RESEARCH REPORT

ON
STRATEGY TO PROMOTE HERO ELECTRIC STRATEGY TO PROMOTE HERO ELECTRIC
VEHICLE AND TO DEAL WITH COMPETITIORS VEHICLE AND TO DEAL WITH COMPETITIORS
IN UTTAR PRADESH MARKET IN UTTAR PRADESH MARKET
Towards partial !lill"#$t o t%# d#&r## o Mast#r o '!si$#ss
Ad"i$istratio$ ()*+,-)*+./
U$d#r G!ida$0# o1 S!2"itt#d 231
Mr4 MAYANK SINGH VAI'HAV SHUKLA
5ACULTY SCM (M'A IV SEM/
Roll $o4 ++6+7*+,8

SHERWOOD COLLEGE O5 MANAGEMENT
INDIRA NAGAR9 LUCKNOW
ACKNOWLEDGEMENT
Every work constitutes great deal of assistance and guidance from the people concerned and this
particular project is of no exception.
A project of the nature is surely a result of tremendous support, guidance, encouragement
and help.
Wish to place on record my sincere gratitude to my project guide Mr4 Ma3a$: Si$&%9
5a0!lt3 M#"2#r9 S%#rwood Coll#&# o Ma$a&#"#$t9 L!0:$ow4 I thank him for
constructive help and encouragement throughout the project. Without his support and
guidance taking this would not have been possible.
Also, wish to acknowledge enthusiastic encouragement and support extended to me by
my family members.
Im also thankful to my friends who provided me their constant support and assistance.
VAI'HAV SHUKLA
M'A-,
t%
S#"
2
DECLARATION
I do hereby declare that the research report titled ;COMPARATIVE STUDY ON ;COMPARATIVE STUDY ON
CUSTOMER SATIS5ACTION LEVEL TOWARDS WESTSIDE AND GLO'US IN CUSTOMER SATIS5ACTION LEVEL TOWARDS WESTSIDE AND GLO'US IN
LUCKNOW < LUCKNOW < submitted by me in partial fulfillment of the re!uirement o Mast#r o
'!si$#ss Ad"i$istratio$, exclusively prepared and conceptuali"ed by me and is not
submitted to any other Institution or #niversity or published anywhere before for the
reward of any $egree%$iploma%&ertificate. It is the 'riginal work of mine and has not
been obtained from any other part.
VAI'HAV SHUKLA
M'A- ,
t%
S#"
3
E=ECUTIVE SUMMARY
(he enormous retail boom in India has given space to many companies who have
mushroomed out to benefit from this retail boom, which is nothing but a structured
format of the unorgani"ed retail business which is being done in India from ages.
)any stores have come up with ex!uisite interiors, state of the art infrastructure and the
best possible brands to the customer which has led to the growth of mall culture in India.
(he stores try and attract customers by providing them with such services and plethora of
options in brands in different categories so that they can retail customers for long and
make them loyal towards their retail stores.
(he retail business is booming in India and there has been remarkable shift in the buying
behavior of the people from traditional stores to these departmental stores. It becomes
important for the marketers to understand these relationships for successful design and
execution of retail strategies. It would also enable the researcher to understand the
organi"ed retail formats and consumers buying attitude towards these stores.
(he data was collected by getting the !uestionnaire filled by the respondents who were
loyal towards Westside * +lobus stores and makes them visit Westside%+lobus again and
motivates them to purchase more from here. (he purpose of this paper is to raise the
!uestion of the relationship between the various factors and how they lead to store
loyalty.
4
TA'LE O5 CONTENT
CERTI5ICATE O5 THE COLLEGE
CERTI5ICATE O5 THE ORGANI>ATION
PRE5ACE
ACKNOWLEDGEMENT
DECLARATION
TA'LE O5 CONTENT
E=ECUTIVE SUMMARY
CHAPTER-+
INTRODUCTION
O'?ECTIVE O5 THE STUDY
SCOPE AND LIMITATIONS O5 THE STUDY
RESEARCH METHODOLOGY
CHAPTER-)
COMPANY DETAILS
THE 'ACKGROUND
PROMOTERS
COMPANY AND PRODUCT LINE
5EATURE O5 THE PRODUCT
MARKETING STRATEGIES
COMPETITORS
5
GOVERNMENT POLICIES
TA=ATION ASPECT
MA?OR PRO'LEMS
ACHIEVEMENTS
SHARE MARKET POSITION
NATIONAL AND INTERNATIONAL IMAGE
5UTURE ASPECTS
CHAPTER-8
A'OUT THE TOPIC
DATA ANALYSIS
5INDINGS
CHAPTER-,
RECOMMENDATIONS
CHAPTER-.
CONCLUSION
'I'LIOGRAPHY
ANNE=URE
6
INTRODUCTION
7
8