Entrepreneurship

Digital Commerce (e-com & m-com)

26/07/2014
IIM Indore
(Mumbai Campus)
65%
Indias workforce by 2020
Economic Boom
Consumerization
Excellent
opportunity to
provide goods
and services
10-15 years advantage
Created by Gunajit Brahma. CC-BY-NC-ND 2
10,000 Cr.
Path of Success
Make a guess?
Created by Gunajit Brahma. CC-BY-NC-ND 3
Ways to be successful?
Passion
Humbleness
Integrity
Patience
Determination
Strong will
Love for money
Continuous learning
Be Brave
Do it!
Support from Friends & Families
Created by Gunajit Brahma. CC-BY-NC-ND 4
Ways to fail?
Not trying at all
Starting alone
Trying half-heartedly
Trying it as a back-up plan or plan B
Spending more than what is required
Not being up-to-date with the market/industry
Created by Gunajit Brahma. CC-BY-NC-ND 5
5 things no one tells you
You'll only spend 15% of your time doing what you love.
It won't happen faster for you than for everyone else.
You'll probably run out of money at some point.
You will be your biggest challenge.
Marketing isn't optional.
Source: 5 Things No One Tells You Before You Start a Business (Inc.com)
Created by Gunajit Brahma. CC-BY-NC-ND 6
Monetising Ideas
Conventional Idea
Takes the beaten path
Try to do things differently
Change the rules of the game
Innovative Idea
Radical Change
Mostly technology enabled
Create rules to play the game
Make a plan
Live a creative life
Step out of the safe and familiar
Dont wait until you know everything
Turn past failures into future successes
Created by Gunajit Brahma. CC-BY-NC-ND 7
Monetising Ideas
Innovative Idea
Conventional Idea
Early adopters
Created by Gunajit Brahma. CC-BY-NC-ND 8
Conventional Innovation
B
e
s
t
!
Created by Gunajit Brahma. CC-BY-NC-ND 9
Countering Me-too!
Avoid getting into it
Identify your niche
Create entry-barriers
Create USP
Multi-channel presence
Treat customer/client as GOD
Customer/client is always right
Give more than what is expected
A customer is the most important
visitor on our premises. He is not
dependent on us. We are dependent
on him. He is not an interruption in
our work. He is the purpose of it. He is
not an outsider in our business. He is
part of it. We are not doing him a
favour by serving him. He is doing us
a favour by giving us an opportunity
to do so.
A happy customer is a repeat customer
Created by Gunajit Brahma. CC-BY-NC-ND 10
E-commerce in India
$850Bn
(2020)
7%
CAGR
Travel
Retail
Rest
MARKET SHARE
Rebirth of e-Commerce in India EY Report
Created by Gunajit Brahma. CC-BY-NC-ND 11
Major Players (Retail)
Created by Gunajit Brahma. CC-BY-NC-ND 12
E-commerce Business models
B2C
Pure play
Drop-shipping
Marketplace
Flipkart
Amazon
RedBus.in
BigBasket (Grocery)
B2B
Marketplace
Tendering
Lead Generation
IndiaMart
TradeIndia
Alibaba India
Sulekha B2B
C2C
Classified
Buy & sell
Auctioning
Olx
Quikr
Sulekha
Housing.co.in
Created by Gunajit Brahma. CC-BY-NC-ND 13
Operations of an E-commerce Platform
Website
Self designing
Magento
WP eCommerce
Hosting Services
GoDaddy
AWS
BlueHost
Third party
Shopify.com
Zepo.in
BuildaBazzar.in
Martjack.com
Cost INR 50K 5L
Payment Gateway
AirPay
CCAvenue
CitrusPay
EBS
PayPal
PayU
PayZippy
ZaakPay
1-4% TDR
INR 5K-30K Set Up
AMC INR 1.2K 25K
Logistics
In-house
E-Kart
Amazon
Third Party
Aramex
BlueDart
DTDC
DHL
FedEx
IndiaPost
Cost INR 50 100/500gm
Free Pickup
FBA
Created by Gunajit Brahma. CC-BY-NC-ND 14
Marketing Cost Major Expense
Prime Air Video
Created by Gunajit Brahma. CC-BY-NC-ND 15
Mobile Commerce
37%
24%
39%
MARKET SHARE
Digital Goods Movie Tickets Rest (cloth, travel, fin. services)
72.5 million
subscribers
Created by Gunajit Brahma. CC-BY-NC-ND 16
M-Commerce
Digital Goods
Apps | E-Book | Games | Music | Movie
Tickets
M-Payment & Money Transfer
Airtel Money
PayTM
M-Pesa & ZAP (Kenya)
Vouchers, Coupons
Information services
M-POS terminals
Created by Gunajit Brahma. CC-BY-NC-ND 17
Created by Gunajit Brahma. CC-BY-NC-ND 18
Market Scenario
E-Commerce
Market Consolidation
Lot of M&A
Market saturation
Marketing cost too high
Yet, have another 10-15 years for growth
Funding readily available
Dont dilute before 2 years
M-Commerce
Embryonic stage
Early adopters
Very few players
Content driven marketing
Wait and watch
OR
Be a part of it!
Created by Gunajit Brahma. CC-BY-NC-ND 19
About Us
Idea conceptualisation during 6
th
term
Company registered in June 2012
About Team
Website launched on 12.12.12
Tie ups
Channel Partners
Vendors
Shift to B2B on April 2013
Plan to become a marketplace
Primary focus now is B2B trading
Created by Gunajit Brahma. CC-BY-NC-ND 20
Future Plan
B2B
Processing Plant
Retail in South Asia
Ask me anything!
Created by Gunajit Brahma. CC-BY-NC-ND 21
Business Plan
Executive Summary
Company Details
Brief introduction
Financials (Past & Future)
Products/Services
Market Analysis
Segmentation
Charts/Data
Strategy for Implementation
Competitive edge
Marketing Strategy
Sales Strategy & Forecast
Management
People
Payroll
Chart
Detailed Financial Plan
Break even Analysis
Projected P&L
Projected Cash Flow
B.S
Appendix containing all the charts/data
Written? in stone?
Source: www.bplans.com
15-20 pages long
Created by Gunajit Brahma. CC-BY-NC-ND 22
Legalities
Private Limited (Pvt. Ltd.)
Application form
Name, Place
MoA AoA & DINs
2 Directors (full time)
1 Director (Company Act 2013)
Minimum authorised capital of Rs. 1 lakh
Upto 12 Directors &/or 50 Shareholders
1-3 months
Partnership Firm
2 or more partners
Application form
Name, Place
Partnership Deed
Nature of Business
Kind of partners
Registration is not compulsory
Upto 20 partners
15 days 45 days
Yourself / CA /
Online Portals
www.business.gov.in
Created by Gunajit Brahma. CC-BY-NC-ND 23
Created by Gunajit Brahma. CC-BY-NC-ND 24
Resources
Inc.com
Entrepreneurs.com
Forbes (Small Business)
YouTube Channels
Elon Musk
Google For Entrepreneurs
ET
YourStory
StartupCentral
LinkedIn
FB
Bangalore Startups
Mumbai Startups
TiE
Created by Gunajit Brahma. CC-BY-NC-ND 25
SUPPORT
IAN
Mumbai Angels
SEBI List
Gunajit Brahma
E: gun@jeevanksh.com
S: GunajitB
Companies:
Jeev Anksh Eco Products Pvt. Ltd.
www.jeevanksh.com
Bati Energy Pvt. Ltd.
www.batienergy.in
Thank You
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