Positive Negative

Internal




Strengths
One of the top business
schools in Bangladesh
Acclaimed and
established MBA and
BBA Programs
Diverse academic
programs e.g. EMBA,
MPhil, PhD, DBA etc
and support programs
like MDP, MCP and
others.
Prime choice among the
recruiters in the industry
Top choice among the
students for pursuing
business education
Wide and enriched
alumni network
Highly trained and
experienced faculty
Weaknesses
Lack of international
recognition
Infrastructure
insufficiency
Narrow foreign
affiliations
Global accreditation is
yet to be attained
Limited focus on
research and innovation

External Opportunities
The increasing demand
for business education.
The continuing demand
for BBA and MBA
graduates in the job
market.
Global outreach
programs for both
faculties and students
Local and foreign
collaboration for co-
creation and sharing of
knowledge, ideas and
thoughts.
Increased focus on
research and innovation
Continuous upgradation
and revision of
curriculum, text and
teaching methods and
Threats
Mushrooming of
business schools in the
country, particularly in
Dhaka
Emergence of other IBA
schools in different
public universities such
as Rajshahi University
and Jahangirnagar
University.
The quality business
education offered by
many private universities
like NSU, AIUB, EWU
etc.
The influx of foreign
university graduates into
the corporate world
constricting the high
demand for IBA
styles to address ever-
changing business needs
graduates in the
corporate world.

Table 1 SWOT analysis of IBA, DU
SWOT analysis is one of the major strategic tools widely used to comprehend the status quo of an entity
and is very resourceful to provide future guidelines. This simple yet significant model provides a better
understanding where IBA currently stands and the arenas open to enter, explore, and enrich to attain
future goals and standards.
Where I BA currently stands:
One of the top business schools in Bangladesh, IBA DU is widely coveted for its excellent educational
standards. With its reputed programs coupled with a highly caliber faculty unit, IBA has made
tremendous contributions to different fields, both at home and abroad.
Where we want to see I BA in the next ten years:
In the next ten years span we hope to see IBA establishing itself among the top ten business schools in
Asia, an achievable yet challenging goal. We also hope to see more collaboration with local and foreign
business schools and research centers. Global recognition and alignment with global standards in terms of
curriculum, content, grading system and others are expected to be achieved within the stated time period.