3:25PM
9:42AM
4:09AM
10:6AM
6:25PM 6:26PM
10:22AM
8:13AM 8:37AM
6:26PM 6:30PM
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9:43AM 9:45AM 11:00AM 11:14AM 11:00AM
8:42AM
4:13PM 9:31PM
3:38PM 3:41PM 3:43PM 3:48PM
NEWS
30/08/14
AAP leader Kumar Vishwas claims BJP had
ofered him CMs post
9:00AM 9:50AM 12:32PM
ICE ICE
ressed in an off-white shirt and blue
denims, 18-year-old Shipra Seth stands
in her garden. She holds a bucketful of
ice water, and the very next moment,
pours it over herself. Drenched, she now
smiles into the camera. Seth has com-
pleted her challenge and nominates three
more people to take it further. All this was
done to, apparently, support the cause of Amyotrophic
Lateral Sclerosis (ALS), a paralysis-inducing mental
disorder. ALS is a progressive, neurodegenerative dis-
ease which affects nerve cells in the brain and the spinal
cord. It weakens motor neurons that go from the brain
to the spinal cord, and then to the muscles. This affects
voluntary body movements and can lead to paralysis.
As of now, there is no complete cure for ALS.
Anam Aseem, a physiotherapist at St Stephens Hos-
pital, New Delhi, says that certain measures may help
to contain the spread of the disease. If diagnosed with
ALS or any other Motor Neuron Disease (MND), its
important for the person to take treatment soon and
try to do most of the work himself to maintain move-
ment. Small exercises are also advised to strengthen
weak muscles, informs Aseem.
For some reason, the disease has made a dent in
pop-culture. Social media has been flooded with
Web crawler awareness campaign
ALS fundraiser
The Ice Bucket Challenge uses social
media and an element of shock to garner
donations and create awareness about a
rare disease, ALS
BYAAQIB RAZA KHAN
CELEB CAUSE
(From far left) George Bush,
Justin Timberlake, Stephen
Hawking and Sania Mirza are
some of the celebrities who
have been associated with
the Ice Bucket Challenge. For
Hawkins, it was his family
members who went under
the ice
BABY
started the Rice Bucket Challenge. Here, one either
donates a bag of rice to a needy person or `100 to
a local hospital. Then, there is the Rubble Bucket
Challenge, started by Gaza-based journalist
Ayman al-Aloul, to raise awareness about the
pitiable plight of Palestinians in Gaza. He nomi-
nates people to pour buckets of dust and rubble
over their heads, and thereby, seeks the support of
international leaders for the issue.
ICE BUCKET PHENOMENA
Though the Ice Bucket Challenge has got its fair
share of criticism, it has gone viral all around the
world. And the credit for that should probably go
to Pete Frates, a Boston College baseball player,
who was diagnosed with ALS in 2011. He
prompted his friends and celebrities to take up the
challenge against the disease. However, there
conversations which associate the Ice Bucket
Challenge with ALS. In this challenge, nominees
get 24 hours to pour a bucket of ice water on
themselves and donate $10, or else skip the chal-
lenge and donate $100 to ALS Association. No,
theres no direct relation between the disease
and the challenge, nor is this an original idea.
ALS is part of MND, and the Ice Bucket Chal-
lenge has seen many agendas.
Due to the wide media appeal of this chal-
lenge, it has been tailored to suit other issues
and bring attention to them. In an innovative
move, Hyderabad-based Manju Latha Kalanidhi
have been predecessors to the Ice Bucket Chal-
lenge, such as the Polar Bear Plunge, a charity dip
in freezing water, which is practised in the US.
Ever since, a host of celebrities has gone under the
ice. However, some have refrained from doing so
and donated instead, while a few have done both.
CELEB ENDORSEMENT
Meanwhile, the Ice Bucket Challenge has garnered
many celebrities to its cause, such as Hollywood
stars Charlie Sheen and Justin Timberlake and for-
mer presidents George W Bush and Bill Clinton.
Closer home, Bollywood celebs and sports stars
have taken up the challenge. Sania Mirza has done
it twice, while actors Riteish Deshmukh and Ak-
shay Kumar have also dunked themselves.
However, the question remains: by taking up
the challenge, arent most celebrities running away
from donation? Most dont even talk about the dis-
ease, and fewer probably know anything about it.
Kamal Pandey, a media professional, says: I think
the campaign is over-rated, and celebs are doing
it for their own PR.
Having said that, videos of the challenge have
led to widespread awareness of the disease. We
have never seen anything like this in the history of
the disease, says Barbara Newhouse, president
and CEO of ALS Association, in a post on its offi-
cial website. We couldnt be more thrilled with
the level of compassion, generosity and sense of
humor that people are exhibiting as they take part
in this impactful viral initiative, she writes.
MOOLAH MAGIC
Donations to ALS Association have breached the
$70 million mark already, according to an official
post on Facebook. This is up from total donations
of around $2.5 million, last year. With more videos
being uploaded daily, the impact is humongous.
But with great media traction, comes great re-
sponsibilities. The annual balance sheet of ALS re-
veals that of the millions donated, only 7.71
percent went to fund research in 2012. In 2013,
this went up slightly to 10.23 percent. Other pro-
gram activities took up a major quota of fund
shares63.63 percent in 2012 and 62.11 percent
in 2013. Its important that ALS Association comes
clean on the beneficiaries of these huge funds.
The Ice Bucket Challenge has also got critics
carping about the wastage of water and how the
mass campaign centred on one disease may hijack
donations from other causes.
They also question the need of such videos,
considering most of them are not donating the
mandatory $10. Villages and other remote areas
in the country have so many cases of MND. These
online gimmicks will not help them. Grassroots
awareness is important for patients and their fam-
ilies, says Aseem.
KHILADIS MESSAGE
Bollywood actor Akshay Kumar promoting the Ice
Bucket Challenge campaign
We couldnt be more thrilled with the level
of compassion, generosity and sense of
humor that people are exhibiting as they
take part in this viral initiative.
Barbara Newhouse, president and CEO of
Amyotrophic Lateral Sclerosis Association
Web crawler awareness campaign
ALS fundraiser
APN TV, The Media Monitor (TMM) and Views on News (VON) conducted a survey among 5,344 people,
of whom 524 were youth and housewives. All were at least graduates and above 21 years. This was to
make sure that those who were going to judge ministers since 1999, should at least be voters. Ministers
who had not secured more than 33 percent of votes were not surveyed.
The questions asked pertained to various ministers since 1999 and their first 100 days in office. These
included the best prime minister and ministers heading home, defence, external affairs, finance, railways,
agriculture, HRD, disinvestment, surface transport, telecom, minority affairs, law, power, health and civil
aviation.
There was also another category: The worst ministers heading home, defense and external affairs.
HOW DO INDIANS RATE THE MODI CABINET, BASED ON THEIR PERFORMANCE IN
THE FIRST 100 DAYS? AND HOW DO THEY RATE THE PRECEDING CABINETS, SINCE
1999? HERE ARE THE RESULTS OF AN EXCLUSIVE SURVEY CONDUCTED
By TMM, APN AND VON
THE WORST
THE BEST
&
Target audience.5,868
Age Above 21
Education ...Graduate
Module........Questionnaire
Opinion poll
1999-2014
Mark of a prime minister: Former PM Atal Bihari Vajpayee during the 1999 Lahore visit; former PM Dr Manmohan Singh hosting
US President George Bush in Delhi; and PM Narendra Modi during his recent Japan visit
Opinion poll
Atal Bihari Vajpayee (NDA-I)
1999-2004
Best PM
rating 90/100
Narendra Modi (NDA-II)
2014-
rating 51/100
Manmohan Singh (UPA-I)
2004-2009
rating: 54/100
Issues
National highway development projects
NRI honour in the form of Pravasi Bharatiya Samman
Overseas citizenship of India
Military cooperation with Israel for fighting terrorism
US President Bill Clintons visit
Relations with Pakistan
Kargil victory
Nuclear test
Issues
BJPs India Shining slogan failed
Politics of sacrifice and honest face
Strong and experienced cabinet kept peoples
faith in the government
Manmohan Singh (UPA-II)
2009-2014
rating: 37/100
Issues
Cash-for-votes, maligned image of government
Nuke deal showed governments firmness
Voters were optionless
Average: 45/100
Issues
Achchhe din aane waale hain became a dream slogan
for Indians
Failure of Congress made Modi stronger
Prime Minister
1
3
2
1999-2014
Best Cabinet Ministers
Home
Lal Krishna Advani
(NDA-I)
rating: 90/100
LK Advani was No 2 in
Vajpayees government.
He worked up to 18 hours
a day in office, beginning
at 7.30 am with
intelligence officers and
home secretary, Kamal
Pandey. He was polite and
still had full control over
the ministry. He appointed
a UP cadre police officer,
Ajay Raj Sharma, as
police commissioner of
Delhi to check the fight
between Punjabi and
Bihari officers.
Kargil and the nuclear test were his main
achievements. The termination of Admiral Vishnu
Bhagwat was the only controversy during his tenure.
Chidambaram would have done
better but for the bitterness with a
senior colleague and corruption
charges. He spent at least six
months in defending himself in the
wake of 2G charges against him.
When Jaswant Singh got
finance, department officers
were apprehensive. But the
way he handled his portfolio is
still remembered fondly by
officers. He ensured that once
decisions were taken, they
were implemented.
Defense
George Fernandes (NDA-I)
rating: 67/100
Finance
P Chidambaram (UPA-II)
rating: 55/100
Yashwant Sinha was a Bihar
cadre IAS officer, who left the
job and joined politics under the
leadership of the late Chandra
Shekhar. He was a leader
among the Kayastha
group in Delhi, but it
was never reflected
in his administrative
decisions. Some
high-ranking
Kayastha officers
were suspended
during his tenure.
Yashwant Sinha (NDA-I)
rating 58/100
Jaswant Singh
(NDA-I),
rating: 60/100
1
3
2
External Affairs
Prior to becoming external
affairs minister, Natwar Singh
had served in all neighboring
countries as a diplomat. He was
also secretary to the first PM,
Pandit Jawaharlal Nehru.
K Natwar Singh (UPA-I)
rating: 71/100
He was professor of physics in
Allahabad University and knew
all the ins and outs of the
ministry. Officials had a lot of
respect for him prior to his
becoming minister.
Murali Manohar Joshi
(NDA-I)
rating: 80/100
At the time of the Kandahar
hijack, no officer was ready to
go to Kabul, so Jaswant Singh
decided to go there.
Jaswant Singh (NDA-I)
rating: 61/100
Arjun Singh was administratively
very strong and no officer could
say no to him.
Arjun Singh (UPA-I)
rating: 58/100
He was the only minister who turned
around the railways. This was the first
time the railways made a profit.
Lalu Prasad Yadav (UPA-I)
rating: 92/100
HRD
Railway
Arun Jaitley (NDA-I)
rating: 60/100
HR Bhardwaj (UPA-I)
rating: 52/100
Law
Nitin Gadkari (NDA-II)
rating: 74/100
BC Khanduri (NDA-I)
rating: 58/100
Surface Transport
Sharad Pawar, (UPA-I, UPA-II)
rating: 44/100
Nitish Kumar (NDA-I)
rating: 48/100
Agriculture
Praful Patel (UPA-I)
rating: 46/100
Shahnawaz Hussain (NDA-I)
rating: 38/100
Civil Aviation
Sushma Swaraj (NDA-I)
rating: 65/100
Ghulam Nabi Azad (UPA-II)
rating: 59/100
Health
Arun Shourie (NDA-I)
rating: 70/100
Disinvestment
PR Dasmunshi (UPA-I)
rating: 60/100
Ravi Shankar Prasad (NDA-I)
rating: 59/100
Information
and Broadcasting
Opinion poll
1999-2014
1
1
1
2
2
Home
Defense
ShivrajPatil
Shivraj Patil was known for changing his
clothes on an hourly basis. Once, he returned
from Bombay to Delhi because he had left his
vanity kit at home. He was removed on charges
of mishandling the Mumbai terror attack
AK Antony
He was one of the most honest ministers, but
he never took a decision unless it was
approved by 10 Janpath. Despite knowing
that there may be some corrupt practices,
he never questioned it. Antonys family
seemed so sure that the Congress was not
coming back to power in 2014 and was the
first to leave Delhi two months prior to the
poll results.
External Affairs
SM Krishna
SM Krishna was one of the most
controversial MEA ministers ever appointed.
Raghavendra Shastri was his advisor with the
rank of additional secretary. Once, when
authorities called him to inform that
somebody was collecting money on his
behalf, he suggested that action not be taken
unless confirmed by Shastri.
SushilKumar Shinde
Hindu terror was actually a concept of Sushil
Shinde. He manipulated various reports to
favor his near and dear ones. He loved his drink
in the company of a Delhi-based businessman
and even vital information could not be shared
when he was locked inside the room with him.
Shanta Kumar (NDA-I), rating: 61/100
Consumer Affairs
Suresh Prabhu (NDA), rating: 70/100
Power
Who should be part of a dream
national cabinet?
Survey comparing both
NDA governments:
Who were the worst
ministers?
LK Advani ...............................................Home
Jaswant Singh...........................................Defense
K Natwar Singh ................................................ MEA
Manmohan Singh............................................. Finance
MM Joshi.......................................................HRD
Lalu Prasad Yadav............................................Railways
Mulayam Singh Yadav.........................Rural Development
Suresh Prabhu....................................................Power
Sushma Swaraj.............................Parliamentary Affairs
Arun Jaitley......................................................Law
Mayawati...........................Social Empowerment
NDA (Modi) VS NDA (Atal)
Narendra Modi - 51/100 Atal Bihari Vajpayee - 90/100
Home - Rajnath Singh - 10/100 LK Advani - 90/100
Finance - Arun Jaitley - 30/100 Yashwant Sinha - 58/10
Defense - Arun Jaitley - 28/100 George Fernandes - 67/100
Foreign - Sushma Swaraj - 38/100 Jaswant Singh - 61/100
HRD - Smriti Irani - 32/100 MM Joshi - 80/100
Railway - Sadananda Gowda - 08/100 Nitish Kumar - 20/100
Petroleum - Dhananjay Pradhan - 12/100 Ram Naik - 40/100
Law - Ravi Shankar Prasad - 30/100 Arun Jaitley - 60/100
Surface Transport - Nitin Gadkari - 74/100 BC Khanduri - 58/100
This Subodh Gupta installation in
Modern Art Gallery in New Delhi is a
stunning marvel, juxtaposed against
more formal setting. To some, it appears
jarring, but its artistic merit cant be
denied. The steel kitchenware provides an
interesting medium to the artist.
DESIGNS THAT MADE IMAGINATIVE USE OF
PHOTOGRAPHS, FONTS, COLOR AND WHITE
SPACES TO LEAVE AN IMPRESSION
By ANTHONY LAWRENCE
Design
The photoshop effect on this magazine
cover is unusual. Notice the human figure
created as a water impression.
Come the festive season and creativity is in full swing on
Indian streets. This offbeat rendition of Lord Ganesha in
Chennai relies completely on corn. The combination of
dry and fresh corn provides for a great color pattern.
Tenbyten.org offers news of
the hour in the most
interesting format. Hundred
images encapsulate whats
trending. And the side-scroll
gives you instant updates
about whats happening on
the Ukraine, Gaza or Iraq
front. Optimal use of minimal
space, with lots of categories
covered.
the market here is potentially larger
than europe and the us put together.
and companies can ignore it only at
their own peril
BY ANMOL DAR
N the mid 1800s, after the steam engine had pow-
ered its first train, the US Patents Office put up a
board that said: Since everything that has to be
invented has been invented, this office may con-
sider closing down in the near future.
The worlds most profound inventions have, in fact, been
made 100 years after that notice was put up. These have
changed the world we live in and impacted our lives in dozens
of ways. The spin-offs of these inventionsand discoveries
have been products that have brought joy to millions.
As markets developed and competition grew, the very
nature of these products changed. The joy of owning a
HERES
LOOKING
AT YOU,
INDIA!
B2B Superbrands
I
product that brought convenience to its purchaser was soon
replaced with selecting a product that introduced pride to
ownership. Things bought in brown bagslike baguettes
were no longer enough.
This development, which simply followed human nature,
was in itself not an insightful discovery. But it did bring about
an intense search for that little extra to woo the customer.
This resulted in the development of strategic thinking and
what is now commonly known as marketing strategies. Prod-
ucts were on their way to becoming brands.
The story of brand development is as fascinating as the
evolution of the steam engine itselfthe invention that had
the US Patents Office in despair.
The reason why brand development is a fascinating study
is because brands cover hundreds of categories, each with sev-
eral price points. In every one of these sub-divisions is a brand
that has a stirring story to tell. The lowly bidi has outstanding
brands, as do private luxury jets. The sheer magnitude of this
landscape and the fact that each has dealt with a different
genre of people with different wants and idiosyncrasies would
suggest literally thousands of case studies that have pitted
wonderful minds against each other.
Brands, however, are a rich nations and a rich peoples
indulgence. This explains why the US and Japan have several
thousand brands whereas Somalia and Chad have so few. This
also explains why brand development and awareness in India
is a recent phenomenon.
RECOGNIZING BRANDS
Not so long ago, even in urban India, people bought two kilos
of rice in a bag made from a forgotten edition of a newspaper.
Today, many reach out for two kilos of Kohinoor and 10 kilos
of Pillsbury instead of two kilos of rice and 10 kilos of flour.
But some products, by their very nature, come pre-pack-
aged. This simply means that they come with a brand name.
Consider toothpaste or cement. You are unlikely to buy either
of these loose. In the scheme of things, you buy one tube of
Colgate and two bags of ACC cement. You are also unlikely
to buy components and build your own truck. So you buy an
Ashok Leyland.
The problem with many pre-packaged brands is that for
most owners, the brand is simply the name that needs to be
put on the pack. The thought that the name had value never
crossed their minds. Products that started with an advantage,
simply lost it by a vision that was profoundly narrow.
But this is not true of commodities such as textiles or
shoes. Much of the Indian market simply purchased shirting
or material for trousers. Similarly, they bought a shoe made
by a roadside cobbler. The fabricwithin a pre-determined
budgetwas purchased because it had a good feel, color or
print and the shoe, because it served an immediate purpose.
DISTRIBUTION CHANNEL
But brand building also requires a distribution channel.
Flurys in Kolkata or Wengers in Delhi are great local brands,
but they will never have a national following unless, of course,
they are available nationally. This requires several things
marketing, sales, advertising and media strategiesand one
important contribution from the bankmoney.
The roadside cobbler is unlikely to come up with either
and the owner of the textile mill has an inertia that makes him
say: I couldnt care. The logic was overpoweringly simple: If
I am making money, why fool around with creating an
expense head? The philosophy, If it is not bust, why repair
it, has been the bane of Indian brand development from time
immemorial. Supported by a demur audience that accepted
rubbish, poor quality was perpetuated.
The advantages that come with brand development rest
with just a few. Much of the commodity market simply
remains a commodity market. Over a period of time, it fades
away, only to emerge in another Somalia or Chad. So, today,
as people have evolved, they buy a Raymond or Digjam suit
length. Instead of a general shirt, they buy an Arrow or a Wills
Lifestyle one, and instead of a local shoe, a Bata one.
Brand development also requires production capacities.
So while hand-made Chinese shoes are good, by its very na-
ture, hand-made is restrictive and production, limited. The
probability of these never becoming serious brands is real.
India, today, is divided into two very distinct parts. There
is urban India which has shown a remarkable propensity to
absorb goods and services and rural India, which has just
come face-to-face with a BSNL telephone connection. Be-
tween them, commodities and brands will continue to live
side-by-side in an uneasy truce.
RURAL MARKET
It may be several decades before an integration of these two
faces of India is made, for the nation is huge and disparities
real. For a man who has just seen his first telephone and spo-
ken to a faceless voice across a huge chasm, the need for a
brand to replace two kilos of rice is too distant. He is happy
to use a lantern to light his home instead of a Crompton
Greaves bulb, reetha to clean his clothes instead of Nirma, a
local paste to help heal a wound instead of Boroline, smoke
from burning leaves and twigs to drive away mosquitoes in-
stead of Good Knight and nothing in place of Jockey. The Eco-
nomic Times, Canon cameras, movies on HBO and Barista
are not even on the horizon. Neither, for that matter, is Kerala
Tourism, nor sadly, Kama Sutra.
These facts about India are a source of all the excitement
in the world. In truth, its not the 250 million strong middle
class, but the 750 million who reside in Indias 5,86,000
villages that have caused international flutter. Of course, its
not happening tomorrow. Every company that is eyeing this
segment is a long-term player, willing to wait, and even help
in uplifting them. Who, indeed, can ignore a market that is
potentially larger than all of Europe and the US put together?
Clearly, as the benefits of economic development percolate
downward, numerous opportunities will manifest themselves
and hundreds of brands will join the fight for a share of the
pocket. Some will survive, some will fall and several will be
badly bruised. In this churn of evolving markets, the positions
of brands will change from year-to-year and village-to-village.
Multiply this excitement by hundreds of categories and
several price points, and you are looking at one of the most
stimulating exercises for the mind.
India, at the bottom of the rung, also happens to be at the
B2B Superbrands
beginning of the long cycle of brand de-
velopment. From a marketers perspective,
it would be interesting to understand why
some brands succeeded while others
failed; to learn important lessons from
their strategies; to discover their bitter struggles to ward off
competition; to comprehend the true nature of their achieve-
ments; to grasp the depth of their brand values and indeed,
to know things we thought didnt exist in their lexicon.
SUPERBRANDS GROWTH
A company formed 20 years ago in the UK started doing just
that. Superbrands is, perhaps, the worlds foremost compendia
of case studies on the most outstanding brands in a country.
Over the years, it has increasingly gained respect and in
several countries, is recognized as an independent authority
and arbiter on brand management. Its case studies are quoted
in text books and are often referred to by senior journalists,
marketing professionals and decision-makers. The Super-
brands project now operates in 86 countries, all of them
developed economies or those in an advanced stage of devel-
opment. In October 2002, India became the 25th nation to
join the league of countries, producing Superbrands books.
In India, Superbrands is just 12 years old. During this
period, it released seven volumesfour comprising Con-
sumer Superbrands and three in the Business Superbrands
space. Between them, a total of 332 volumes have been
brought out in 11 languages worldwide, covering 15,119
brands in 86 countries.
The India books have been commended in several hun-
dred letters and mails that Superbrands India has received. A
Ph D student in Chennai has used case studies from the book
to further her effort; a 700-page book on advertising and mar-
keting written by a senior professor in Delhi and released a
couple of years ago made liberal use of its contents; two
brands raising equity from the market have exploited their
Superbrands status to show why they are good investments;
The philosophy, If it is not bust, why repair it, has
been the bane of Indian brand development from time
immemorial. Supported by a demur audience that
accepted rubbish, poor quality was perpetuated.
Anil Shakya
a Hindi newspaper ran a contest on Superbrands across its 27
editions; a tourism brand is reported to have received a 50
percent discount on endorsement fees from Indias top Bol-
lywood stars because they felt good endorsing a Superbrand;
and the Indian Embassy in Shanghai has serialized brand sto-
ries that have appeared in the Business Superbrands book in
its Chinese publication, Jinri Yindu, to better educate its
50,000 strong audience about Indian trade and industry.
These, and other such stories, are gratifying. They suggest that
there is intense interest in brand development.
STUNNING SUCCESS
The India effort, in every way, replicates the international en-
deavor. However, after in-depth research into the require-
ments of Indian brand managers, the India chapter made a
significant departure from the international effort. India
broke ground by inviting consumers to score brands for its
second edition of the consumer book. This is not a practice
followed anywhere else in the world.
This maiden effort in 2003 yielded stunning results. Au-
diences were asked to score brands on the basis of their
experiences with them and 13,085 people logged on to our
site and provided us with inputs. Collectively, we ended up
with half-a-million scores across 1,699 listed brands and 169
categories. This is an indication that Indians are evolving rap-
idly and moving from commodity buying to brand buying.
However, keeping alive one international tradition, Super-
brands India continued to rely on the wisdom of its council
members. This is an elite, independent group of outstanding
business and marketing professionals who have spent endless
hours evaluating and identifying the finest brand manage-
ment practices for the Superbrands projects. Everyone from
Mukesh Ambani, Deepak Parekh, Pawan Kant Munjal, Naina
Lal Kidwai, Sunil Bharti Mittal to Nandan Nilekani, Gautam
Adani, Yogi Deveshwar, Piyush Pandey and Gurcharan Das
have lent support and expertise to the evaluation process. If
the award continues to be celebrated for its fairness and in-
tegrity, it is in no small measure to these wonderful experts
who have lent their support to this outstanding, in-
ternationally acclaimed project.
The Superbrands book, today, is a collectors
item. Its audiencesstudents at institutes of higher
learning, advertising and public relations agencies,
senior journalists, marketing professionals, MPs,
cabinet ministers, governors, ambassadors and high commis-
sioners and heads of every significant company in Indiaare
able to understand what makes a brand tick in India, what
drives it forward, which strategies make profit, which fail, how
and why diversification happens and what compels corpora-
tions to buy and sell businesses.
These are stories most brands have never had an oppor-
tunity to tellexcept in the pages of a Superbrands book.
But there also is a stunning benefit for all participating
brands. Everyone gets to use the Superbrands seala logo that
identifies the user as a leader in its category and distinguishes
him from the others in the pack. In short, in a market as
fiercely competitive as India and growing as rapidly, the
Superbrands seal provides a massive advantage. To date, more
than 135 companies have exploited this mark to gain hand-
somely in the market place.
In time, their numbers will only increase and the role that
Superbrands plays in developing the souk, will multiply.
The writer is MD, Superbrands India Private Limited
A tourism brand is reported to have received a 50
percent discount on endorsement fees from
Indias top Bollywood stars because they felt good
endorsing a Superbrand.
B2B Superbrands
Film review
Katiyabaaz
Soon, protests break out and angry residents
ask for her resignation. The film also delves into
how a local politician uses this issue for political
gains. All sides of the story are probed without
showing any character in black and white. The
film surprises you with chilling moments like that
of a seven-year-old stealing electricity with ease.
The film beautifully brings out human emo-
tions and daily drama in small towns. Particularly
watch out for the scene where Loha Singh argues
with his uncle, and the one with his mother. The
bustling city of Kanpur has been established with
some brilliant jimmy jib shots. The background
song by Indian Ocean is peppy and adds to the
local flavor.
The film was premiered in the Berlin Film Fes-
tival, last year. It has been doing the rounds of sev-
eral film festivals since then. Now that it has got a
theatrical release, a rarity for documentary films,
one mustnt miss the chance of watching it. And if
you are from Uttar Pradesh (UP), then all the
more reason for you to watch it; UP Chief Minister
Akhilesh Yadav liked the film so much that he
made it tax-free in the state.
If you love independent cinema and want some
real drama, paying a tad bit extra for the film
shouldnt be much of a concern. This ode to Indias
jugaad-way of living deserves at least one watch.
hey say fact is stranger than
fiction. Katiyabaaz, a National
Award-winning documentary
which got a theatrical release,
proves just that. In this riveting
tale70 minutes longof elec-
tricity theft in powerless Kanpur, you get every-
thing that a mainstream Bollywood film has to
offerhumor, drama and tension.
Its as much a visual treat as it is well-re-
searched. An honest IAS officer, Ritu Maheshwari,
who works with KESCO (Kanpur Electricity Sup-
ply Company Limited) is pitted against iron-willed
Loha Singh, Kanpurs most famous Katiyabaaz.
Loha Singh is the Robinhood of Kanpurs dark al-
leys which suffer never-ending power cuts. He is
revered by the locals as he has mastered the craft
of connecting katiya (wires) from localities that do
not get power to areas that have electricity.
Loha is both the villain and the hero of the
film, given the fact that hundreds of factory work-
ers are able to earn their livelihood because of this
electricity theft. Directors Deepti Kakkar and
Fahad Mustafa beautifully juxtapose the heroics of
Loha with the trials and tribulations of Ritu Ma-
heshwari who is committed to bringing the de-
faulters money back to KESCO. But all her efforts
are met with frustration.
A GRITTY TALE OF
JUGAAD IN INDIA
The documentary is a riveting tale of electricity theft in powerless Kanpur.
It shows how people in Indian towns fix intractable problems
BY RAMNEEK SINGH
Film: KATIYABAAZ
Directors: Deepti Kakkar
and Fahad Mustafa
Cast: Ritu Maheshwari,
Loha Singh
Rating: 4/5
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VIEWS ON NEWS September 22, 2014
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RN No. UPBL/2007/22571

Views On News: Issue September 22 2014

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Copyright:

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Views On News: Issue September 22 2014

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PLAYING TO THE

VIVIAN FERNANDES shows how the little guys

RAJENDRA BAJPAI sees a tightening of news

ANMOL DAR writes on the inside B2B

|||| -| -| ||| | -| :|| ~|-|| || |||| | ||

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