Data Analysis

Q. Have you heard about DELL Laptop?

INTERPRETATION:
Most of the population knows about Dell laptop.

96%
4%
Yes
No
Q. Do you use DELL Laptop?





INTERPRETATION:
More than half of the population uses Dell laptop.

88%
12%
Yes
No
Q. For what purposes do you use DELL Laptop?



INTERPRETATION:
Mostly consumer uses the Dell laptop for personal use.

16%
8%
60%
12%
Business
Office
Personal
Any Other
Q. As a consumers who influences your buying decision?





INTERPRETATION:
We conclude friends are easily influencing the consumer.

60%
12%
4%
24%
Friends
Advertisement
Relative
Any Other
Q. Is your purchasing decision affected by the brand image of the DELL?
Yes [ ] No [ ]



INTERPRETATION: PEOPLE ARE ATTRACTED BY OFFERS LIKE FREE GIFTS
AND DISCOUNTS ETC.

68%
24%
Yes
No
Q. Is your buying decision influences by the accessories given by the Dell
laptop?

Yes [ ] No [ ]



INTERPRETATION: BRANDS EFFECT THE PURCHASING DECISION OF
PEOPLE.

64%
44%
Yes
No
Q. Does laptop colours and designs affects your buying decision?
Yes [ ] No [ ]



INTERPRETATION: ONLY 40 % OF THE POPUALTION FINDS THE PRICING
POLICY OF THE COMPANY REASONABLE i.e. NEITHER CHEAP NOR
EXPENSIVE

60%
40%
Yes
No
Q. What is the opinion about the price policy of DELL?
[ ] Expensive [ ] Cheap [ ] Reasonable



INTERPRETATION: A LOT OF PEOPLE HAVE FACED PROBLEMS WITH THE
SERVICES OFFERED BY DELL.

8%
24%
68%
Expensive
Cheap
Reasonable
Q. What are the factors that you look in DELL laptop before purchase?
Configuration [ ] Battery back up [ ]
Both of them [ ] Any other (specify) ___________



INTERPRETATION:
After survey we found maximum customer in favour is battery backup.
20%
40%
28%
12%
Configuration
Battery backup
Both of them
Any othr (Specify)
Q. Please rate the after sale services of Dell Laptop?
Highly satisfy [ ] Satisfy [ ]
Unsatisfy [ ] Cant Say [ ]




INTERPRETATION:
After survey we found maximum customer are satisfy.
16%
72%
0%
12%
High satisfy
Satisfy
Unsatisfy
Can't Say
Q. Please rate the battery backup offered by the Dell laptop ?
Highly satisfy [ ] Satisfy [ ]
Unsatisfy [ ] Cant Say [ ]



INTERPRETATION:
After survey we found maximum customer are satisfy.
20%
56%
16%
8%
High satisfy
Satisfy
Unsatisfy
Can't Say
Q. Will you switch another brands as a consumer?



INTERPRETATION:
After survey we found that 56% of the consumers want to switch the brand.
56%
44%
Yes
No
Q. Acc. to you which company is the biggest competitor available in the
market for DELL Laptop ?




INTERPRETATION:
52% of the consumers say it is HP
36% of the consumers say it is Sony
And rest of them say other.
36%
52%
6%
6%
Sony
HP
HCL
Any other (Specify)
Q. Will you recommend Dell Laptop to other?





INTERPRETATION:
Most of them will recommend Dell laptop.
76%
24%
Yes
No
Q. Are you satisfied with DELL products?







INTERPRETATION:
Most of the consumers are satisfied.
12%
64%
24%
0%
0%
Highly satisfied
Satisfied
Netural
Dissatisfied
Highly dissatisfied