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WalterBenjamin
Most of the Paris arcade came into being during the decade and a half which
followed 1822. The first condition for their emergence was the boom in the
textile trade. The magasins de nouveaute, the first establishments that kept
large stocks of goods on the premises, began to appear. They were the
forerunnersof the departmentstores. Itwas the time of which Balzac wrote:
'Le grand poeme de l'etalage chante ses strophes de couleur depuis la
Madeleine jusqu'a la porte Saint-Denis.'2The arcades were centres of the
luxury-goods trade. The manner in which they were fitted out displayed Art in
the service of the salesman. Contemporaries never tired of admiring them. For
long afterwards they remained a point of attraction for foreigners. An
'Illustrated Paris Guide' said: 'These arcades, a new contrivance of industrial
luxury, are glass-covered, marble-floored passages through entire blocks of
houses, whose proprietors have joined forces in the venture. On both sides of
these passages, which obtain their light from above, there are arrayed the
most elegant shops, so that such an arcade is a city, indeed a world, in
The beginnings of construction in iron constituted the second condition for the
appearance of the arcades. The Empire had seen in this technique a contribution
to the renewal of architecture along ancient Greek lines. The architectural
theorist Botticher expressed the general conviction when he said that 'with
regard to the art-forms of the new system, the formal principle of the Hellenic
This content downloaded from 130.220.8.147 on Mon, 18 Aug 2014 03:33:28 UTC
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To the form of the new means of production, which to begin with is still
dominated by the old (Marx), there correspond images in the collective
consciousness in which the new and the old are intermingled. These images
,< f
are ideals, and in them the collective seeks not only to transfigure, but also to
transcend, the immaturity of the social product and the deficiencies of the
social order of production. In these ideals there also emerges a vigorous
4to break with what is outdated - which means, however, with the
aspiration
?~~~~~~~~~~~~~~~~~~~~~`%
9~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
most recent past. These tendencies turn the fantasy, which gains its initial
1W0stimulus from the new, back upon the primal past. In the dream in which every
?* $
epoch sees in images the epoch which is to succeed it, the latter appears
coupled with elements of prehistory - that is to say of a classless society. The
experiences of this society, which have their store-place in the collective
unconscious, interact with the new to give birth to the utopias which leave
I
t-
, ' i
fj4f)
In the arcades, Fourier had seen the architectonic canon for the phalanstery.
Their reactionary transformation at Fourier's hands was characteristic: while
they originally served social ends, with him they became dwelling-places.
The phalanstery became a city of arcades. Fourier established in the narrow
formal world of the Empire the highly-coloured idyll of Biedermeier. Its fading
brilliance lasted until Zola. The latter took over Fourier's ideas in his Travail,
just as he took his leave of the arcades in Therese Raquin. - Marx broke
a lance on Fourier's behalf, defending him from Carl GrOn, and
stressed his 'gargantuan concept of man.' He also turned his attention to
Fourier's humour. As a matter of fact, Jean Paul in his Levada is as related to
Fourier the pedagogue as Scheerbart in his Glass Architecture is to Fourier
the creator of Utopias.
*
had been made to render the dioramas, by means of technical artifice, the
locus of a perfect imitation of nature. People sought to copy the changing time
of day in the countryside, the rising of the moon, or the rushing of the
waterfall. David counselled his pupils to draw from Nature in their dioramas.
166
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^,,~'.~iU
.,
QiS
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expressed in the course of the century, made an attempt to bring the country
{i
into the town. Inthe dioramas, the town was transformed into landscape,
' _1 i just as it was later in a subtler way for the flaneurs. Daguerre was a pupil of the
Bff
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~TheWorld
~ Exhibitionof 1855was the firstto havea special exhibitcalled
'Photography.' Inthe same year Wiertzpublished his great article on
j:IXXi
iH ~Ji| L'f _LIII'
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domain, into which for the time being photography could not follow it.
~~~Photography
~limitless
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Lesmoutonstoutr6tisbondirontdans la
plaine,
Etles brochetsau bleunagerontdansla
quantities,figures,landscapes,eventswhichhadpreviouslybeen
utilizableeithernotat all,or onlyas a pictureforone customer.Andinorder
to increase sales, it renewed its objects by means of modish variations in
167
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Seine;
Les epinards viendrontau monde fricasses,
Avec des cro0tons frits tout au tour
concasses.
Les arbres produirontdes pommes en
compotes
Et I'onmoissonnera des cerricks et des
bottes;
IIneigera du vin, il pleuvera des poulets,
Et du ciel les canards tomberont aux navets.
Laugleet Vanderbusch: Louis et le SaintSimonien (1832)6
of the earth,
Saint-Simonians,who projectedthe industrialization
appropriatedthe idea of worldexhibitions.Chevalier,the firstauthorityinthe
newfield,was a pupilof Enfantinandeditorof the Saint-Simonianpaper
Globe.The Saint-Simonianshad anticipatedthe developmentof the worldeconomy,butnotthe class-struggle.Theirpartin industrialandcommercial
enterprisesaroundthe middleof the centurywenttogetherwitha helplessness
inthose questionswhichconcernedthe proletariat.Theworldexhibitions
glorifiedthe exchange-valueof commodities.Theycreateda frameworkin
whichtheiruse-valuerecededintothe background.Theyopened up a
phantasmagoria into which people entered in order to be distracted. The
entertainment industry made that easier for them by liftingthem to the level of
the commodity. They yielded to its manipulationswhile savouring their
alienation from themselves and from others.
fashion over the objects of daily use as much as over the cosmos. Inpursuing it
- Thephantasmagoria
of capitalistcultureattainedits mostradiant
6 'Yes, when the entire world, from Paris as far as China, O divine Saint-Simon,follows your
doctrine, then must the Golden Age returnin all its brilliance, the riverswill flow with tea, with
chocolate; sheep already roast will gambol in the plain, and buttered pike will swim in the
Seine; fricasseed spinach will spring from the ground, with a border of crushed fried bread.
The trees will bear stewed apples, and bales and sheaves will be harvested; wine will fall
like snow, and chickens like rain,and ducks will drop from the sky with a garnish of turnips.'
7 'A head
168
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fill
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businessman. Withthe July Revolution the bourgeoisie had realized the aims
of 1789 (Marx).
'
.!.3^
~Forthe privatecitizen, for the first time the living-space became distinguished
~.~.; from the place of work. The former constituted itself as the interior.The
I;.
"^i"!'^E:1x
. 'counting-house
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Digression on art nouveau. The shattering of the interiortook place around the
turn of the century in art nouveau. And yet the latter appeared, according to
its ideology, to bring with it the perfecting of the interior.The transfiguration
of the lone soul was its apparent aim. Individualismwas its theory. With
Vandervelde, there appeared the house as expression of the personality.
Ornamentwas to such a house what the signature is to a painting. The real
significance of art nouveau was not expressed in this ideology. It represented
the last attempt at a sortie on the part of Artimprisoned by technical advance
_i_........
within her ivory tower. It mobilized all the reserve forces of interiority. They
._~
ffound
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The interiorwas the place of refuge of Art. The collector was the true inhabitant
of the interior. He made the glorification of things his concern. To him fell the
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onlyconnoisseur'svalue,ratherthanuse-value.Thecollectordreamedthat
i
l
he was in a world which was not only far-off in distance and in time, but which
was also a better one, in which to be sure people were just as poorly provided
^with
what they needed as in the world of everyday, but in which things were
free from the bondage of being useful.
ttTheinteriorwas not only the privatecitizen's universe, it was also his casing.
~~i~'i.
ILiving
means leaving traces. In the interior, these were stressed. Coverings and
falls upon the city is ratherthe gaze of alienated man. Itis the gaze of the
8
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flgneur, whose way of living still played over the growing destitution of men in
the great city with a conciliatory gleam. The flaneur still stood at the margins,
of the great city as of the bourgeois class. Neitherof them had yet overwhelmed
him. Inneither of them was he at home. He sought his asylum in the crowd.
Earlycontributionsto the physiognomy of the crowd are to be found in Engels
and in Poe. The crowd was the veil from behind which the familiarcity as
phantasmagoria beckoned to the flaneur. In it, the city was now landscape,
now a room. And both of these went into the construction of the department
store, which made use of flanerie itself in order to sell goods. The department
store was the fl&neur'sfinal coup.
As flaneurs, the intelligentsia came into the market-place. As they thought, to
observe it- but in realityit was already to find a buyer. Inthis intermediary
stage, in which they still had Maecenases, but were already beginning to
familiarizethemselves with the market,they took the form of Bohemia. To the
uncertaintyof their economic position corresponded the uncertaintyof their
political function. The most spectacular expression of this was provided by
the professional conspirators, who withoutexception belonged to Bohemia.
Theirfirst field of activitywas the army,later on it became the petty
bourgeoisie, and on occasion the proletariat.However,this group saw in the
real leaders of the latterits adversary.The CommunistManifesto put an end
to its political existence. Baudelaire's poetry drew its force from the rebellious
pathos of this group. He took the partof the asocial. He achieved his only
sexual relationshipwith a whore.
*
Itis the unique qualityof Baudelaire's poetry that the images of the Woman
and of Death intermingle in a third- that of Paris. The Paris of his poems is a
sunken city, and more submarine than subterranean. The chthonic elements of
the city - its topographical formation,the old abandoned bed of the Seine have indeed found in him a mould.Yet with Baudelaire, in the 'death-loving
idyll'of the city, there is decidedly a social, and modern,sub-stratum.The
modern is a main stress in his poetry. As spleen he shatters the ideal (Spleen
et Ideal). But it is precisely the modern which always conjures up prehistory.
That happens here through the ambiguitywhich is peculiar to the social
relations and events of this epoch. Ambiguityis the figurativeappearance of
the dialectic, the law of the dialectic at a standstill. This standstill is Utopia,
and the dialectical image therefore a dream-image. The commodity clearly
provides such an image: as fetish. The arcades, which are both house and
stars, provide such an image. And such an image is provided by the whore,
who is seller and commodity in one.
The last poem of the Fleurs du mal: Le Voyage '0 mort, vieux capitaine, il est
temps, levons I'ancre."2The flaneur's last journey: death. Its goal: novelty.
'Aufond de I'inconnupourtrouverdu nouveau.'3 Novelty is a qualitywhich
does not depend on the use value of the commodity. Itis the source of the
illusion which belongs inalienablyto the images which the collective
unconscious engenders. Itis the quintessence of false consciousness, of
which fashion is the tireless agent. This illusion of novelty is reflected, like one
mirrorin another, in the illusion of infinitesimilarity.The product of this
reflection was the phantasmagoria of the 'historyof civilization'in which the
bourgeoisie drankits false consciousness to the dregs. Art,which began to
have doubts about its function, and ceased to be 'inseparable du I'utilite'
(Baudelaire), was forced to make novelty its highest value. Its arbiter novarum
rerum became the snob. He was for art what the dandy was for fashion.
- Just as in the 17th century allegory became the canon of dialectical
imagery, so in the 19th century did nouveaute. And the newspapers marched
shoulder to shoulder with the magasins de nouveaute. The press organized
'0'The road to Hell is easy.'
" 'The journey to discover my geography.'
12 '0
death, old captain, it is time, let us weigh anchor.'
3 'To the depths of the unknownto find something new.'
170
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Vl
'.'
h
X,
of the great city. Maxime du Camp's monumental work Paris owed its origin to
war. He wished to make the erection of barricades in Paris impossible for all
The barricade was resurrected anew during the Commune. It was stronger
and safer than ever. It extended across the great boulevards, often reached
4 'I
worship the Beautiful,the Good, great things, beautiful nature inspiringgreat art, whether
it enchants the ear or charms the eye; I love the spring in flower: women and roses.' Baron
Haussmann:Confession of a lion who has grown old.
5'The wealth of decoration, the charm of the countryside, of architecture and of all sceneryeffects only depend upon the law of perspective.'
' 'Artist in demolition.'
"7
'Strategic beautification.'
'Reveal, by exposing the fraud, O Republic, to those evil men your great Medusa's face
amidst red lightning-flashes.'
171
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first-storey level, and shielded the trenches situated behind it. As the
Communist Manifstoended the epoch of the professional conspirators, so did
the Commune put an end to the phantasmagoria that held sway over the
freedom of the proletariat.Itshattered the illusion that the task of the
proletarianrevolutionwas, hand in hand with the bourgeoisie, to complete the
work of 1789. This illusion dominated the period from 1831 to 1871, from the
Lyons Uprising to the Commune. The bourgeoisie had never shared this
misapprehension. Its struggle against the social rights of the proletariat began
right from the great revolution, and coincided with the philanthropic movement,
which reached its peak in the Commune, at times won over to the working
class the best elements of the bourgeoisie, but in the end led it to defeat at the
hands of its worst elements. Rimbaudand Courbet declared themselves for
the Commune. The burningof Paris was a fitting conclusion to Haussmann's
work of destruction.
Mygood father had been in Paris
KarlGutzkow:Letters from Paris (1842).
J E
Balzac was the first to speak of the ruinof the bourgeoisie. But it was
surrealism which first allowed its gaze to roam freely over it. The development
of the forces of production had turned the wish-symbols of the previous
century into rubble, even before the monuments which represented them
crumbled. This development during the 19th century liberated the forms of
creation from art, just as in the 16th century the sciences freed themselves
from philosophy. A start was made by architecture as engineering. There
followed the reproduction of Nature as photography. The creation of fantasies
was preparing to become practical as commercial art. In the feuilleton,
Everyepoch not only dreams the next, but while dreaming impels it towards
wakefulness. Itbears its end withinitself, and reveals it- as Hegel already
recognized - by a ruse. Withthe upheaval of the marketeconomy, we begin
to recognize the monuments of the bourgeoisie as ruinseven before they
have crumbled.
172
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