Babe-Bolyai University of Cluj-Napoca

Faculty of Economics and Business Administration

Marketing Department




PROGRAM


International Conference
MARKETING FROM INFORMATION TO DECISION
4
th
Edition
28-29
th
October 2011





Cluj-Napoca, Romania

















PROGRAM
Friday, October 28, 2011


09:00 10.00 Registration - Faculty of Economics and
Business Administration - Ground Floor

10:00 11:00 Plenary session - Room 118

11:00 11:30 Coffee break

11:30 13:00 Parallel sessions - Rooms 314 & 315

13:00 14:00 Lunch break Panorama Caffe

14:00 16:00 Parallel sessions - Rooms 314 & 315

16:00 16:30 Coffee break

16:30 18:30 Parallel sessions - Rooms 314 & 315

19:00 Dinner Hanul Dacilor, Iulius Mall


Saturday, October 29, 2011

09: 00 11.00 Workshop - Room 314





SCIENTIFIC COMMITTEE

Prof. Bernhard SWOBODA, Dr., Dr. H.C.
University of Trier, Germany
Prof. Horst TODT, Dr., Dr. H.C.
University of Hamburg, Germany
Prof. Jzsef BERCS, Dr.
Corvinus University of Budapest, Hungary
Prof. Dirk MORSCHETT, Dr.
University of Fribourg, Switzerland
Prof. Thomas FOSCHT, Dr.
University of Graz, Austria
Prof. Nicolae Al. POP, PhD, Dr. H.C.
Academy of Economic Studies, Bucharest, Romania
Prof. Valeric OLTEANU, PhD
Academy of Economic Studies, Bucharest, Romania
Prof. tefan PRUTIANU, PhD
Al. I. Cuza University of Iai, Romania
Prof. Gheorghe Alexandru CATAN. PhD
Technical University of Cluj-Napoca, Romania
Prof. Ioan PLIA, PhD
Babe-Bolyai University of Cluj-Napoca, Romania
Prof. Marius D. POP, PhD
Babe-Bolyai University of Cluj-Napoca, Romania
As. Prof. Marcel C. POP, PhD
Babe-Bolyai University of Cluj-Napoca, Romania





ORGANIZING COMMITTEE

Prof. Ioan PLIA, PhD
Babe-Bolyai University, Cluj-Napoca, Romania
As. Prof. Marcel C. POP, PhD
Babe-Bolyai University, Cluj-Napoca, Romania
Teach. Assist. Alexandra M. DRULE (RCA), PhD
Babe-Bolyai University, Cluj-Napoca, Romania
Teach. Assist. Raluca CIORNEA, PhD Student
Babe-Bolyai University, Cluj-Napoca, Romania
Teach. Assist. Andreea I. MANIU, PhD Student
Babe-Bolyai University, Cluj-Napoca, Romania
Teach. Assist. Lcrmioara RADOMIR, PhD Student
Babe-Bolyai University, Cluj-Napoca, Romania
Teach. Assist. Andrei M. SCRIDON, PhD Student
Babe-Bolyai University, Cluj-Napoca, Romania
Teach. Assist. Luiza M. SOUCA, PhD Student
Babe-Bolyai University, Cluj-Napoca, Romania
Teach. Assist. Monica M. ZAHARIE, PhD Student
Babe-Bolyai University, Cluj-Napoca, Romania








PLENARY SESSION


Friday, October 28, 2011


10:00 11:00, Room 118
Chair: Prof. Ioan PLIA, PhD





What next? Marketing during crisis





Assoc. Prof. Dr. Clin GURU
GCSM Montpellier Business School, France











Friday, October 28, 2011

SESSION 1 (Room 314)

11:30 13:00

Chairs: Prof. Gheorghe Alexandru CATAN , PhD; Lect.
Ovidiu Ioan MOISESCU, PhD

1. Influence of adoption factors and risks on e-commerce
and online marketing
Ciprian ADAM

2. Consumption-based segmentation: An analysis of a
telecom companys customers
Mihai Florin BCIL; Adrian RDULESCU; Ioan Liviu MRAR

3. Company social responsibility in Romanian and German
students vision
Gheorghe Alexandru CATAN; Doina CATAN

4. Study regarding the quality of teaching in higher
education institutions
Alexandra Maria DRULE (RCA); Raluca CIORNEA; Marius
Dorel POP; Alexandru CHI

5. Internet and e-commerce tools for creating value in the
e-marketplace
Mircea FUCIU; Lucian LUNCEAN; Luigi DUMITRESCU



14:00 16:00

Chairs: Prof. Gheorghe Alexandru CATAN, PhD; Lect.
Mihai Florin BCIL, PhD

1. The analysis of the risks assumed by the entrepreneurs in tourism
industry
Marinela GHERE; Alexandra GOGOZAN; Iuliana POP

2. Removing biases: the physical elements affecting left
digit price cognition
Chien-Huang LIN; Jyh-Wen WANG

3. The rise of the internet the new force of the consumer
Simona Silvana MRGINEAN

4. A prototype of on-line database for internet consumers
of on-line stores in Romania
Loredana MOCEAN

5. An empirical and exploratory investigation of Romanias
country brand image
Ovidiu Ioan MOISESCU

6. Marketing of public organizations. The case of Romanian
public agency an action research approach
Sorina Diana MONE; Nicoleta Dorina RACOLA-PAINA

7. Customer valuation model adaption based on the case of
a large public service provider in Hungary
kos Andrs NAGY; Pter FODOR; Krisztin SZCS


16:30 18:30

Chairs: Lect. Mihai Florin BCIL, PhD; Lect. Ovidiu Ioan
MOISESCU, PhD

1. Should we segment the mobile phone market in case of
the Romanian teenagers?
Mnika Anetta ALT; Zsuzsa PL

2. Factors affecting e-procurement adoption
Corina POP SITAR

3. The behavior of health care services consumer
Ruxandra RADOVICIU

4. Future trends in alternative banking
Mihai-Florin TALPO

5. How SR management can help marketing?
Tami ZILBERG

6. Qualitative research in order to determine a conceptual
model of integrated marketing communication to increase
the efficiency of communication within the bakery industry
in Romania
Olimpia OANCEA

7. The effects of the economic crisis over consumers
behaviour. Empirical evidences from Romania
Amalia PANDELIC
Ionu PANDELIC

SESSION 2 (Room 315)

11:30 13:00

Chairs: Lect. Cosmin Voicu NISTOR; PhD; Assoc. Prof.
Ciprian Marcel POP, PhD

1. Definitions and classifications of shopping centers
Ioana Abrudan

2. Measuring luxury value perception: additions to the
model of Wiedmann et al. (2007)
Raluca CIORNEA, Marius Dorel POP, Mihai Florin BCIL,
Alexandra Maria DRULE (RCA)

3. The impact of assortment on satisfaction, trust and
loyalty in retailing
Dan Cristian DABIJA

4. Advergames: marketing advantages and risks involved
Alina GHIRVU

5. Marketing and supply chain paradigms: convergence and
integration
Clin GURU







14:00 16:00

Chairs: Prof. Ioan PLIA, PhD; Assoc. Prof. Clin GURU,
PhD

1. The evaluation of inflation forecast uncertainty for the
improvement of marketing plan
Mihaela BRATU

2. Marketing communication: a conceptual approach
Gianina LALA

3. The relationship between market orientation, learning
orientation and performance. An approach from the point
of view of the companys learning capabilities
Aida Mihaela LUNTRARU

4. The dark side of shopping Materialism as a driving
force in deviant consumer behaviour
Andreea Ioana MANIU; Monica Maria ZAHARIE

5. La perception des roles maritaux dans les processus de
decision dans le context mondial
Adriana MANOLIC; Teodora ROMAN

6. The Romanian high-educated youth market for internet
banking: investigating the drivers of adoption
Voicu Cosmin NISTOR; Alan WILSON; Sorin Adrian TMA;
Lcrmioara RADOMIR



7. Standardization - a solution to product counterfeiting in
international markets
Nicolae Alexandru POP; Ciprian Marcel POP; Dan Cristian
DABIJA

16:30 18:30

Chairs: Prof. Ioan PLIA, PhD Assoc. Prof. Ciprian Marcel
POP, PhD;

1. Cause related marketing a tool used for maintaing or
improving consumers brand loyalty
Ioan PLIA; Ramona CUCEA; Silvia tefania MIHALACHE

2. Positive marketing a new meaning of solution
Yoram GALLI

3. Becoming a solution focused marketing team
Yoram GALLI; Itshak SHAULL

4. Electronic negotiation advantage/disadvantage
Itshak SHAULL

5. A brief literature review on perceived value
Mircea Andrei SCRIDON

6. SERVQUAL Thirty years of research on service quality
with implications for customer satisfaction
Maria Luiza SOUCA

7. Implementing Customer focused Service Concept in Auto
Workshops in Israel
Avi BALAS; Fadil TAREEF
Saturday, October 29, 2011




WORKSHOP Understanding and insights of the point of
balance between affective and cultural-organizational
factors that are involved in negotiation processes

Itshak SHAULL, PhD Student