A COMPARATIVE STUDY

ON
'' CONSUMER BUYING BEHAVIOUR WITH REFERENCE TO
TVS MOTORS ''
.
PROJECT REPORT
(A report sub!tte" !# p$rt!$% &u%&!%%e#t o& t'e re(u!ree#ts &or t'e
$)$r" o& M$ster o& Bus!#ess A"!#!str$t!o# !# JNT U#!*ers!t+,
Submitted By
Mr. J.HIREN -UMAR
(H.T.NO. ./P0.E11.2,
UNDER THE GUIDANCE O3
Ms. SHREEVANI
MASTER O3 BUSINESS ADMINISTRATION
(Human Resource Management)
S4AMI VIVE-ANANDA INSTITUE O3 TECHNO5GY
JA4AHAR5A5 NEHRU TECHNO5OGICA5 UNIVERSITY
# Mahbub Collage Campus, S.D.Road, Secunderabad !""""#
S)$! V!*e6$#$#"$ I#st!tute o& Te7'#o%o8+
($ppro%ed by $&C'( and $))iliated to *+',H )
D(C-$R$'&.+
& *.H&R(+ /,M$R bearing Hall 'ic0et 1 ./P0.E11.29 a student o) Department o)
Management Studies, S 2 & ' College, Secunderabad, Secunderabad District,
hereby declare that this pro3ect entitled 4CONSUMER BUYING BEHAVIOUR
WITH REFERENCE TO TVS MOTORS: is an authentic pro3ect 5or0 carried
out by me, and 5hich is submitted to *a5aharlal +ehru 'echnological
,ni%ersity in partial )ul)illment )or the a5ard o) Master o) Business
$dministration.
6lace1 Hyderabad J.HIREN -UMAR
Date1 (./P0.E11.2 ,
S)$! V!*e6$#$#"$ I#st!tute o& Te7'#o%o8+
($ppro%ed by $&C'( and $))iliated to *+',H )
C(R'&7&C$'&.+
'his is to certi)y that the pro3ect report entitled8 CONSUMER BUYING
BEHAVIOURWITH REFERENCE TO TVS MOTORS: submitted in partial
)ul)illment )or the a5ard o) MBA )rom Department o) Business Management, *+',
Hyderabad 5as carried out by S.S$+DH9$ bearing Hall 'ic0et +o1 ./P0.E11;< under
my guidelines. 'his has not been submitted to any degree or diploma or certi)icate.
+ame o) guide
Ms.sri %ani Signature o) :uide
AC-NO45EDGEMENT
& *.H&R(+ /,M$Rta0e this opportunity to than0 =CONSUMER
BUYING BEHAVIOUR WITH REFERENCE TOTVS MOTORS: )or pro%iding me
an opportunity to underta0e the pro3ect titled 4 S'R(SS M$+$:(M(+'8 & sincerely
than0 Mr .S)$p$# G'os' Cluster Head ICICI MERCHANTSERVICES PVT 5TD >
3IRST DATA )or gi%ing me this opportunity to 5or0 on the abo%e pro3ect.
& e;press my sincere than0s to Dr.-.SAMAIAH, 6rincipal, S5ami 2i%e0ananda &nstitute
o) 'echnology, )or pro%iding all necessary )acilities in completing my pro3ect report .
& 5ould li0e to e;press my great sense o) gratitude to Mrs.R$$De*!, Head o) the
Department and 6ro)essor o) Management studies, 5ho encouraged me to select the
pro3ect and helped me in the completion o) this pro3ect by pro%iding necessary )acilities
& 5ould li0e to than0 my &nternal 6ro3ect :uide Ms.sr! *$#!9 6ro)essor, Department o)
Management Studies, S5ami 2i%e0ananda &nstitute o) 'echnology )or her necessary
guidance and 2aluable suggestions in completing the pro3ect < preparing this Report .
& am than0)ul to our MB$ Department 7aculty, )or their timely help < assistance in
preparing the pro3ect report
& ta0e this .pportunity to e;press my gratitude to the Management and members o) the
*+', )or pro%iding me an opportunity to ha%e this pro3ect 5or0 done
7inally, & e;tend my gratitude to my )amily and )riends, 5ho helped me a lot and
encouraged me al5ays to complete my pro3ect 5or0.
*.H&R(+ /,M$R